Digital marketing - the booster of startup success?

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Author :
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital marketing - the booster of startup success? by : Anil Diggiwal

Download or read book Digital marketing - the booster of startup success? written by Anil Diggiwal and published by Blue Rose Publishers. This book was released on 2023-03-21 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship stimulates the need for creativity, independence, and self-reliance. The quest for success in a career often drives many potential entrepreneurs to start their own businesses. But, many startups struggle to survive in the online world. The eBook is intended to guide them on dominating their industries with online marketing. The comprehensive guidebook gives you an inside scoop about every digital marketing channel. It also advises how to twist your online marketing strategy and drive the maximum ROI. Unlock the hidden keys to making your marketing campaign successful. Everything is covered in the book, from demand and lead generation to strong engagement tactics. Overall, the eBook is a resource for startups that are trying to build sustainable businesses. Step-by-step instructions, a goal-setting guide, and performance measurement tips will enable you to streamline your marketing process. What’s more, the eBook introduces you to different tools essential for any digital marketing campaign. Besides, you will learn about the latest trends and common mistakes in startup marketing. Information compiled in this book is obtained from authentic sources. So, it can be your companion if you think of implementing actionable marketing tactics for your startup business.

Online Marketing Success Stories

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Publisher : Atlantic Publishing Company
ISBN 13 : 0910627657
Total Pages : 290 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis Online Marketing Success Stories by : René V. Richards

Download or read book Online Marketing Success Stories written by René V. Richards and published by Atlantic Publishing Company. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today's internet marketplace is a major challenge. There are many books and courses on internet marketing; this is the only book that will provide you with insider secrets. The reason we asked the marketing experts who make their living on the internet every day and they talked! With e-commerce reaching over $40 billion and online businesses anticipated to increase by 500 percent, your business needs guidance from today's successful internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up sell, oversights to stay away from, and how to steer clear of years of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-commerce marketers. This book is a compilation of their secrets, and proven successful ideas. If you are interested in learning hundreds of hints, tricks and secrets on how to make money or more money with your Web site than this book is for you. Instruction is great, but advice from experts is something else, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The Lean Startup

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Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

A Research Agenda for Brand Management in a New Era of Consumerism

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1803925515
Total Pages : 317 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis A Research Agenda for Brand Management in a New Era of Consumerism by : Ceridwyn King

Download or read book A Research Agenda for Brand Management in a New Era of Consumerism written by Ceridwyn King and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

International Business in a VUCA World

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Publisher : Emerald Group Publishing
ISBN 13 : 1838672559
Total Pages : 534 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis International Business in a VUCA World by : Rob van Tulder

Download or read book International Business in a VUCA World written by Rob van Tulder and published by Emerald Group Publishing. This book was released on 2019-10-21 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dedicated to Professor Peter Buckley, OBE, this volume of Progress in International Business Research explores the new challenges for MNEs, SMEs (small and medium sized enterprises) and INVs (International New Ventures) emerging from this changing and increasingly unpredictable political, economic, social and technological VUCA world.

Smart Spaces and Places

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Author :
Publisher : Routledge
ISBN 13 : 1000404374
Total Pages : 260 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Smart Spaces and Places by : Ling Bian

Download or read book Smart Spaces and Places written by Ling Bian and published by Routledge. This book was released on 2021-06-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart technologies have advanced rapidly throughout our society (e.g. smart energy, smart health, smart living, smart cities, smart environment, and smart society) and across geographic spaces and places. Behind these "smart" developments are a number of seminal drivers, such as social media (e.g. Twitter), sensors (drones, wearables), smartphone apps, and computing infrastructure (e.g. cloud computing). These developments have captured the enthusiasm of the public, while inevitably present unprecedented challenges and opportunities for the geographic research community. When meeting the smart challenges, are there emerging theories, methods, and observations that reveal new spatial phenomena, produce new knowledge, and foster new policies? Smart Spaces and Places addresses questions such as how to make spaces and places "smart", how the "smartness" affects the way we think spaces and places, and what role geographies play in knowledge production and decision-making in a "smart" era. The collection of 21 chapters offers stimulating discussion over the meaning of spaces, places, and smartness; scientific insights into smartness; social-political views of smartness; and policy implications of smartness. The chapters in this book were originally published as a special issue of Annals of the American Association of Geographers.

Start Your Own Specialty Food Business

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Publisher : Entrepreneur Press
ISBN 13 : 1613083335
Total Pages : 177 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Specialty Food Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Specialty Food Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution Create a solid business plan, get funded, and get the essential equipment Get the right licenses, codes, permits, insurance for your operations Gain a competitive edge using market and product research Find a profitable location, partnerships, and in-store shelf space Promote your business, products, and services online and offline Attract new and loyal customers using social media platforms to build your community of foodie fans. Manage daily operations, costs, and employees Plus, get valuable resource lists, sample business plans, checklists, and worksheets

Zero to One

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Publisher : Random House
ISBN 13 : 075355030X
Total Pages : 198 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Zero to One by : Blake Masters

Download or read book Zero to One written by Blake Masters and published by Random House. This book was released on 2014-09-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Business Week

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Publisher :
ISBN 13 :
Total Pages : 1296 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 2000 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Economy Post COVID-19 Era

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Author :
Publisher : Springer Nature
ISBN 13 : 9819901979
Total Pages : 996 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Digital Economy Post COVID-19 Era by : Prashant Mishra

Download or read book Digital Economy Post COVID-19 Era written by Prashant Mishra and published by Springer Nature. This book was released on 2023-12-03 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights on how organizations can adapt and transform their processes, structure, and strategies to remain relevant and competitive in the new business and economic environment. These insights also emerge from multidisciplinary discussions in various management domains, such as, consumer behaviour and marketing, economics, finance and accounting, entrepreneurship and small business management, environmental, social and governance compliance, future of work, human resource management, leadership, inclusive workforce, information systems and decision sciences, international business and strategy, and operations and supply chain management.

