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Undisruptable
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Download or read book Undisruptable written by Ian Whitworth and published by Penguin Group Australia. This book was released on 2021-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down. So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. It generated profits that made the bank people say: ‘We’ve never seen anything like this before.’ Ian’s advice is so readable that many of his readers have no interest in commerce, they just like his dry humour and guidance on living a better life. He takes you step-by-step through the whole entrepreneur experience, from the day you open the doors through to when you pay others to run the place for you. There are 60 short and often surprising chapters in the trademark style of his popular 'Motivation for Sceptics' blog, from ‘Your Success Goals Are Built on Lies’ to ‘Business Whack-A-Mole Skills’ and ‘Remote Work Sucks Unless You're Old’. Whether you’re running your own business, leading someone else’s or freelancing, Undisruptable is the only handbook you need. And one you’ll actually enjoy reading to the end.
Download or read book Undisruptable written by Aidan McCullen and published by John Wiley & Sons. This book was released on 2021-03-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle. You’ll be inspired to consider the big questions of today: What does the future hold? What does the exponential growth of technology mean for the world of work? What does a changing job market mean for future generations? What do waves of disruption mean for business leaders? Society is evolving at breakneck speed. What does this mean for all of us? Read Undisruptable to bridge the chaos and build the resilience you need to move forward. While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks and exemplars of change such as Fujifilm and Arnold Schwarzenegger. The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples. Undisruptable will help you to: Understand the principles of change Overcome the barriers to change See change as an opportunity and not an obstacle Utilize simple frameworks and examples to guide you on your transformation By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable. This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization. PRAISE FOR UNDISRUPTABLE “Aidan McCullen has lived a fascinating life of major change. In his book, ‘Undisruptable’; he brings us a method for making sense of the external world, and an accessible and visual approach to letting go of the past, and welcoming the future with a mindset of permanent reinvention. It is a timely, thoughtful book, well worth reading.” – Dee Hock, founder and CEO Emeritus of VISA and author of One from Many: VISA and the Rise of Chaordic Organization “As the poet Paul Valery said, 'the future is not what is used to be'. Organizations across the board must come to grips with permanent reinvention as their needed way of being. Aidan McCullen's gifted storytelling will inspire you and get you on your way to permanent reinvention.” – Mark Johnson, co-founder Innosight and author Lead from the Future “This book teaches the mindset—the lens of clarity—that we all must develop in order to be undisruptable in a future of chilling disruption.” – Bob Johansen author Full-Spectrum Thinking, Distinguished Fellow, Institute for the Future “The snake may slough off its tail, but there's nothing to be sloughed off with this book. Former professional rugby player Aidan McCullen knows how not to be defeated by victory. He knows how to disrupt himself. He knows what it means to be Undisruptable.” – Whitney Johnson, author of Disrupt Yourself “Aidan McCullen shows us how to embrace a mindset of permanent reinvention. By reading this book, you will learn how to shed outdated assumptions and mental models before it's too late. Moreover, you will learn how to remain perpetually curious no matter your past success. McCullen encourages us to embrace a constructive form of restlessness that can be personally rewarding as well as effective for our organizations.” – Michael A. Roberto, author of Unlocking Creativity, Trustee Professor of Management, Bryant University “A masterpiece! Aidan McCullen’s been through the gristmill of change, and come through with great wisdom and guidance for all of us. This is a book to treasure and reread.” – Barbara Oakley, author of A Mind for Numbers and Learning How to Learn “Come for the evocative metaphors and stories. Stay for the powerful frameworks and practical guidance. Undisruptable is a useful guide to thriving in today's era of constant change. Highly recommended.” – Scott D. Anthony, senior partner, Innosight, author of Eat, Sleep, Innovate and Dual Transformation “In Undisruptable, Aidan McCullen provides the missing manual to thrive in the Age of Disruption. This is the right book for right now.” – Ozan Varol, author of Think Like a Rocket Scientist “Strategic frameworks often feel both academic and stale. Aidan McCullen has built a series of lenses on transformation that are based in real world practice—they are alive and fresh through research and compelling storytelling. It is so much fun to read, and incredibly important for people who work in strategy, innovation and the management of change (which we all do now!)” – Charles Conn, Board member of Patagonia and author of Bulletproof Problem Solving “If the 1920s was the time of the Great Depression and the 2008-2011 the era of the Great Recession, the COVID-19 has opened the doors to the age of the Great Reinvention. Now is the time to shed the old believes about change - and transform it from a threat into an opportunity. And that's exactly what Aidan McCullen with the "Undisruptable" - a sharp, deep, focused, pragmatic, and incredibly compassionate work we all need during these volatile and uncertain times.” – Dr. Nadya Zhexembayeva, founder of Reinvention Academy and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos “Much of what makes us successful today, can limit our success in the future—therefore we must continuously learn, unlearn and relearn to be truly undisruptable. Aidan McCullen has packed this book with examples, powerful questions and actionable steps to put your journey to this state into practice. This book will make you better prepared for our uncertain future ahead, and help you find your own unique path to succeed in it.” – Barry O'Reilly, author of Unlearn “Undisruptable combines analogies from the natural world with stories from the business world, and in doing so changes your perspective on business and life. It's a joy to read.” – Anne Janzer, author of Writing to Be Understood “Aidan McCullen is an amiable companion in this exploration of the kind of mindset that will help you thrive in an uncertain world and become undisruptable no matter how big the gray rhinos charging at you may be. This book is full of thought-provoking questions, useful mental models, and real-world examples to help you approach business and life by embracing permanent reinvention. I highly recommend it!” – Michele Wucker, author of The Gray Rhino “This book can help people and organisations answer perhaps their toughest strategic question: ‘How can we stay externally relevant to our fast-changing world when we’re internally encumbered by slow moving systems and motivations?’ Filled with a great blend of stories, practical tools and imaginative illustrations, I read it cover-to-cover in one sitting. Highly recommended for leaders, managers or anyone interested in change and innovation.” – Elvin Turner, author of Be Less Zombie "A wonderful combination of philosophy, metaphors and business concepts. A truly inspirational book on transformation and innovation." – Dan Toma, author of The Corporate Startup “I have three pieces of news for you; two good and one bad. First, the good news: we all understand the idea and the need of constant learning and permanent reinvention. Now, the bad news. Very few people really know how we can actually make it happen. The final good news. Aidan McCullen’s book: Undisruptable will guide you with a beautifully crafted narrative, compelling evidence, storytelling and amazing creativity. It is a deep book and yet so much fun to read: learning - the sex of the mind - at this best.” – Paolo Gallo, Former CHRO, World Economic Forum and author of The Compass and the Radar “Becoming undisruptable is not an event, it is a never-ending odyssey. In an age of incessant change, we must all learn to reinvent ourselves and our organisations big and small. This book provides a mental model to enable permanent reinvention.” – David C. McCourt, Executive Chairman Granahan McCourt Capital and National Broadband Ireland and author of Total Rethink “Undisruptable inspires the mindset, provides the techniques, and stimulates the motivation to embrace constant change as a unique opportunity for yourself and for your organization. In an age of unprecedented change, this is not only useful. It is essential." – Alessandro Lanteri, PhD, Professor of Management ESCP Business School and author of Clever “A must read. Get it now! Aidan McCullen’s work is itself an undisputable contribution to the power of focus and imagination when applied to all facets of our society. Undisruptable brings a fresh, vibrant and packed perspective on innovation and reinvention. The recurrence of reinvention is so powerful that it become the underlying current of the entire work and it does its magic! It primes us to think positively about the infinite possibilities that individual and collective thinking can achieve. It is a book for all ages and all flavours. No matter whether you read it for fun and personal leisure, or whether you read it to inspire yourself at work, or if you have just received it as a gift, Undisruptable will endow you with the greatest gift of all: the gift that human ingenuity can makes us Undisruptable!“ – Mark Esposito, Ph.D, Professor, government adviser and author of Understanding How the Future Unfolds. “Brilliant book. As a game plan for continued success throughout life, this book is a game changer. Regardless of your goals as an individual or a group, Undisruptable opens up a panacea of tactics and opportunities that are life altering. Aidan McCullen has crafted a pragmatic toolbox for life based on his own diverse experiences. As a young rugby player, when people saw Aidan for what he was, Aidan always envisioned what he could become and that makes all the difference.” – Eddie O’Sullivan, former Head Coach to the Ireland and USA Rugby teams and author of Never Die Wondering “ A magnificent book! How do you continuously learn, adapt and evolve so that you have the ability to continuously have meaningful work and a meaningful life in the Smart Machine Age? This book provides you a pathway to being on that Journey. This is a book that you will want to use for the rest of your life. Its practical “how -to” stories will capture your heart and your mind. I invite you to savour each chapter. It is a great read!” – Edward D. Hess, author of Hyper-Learning, Learn or Die and Humility is the New Smart, Professor at the Darden Business School “I absolutely love it! This book will change your life.” – Friederike Fabritius, author of The Leading Brain “In an age of disruption, the only viable strategy is to adapt. In this gripping book, Aidan McCullen brings us along on his personal journey in which he unlocks the secrets of reinvention. The result is an excellent guide to navigating today's complex environment.” – Greg Satell, author of Cascades and Mapping Innovation “A book we all need to read right now! If this past year has taught us anything, it's that nothing is guaranteed. Instead of that being a message of doom and gloom, "Undisruptable," shows us just how much we actually control. It reminds us that our imagination and ability to create is paramount. It's a straight to the point guide to navigating and creating the change we need to see to continuously evolve. At a time where leaders and employees everywhere are feverishly trying to figure out what happens next, this book ensures everyone can get on the same page about how to use their unique talents, insights and resourcefulness to jump onto the “Infinity curve” and create the future they want to see.” – Heather MacArthur, author of Low Man on the Totem Pole “A relatable and educational book with penetrating insight into the rise and fall of organizations. This is a must-read for business leaders with ambition to reach, and maintain, excellence.” – John D. Wood, Esq. author of The Humachine: Humankind, Machines, and the Future of Enterprise “The germination of this book predates this current wave of disruption and so it’s timing may seem remarkable; but that’s how Aidan McCullen, and people who live undisruptable lives, have always seen things. In this book you see, hear and feel the personal and organisational mindset that thrives in disruption. More than anything it shows us the way to live happy and fulfilling lives in our ever-changing world.” – Phillip Matthews, Former Captain Ireland Rugby Team and former CEO National College of Ireland
Book Synopsis THE STRATEGY JOURNEY by : Julie Choo
Download or read book THE STRATEGY JOURNEY written by Julie Choo and published by . This book was released on 2020-12-07 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to navigate your strategy journey in business using a five model framework and methodology that teaches you to play 'SMART' and 'win' in the game of business and career ascension.
Book Synopsis The New Marketing by : Cheryl Burgess
Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Book Synopsis The Language of Leadership by : Joel Schwartzberg
Download or read book The Language of Leadership written by Joel Schwartzberg and published by Berrett-Koehler Publishers. This book was released on 2021-07-13 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impression you make as a leader has the power to build, enhance, or sabotage your authority and ideas. Discover how to convey the essence of leadership with every interaction. Every communication leaders make—speaking, writing, posting, sharing, and even listening—has the power to either secure or sabotage their impact. But wanting to inspire and engage their team and knowing how to do it are two different things. In this book, Joel Schwartzberg suggests mindsets, tactics, tips, and examples to help readers reach that goal using the most powerful leadership tool available: a leader's voice. Whether managers are giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential tools for establishing authority and galvanizing an audience. Readers will learn how to inspire instead of inform, communicate with purpose and power, and sell—not just share—their most important ideas.
