Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work

Download Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 179987298X
Total Pages : 2049 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work by : Management Association, Information Resources

Download or read book Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-10-30 with total page 2049 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of remote work has recently skyrocketed, digital transformation within the workplace has gone under a microscope, and it has become abundantly clear that the incorporation of new technologies in the workplace is the future of business. These technologies keep businesses up to date with their capabilities to perform remote work and make processes more efficient and effective than ever before. In understanding digital transformation in the workplace there needs to be advanced research on technology, organizational change, and the impacts of remote work on the business, the employees, and day-to-day work practices. This advancement to a digital work culture and remote work is rapidly undergoing major advancements, and research is needed to keep up with both the positives and negatives to this transformation. The Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work contains hand-selected, previously published research that explores the impacts of remote work on business workplaces while also focusing on digital transformation for improving the efficiency of work. While highlighting work technologies, digital practices, business management, organizational change, and the effects of remote work on employees, this book is an all-encompassing research work intended for managers, business owners, IT specialists, executives, practitioners, stakeholders, researchers, academicians, and students interested in how digital transformation and remote work is affecting workplaces.

Handbook of Research on Smart Management for Digital Transformation

Download Handbook of Research on Smart Management for Digital Transformation PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799890104
Total Pages : 614 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Smart Management for Digital Transformation by : Barbosa, Belem

Download or read book Handbook of Research on Smart Management for Digital Transformation written by Barbosa, Belem and published by IGI Global. This book was released on 2022-03-11 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Remote Work and Sustainable Changes for the Future of Global Business

Download Remote Work and Sustainable Changes for the Future of Global Business PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799875156
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Remote Work and Sustainable Changes for the Future of Global Business by : Ali, Mohammed

Download or read book Remote Work and Sustainable Changes for the Future of Global Business written by Ali, Mohammed and published by IGI Global. This book was released on 2021-06-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a void of research and other academic materials to support stakeholders operating within industry and the service sector with respect to their perceptions and experiences of remote work, particularly in the context of global business, sustainability, and change management. As more businesses consider remaining and maintaining a remote workforce, it is of paramount importance that new research be conducted regarding the multifaceted area of remote work and sustainable change for global business. Remote Work and Sustainable Changes for the Future of Global Business raises awareness of the multifaceted area of remote work in the context of sustainable change. In particular, it explores remote technology in an attempt to cope with the changing landscape of work environments amidst global change from a sociotechnical perspective. This book provides insight into the challenges both national and international businesses face during a world crisis. Covering topics such as crisis management, the human cloud, and virtual collaboration, this book is essential to business managers, project managers, business clusters, entrepreneurs, higher education practitioners, faculty and PhD researchers, educational boards, technology vendors and firms, and academic researchers.

Advances in Computational Logistics and Supply Chain Analytics

Download Advances in Computational Logistics and Supply Chain Analytics PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031500369
Total Pages : 205 pages
Book Rating : 4.0/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Advances in Computational Logistics and Supply Chain Analytics by : Ibraheem Alharbi

Download or read book Advances in Computational Logistics and Supply Chain Analytics written by Ibraheem Alharbi and published by Springer Nature. This book was released on with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise

Download Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 451 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!


Book Synopsis Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise by : Correia, Anacleto

Download or read book Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise written by Correia, Anacleto and published by IGI Global. This book was released on 2023-10-11 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations struggle to advance their businesses due to a lack of knowledge of innovative strategies and ways to transform their business to remain relevant. Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise is a comprehensive guide that equips organizations with the necessary tools to thrive in today's complex and ever-changing business landscape. This book explores a wide range of frameworks and their applications, providing practical insights and theoretical discussions to facilitate successful innovation, strategic planning, and digital transformation. The book begins by introducing the concept of frameworks in contemporary businesses. It emphasizes their importance as organized and methodical techniques for solving difficulties, managing processes, and making informed decisions based on accurate information. These frameworks cover various domains, including enterprise architecture, IT service management, business process management, project management, IT governance, agile methodologies, and innovation. By incorporating these frameworks, organizations can establish a strong foundation and adapt effectively to the rapidly evolving business environment. Designed for a wide range of readers, including educators, policymakers, researchers, consultants, IT professionals, and students, this book serves as an invaluable resource for those seeking to harness the power of frameworks to drive innovation, implement effective strategies, and navigate the complexities of digital transformation in today's fast-paced business environment. It provides a comprehensive understanding of the various frameworks, their implementations, and their potential to shape the future of business, government, and academia.

