The Aging Consumer

Download The Aging Consumer full books in PDF, epub, and Kindle. Read online The Aging Consumer ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Aging Consumer

Author : Aimee Drolet
Publisher : Routledge
ISBN 13 : 1000202755
Total Pages : 260 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!

Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

The Aging Consumer

Author : Aimee Drolet
Publisher : Routledge
ISBN 13 : 1136980180
Total Pages : 324 pages
Book Rating : 4.1/5 (369 download)

DOWNLOAD NOW!

Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2011-01-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together in one volume wide ranging research into the changing consumption patterns of the aging population and the theoretical and practical implications of these changes. It is a scholarly approach to an under researched issue; it is likely to be taken by just about any "self respecting" academic library."--Susan Auty, Management School, Lancaster University, U.K.

Marketing to the Aging Population

Author : George P. Moschis
Publisher : Springer Nature
ISBN 13 : 3031130979
Total Pages : 352 pages
Book Rating : 4.0/5 (311 download)

DOWNLOAD NOW!

Book Synopsis Marketing to the Aging Population by : George P. Moschis

Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Marketing to the Ageing Consumer

Author : D. Stroud
Publisher : Springer
ISBN 13 : 023037820X
Total Pages : 251 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Marketing to the Ageing Consumer by : D. Stroud

Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

The Longevity Economy

Author : Joseph F. Coughlin
Publisher : PublicAffairs
ISBN 13 : 1610396650
Total Pages : 352 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis The Longevity Economy by : Joseph F. Coughlin

Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

Food for the Ageing Population

Author : M. M. Raats
Publisher : CRC Press
ISBN 13 : 9781420077933
Total Pages : 0 pages
Book Rating : 4.0/5 (779 download)

DOWNLOAD NOW!

Book Synopsis Food for the Ageing Population by : M. M. Raats

Download or read book Food for the Ageing Population written by M. M. Raats and published by CRC Press. This book was released on 2009-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A review of the aging population as food consumers, this book explores the role of nutrition in healthy ageing and the design of food products and services for the elderly. It discusses aspects of the elderly’s relationship with food such as appetite and ageing, ageing and sensory perception, food and satisfaction with life, and the social significance of meals. It then examines the role of nutrition in extending functionality into later years, covering topics such as undernutrition, Alzheimer's disease, bone and joint health, and eye-related disorders. Concluding chapters address the issues of food safety, designing new foods and beverages for the ageing, and nutrition education programs.

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3540753303
Total Pages : 514 pages
Book Rating : 4.5/5 (47 download)

DOWNLOAD NOW!

Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

The Oxford Book of Aging

Author : Thomas R. Cole
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis The Oxford Book of Aging by : Thomas R. Cole

Download or read book The Oxford Book of Aging written by Thomas R. Cole and published by Oxford University Press, USA. This book was released on 1994 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE OXFORD BOOK OF AGIN offers some two hundred and fifty pieces that illuminate the pleasures, pains, dreams, and triumphs of people as they strive to live out their days in a meaningful way.

The Aging Consumer

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis The Aging Consumer by :

Download or read book The Aging Consumer written by and published by . This book was released on 1972 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Interests of the Elderly

Author : United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Consumer Interests of the Elderly by : United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly

Download or read book Consumer Interests of the Elderly written by United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly and published by . This book was released on 1967 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers buying habits of the elderly, and their consumer needs and problems in purchasing medicine, food and clothing.

The Elderly Market

Author : Charles D. Schewe
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!

Book Synopsis The Elderly Market by : Charles D. Schewe

Download or read book The Elderly Market written by Charles D. Schewe and published by . This book was released on 1985 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aging and Old Age

Author : Richard A. Posner
Publisher : University of Chicago Press
ISBN 13 : 9780226675688
Total Pages : 388 pages
Book Rating : 4.6/5 (756 download)

DOWNLOAD NOW!

Book Synopsis Aging and Old Age by : Richard A. Posner

Download or read book Aging and Old Age written by Richard A. Posner and published by University of Chicago Press. This book was released on 1995 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Observing that people change both physically and cognitively as they age, Posner suggests that each of us has, in succession, two separate selves - younger and older - with different abilities, interests, and behaviors, an insight that helps clarify a number of issues concerning the elderly.

Aging and Older Adulthood

Author : Joan T. Erber
Publisher : John Wiley & Sons
ISBN 13 : 1118340043
Total Pages : 504 pages
Book Rating : 4.1/5 (183 download)

DOWNLOAD NOW!

Book Synopsis Aging and Older Adulthood by : Joan T. Erber

Download or read book Aging and Older Adulthood written by Joan T. Erber and published by John Wiley & Sons. This book was released on 2012-11-27 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this essential text has been updated and expanded with new material that reflects the most recent developments in the field, and explores our current understanding of a broad range of topics related to aging and older adulthood. Fresh edition includes updated content such as revised case histories and reworked material on key concepts and research applications Retains the winning format of the second edition, with chapter contents framed by individual histories Dual models add cohesiveness to the presentation of theory Thematic structure facilitates reader comprehension Instructor resources provided online upon publication at www.wiley.com/go/erber

Getting Better with Age

Author : Peter Hubbell
Publisher : Lid Publishing
ISBN 13 : 9780986079313
Total Pages : 0 pages
Book Rating : 4.0/5 (793 download)

DOWNLOAD NOW!

Book Synopsis Getting Better with Age by : Peter Hubbell

Download or read book Getting Better with Age written by Peter Hubbell and published by Lid Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space .....and that is precisely the point of Getting Better With Age - Improving Marketing in the Age of Aging. Getting Better With Age is the second volume in Peter Hubbell's Age of Aging series. His first: The Old Rush - Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five "metaphorical case studies" that explore the ways that things -- such as Wine, Cheese, Leather, Cast Iron Skillets and Memories - get better with age. Finally, Hubbell offers readers 50 Ways to Get Better With Age - a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of "getting better with age" and are ready to get started. If you're looking for the secrets to success, this book is brimming with secrets gleaned from the author's extensive career in advertising and his rise to prominence as one of the world's leading experts on marketing to age. It's serious business content served up as enjoyably as fine wine that gets better with age. Winner of the Silver Medal for Marketing books, 2016 Axiom Awards

The Elderly Consumer

Author : Fred E. Waddell
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis The Elderly Consumer by : Fred E. Waddell

Download or read book The Elderly Consumer written by Fred E. Waddell and published by . This book was released on 1976 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Interests of the Elderly

Author : United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.:/5 (319 download)

DOWNLOAD NOW!

Book Synopsis Consumer Interests of the Elderly by : United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly

Download or read book Consumer Interests of the Elderly written by United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly and published by . This book was released on 1967 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3642143385
Total Pages : 465 pages
Book Rating : 4.6/5 (421 download)

DOWNLOAD NOW!

Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.