Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities

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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Author : de Sousa, Joana Coutinho
Publisher : IGI Global
ISBN 13 : 1522548351
Total Pages : 200 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by : de Sousa, Joana Coutinho

Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Author : Atli, Dincer
Publisher : IGI Global
ISBN 13 : 1799831280
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by : Atli, Dincer

Download or read book Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience written by Atli, Dincer and published by IGI Global. This book was released on 2020-06-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Handbook of Research on Multicultural Perspectives on Gender and Aging

Author : Pande, Rekha
Publisher : IGI Global
ISBN 13 : 1522547738
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Multicultural Perspectives on Gender and Aging by : Pande, Rekha

Download or read book Handbook of Research on Multicultural Perspectives on Gender and Aging written by Pande, Rekha and published by IGI Global. This book was released on 2018-04-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of ones self and helps people as they age. The Handbook of Research on Multicultural Perspectives on Gender and Aging provides emerging research on midlife issues, physical aspects of aging, and the emotional value in the context of the culture in which people are living. While highlighting topics such as elderly disabilities, quality of life, and gender dimensions, this publication explores self-esteem in older members of society. This book is an important resource for academicians, healthcare professionals, professionals, researchers, and students seeking current research on the social and cultural characteristics of growing old.

Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations

Author : Chandan, Harish Chandra
Publisher : IGI Global
ISBN 13 : 1668448416
Total Pages : 294 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations by : Chandan, Harish Chandra

Download or read book Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2023-07-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: When immigrants leave their home country to live in a host country that has a different culture, the acculturation process begins. There is subtle cultural, social, and political pressure on immigrants to adopt the cultural values of the host nation. The acculturation process occurs over time. Exposure to a new culture is often stressful, as one is exposed to new values, beliefs, and behaviors that may be different from their home culture. Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations increases awareness of the cultural assimilation process among parents, children, employers, and educators. This book discusses internal conflicts and promotes harmony and understanding. Covering topics such as civic literacy, mental health, and identity formations, this premier reference source is an excellent resource for sociologists, psychologists, government officials, educators and administrators of both K-12 and higher education, students of higher education, librarians, researchers, and academicians.

Digital Humanities and Scholarly Research Trends in the Asia-Pacific

Author : Wong, Shun-han Rebekah
Publisher : IGI Global
ISBN 13 : 1522571965
Total Pages : 310 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Humanities and Scholarly Research Trends in the Asia-Pacific by : Wong, Shun-han Rebekah

Download or read book Digital Humanities and Scholarly Research Trends in the Asia-Pacific written by Wong, Shun-han Rebekah and published by IGI Global. This book was released on 2019-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around the world are witnessing the widespread adoption of digital humanities, only a small portion of the literature discusses its development in the Asia Pacific region. Digital Humanities and Scholarly Research Trends in the Asia-Pacific provides innovative insights into the development of digital humanities and their ability to facilitate academic exchange and preserve cultural heritage. The content covers challenges including the need to maintain digital humanities momentum in libraries and research communities, to increase international collaboration, to maintain and promote developed digital projects, to deploy and redeploy resources to support research, and to build new skillsets and new professionals in the library. It is designed for librarians, government agencies, industry professionals, academicians, and researchers.

Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships

Author : Wright, Michelle F.
Publisher : IGI Global
ISBN 13 : 1799810658
Total Pages : 347 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships by : Wright, Michelle F.

Download or read book Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships written by Wright, Michelle F. and published by IGI Global. This book was released on 2019-11-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between adolescence and adulthood, individuals begin to explore themselves mentally and emotionally in an attempt to figure out who they are and where they fit in society. Social technologies in the modern age have ushered in an era where these evolving adolescents must circumvent the negative pressures of online influences while also still trying to learn how to be utterly independent. Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships is a collection of critical reference materials that provides imperative research on identity exploration in emerging adults and examines how digital media is used to help explore and develop one’s identity. While highlighting topics such as mobile addiction, online intimacy, and cyber aggression, this publication explores a crucial developmental period in the human lifespan and how digital media hinders (or helps) maturing adults navigate life. This book is ideally designed for therapists, psychologists, sociologists, psychiatrists, researchers, educators, academicians, and professionals.