Adoption and Implementation of AI in Customer Relationship Management

Download Adoption and Implementation of AI in Customer Relationship Management PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799879615
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Singh, Surabhi

Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Beyond Dalma

Download Beyond Dalma PDF Online Free

Author :
Publisher : Notion Press
ISBN 13 :
Total Pages : 227 pages
Book Rating : 4.8/5 (918 download)

DOWNLOAD NOW!


Book Synopsis Beyond Dalma by : Sweta Biswal

Download or read book Beyond Dalma written by Sweta Biswal and published by Notion Press. This book was released on 2023-12-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food on our plates has always been inextricably linked to the agricultural cycle. The numerous festivals and rituals that crop up on the Odia calendar (or Panji) with unfailing regularity, inevitably extend clues to eat what’s best in the season. This book takes one through the never-ending cycle of pray, eat and repeat while delving into the intricacies of the interrelationships between the agrarian calendar, the festivals observed in the various parts of the state of Odisha and the changing seasons. Beyond Dalma attempts to focus on the similarities rather than the diversities of the Odia cuisine which itself is an interesting amalgamation of various micro-cuisines that have evolved independently, shaped by diverse stimuli for the better part of history. At the same time, one cannot discount that dynamic exchanges among various micro-culinary traditions have always occurred due to a multitude of reasons ranging from trade to migrations to even marriages. The resulting culinary legacy is one that can be best described as a curious interplay between heterogeneity and homogeneity. The recipes are carefully selected keeping the focus on the seasonal aspects of the cuisine rather than emphasizing the regional aspects. However, a mild proclivity towards Western Odisha may be discernible at times as the author has spent a substantial part of her life in that region. The recipes are curated based on local and seasonal produce, and designed to help one adhere to a sustainable, low-carbon footprint lifestyle that is harmoniously aligned with mother nature’s basket rather than the supermarket shelves.

At the Edge of Tomorrow

Download At the Edge of Tomorrow PDF Online Free

Author :
Publisher : Notion Press
ISBN 13 :
Total Pages : 227 pages
Book Rating : 4.8/5 (918 download)

DOWNLOAD NOW!


Book Synopsis At the Edge of Tomorrow by : Deepa Venkateswaran Mukherjee, PhD

Download or read book At the Edge of Tomorrow written by Deepa Venkateswaran Mukherjee, PhD and published by Notion Press. This book was released on 2023-12-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This essential guide is a timely beacon for organizations striving to excel in the new tech-centric workplace by fostering collaboration and embracing change.” Ron Kaufman, Global Keynote Speaker | NYT Bestselling Author of "Uplifting Service" | Ranked World’s #1 Customer Experience Guru “An empowering call to action to preserve the essence of human talent in the modern workplace, where each one can shape the future of work, regardless of technological change.” Dr. Harbeen Arora Rai, Founder & President, G100 Club, ALL Ladies League (ALL), Women Economic Forum (WEF), WICCI, SHEconomy “Deepa’s description of reskilling research and the intriguing model for leveraging employee self-skilling abilities in workplaces can help self-directed learning enthusiasts.” Dr. Naomi Boyer, Chair, International Society for Self-Directed Learning “Deepa’s academic vigour combined with her years of experience in tech organisations make this book a compelling read.” Santhosh Babu, Founder of OD Alternatives and Orglens | Management Thinker, Culture Expert “This book is a must read for all industry leaders who are looking to build a learning organisation, one where employees show a higher degree of self-initiative and align to a fast-changing disruptive world." John Cherian, MD & CEO Enparadigm, Transforming Talent for the Future of Work

Digitalization and Control of Industrial Cyber-Physical Systems

Download Digitalization and Control of Industrial Cyber-Physical Systems PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119987415
Total Pages : 354 pages
Book Rating : 4.1/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Digitalization and Control of Industrial Cyber-Physical Systems by : Olivier Cardin

Download or read book Digitalization and Control of Industrial Cyber-Physical Systems written by Olivier Cardin and published by John Wiley & Sons. This book was released on 2022-06-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial cyber-physical systems operate simultaneously in the physical and digital worlds of business and are now a cornerstone of the fourth industrial revolution. Increasingly, these systems are becoming the way forward for academics and industrialists alike. The very essence of these systems, however, is often misunderstood or misinterpreted. This book thus sheds light on the problem areas surrounding cyber-physical systems and provides the reader with the key principles for understanding and illustrating them. Presented using a pedagogical approach, with numerous examples of applications, this book is the culmination of more than ten years of study by the Intelligent Manufacturing and Services Systems (IMS2) French research group, part of the MACS (Modeling, Analysis and Control of Dynamic Systems) research group at the CNRS. It is intended both for engineers who are interested in emerging industrial developments and for master’s level students wishing to learn about the industrial systems of the future.

