Disruption, Change and Transformation in Organisations

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Publisher :
ISBN 13 : 9780367253059
Total Pages : 0 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Disruption, Change and Transformation in Organisations by : Andrew Day

Download or read book Disruption, Change and Transformation in Organisations written by Andrew Day and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the enormous psychological and sociological impact of ongoing, turbulent and discontinuous change on organizations.

Disruption, Change and Transformation in Organisations

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Author :
Publisher : Routledge
ISBN 13 : 1000735346
Total Pages : 263 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Disruption, Change and Transformation in Organisations by : Andrew Day

Download or read book Disruption, Change and Transformation in Organisations written by Andrew Day and published by Routledge. This book was released on 2019-11-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the psychological and social dynamics of continuous, disruptive and discontinuous change. It examines the emotional strain and challenges of disruption, studies the nature of organisational transformation and examines what can be done to develop an organisation’s capacity to adapt and thrive in turbulent environments. An organisation’s long-term survival increasingly rests on its adaptive capacity, ability to continuously change and transform itself. Yet, people experience ongoing and fundamental change to be disorientating and unsettling as it challenges accepted assumptions and identities. This book assists leaders and change practitioners understand these dynamics, help people to make sense of change and to create the conditions that enable people to self-organise and creatively adapt. With case studies and personal accounts from individuals and companies, this is an ideal resource for practitioners and managers dealing with organisational change, as well as students, academics and researchers.

Dual Transformation

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Publisher : Harvard Business Review Press
ISBN 13 : 1633692493
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Dual Transformation by : Scott D. Anthony

Download or read book Dual Transformation written by Scott D. Anthony and published by Harvard Business Review Press. This book was released on 2017-03-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services. Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.” Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

The Transformation Myth

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Publisher : MIT Press
ISBN 13 : 0262366576
Total Pages : 247 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Transformation Myth by : Gerald C. Kane

Download or read book The Transformation Myth written by Gerald C. Kane and published by MIT Press. This book was released on 2021-09-28 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this business bestseller, how companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19. Gold Medalist in Business Disruption/Reinvention. When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to "weather the storm" until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive. The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption--including a series of interviews with business leaders conducted during the COVID-19 crisis--they offer a framework for understanding disruption and tools for navigating it. They outline the leadership traits, business principles, technological infrastructure, and organizational building blocks essential for adapting to disruption, with examples from real-world organizations. Technology, they remind readers, is not an end in itself, but enables the capabilities essential for surviving an uncertain future: nimbleness, scalability, stability, and optionality.

Radical Business Model Transformation

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Publisher : Kogan Page Publishers
ISBN 13 : 0749480467
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Radical Business Model Transformation by : Carsten Linz

Download or read book Radical Business Model Transformation written by Carsten Linz and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations. This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape. Online supporting resources include a business model transformation calculator to help design your transformation path.

The Anticipatory Organization

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Publisher : Greenleaf Book Group
ISBN 13 : 1626344477
Total Pages : 216 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Anticipatory Organization by : Daniel Burrus

Download or read book The Anticipatory Organization written by Daniel Burrus and published by Greenleaf Book Group. This book was released on 2017-10-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agile you and your organization are, is no longer good enough. The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate innovation and actively shape the future—before someone else does it for you! Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage. In The Anticipatory Organization, Burrus shows us that the future is far more certain than we realize, and finding certainty in an uncertain world provides a big advantage for those who know how and where to look for it. Inspired by the dramatic results that organizations are experiencing from his award-winning learning system, The Anticipatory Organization offers a comprehensive way to identify game-changing opportunities. Using the principles of this proven model, you will learn how to elevate planning, accelerate innovation, and transform results by pinpointing and acting upon enormous opportunities waiting to be discovered. Readers will learn how to: • Separate the Hard Trends that will happen from the Soft Trends that might happen • Anticipate disruptions, problems, and game-changing opportunities • Identify and pre-solve predictable problems • Accelerate innovation (both everyday innovation and exponential innovation) • Pinpoint and act upon enormous untapped opportunities ​• Skip problems and barriers to succeed faster

The Transformation Myth

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Author :
Publisher : MIT Press
ISBN 13 : 0262546035
Total Pages : 247 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Transformation Myth by : Gerald C. Kane

Download or read book The Transformation Myth written by Gerald C. Kane and published by MIT Press. This book was released on 2023-06-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this business bestseller, how companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19. Gold Medalist in Business Disruption/Reinvention. When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to "weather the storm" until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive. The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption--including a series of interviews with business leaders conducted during the COVID-19 crisis--they offer a framework for understanding disruption and tools for navigating it. They outline the leadership traits, business principles, technological infrastructure, and organizational building blocks essential for adapting to disruption, with examples from real-world organizations. Technology, they remind readers, is not an end in itself, but enables the capabilities essential for surviving an uncertain future: nimbleness, scalability, stability, and optionality.