Impacts of Political Instability on Economics in the MENA Region

Author : Zgheib, Philippe W.
Publisher : IGI Global
ISBN 13 : 1522582487
Total Pages : 300 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Impacts of Political Instability on Economics in the MENA Region by : Zgheib, Philippe W.

Download or read book Impacts of Political Instability on Economics in the MENA Region written by Zgheib, Philippe W. and published by IGI Global. This book was released on 2019-05-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political instability can harm economic performance and is likely to shorten policymakers horizons, leading to sub-optimal short-term macroeconomic policies. This instability can also lead to a more frequent switch of policies, creating volatility and negatively affecting macroeconomic performance. Impacts of Political Instability on Economics in the MENA Region explores the results of financing challenges and strategies surrounding political unrest that center around the MENA region, as well as opportunities these challenges create for businesses and governments. Featuring research on topics such as debt, macroeconomics, and economic reform, this book is ideally designed for economists, investors, managers, multinational companies, policymakers, government officials, academicians, researchers, and advanced-level students furthering their research exposure to economic instability in the world today.

Perspectives on Critical Race Theory and Elite Media

Author : Lehner, E. Thomas
Publisher : IGI Global
ISBN 13 : 1668452227
Total Pages : 218 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Perspectives on Critical Race Theory and Elite Media by : Lehner, E. Thomas

Download or read book Perspectives on Critical Race Theory and Elite Media written by Lehner, E. Thomas and published by IGI Global. This book was released on 2023-04-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world, ideology is prominent in elite educational journalism. Because of this, for many audiences, it is not apparent what is a myth and what is fact. For time immemorial, journalism has striven to reconcile these challenges. Perspectives on Critical Race Theory and Elite Media uses the tools of critical theory and critical race theory to critique how journalism now resides in something other than reporting facts and considers how elite media instantiates a new understanding of a complicated world. Covering key topics such as segregation, equity, media dissemination, and religious language, this premier reference source is ideal for sociologists, industry professionals, researchers, academicians, scholars, instructors, and students.

Applications of Neuromarketing in the Metaverse

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668481529
Total Pages : 365 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Applications of Neuromarketing in the Metaverse by : Gupta, Monika

Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika and published by IGI Global. This book was released on 2023-05-22 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

African American Suburbanization and the Consequential Loss of Identity

Author : Hoffman-Miller, Patricia H.
Publisher : IGI Global
ISBN 13 : 1522578366
Total Pages : 258 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis African American Suburbanization and the Consequential Loss of Identity by : Hoffman-Miller, Patricia H.

Download or read book African American Suburbanization and the Consequential Loss of Identity written by Hoffman-Miller, Patricia H. and published by IGI Global. This book was released on 2019-06-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African Americans migrated from southern regions of the United States, the Caribbean, and Africa during the early 20th century, settling in large urban communities in the Midwestern, Northern, and Western regions of the United States. During the early 21st century, African Americans continued their post-industrialized transition from their initial urban locations to suburban and exurban locations, with class, income, and education being the predominant factors in determining locations of choice. However, the result of this 21st century exodus gave rise to an increased sense of isolation, loss of identify, and the gradual erosion of political power unique to urban communities in the late 20th century. African American Suburbanization and the Consequential Loss of Identity is a critical scholarly resource that examines the experiences of African Americans and the development of African American identities. It represents an important opportunity for an examination of the implications of this 21st century exodus, giving voice to all aspects of African American-lived experiences in suburban communities. Featuring a wide range of topics such as higher education, criminal justice, and social media, this book is ideal for professionals, educators, social scientists, political leaders, law enforcement, students, and researchers.

Assessing and Averting the Prevalence of Mass Violence

Author : Daly, Sarah E.
Publisher : IGI Global
ISBN 13 : 1522556710
Total Pages : 271 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Assessing and Averting the Prevalence of Mass Violence by : Daly, Sarah E.

Download or read book Assessing and Averting the Prevalence of Mass Violence written by Daly, Sarah E. and published by IGI Global. This book was released on 2018-09-14 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass shootings continue to occur today and affect the public's sense of safety and security. Examining the nature of shooters and law enforcement responses when shootings occur offers further understanding in effective crisis response management and development. Assessing and Averting the Prevalence of Mass Violence provides advanced insights into the social implications and the cultural and political natures of violent events. The content within this publication explores gun violence, crisis management, and public policy. It is a vital reference source for law enforcement professionals, criminal justice students, sociology researchers, policymakers, and government researchers seeking coverage on topics centered on mass violence prevention, assessment, and intervention.

Memory, Identity, and Nationalism in European Regions

Author : Apryshchenko, Victor
Publisher : IGI Global
ISBN 13 : 1522583939
Total Pages : 254 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Memory, Identity, and Nationalism in European Regions by : Apryshchenko, Victor

Download or read book Memory, Identity, and Nationalism in European Regions written by Apryshchenko, Victor and published by IGI Global. This book was released on 2019-04-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory studies is a well-established academic discipline, but the revised issue of ethnicity poses a new set of research questions, particularly in relation to the problem of the operational character of memory and ethnicity in the context of traumatized identity. Contemporary political processes in Europe, populism, and nationalism, in addition to ethnic challenges in the form of demographic shifts have created a situation in which new national identities have been developed simultaneously with emerging competitive historical memories. Memory, Identity, and Nationalism in European Regions is an essential scholarly resource that investigates the interactions between politics and managed historical memory and the discourse of ethnicity in European regions. Featuring topics such as anthropology, memory politics, and national identity, this book is ideally designed for scholars, practitioners, specialists, and politicians.

Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs

Author : Frazier, DuEwa M.
Publisher : IGI Global
ISBN 13 : 1668497832
Total Pages : 287 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs by : Frazier, DuEwa M.

Download or read book Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs written by Frazier, DuEwa M. and published by IGI Global. This book was released on 2023-11-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the realm of higher education, a persistent challenge exists in empowering Black and brown students within Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) to transcend societal limitations. Often labeled as "at risk" or lagging within the achievement gap, these students possess untapped potential hindered by traditional teaching methods. The impact of COVID-19 and racial injustice has exacerbated disparities, underscoring the need for innovative teaching approaches that connect academic subjects with the real experiences of these learners. Educators navigating evolving technology and diverse classrooms strive to bridge this gap while fostering cultural inclusivity. Addressing this challenge is the book Culturally Responsive Pedagogies in the Humanities at HBCUs and HSIs, curated by DuEwa M. Frazier. Representing a groundbreaking collective effort, the book offers transformative educational practices that bridge the gap between conventional teaching and the diverse realities of HBCU and HSI classrooms. Covering topics like teaching ESL and EFL students, accommodating disabilities, integrating hip-hop pedagogies, and promoting social justice education, the anthology provides research-driven solutions that empower educators to revolutionize their teaching methods. To foster academic excellence and equity, the book resonates with scholars, administrators, and educators, guiding them on a journey of innovation that harmonizes cultural responsiveness and academic achievement, ushering in a new era of education.

Global Perspectives on the LGBT Community and Non-Discrimination

Author : Arimoro, Augustine Edobor
Publisher : IGI Global
ISBN 13 : 1668424304
Total Pages : 290 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the LGBT Community and Non-Discrimination by : Arimoro, Augustine Edobor

Download or read book Global Perspectives on the LGBT Community and Non-Discrimination written by Arimoro, Augustine Edobor and published by IGI Global. This book was released on 2022-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In at least seventy-one countries in the world, there are national laws that criminalize same-sex relationships between consenting adults. In at least nine countries around the globe, national laws target and criminalize transgender and gender non-conforming persons. In some jurisdictions, the penalty for identifying as a part of the LGBT community is death. The debate in jurisdictions where being an LGBT person is a crime is typically that same-sex sexual relationships are “unnatural.” In jurisdictions where anti-gay laws persist, the rights of LGBT persons are not considered as human rights, and the rationale for criminalizing same-sex sexual activity is that it is “immoral” and “sinful.” Global Perspectives on the LGBT Community and Non-Discrimination offers perspectives on the rights of sexual minorities and discrimination. In several countries, consensual sexual activity in private amongst adults of the same gender is still criminalized. This book seeks to examine the social, cultural, religious, and political issues that influence anti-gay laws in juxtaposition with the need to protect the rights of the LGBT community. Covering topics such as LGBT child adoption rights, minority stress, and freedom from discrimination, this premier reference source is a dynamic resource for sociologists, anthropologists, government officials, policymakers, lawmakers, human rights advocates, non-profit organizations, libraries, students and faculty of higher education, researchers, and academicians.

