E-Commerce Big Data Mining and Analytics

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Author :
Publisher : Springer Nature
ISBN 13 : 9819935881
Total Pages : 217 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis E-Commerce Big Data Mining and Analytics by : Jie Cao

Download or read book E-Commerce Big Data Mining and Analytics written by Jie Cao and published by Springer Nature. This book was released on 2023 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.

Ecommerce Analytics

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Author :
Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ecommerce Analytics by : Judah Phillips

Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years

Applications of Data Mining to Electronic Commerce

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Publisher : Springer Science & Business Media
ISBN 13 : 1461516277
Total Pages : 153 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Applications of Data Mining to Electronic Commerce by : Ronny Kohavi

Download or read book Applications of Data Mining to Electronic Commerce written by Ronny Kohavi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

Big Data, Mining, and Analytics

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Author :
Publisher : CRC Press
ISBN 13 : 1466568712
Total Pages : 306 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Big Data, Mining, and Analytics by : Stephan Kudyba

Download or read book Big Data, Mining, and Analytics written by Stephan Kudyba and published by CRC Press. This book was released on 2014-03-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy. Illustrating basic approaches of business intelligence to data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and Internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining.

Big Data Analytics

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Publisher : CRC Press
ISBN 13 : 1000755789
Total Pages : 212 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Big Data Analytics by : Kiran Chaudhary

Download or read book Big Data Analytics written by Kiran Chaudhary and published by CRC Press. This book was released on 2022-11-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-making This book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategies Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.

Improving E-Commerce Web Applications Through Business Intelligence Techniques

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Author :
Publisher : IGI Global
ISBN 13 : 1522536477
Total Pages : 363 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Improving E-Commerce Web Applications Through Business Intelligence Techniques by : Sreedhar, G.

Download or read book Improving E-Commerce Web Applications Through Business Intelligence Techniques written by Sreedhar, G. and published by IGI Global. This book was released on 2018-02-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.

Big Data in Practice

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Publisher : John Wiley & Sons
ISBN 13 : 1119231396
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Big Data in Practice by : Bernard Marr

Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Big Data for Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781973957669
Total Pages : 130 pages
Book Rating : 4.9/5 (576 download)

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Book Synopsis Big Data for Business by : Victor Finch

Download or read book Big Data for Business written by Victor Finch and published by Createspace Independent Publishing Platform. This book was released on 2017-08-10 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data For Business Your Comprehensive Guide To Understand Data Science, Data Analytics and Data Mining To Boost More Growth and Improve Business. Is Big Data worth it? Does it work for me or my business? How can Big Data (with Analytics) help spur my next business growth? Do you know that last two years accounts for 90 percent of the data in the world? Data whispers stories. Only if you listen carefully, process it, analyze it and act on it, to move towards your next revolution. Many individuals' life and businesses have been transformed by Big Data and in fact you are already part of the Big Data if you are into social media. (Look out for this very interesting link that you really need to see it for yourself. It will widen your horizon.) In this book, you will have gain tremendous insights, understanding and basics of Big Data and how it can helps to identify new growth areas and product opportunities, streamline their costs, increase their operating margins and above all; make better human resource decisions using efficient budgets. The future belongs to only those who embrace Big Data. Take your first step now. What you will learn in Big Data For Business: Your Comprehensive Guide To Understand Data Science, Data Analytics and Data Mining To Boost More Growth and Improve Business. You will learn all about Big Data and the challenges You will learn when to use Descriptive or Predictive Analytics You will discover what are the popular tools that Data scientists are using now You will learn the various algorithms used in Big Data You will what is Big Data and NoSQL Technologies You will explore the different social examples and business applications of Big Data And many more.. This Big Data For Business: Your Comprehensive Guide To Understand Data Science, Data Analytics and Data Mining To Boost More Growth and Improve Business. is your must have guide to explore and learn about the impact of Big Data For Business, and understand how you can starts forming ideas on how you can use it for your next business growth. The Bottom Line: What are you waiting for? Start today by making the smartest investment you could possibly make. An investment in yourself, your knowledge and your business growth. Don't hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page!

Data Analytics for Business

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Author :
Publisher : Routledge
ISBN 13 : 1000577902
Total Pages : 265 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Data Analytics for Business by : Fenio Annansingh

Download or read book Data Analytics for Business written by Fenio Annansingh and published by Routledge. This book was released on 2022-04-20 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Data Mining Your Website

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Author :
Publisher : Digital Press
ISBN 13 : 9781555582227
Total Pages : 388 pages
Book Rating : 4.5/5 (822 download)

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Book Synopsis Data Mining Your Website by : Jesus Mena

Download or read book Data Mining Your Website written by Jesus Mena and published by Digital Press. This book was released on 1999-07-15 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want. Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes. The first book to apply data mining specifically to e-commerce Learn effective methods for gathering, managing, and mining Web customer information Use data mining to profile customers and create personalized e-commerce programs

Big Data, Data Mining, and Machine Learning

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118618041
Total Pages : 293 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Big Data, Data Mining, and Machine Learning by : Jared Dean

Download or read book Big Data, Data Mining, and Machine Learning written by Jared Dean and published by John Wiley & Sons. This book was released on 2014-05-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Managerial Perspectives on Intelligent Big Data Analytics

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Author :
Publisher : IGI Global
ISBN 13 : 1522572783
Total Pages : 335 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Managerial Perspectives on Intelligent Big Data Analytics by : Sun, Zhaohao

Download or read book Managerial Perspectives on Intelligent Big Data Analytics written by Sun, Zhaohao and published by IGI Global. This book was released on 2019-02-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data, analytics, and artificial intelligence are revolutionizing work, management, and lifestyles and are becoming disruptive technologies for healthcare, e-commerce, and web services. However, many fundamental, technological, and managerial issues for developing and applying intelligent big data analytics in these fields have yet to be addressed. Managerial Perspectives on Intelligent Big Data Analytics is a collection of innovative research that discusses the integration and application of artificial intelligence, business intelligence, digital transformation, and intelligent big data analytics from a perspective of computing, service, and management. While highlighting topics including e-commerce, machine learning, and fuzzy logic, this book is ideally designed for students, government officials, data scientists, managers, consultants, analysts, IT specialists, academicians, researchers, and industry professionals in fields that include big data, artificial intelligence, computing, and commerce.