Agile for Everybody

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Author :
Publisher : O'Reilly Media
ISBN 13 : 1492033480
Total Pages : 162 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Agile for Everybody by : Matt LeMay

Download or read book Agile for Everybody written by Matt LeMay and published by O'Reilly Media. This book was released on 2018-10-10 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work. Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions. Understand exactly what Agile is and why it matters Use Agile to address your organization’s specific needs and goals Take customer centricity from theory into practice Stop wasting time in "report and critique" meetings and start making better decisions Create a harmonious cycle of learning, collaborating, and delivering Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola

Mastering the Science of Organizational Change

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110697831
Total Pages : 216 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Mastering the Science of Organizational Change by : Martin Reeves

Download or read book Mastering the Science of Organizational Change written by Martin Reeves and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the business context evolves more rapidly, driven by accelerating technological, political, and social change, an increasing strategic priority for business leaders is how to enact large-scale organizational change. Even companies that are current industry leaders are vulnerable to disruption. Company leaders need to watch over their shoulder for—and transform the company in anticipation of—the next disruption. Mastering the Science of Organizational Change summarizes the work of the BCG Henderson Institute and its fellows and ambassadors over several years to develop a more scientific approach to change. Hundreds of companies are analyzed in the book’s discussion on how to beat the odds in large-scale change management using an evidence-based approach—a large-scale analysis of what approaches actually work in which circumstances. Part 1 of the book reviews the imperatives for self-disruption. The second part elaborates on how to manage the process of change. Finally, Part 3 discusses how organizations can take change to the next level.

Exponential Transformation

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111961144X
Total Pages : 1300 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Exponential Transformation by : Salim Ismail

Download or read book Exponential Transformation written by Salim Ismail and published by John Wiley & Sons. This book was released on 2019-05-20 with total page 1300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook for using Exponential Organization to transform your organization—and disrupt your industry—in 10 weeks Today’s top business challenge is adapting to accelerating technological and global change. In his bestselling book Exponential Organizations, author Salim Ismail described a new type of organization that thrives amidst industry disruption. Since then, he has helped organizations disrupt their own industries—by applying Exponential Organization (ExO) principles. From this work emerged the 10-week transformation process explained in this book, called the ExO Sprint. Exponential Transformation is the detailed implementation handbook for becoming an Exponential Organization. The book enables organizations to speed up their transformation and overcome the obstacles to success. Lead a 10-week ExO Sprint Evolve in order to navigate industry disruption Become an Exponential Organization Block the immune-system response of organizations during transformation Companies such as Visa, Procter & Gamble, HP, and Black & Decker have already benefited from ExO process. Exponential Transformation is a must-have resource for participants of any ExO Sprint, as well as those seeking to apply Exponential principles in their organizations.

Enterprise Change Management

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Publisher : Kogan Page Publishers
ISBN 13 : 0749473029
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Enterprise Change Management by : David Miller

Download or read book Enterprise Change Management written by David Miller and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the biggest challenges facing organizations today is the ability to deliver the necessary change to sustain competitive advantage and adapt to economic and market environments. However, the gap between what organizations would like to deliver and their capabilities to do so is getting increasingly wide. Enterprise Change Management provides a practical roadmap for bridging this gap to help organizations build the sustainable capabilities to implement a portfolio of changes. Based on research on change performance from over 300 organizations and 400,000 data points over a 21-year period, Enterprise Change Management will help diagnose the root causes of the organizational change gap, manage demand for change and create the context for successful continuous change in the organization. This book introduces five core capabilities - adaptive leadership; executing single changes effectively; managing the demand for change; hiring resilient people and creating the context for successful change. Frameworks, processes and tools help readers assess change capabilities and then create a strategy to close the change gap and improve performance in their organization.

The Disruption Mindset

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Publisher : Ideapress Publishing
ISBN 13 : 9781940858708
Total Pages : 0 pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis The Disruption Mindset by : Charlene Li

Download or read book The Disruption Mindset written by Charlene Li and published by Ideapress Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

BIG Ideas to BIG Results

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Author :
Publisher : FT Press
ISBN 13 : 013419442X
Total Pages : 324 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis BIG Ideas to BIG Results by : Robert H. Miles