Eastern Perspectives on Women’s Roles and Advancement in Business

Author : Uçel, Ela Burcu
Publisher : IGI Global
ISBN 13 : 1799887448
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Eastern Perspectives on Women’s Roles and Advancement in Business by : Uçel, Ela Burcu

Download or read book Eastern Perspectives on Women’s Roles and Advancement in Business written by Uçel, Ela Burcu and published by IGI Global. This book was released on 2022-02-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women all over the world are facing numerous challenges and obstacles in the workplace as gender inequality is still running rampant. To see big change, the patriarchal mindset within business settings needs to be broken. Management education plays a critical role in changing perceptions in business, and as such, gender equality curricula and teaching materials have become valuable tools in challenging the preconceived belief that business is a male domain. Eastern Perspectives on Women’s Roles and Advancement in Business presents the real-life stories of Eastern women in business, giving particular focus to how these women overcame challenges and broke the glass ceiling. This text explores the problems and challenges, experiences, and strategies of overcoming gender discrimination and inequality. Covering topics such as job engagement, occupational segregation, and social intelligence, this book is a dynamic reference for faculty of higher education, school administrators, librarians, researchers, scholars, women entrepreneurs, businesswomen, managers, CEOs, and students of higher education.

Exergaming Intervention for Children, Adolescents, and Elderly People

Author : Khan, Shahnawaz
Publisher : IGI Global
ISBN 13 : 1668463229
Total Pages : 303 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Exergaming Intervention for Children, Adolescents, and Elderly People by : Khan, Shahnawaz

Download or read book Exergaming Intervention for Children, Adolescents, and Elderly People written by Khan, Shahnawaz and published by IGI Global. This book was released on 2023-05-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: As our dependence on technology increases, technology has imbibed itself even in our everyday routines, from checking our heart rate to keeping tabs on our diets. We are dependent on this technology, but when it comes to gaming, it is always considered to be something that one must avoid so that one can utilize that time for something productive. However, when one adds gamification logic to the health sector, it adds value by helping improve the health of the user. Exergaming Intervention for Children, Adolescents, and Elderly People tackles social problems via technology intervention using gamification as a medium. This book includes various theoretical and experimental breakthroughs on new methodologies and technologies. Covering topics such as digital aids, learning tools, and serious games, this premier reference source is an excellent resource for game developers, medical professionals, hospital administrators, administrators and educators of both K-12 and higher education, pre-service teachers, students of higher education, teacher educators, librarians, researchers, and academicians.

Investigating the Impact of AI on Ethics and Spirituality

Author : Chakraborty, Swati
Publisher : IGI Global
ISBN 13 : 1668491982
Total Pages : 257 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Investigating the Impact of AI on Ethics and Spirituality by : Chakraborty, Swati

Download or read book Investigating the Impact of AI on Ethics and Spirituality written by Chakraborty, Swati and published by IGI Global. This book was released on 2023-10-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is beginning to appear in everything from writing, social media, and business to wartime or intelligence strategy. With so many applications in our everyday lives and in the systems that run them, many are demanding that ethical implications are considered before any one application of AI goes too far and causes irreparable damage to the personal data or operations of individuals, governments, and organizations. For instance, AI that is fed data sets that are influenced by human data collection method biases may be perpetuating societal biases with implicit bias that can create serious consequences. Applications of AI with implicit bias on recidivism prediction models as well as medical algorithms have shown biases against certain racial or ethnic groups, leading to actual discrimination in treatment by the legal system and the medical systems. Regulatory groups may identify the bias in AI but not the source of the bias, making it difficult to determine who to hold accountable. Lack of dataset and programming transparency can be problematic when AI systems are used to make significant decisions, and as AI systems become more advanced, questions arise regarding responsibility for the results of their implementation and the regulation thereof. Research on how these applications of AI are affecting interpersonal and societal relationships is important for informing much-needed regulatory policies. Investigating the Impact of AI on Ethics and Spirituality focuses on the spiritual implications of AI and its increasing presence in society. As AI technology advances, it raises fundamental questions about our spiritual relationship with technology. This study emphasizes the need to examine the ethical considerations of AI through a spiritual lens and to consider how spiritual principles can inform its development and use. This book covers topics such as data collection, ethical issues, and AI and is ideal for educators, teacher trainees, policymakers, academicians, researchers, curriculum developers, higher-level students, social activists, and government officials.