Startup Boards

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Publisher : John Wiley & Sons
ISBN 13 : 1118516826
Total Pages : 237 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Startup Boards by : Brad Feld

Download or read book Startup Boards written by Brad Feld and published by John Wiley & Sons. This book was released on 2013-12-09 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to understanding the dynamics of a startup's board of directors Let's face it, as founders and entrepreneurs, you have a lot on your plate—getting to your minimum viable product, developing customer interaction, hiring team members, and managing the accounts/books. Sooner or later, you have a board of directors, three to five (or even seven) Type A personalities who seek your attention and at times will tell you what to do. While you might be hesitant to form a board, establishing an objective outside group is essential for startups, especially to keep you on track, call you out when you flail, and in some cases, save you from yourself. In Startup Boards, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable. Details the process of choosing board members, including interviewing many people, checking references, and remembering that there should be no fear in rejecting a wrong fit Explores the importance of running great meetings, mixing social time with business time, and much more Recommends being a board member yourself at some other organization so you see the other side of the equation Engaging and informative, Startup Boards is a practical guide to one of the most important pieces of the startup puzzle.

AI-Powered Business Intelligence for Modern Organizations

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Powered Business Intelligence for Modern Organizations by : Natarajan, Arul Kumar

Download or read book AI-Powered Business Intelligence for Modern Organizations written by Natarajan, Arul Kumar and published by IGI Global. This book was released on 2024-10-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology’s rapid advancement has revolutionized how organizations gather, analyze, and utilize data. In this dynamic landscape, integrating artificial intelligence (AI) into business intelligence (BI) systems has emerged as a critical factor for driving informed decision-making and maintaining competitive advantage. This integration allows business to respond quickly to market changes, personalize customer experiences, and optimize operations with greater precision. As AI-driven BI tools continue to evolve, they empower organizations to harness vast amounts of data more effectively, making strategic decisions that are both timely and data-driven, thereby securing their position in an increasingly competitive marketplace. AI-Powered Business Intelligence for Modern Organizations provides a comprehensive overview of this transformative intersection, addressing the diverse challenges, opportunities, and future trends in this field. By exploring the integration of AI into BI systems, the text delves into how advanced analytics, machine learning, and automation are reshaping the way businesses operate. Covering topics such as augmented analytics, decision-making, and sustainability metrics, this book is an excellent resource for business leaders and executives, data scientists and analysts, IT and technology managers, academicians, researchers, graduate and postgraduate students, consultants, industry experts, and more.

Building Your Business the Right-Brain Way

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Publisher : New World Library
ISBN 13 : 1608682579
Total Pages : 250 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Building Your Business the Right-Brain Way by : Jennifer Lee

Download or read book Building Your Business the Right-Brain Way written by Jennifer Lee and published by New World Library. This book was released on 2014-04-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow a Profitable and Lasting Business on Your Terms If you’ve started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee’s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results. Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you’re a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You’ll discover how to: • assess your business’s unique “ecosystem” • build your brand and attract, engage, and keep ideal customers • develop new income streams that better leverage your time and resources • promote your products and services with authenticity and ease • grow your team (virtual and in-person) and manage staff and vendors • establish infrastructure and procedures to keep operations running smoothly • carve out vital white space to pause, reflect, and celebrate Includes play sheets and color illustrations to inspire action and propel your success

The Entrepreneur's Roadmap

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Publisher :
ISBN 13 : 9780996498227
Total Pages : pages
Book Rating : 4.4/5 (982 download)

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Book Synopsis The Entrepreneur's Roadmap by : New York Stock Exchange

Download or read book The Entrepreneur's Roadmap written by New York Stock Exchange and published by . This book was released on 2017-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur's guide for starting and growing a business to a public listing

Undisruptable

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Publisher : Penguin Group Australia
ISBN 13 : 1760145564
Total Pages : 256 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Undisruptable by : Ian Whitworth

Download or read book Undisruptable written by Ian Whitworth and published by Penguin Group Australia. This book was released on 2021-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down. So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. It generated profits that made the bank people say: ‘We’ve never seen anything like this before.’ Ian’s advice is so readable that many of his readers have no interest in commerce, they just like his dry humour and guidance on living a better life. He takes you step-by-step through the whole entrepreneur experience, from the day you open the doors through to when you pay others to run the place for you. There are 60 short and often surprising chapters in the trademark style of his popular 'Motivation for Sceptics' blog, from ‘Your Success Goals Are Built on Lies’ to ‘Business Whack-A-Mole Skills’ and ‘Remote Work Sucks Unless You're Old’. Whether you’re running your own business, leading someone else’s or freelancing, Undisruptable is the only handbook you need. And one you’ll actually enjoy reading to the end.

Smartups

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Publisher : Cornell University Press
ISBN 13 : 9780801488313
Total Pages : 244 pages
Book Rating : 4.4/5 (883 download)

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Book Synopsis Smartups by : Rob Ryan

Download or read book Smartups written by Rob Ryan and published by Cornell University Press. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.

The 7 Day Startup

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Author :
Publisher :
ISBN 13 : 9780995404403
Total Pages : 206 pages
Book Rating : 4.4/5 (44 download)

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Book Synopsis The 7 Day Startup by : Dan Norris

Download or read book The 7 Day Startup written by Dan Norris and published by . This book was released on 2016-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly