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Driving Traffic And Customer Activity Through Affiliate Marketing
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Book Synopsis Driving Traffic and Customer Activity Through Affiliate Marketing by : Singh, Surabhi
Download or read book Driving Traffic and Customer Activity Through Affiliate Marketing written by Singh, Surabhi and published by IGI Global. This book was released on 2017-06-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1723 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Driving Customer Appeal Through the Use of Emotional Branding by : Garg, Ruchi
Download or read book Driving Customer Appeal Through the Use of Emotional Branding written by Garg, Ruchi and published by IGI Global. This book was released on 2017-09-13 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.
Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Singh, Surabhi
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Book Synopsis Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by : Pedeliento, Giuseppe
Download or read book Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities written by Pedeliento, Giuseppe and published by IGI Global. This book was released on 2018-02-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Dasgupta, Sabyasachi
Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2017-12-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by : Bogueva, Diana
Download or read book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption written by Bogueva, Diana and published by IGI Global. This book was released on 2018-03-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Book Synopsis Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by : Ekhlassi, Amir
Download or read book Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities written by Ekhlassi, Amir and published by IGI Global. This book was released on 2018-01-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Book Synopsis Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by : de Sousa, Joana Coutinho
Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.
Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Book Synopsis Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era by : Carvalho, Luisa Cagica
Download or read book Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2021-04-30 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICT has had a huge impact on businesses and organizations in general, with new business models, new marketing channels, and new markets being reached using these technologies. ICT can promote new strategies and enhancers to optimize various aspects of business, but this technology also provides important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. With the upheaval caused by the COVID-19 pandemic and its subsequent impact on the economy, the methods and tools used within this field will be forever impacted. ICTs and the digital economy are huge trends that will affect organizations in several dimensions, such as how to communicate and improve performance. Thus, new perspectives and research are needed to identify the trends emerging in these fields. The Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era broadens the exploitation of entrepreneurship, innovation, and ICTs in a global approach to draw attention to multidisciplinary perspectives of these contexts and their influence in modern organizations. In addition, the book explores and discusses, through innovative studies, case studies, systematic literature reviews, and reports, the key developments in digital entrepreneurship, circular economy and digitalization, digital business models, digital market and internationalization, digital economy, trends and challenges for organizations, digital entrepreneurial ecosystems, IS/ICT in organizations, social aspects of information systems, and more. This book is ideally intended for business managers, industry professionals, entrepreneurs, practitioners, stakeholders, researchers, academicians, and students looking for how business and organizations are going to shift and advance in the post-COVID-19 era.
Book Synopsis Affiliate Program Management by : Evgenii Prussakov
Download or read book Affiliate Program Management written by Evgenii Prussakov and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Book Synopsis Mastering Social Media Marketing 2023 by : Serkan Piskin
Download or read book Mastering Social Media Marketing 2023 written by Serkan Piskin and published by Serkan Piskin. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering Social Media Marketing: The Essential Guide for Business Owners" is a comprehensive resource for anyone looking to effectively use social media for marketing purposes. The book begins by introducing the basics of social media marketing and the importance of having a clear strategy. From there, it delves into key topics such as identifying your target audience, creating a content plan, choosing the right social media platforms, and developing a social media marketing strategy that aligns with your business goals. In addition to these foundational concepts, the book also covers advanced topics such as employee advocacy, social media policies, crisis management, repurposing content, A/B testing, and influencer marketing. It also includes chapters on social media advertising, customer service, social media analytics, and social media monitoring, giving readers a well-rounded understanding of all the various aspects of social media marketing. In this book you will find basic concepts and tools about social media marketing. Everything you need to improve your business on platforms such as Instagram, Facebook, TikTok, Pinterest, YouTube, Google is available in this book. Once you have the information, all you have to do is apply it. Throughout the book, readers will find practical tips, and actionable advice to help them succeed in their social media marketing efforts. Whether you're just starting out in social media marketing or looking to take your skills to the next level, "Mastering Social Media Marketing" is an invaluable resource for anyone looking to effectively use social media to achieve their marketing goals.