Download or read book Undisruptable written by Aidan McCullen and published by John Wiley & Sons. This book was released on 2021-03-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle. You’ll be inspired to consider the big questions of today: What does the future hold? What does the exponential growth of technology mean for the world of work? What does a changing job market mean for future generations? What do waves of disruption mean for business leaders? Society is evolving at breakneck speed. What does this mean for all of us? Read Undisruptable to bridge the chaos and build the resilience you need to move forward. While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks and exemplars of change such as Fujifilm and Arnold Schwarzenegger. The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples. Undisruptable will help you to: Understand the principles of change Overcome the barriers to change See change as an opportunity and not an obstacle Utilize simple frameworks and examples to guide you on your transformation By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable. This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization. PRAISE FOR UNDISRUPTABLE “Aidan McCullen has lived a fascinating life of major change. In his book, ‘Undisruptable’; he brings us a method for making sense of the external world, and an accessible and visual approach to letting go of the past, and welcoming the future with a mindset of permanent reinvention. It is a timely, thoughtful book, well worth reading.” – Dee Hock, founder and CEO Emeritus of VISA and author of One from Many: VISA and the Rise of Chaordic Organization “As the poet Paul Valery said, 'the future is not what is used to be'. Organizations across the board must come to grips with permanent reinvention as their needed way of being. Aidan McCullen's gifted storytelling will inspire you and get you on your way to permanent reinvention.” – Mark Johnson, co-founder Innosight and author Lead from the Future “This book teaches the mindset—the lens of clarity—that we all must develop in order to be undisruptable in a future of chilling disruption.” – Bob Johansen author Full-Spectrum Thinking, Distinguished Fellow, Institute for the Future “The snake may slough off its tail, but there's nothing to be sloughed off with this book. Former professional rugby player Aidan McCullen knows how not to be defeated by victory. He knows how to disrupt himself. He knows what it means to be Undisruptable.” – Whitney Johnson, author of Disrupt Yourself “Aidan McCullen shows us how to embrace a mindset of permanent reinvention. By reading this book, you will learn how to shed o
Book Synopsis Latinx Business Success by : Frank Carbajal
Download or read book Latinx Business Success written by Frank Carbajal and published by John Wiley & Sons. This book was released on 2021-11-16 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring new message of resilient leadership Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority. The book explores the authors’ DIGITAL framework—which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage—and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders. Readers will also find: Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business. Discussions of what it means to achieve a truly diverse and inclusive society and how we’ll know when we’ve realized that goal Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.
Download or read book The Family Business written by Keel Hunt and published by Graphic Arts Books. This book was released on 2021-04-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to tell the story of one of the world’s most influential media businesses, The Family Business draws on more than 70 interviews with company insiders as well as book-industry luminaries to present the Ingram story and how a little-known Nashville-based company grew to play a pivotal role in transforming book publishing around the world. The history of the Ingram Content Group is one of the most important and remarkable business stories that almost no one knows. Launched as a favor to a family friend, it started as a local textbook distributor—one tiny division within a thriving corporation focused on oil, construction supplies, and shipping. It grew into the world’s largest book wholesaler, then into the most influential and innovative supplier of infrastructure and services to publishers around the world. Over the past 50 years, from its headquarters in Nashville, Tennessee, Ingram has played a pivotal role in modernizing the book business. Two members of the founding family have led the way: Bronson Ingram, a tough-minded industrialist who instinctively recognized a golden opportunity to apply modern efficiencies to antiquated logistical systems, and Bronson’s son John Ingram, an “intrapreneur” with a keen understanding of both the opportunities and the risks created by the new digital technologies. Led by these two brilliant managers, Ingram has used its unparalleled industry-wide connections to help transform book publishing from a tradition-bound business into a dynamic, global twenty-first century powerhouse. Now, for the first time, The Family Business captures the whole story. In its pages, readers will learn about: The introduction of the Ingram