Download or read book BIG Ideas to BIG Results written by Robert H. Miles and published by FT Press. This book was released on 2015-12-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A PROVEN, NO-NONSENSE, STEP-BY-STEP, RESULTS-DRIVEN APPROACH TO DRIVING CORPORATE TRANSFORMATION AND BREAKTHROUGH PERFORMANCE IN A DISRUPTIVE WORLD Why do most corporate transformation leaders fail to achieve breakthrough performance? They make things too complex. They clutter it with jargon and confusion. They pancake new initiatives on top of old ones. They dither on the launch pad. They chase too many fads. And they fail to make it “safe” for leaders to lead the transformation at their own level. In short, they don’t have a reliable corporate transformation game plan. Whatever your corporate transformation challenge, whatever your role, Robert H. Miles and Michael T. Kanazawa introduce a simple, proven, results-driven approach that has underpinned some of the most successful corporate transformations of our time. Drawing on their experience as principal process architects working with dozens of CEOs and executive teams, and hundreds of senior executives and staff professionals, they show you how to develop a compelling and potent corporate transformation game plan that enables you to align your organization behind just a few core initiatives; bias your people toward speed; create leaders at every level; integrate in new “disruptive” tools to accelerate progress; and achieve traction and accountability in all phases of execution. Whether you’re a new CEO taking charge to transform your company, an executive redirecting a major business or function, or one of the hundreds of managers and thousands of employees trying to make sense of a transformation and contribute to it, this book will help you decipher the complexity, find your place on the transformation roadmap, and ensure that the effort rapidly reaches its intended breakthrough results. A PROVEN, STEP-BY-STEP ROADMAP FOR TRANSFORMATION LEADERS — FAST, SIMPLE, AND COMPRESSED Corporate transformation and breakthrough performance without the confusion and complexity GEARED TO RAPIDLY ENGAGE THE FULL ORGANIZATION To equip leaders at all levels to lead your transformation in an aligned and engaging manner FOCUSES EVERYONE ON “DOING MORE ON LESS” Generates focused execution and avoid layering initiative upon initiative to conquer organizational gridlock DESIGNED TO “DISRUPT” HOW TRADITIONAL TRANSFORMATION PROGRAMS ARE DONE Introduces disruptive transformation competencies that drive innovation, growth, and a new way of activating change Corporate transformation is tough work, but extraordinarily rewarding for all involved when led successfully. Somebody’s got to do it, and do it well. What if that someone happens to be you? Where will you start? How will you frame your transformation game plan and lay out its roadmap? What will you do first, and who will you engage when in the enterprise? How will you keep it alive after the early excitement? And how will you make it part of your management process so that it can become a reliable core competency for rising to the increasing rate of disruptive transformation challenges facing your company? Now there’s a breakthrough methodology to enable CEOs and executive leaders to rise to these corporate transformation challenges.

Digital Transformation of Industry

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Author :
Publisher : Springer Nature
ISBN 13 : 3030410013
Total Pages : 170 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Digital Transformation of Industry by : John Stark

Download or read book Digital Transformation of Industry written by John Stark and published by Springer Nature. This book was released on 2020-02-17 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This graduate textbook is focused on digital transformation. It answers key questions regarding: which technologies can be used to transform an organisation, which activities within an organisation can be transformed, and what the aim of digital transformation should be. The content is divided into three main parts, the first of which offers an introduction to the topic, highlights fundamental examples of digital transformation, defines the terminology, and enables readers to quickly understand the main components of digital transformation. The second part of the book addresses examples of digital transformation from several industries, including: government; finance; health; manufacturing; and education. The third and final section of the book describes the activities and processes within a typical digital transformation programme. The pedagogical approach to the process makes the book beneficial to both students who have never been involved in such a programme and practitioners who plan to implement digital transformation in their organisation.

Digital Disruption in Marketing and Communications

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Author :
Publisher : Routledge
ISBN 13 : 0429515464
Total Pages : 418 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Digital Disruption in Marketing and Communications by : Edoardo Magnotta

Download or read book Digital Disruption in Marketing and Communications written by Edoardo Magnotta and published by Routledge. This book was released on 2019-10-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes), and brand as human being (to raise trust, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader, through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers, students and practitioners, and provides an improved understanding of marketing and communications, and the evolution of the strategic, organisational, and behavioural model.

Leadership In Disruptive Times

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Author :
Publisher : Business Expert Press
ISBN 13 : 1637422350
Total Pages : 387 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Leadership In Disruptive Times by : Sattar Bawany

Download or read book Leadership In Disruptive Times written by Sattar Bawany and published by Business Expert Press. This book was released on 2023-04-12 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the business community has learned through the COVID-19 pandemic, it’s more important than ever for leaders to anticipate and plan for the possibility of an unplanned disruptive event. The more prepared you are to manage shocks, the less likely you’ll fall victim to the serious harm a crisis has the potential to inflict. Crisis management is one of several interrelated core disciplines comprising enterprise risk management, along with emergency preparedness, disaster response, business continuity planning, supply chain risk mitigation, and cyber liability prevention. Crisis management practices can help lessen the magnitude of emergencies and disasters while decreasing the uncertainty and anxiety associated with these events. This book provides insights into an understanding of leadership in a new era of radical uncertainty and disruption brought about by other challenges such as climate change, financial crises, terrorism, demographic changes in the labor market, health/disease risk from the pandemic, and rapid developments in innovative digital technologies and its impact on transformation at the workplace.

Leading Digital

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.