Book Synopsis Be the Best Affiliate: Essential Guide To Affiliate Profits by : Shu Chen Hou
Download or read book Be the Best Affiliate: Essential Guide To Affiliate Profits written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "Be the Best Affiliate: Essential Guide To Affiliate Profits," your ultimate roadmap to unlocking the incredible potential of affiliate marketing. If you've ever dreamed of turning your online presence into a profitable venture, this book is your key to success. Affiliate marketing doesn't have to be a mystery. With our comprehensive guide, you'll gain the knowledge, strategies, and tactics needed to become a top-tier affiliate marketer. Whether you're a seasoned pro looking to boost your earnings or a beginner taking your first steps, this book is your indispensable companion. Inside, you'll discover the secrets of creating engaging content, driving targeted traffic, and choosing the right affiliate programs. You'll master the art of building trust with your audience, maintaining ethical standards, and measuring your success. We'll show you how to navigate the complex world of SEO, social media, and email marketing. Plus, you'll learn how to negotiate better commission rates, diversify your income sources, and stay updated with the latest industry trends. Don't miss out on the opportunity to elevate your affiliate marketing game. "Be the Best Affiliate" is the guide you need to transform your online presence into a thriving affiliate business. Start your journey to affiliate profits today!
Book Synopsis Affiliate Marketing Strategies for E-Commerce Professionals by : J. Matthews
Download or read book Affiliate Marketing Strategies for E-Commerce Professionals written by J. Matthews and published by J. Matthews Associates. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, affiliate marketing emerges as a powerhouse strategy for e-commerce growth, blending innovative marketing techniques with traditional sales principles. "Affiliate Marketing Mastery for E-Commerce Professionals" is your essential guide to unlocking the full potential of affiliate marketing within the e-commerce realm. This eBook is designed specifically for entrepreneurs, online store owners, and digital marketers who aim to expand their online presence, increase revenue, and foster meaningful collaborations. Dive into expert insights and practical advice that span the foundational concepts to advanced strategies in affiliate marketing. This guide covers a wide array of topics tailored for e-commerce success, including: Understanding Affiliate Marketing: Grasp the core principles of affiliate marketing and its importance in the e-commerce landscape. Building Your Affiliate Network: Learn step-by-step how to create, manage, and optimize an affiliate network that aligns with your brand’s values and objectives. Choosing the Right Affiliates: Discover the criteria for selecting affiliates that resonate with your target audience and amplify your brand’s reach. Optimizing Affiliate Performance: Master the art of boosting affiliate performance through engaging content, compelling offers, and innovative promotion strategies. Leveraging Analytics and Technology: Navigate the world of affiliate marketing tools and analytics to track performance, gain insights, and drive decision-making. Case Studies and Success Stories: Get inspired by real-world examples of successful affiliate marketing campaigns and learn from the experiences of leading e-commerce brands. Avoiding Common Pitfalls: Identify potential challenges and learn how to avoid common mistakes that can hinder your affiliate marketing success. Whether you are new to affiliate marketing or looking to refine your strategy, this eBook provides a treasure trove of valuable knowledge and tools to help you achieve e-commerce excellence. Embrace the power of affiliate marketing and transform your e-commerce venture into a thriving online business.
Book Synopsis Affiliate Marketing by : Thomas Andreoli
Download or read book Affiliate Marketing written by Thomas Andreoli and published by . This book was released on 2023-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers all aspects of successful affiliate marketing, from selecting the appropriate affiliate programs to developing content that drives traffic and conversions. You will also discover the most recent social media marketing, search engine optimization, and email marketing strategies to maximize your profits. This book will teach you the essential strategies and techniques employed by successful affiliate marketers, as well as their closely guarded trade secrets. This book covers everything you need to know to start earning a sustainable income through affiliate marketing, including choosing the correct niche and building a loyal audience, creating high-converting content and leveraging social media and SEO. Enter the world of affiliate marketing with a captivating introduction that lays the groundwork for success. Discover the numerous benefits of passive income and the passive income potential awaiting you! The guide then delves deeply into the four tiers of niches, assisting you in selecting a highly profitable, results-guaranteed fourth-tier niche.