Research Anthology on Business Continuity and Navigating Times of Crisis

Download Research Anthology on Business Continuity and Navigating Times of Crisis PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1668445042
Total Pages : 1907 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!


Book Synopsis Research Anthology on Business Continuity and Navigating Times of Crisis by : Management Association, Information Resources

Download or read book Research Anthology on Business Continuity and Navigating Times of Crisis written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-07 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.

The Digital Transformation of Labor

Download The Digital Transformation of Labor PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000731081
Total Pages : 286 pages
Book Rating : 4.0/5 (7 download)

DOWNLOAD NOW!


Book Synopsis The Digital Transformation of Labor by : Anthony Larsson

Download or read book The Digital Transformation of Labor written by Anthony Larsson and published by Routledge. This book was released on 2019-11-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of studies, the overarching aim of this book is to investigate if and how the digitalization/digital transformation process causes (or may cause) the autonomy of various labor functions, and its impact in creating (or stymieing) various job opportunities on the labor market. This book also seeks to illuminate what actors/groups are mostly benefited by the digitalization/digital transformation and which actors/groups that are put at risk by it. This book takes its point of departure from a 2016 OECD report that contends that the impact digitalization has on the future of labor is ambiguous, as on the one hand it is suggested that technological change is labor-saving, but on the other hand, it is suggested that digital technologies have not created new jobs on a scale that it replaces old jobs. Another 2018 OECD report indicated that digitalization and automation as such does not pose a real risk of destroying any significant number of jobs for the foreseeable future, although tasks would by and large change significantly. This would affects welfare, as most of its revenue stems from taxation, and particularly so from the taxation on labor (directly or indirectly). For this reason, this book will set out to explore how the future technological and societal advancements impact labor conditions. The book seeks to provide an innovative, enriching and controversial take on how various aspects of the labor market can be (and are) affected the ongoing digitalization trend in a way that is not covered by extant literature. As such, this book intends to cater to a wider readership, from a general audience and students, to specialized professionals and academics wanting to gain a deeper understanding of the possible future developments of the labor market in light of an accelerating digitalization/digital transformation of society at large.

Designing Smart Manufacturing Systems

Download Designing Smart Manufacturing Systems PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 0323996744
Total Pages : 422 pages
Book Rating : 4.3/5 (239 download)

DOWNLOAD NOW!


Book Synopsis Designing Smart Manufacturing Systems by : Chaudhery Mustansar Hussain

Download or read book Designing Smart Manufacturing Systems written by Chaudhery Mustansar Hussain and published by Elsevier. This book was released on 2023-04-13 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design of Smart Manufacturing Systems covers the fundamentals and applications of smart manufacturing or Industry 4.0 system design, along with interesting case studies. Digitization and Cyber-Physical Systems (CPS) have vastly increased the amount of data available to manufacturing production systems. This book addresses the planning, modeling and experimentation of different decision-making problems as well as the conditions that affect manufacturing. In addition, recent developments in the design of smart manufacturing and its applications are explained, covering the needs of both researchers and practitioners. To fully navigate the challenges and opportunities of smart manufacturing systems, contributions are drawn from operations research, information systems, computer science and industrial engineering as well as manufacturing engineering. Addresses hot topics like cybersecurity and artificial intelligence in smart manufacturing systems Provides case studies that show how solutions have been applied in practice Explores how smart manufacturing systems may impact on operators

Reviving Businesses with New Organizational Change Management Strategies

Download Reviving Businesses with New Organizational Change Management Strategies PDF Online Free

Author :
Publisher :
ISBN 13 : 9781799874539
Total Pages : pages
Book Rating : 4.8/5 (745 download)

DOWNLOAD NOW!


