Author : Julie Johnson-Hillery
Publisher : Garland Science
ISBN 13 : 1000526178
Total Pages : 110 pages
Book Rating : 4.0/5 (5 download)
Book Synopsis Elderly Consumers and Retail Sales Personnel by : Julie Johnson-Hillery
Download or read book Elderly Consumers and Retail Sales Personnel written by Julie Johnson-Hillery and published by Garland Science. This book was released on 2021-10-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.