Integration Challenges for Analytics, Business Intelligence, and Data Mining

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Author :
Publisher : IGI Global
ISBN 13 : 1799857832
Total Pages : 250 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Integration Challenges for Analytics, Business Intelligence, and Data Mining by : Azevedo, Ana

Download or read book Integration Challenges for Analytics, Business Intelligence, and Data Mining written by Azevedo, Ana and published by IGI Global. This book was released on 2020-12-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to advance, it is critical for businesses to implement systems that can support the transformation of data into information that is crucial for the success of the company. Without the integration of data (both structured and unstructured) mining in business intelligence systems, invaluable knowledge is lost. However, there are currently many different models and approaches that must be explored to determine the best method of integration. Integration Challenges for Analytics, Business Intelligence, and Data Mining is a relevant academic book that provides empirical research findings on increasing the understanding of using data mining in the context of business intelligence and analytics systems. Covering topics that include big data, artificial intelligence, and decision making, this book is an ideal reference source for professionals working in the areas of data mining, business intelligence, and analytics; data scientists; IT specialists; managers; researchers; academicians; practitioners; and graduate students.

Data Analytics

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781727481013
Total Pages : 152 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Data Analytics by : Herbert Jones

Download or read book Data Analytics written by Herbert Jones and published by Createspace Independent Publishing Platform. This book was released on 2018-09-19 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn about data analytics and data mining then keep reading... 2 comprehensive manuscripts in 1 book Data Analytics: An Essential Beginner's Guide To Data Mining, Data Collection, Big Data Analytics For Business, And Business Intelligence Concepts Data Mining: The Data Mining Guide for Beginners, Including Applications for Business, Data Mining Techniques, Concepts, and More With this book, not only will you understand all the internal nitty-gritties about data analytics and data mining, you will also understand why data analytics and data mining is changing the business arena. You'll realize that the high-performance analytics will enable you to do stuff that you never thought about before probably because the volumes of data were just too big (among other reasons) and so much more. Here are just some of the topics that are discussed in the first part of this book: Overview Of Data Analytics: What Is Data Analytics (And Big Data Analytics)? Data Analytics And Business Intelligence Data Analysis And Data Analytics Data Mining Data Collection Types Of Data Analytics The Process: The Lifecycle Of Big Data Analytics Behavioral Analytics: Using Big Data Analytics To Find Hidden Customer Behavior Patterns Further Pattern Discovery In Advanced Analytics: Machine Learning And Much, Much More In part 2 of this book, you will learn the following: Model creation How to prepare your data How to clean your data Data Mining Similarity and distances of data The effect of data distribution Association pattern mining What is cluster analysis? What is an outlier in data mining? How to deal with outliers in data mining Methods of identifying outliers in data Applications of data mining in the business industry So if you are serious about becoming an expert in data analytics and data mining, start with this book by clicking "add to cart"!

Handbook of Research on Foundations and Applications of Intelligent Business Analytics

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Author :
Publisher : IGI Global
ISBN 13 : 179989018X
Total Pages : 425 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Foundations and Applications of Intelligent Business Analytics by : Sun, Zhaohao

Download or read book Handbook of Research on Foundations and Applications of Intelligent Business Analytics written by Sun, Zhaohao and published by IGI Global. This book was released on 2022-03-11 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent business analytics is an emerging technology that has become a mainstream market adopted broadly across industries, organizations, and geographic regions. Intelligent business analytics is a current focus for research and development across academia and industries and must be examined and considered thoroughly so businesses can apply the technology appropriately. The Handbook of Research on Foundations and Applications of Intelligent Business Analytics examines the technologies and applications of intelligent business analytics and discusses the foundations of intelligent analytics such as intelligent mining, intelligent statistical modeling, and machine learning. Covering topics such as augmented analytics and artificial intelligence systems, this major reference work is ideal for scholars, engineers, professors, practitioners, researchers, industry professionals, academicians, and students.

Mining the Web

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Mining the Web by : Gordon S. Linoff

Download or read book Mining the Web written by Gordon S. Linoff and published by John Wiley & Sons. This book was released on 2001 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Microsoft Data Mining

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Author :
Publisher : Digital Press
ISBN 13 : 9781555582425
Total Pages : 344 pages
Book Rating : 4.5/5 (824 download)

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Book Synopsis Microsoft Data Mining by : Barry de Ville

Download or read book Microsoft Data Mining written by Barry de Ville and published by Digital Press. This book was released on 2001-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide teaches data mining from the perspective of IT professionals using Microsoft data management and e-commerce technologies. The book explains major new data mining capabilities in the forthcoming SQL Server 2000, Microsoft Commerce Server, and other products, and details the new Microsoft standard, "OLE DB for Data Mining".