Book Synopsis Reviving Businesses with New Organizational Change Management Strategies by : Nuno Geada

Download or read book Reviving Businesses with New Organizational Change Management Strategies written by Nuno Geada and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyzes the sensitivity of organizations to change management based on methodologies and tools to control impacts and investigates how employees are impacted by their environment discussing issues such as technology communication and business continuity and the importance of collaborative and interactive relationship pertaining to change management"--

The Future Workplace Experience: 10 Rules For Mastering Disruption in Recruiting and Engaging Employees

Download The Future Workplace Experience: 10 Rules For Mastering Disruption in Recruiting and Engaging Employees PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259589390
Total Pages : 272 pages
Book Rating : 4.2/5 (595 download)

DOWNLOAD NOW!


Book Synopsis The Future Workplace Experience: 10 Rules For Mastering Disruption in Recruiting and Engaging Employees by : Jeanne Meister

Download or read book The Future Workplace Experience: 10 Rules For Mastering Disruption in Recruiting and Engaging Employees written by Jeanne Meister and published by McGraw Hill Professional. This book was released on 2016-11-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Silver Medal Winner DISRUPTIVE TECHNOLOGIES. THE GIG ECONOMY. BREADWINNER MOMS. DATA-DRIVEN RECRUITING. PERSONALIZED LEARNING. In a business landscape rocked by constant change and turmoil, companies like Airbnb, Cisco, GE Digital, Google, IBM, and Microsoft are reinventing the future of work. What is it that makes these companies so different? They’re strategic, they’re agile, and they’re customer-focused. But, most important, they’re game changers. And their workplace practices reflect this. The Future Workplace Experience presents an actionable framework for meeting today’s toughest business disruptions head-on. It guides you step-by-step through the process of recruiting top employees and building an engaged culture—one that will drive your company to long-term success. Two of today’s leading voices on the future of work, provide 10 rules for rethinking, reimagining, and reinventing your organization, including: • MAKE THE WORKPLACE AN EXPERIENCE • BE AN AGILE LEADER • CONSIDER TECHNOLOGY AN ENABLER AND DISTRUPTOR • EMBRACE ON-DEMAND LEARNING • TAP THE POWER OF MULTIPLE GENERATIONS • PLAN FOR MORE GIG ECONOMY WORKERS Everything we took for granted in the past—from what we expect from our jobs to whom we work with and how—is changing before our eyes. The strongest organizations today are “learning machines.” New challenges require new solutions—and these organizations are finding them. If you want to compete in the years to come, you have to meet the future now. The Future Workplace Experience is your playbook for taking your organization to the top of your industry.

Handbook of Research on Learning in the Age of Transhumanism

Download Handbook of Research on Learning in the Age of Transhumanism PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522584323
Total Pages : 448 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Learning in the Age of Transhumanism by : Sisman-Ugur, Serap

Download or read book Handbook of Research on Learning in the Age of Transhumanism written by Sisman-Ugur, Serap and published by IGI Global. This book was released on 2019-05-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a movement, transhumanism aims to upgrade the human body through science, constantly pushing back the limits of a person by using cutting-edge technologies to fix the human body and upgrade it beyond its natural abilities. Transhumanism can not only change human habits, but it can also change learning practices. By improving human learning, it improves the human organism beyond natural and biological limits. The Handbook of Research on Learning in the Age of Transhumanism is an essential research publication that discusses global values, norms, and ethics that relate to the diverse needs of learners in the digital world and addresses future priorities and needs for transhumanism. The book will identify and scrutinize the needs of learners in the age of transhumanism and examine best practices for transhumanist leaders in learning. Featuring topics such as cybernetics, pedagogy, and sociology, this book is ideal for educators, trainers, instructional designers, curriculum developers, professionals, researchers, academicians, policymakers, and librarians.

The Network Reshapes the Library

Download The Network Reshapes the Library PDF Online Free

Author :
Publisher : American Library Association
ISBN 13 : 0838919979
Total Pages : 320 pages
Book Rating : 4.8/5 (389 download)

DOWNLOAD NOW!


Book Synopsis The Network Reshapes the Library by : Lorcan Dempsey

Download or read book The Network Reshapes the Library written by Lorcan Dempsey and published by American Library Association. This book was released on 2014-08-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since he began posting in 2003, Dempsey has used his blog to explore nearly every important facet of library technology, from the emergence of Web 2.0 as a concept to open source ILS tools and the push to web-scale library management systems.

Managing Digital Transformation

Download Managing Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000387844
Total Pages : 350 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Managing Digital Transformation by : Andreas Hinterhuber

Download or read book Managing Digital Transformation written by Andreas Hinterhuber and published by Routledge. This book was released on 2021-05-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.