Direct Marketing Direct Selling And The Mature Consumer

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Direct Marketing, Direct Selling, and the Mature Consumer

Author : James R. Lumpkin
Publisher : Praeger
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Direct Marketing, Direct Selling, and the Mature Consumer by : James R. Lumpkin

Download or read book Direct Marketing, Direct Selling, and the Mature Consumer written by James R. Lumpkin and published by Praeger. This book was released on 1989-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations. Sponsored by the American Association of Retired Persons (AARP) and the Andrus Foundation, the project represents the most thorough treatment of the older consumer published to date. Marketing managers, direct marketing specialists, and retailers will find here the data they need to make informed decisions and develop appropriate marketing strategies for reaching a growing, and often relatively affluent, segment of the U.S. consumer population. The study was based on an 8-page questionnaire to which more than 2500 subjects nationwide responded and which yielded information on respondents' willingness to purchase from various direct sources, actual purchase behavior, preferences for purchasing from direct sources, likes and dislikes about in-home shopping, and the characteristics that influence purchasing decisions. The authors also compared shopping behaviors and attitudes of older consumers with younger groups and analyzed differences on the basis of demographic and psychological variables. A wide range of practical findings issued from the study, including the fact that many mature consumers associate high pressure sales tactics with in-home shopping and evince a high degree of distrust of direct selling techniques. In the final chapter, the authors present practical recommendations for formulating and maintaining a marketplace offering that is satisfying to the mature shopper. Numerous tables and figures illustrate the statistical conclusions drawn from the study.

Direct Selling Channels

Author : Bert Rosenbloom
Publisher : Routledge
ISBN 13 : 113658613X
Total Pages : 114 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Direct Selling Channels by : Bert Rosenbloom

Download or read book Direct Selling Channels written by Bert Rosenbloom and published by Routledge. This book was released on 2013-04-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minority participation, multinational direct selling, and directions for future research in direct selling. This marketing channel continues to thrive and grow and Direct Selling Channels prepares readers for the challenges of the twenty-first century by providing the latest and most in-depth thought, analysis, and research on direct selling that is not available from any other source. The breadth and depth of coverage of direct selling found in this volume will help readers gain knowledge, insight, and practical wisdom about an area of marketing where superficial, stereotypical myths have so often been passed off as truth. The material presented is directly relevant to both long-range strategic planning and day-to-day management issues so it can be put to immediate use for managing direct selling channels more effectively. Direct Selling Channels represents the state-of-the-art thought and research in this area. Reader’s understanding of direct selling channels will be enriched by chapters that explore: the salient issues facing direct selling today research findings on consumers’attitudes toward direct selling methods the reasons why people become direct salespeople innovative concepts such as trust-based relationship selling the relationship between sex-role self concept and sales performance how to identify international markets for new products sold through direct selling channels

Direct Selling Channels

Author : Bert Rosenbloom
Publisher : Routledge
ISBN 13 : 1136586067
Total Pages : 129 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Direct Selling Channels by : Bert Rosenbloom

Download or read book Direct Selling Channels written by Bert Rosenbloom and published by Routledge. This book was released on 2013-04-03 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minority participation, multinational direct selling, and directions for future research in direct selling.This marketing channel continues to thrive and grow and Direct Selling Channels prepares readers for the challenges of the twenty-first century by providing the latest and most in-depth thought, analysis, and research on direct selling that is not available from any other source. The breadth and depth of coverage of direct selling found in this volume will help readers gain knowledge, insight, and practical wisdom about an area of marketing where superficial, stereotypical myths have so often been passed off as truth. The material presented is directly relevant to both long-range strategic planning and day-to-day management issues so it can be put to immediate use for managing direct selling channels more effectively.Direct Selling Channels represents the state-of-the-art thought and research in this area. Reader’s understanding of direct selling channels will be enriched by chapters that explore: the salient issues facing direct selling today research findings on consumers’attitudes toward direct selling methods the reasons why people become direct salespeople innovative concepts such as trust-based relationship selling the relationship between sex-role self concept and sales performance how to identify international markets for new products sold through direct selling channels

The Mature Market

Author : Robert S. Menchin
Publisher : iUniverse
ISBN 13 : 0595094759
Total Pages : 290 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The Mature Market by : Robert S. Menchin

Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.

Direct Marketing Management

Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Direct Marketing Management by : Mary Lou Roberts

Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management with a focus throughout on the best state-of-the-art practices and supporting research and theory.

Improving the Medicare Market

Author : Committee on Choice and Managed Care: Assuring Public Accountability and Information for Informed Purchasing by and on Behalf of Medicare Beneficiaries
Publisher : National Academies Press
ISBN 13 : 0309520843
Total Pages : 385 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Improving the Medicare Market by : Committee on Choice and Managed Care: Assuring Public Accountability and Information for Informed Purchasing by and on Behalf of Medicare Beneficiaries

Download or read book Improving the Medicare Market written by Committee on Choice and Managed Care: Assuring Public Accountability and Information for Informed Purchasing by and on Behalf of Medicare Beneficiaries and published by National Academies Press. This book was released on 1996-11-15 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicare beneficiaries are rapidly moving into managed care, as attempts to restrain the growth of this costly entitlement program progress. However, advocates for patients question whether the necessary information and structures are in place to enable Medicare consumers to select wisely among private-sector managed care options. Improving the Medicare Market examines how to give Medicare beneficiaries the same choice of health plan options enjoyed in the private sector--yet protect them as consumers and patients. This book recommends approaches to ensuring accountability and informed purchasing for Medicare beneficiaries in an environment of broader choice and managed care--how the government should evaluate and approve plans, what role the traditional Medicare program should play, how to help to elderly understand their options, and many other practical matters. The committee discusses the information requirements of Medicare beneficiaries and explores in detail how best to respond to their special needs. And it examines the procedures that should be developed to provide the necessary protections for the elderly in a managed care system.

Marketing to the Aging Population

Author : George P. Moschis
Publisher : Springer Nature
ISBN 13 : 3031130979
Total Pages : 352 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Marketing to the Aging Population by : George P. Moschis

Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Direct Marketing in Action

Author : Andrew R. Thomas
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313084513
Total Pages : 233 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Direct Marketing in Action by : Andrew R. Thomas

Download or read book Direct Marketing in Action written by Andrew R. Thomas and published by Bloomsbury Publishing USA. This book was released on 2006-11-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.

New Developments in Home Care Services for the Elderly

Author : Lenard W Kaye
Publisher : Routledge
ISBN 13 : 1317837312
Total Pages : 316 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis New Developments in Home Care Services for the Elderly by : Lenard W Kaye

Download or read book New Developments in Home Care Services for the Elderly written by Lenard W Kaye and published by Routledge. This book was released on 2013-11-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology responds to the recurring call for quality in home care service provision. It presents to agency administrators, managers, supervisors, and front line service providers a set of the most up-to-date policy, program, and practice developments in the field. Each contributor to New Developments in Home Care Services for the Elderly explores issues of client/staff diversity and the challenges associated with working with clients grappling with disabling conditions. Contributors in New Developments in Home Care Services for the Elderly explore issues of client/staff diversity and the challenges associated with working with clients grappling with various disabling conditions. Topics addressed include: alternative organizational models in home care the importation of high technology services into the home legal and ethical issues in home health care counseling homebound clients and their families clinical assessment tools and packages case management and the home care client home care entitlements and benefits evaluating and monitoring the effectiveness of in-home care marketing home health care services home care service experiences in other countries New Developments in Home Care Services for the elderly covers a continuum of care ranging from housekeeping services to self-care education, teaching, and training services to nursing and medically related services. Consequently, the information contained within this volume is of immediate relevance to a multidisciplinary audience having both direct (field) and indirect (office) service responsibilities in the home care organization. Social workers, nurses, business administrators, and public health professionals will find this an invaluable guide for providing effective home care services.

Profitable Direct Marketing

Author : Jim Kobs
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Profitable Direct Marketing by : Jim Kobs

Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook

Selling ASAP

Author : Eli Jones
Publisher : LSU Press
ISBN 13 : 0807144274
Total Pages : 215 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Selling ASAP by : Eli Jones

Download or read book Selling ASAP written by Eli Jones and published by LSU Press. This book was released on 2012-03-05 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts—they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship. Utilizing sound academic research and solid business practices, the authors provide strategies for better anticipating client needs and prescribing solutions that build value over time. The professional edition of Selling ASAP includes numerous practical tips, such as how to behave during a sales call, what language to use or avoid, and how to complete a transaction and begin a profitable business relationship. In addition to covering the fundamentals, Selling ASAP offers innovative sales techniques—backed by extensive research—for the modern salesperson.

Consumer Attitudes Toward Direct-to-home Marketing Systems

Author : Marvin A. Jolson
Publisher : [New York] : Dunellen
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (33 download)

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Book Synopsis Consumer Attitudes Toward Direct-to-home Marketing Systems by : Marvin A. Jolson

Download or read book Consumer Attitudes Toward Direct-to-home Marketing Systems written by Marvin A. Jolson and published by [New York] : Dunellen. This book was released on 1971 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A general description of direct selling methods; Statement and description of the problem area; The five sales functions; Methods of research; Statistical analyses of the hypotheses; Analysis of supplementary data.

User Innovators in the Silver Market

Author : Konstantin Wellner
Publisher : Springer
ISBN 13 : 3658090448
Total Pages : 222 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis User Innovators in the Silver Market by : Konstantin Wellner

Download or read book User Innovators in the Silver Market written by Konstantin Wellner and published by Springer. This book was released on 2015-03-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.

Older Americans, Vital Communities

Author : W. Andrew Achenbaum
Publisher : JHU Press
ISBN 13 : 0801887682
Total Pages : 224 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Older Americans, Vital Communities by : W. Andrew Achenbaum

Download or read book Older Americans, Vital Communities written by W. Andrew Achenbaum and published by JHU Press. This book was released on 2007-12-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking work grapples with the vast range of issues associated with the aging population and challenges people of all ages to think more boldly and more creatively about the relationship between older Americans and their communities. W. Andrew Achenbaum begins by exploring the demographics of our aging society and its effect on employment and markets, education, health care, religion, and political action. Drawing on history, literature, and philosophy, Achenbaum focuses on the way health care and increases in life expectancy have transformed late life from a phase characterized by illness, frailty, and debility to one of vitality, productivity, and spirituality. He shows how this transformation of aging is beginning to be felt in programs and policies for aging persons, as communities focus more effort on lifelong learning and extensive civic engagement. Concerned that his own undergraduate students are too focused on the immediate future, Achenbaum encourages young people to consider their place in life's social and chronological trajectory. He calls on baby boomers to create institutional structures that promote productive, vital growth for the common good, and he invites people of all ages to think more boldly about what they will do with the long lives ahead of them.

Direct Selling

Author : Sara L. Cochran
Publisher : Business Expert Press
ISBN 13 : 1637421141
Total Pages : 183 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Direct Selling by : Sara L. Cochran

Download or read book Direct Selling written by Sara L. Cochran and published by Business Expert Press. This book was released on 2021-09-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers. It is bigger than any of this – direct selling is people. The ability for people with entrepreneurial spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling and it is people who made (and continue to make) direct selling the successful marketplace that it is today. The direct selling marketplace is comprised of mission-driven and socially responsible companies offering a wide variety of product and services, and the list of direct selling companies is abundant with entrepreneurs who built their businesses by utilizing an independent salesforce channel to market and sell their products or services directly to consumers. Possibly one of the most prominent of these entrepreneurs is Mary Kay Ash, a legend as a glass-ceiling breaker and a woman who built a very successful business with a go-to-market strategy of direct selling. Unlike Mary Kay Ash, however, not all aspiring business owners are willing/able to invest their savings and time on a start-up business. These micro-entrepreneurs desire to have the economic and social benefits of managing their own businesses but do not want the startup costs and demands associated with traditional business planning. As such, becoming a direct selling distributor offers a low-risk, low-cost pathway to micro-entrepreneurship. The traditional barriers to small business ownership are removed when a micro-entrepreneur builds a direct selling business that is backed by established brands. These established brands, several of which are featured in this book, offer the micro-entrepreneurs quality products, business training, and technological resources to achieve a self-determined metric of success. Framed within the context of entrepreneurship and an historical overview of the long-term sustainability of this business model, this book is intended for practitioners who want to read about the breadth and depth of direct selling. Importantly, this book provides considerable depth in terms of three particular issues associated with direct selling: Compensation, Ethics & compliance, and Global reach. For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry – to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book’s content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.

Senior Living Communities

Author : Benjamin W. Pearce
Publisher : JHU Press
ISBN 13 : 1421402394
Total Pages : 356 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Senior Living Communities by : Benjamin W. Pearce

Download or read book Senior Living Communities written by Benjamin W. Pearce and published by JHU Press. This book was released on 2007-12-10 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

No B.S. Direct Marketing

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613082320
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Direct Marketing by : Dan S. Kennedy

Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.