microfiche reader in 1972 and how it catapulted book retailing into the electronic eraIngram’s network of coast-to-coast distribution centers turning U.S. book publishing into a truly national business for the first timeIngram using fast-growing video, software, magazine, and international wholesaling operations to create a phenomenal record of expansion, growing from a million-dollar company into a billion-dollar giant in just two decadesTwo of book publishing’s most powerful organizations—Ingram and Barnes & Noble—almost coming within a hair’s breadth of merging, and how the deal fell apart at the eleventh hourIngram’s unparalleled ability to rapidly fulfill product orders empowering Amazon’s unique customer service model and enabling its explosive growthLightning Source, a technological marvel spawned by Ingram, converting the “long tail” of niche books from a costly headache for publishers and retailers into a steady source of profitable salesIngram’s transformation of the book supply chain enabling countless booksellers and publishers to survive and even thrive in the disruptive era of Covid-19 Today, with Ingram’s expanding portfolio of service and infrastructure businesses playing an ever-growing role in the world of publishing, the company stands ready to help lead the industry into an era of even more dramatic change. The Family Business is the first book to recount the story of this strategic powerhouse that everyone in the publishing industry does business with, and that practically everyone admires—but that few people really understand. A must-read for people in the book business and the world of media, and anyone else who wants to understand how this vastly influential industry really works, this book fascinates with the story of the ways today’s electronic information technologies are transforming the world.
Book Synopsis YOUR FIRST 365 DAYS IN REAL ESTATE by : Shelley Zavitz
Download or read book YOUR FIRST 365 DAYS IN REAL ESTATE written by Shelley Zavitz and published by Harriman House Limited. This book was released on 2019-06-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing. Author and successful real estate agent Shelley Zavitz reveals in unprecedented detail: - what to expect the first year of your career - how to implement systems that will impact your business in the next 90 days - how to build a marketing plan in a digital world - how to work your contacts to start your referral pipeline - how mindset can make or break your business and what to do about it - why surrounding yourself with the right people is essential. Shelley shares her own story as a new real estate agent - including how she built a brand starting with a network of just four people in a totally new city. The book also comes complete with worksheets, hot lists and examples of great branding so that you can catapult your business into the fast lane right now. Your First 365 Days in Real Estate is the number-one resource for new agents in the industry - don't miss out on your potential as a realtor without it.
Download or read book The Human Edge written by Greg Orme and published by Pearson UK. This book was released on 2019-11-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is spinning so fast it’s difficult to keep up. Two hundred and fifty years ago the Industrial Revolution replaced our arms and legs at work. The fourth Industrial Revolution is now replacing our brains. This technological shift is engulfing organisations and people. It’s challenging the very essence of what it means to be human. Daily news headlines pose existential questions that used to belong in the pages of science fiction: Will a machine take my job? Are we becoming cyborgs? What happens when super computers become self-aware? If we can’t compete with artificial intelligence, what’s left? Innovation guru Greg Orme provides a helpful, funny and supportive shove in the right direction. He explores the skills you need to survive and thrive in a world of artificial intelligence. He urges you to stop competing, and instead do things machines can’t. To become a more human, human. This is a practical toolkit to master three intrinsically human ‘super powers’: 1. To ignite your innate CURIOSITY in a world of accelerating change... 2. To rediscover your CREATIVITY to produce an avalanche of game-changing ideas... 3. To develop CONNECTIVITY to kindle the passion, persistence and insights to successfully engage fellow humans to turn human creativity into business innovation. These career-enhancing capabilities have been identified in Orme’s work with business managers and organisations across the globe. They draw upon the latest psychological and neuroscience research, the unique philosophies of successful entrepreneurs, the practises of the world’s most innovative companies, as well as the habits of great artists, designers and scientists. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Book Synopsis Debunking the 1619 Project by : Mary Grabar
Download or read book Debunking the 1619 Project written by Mary Grabar and published by Simon and Schuster. This book was released on 2021-09-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s the New “Big Lie” According the New York Times’s “1619 Project,” America was not founded in 1776, with a declaration of freedom and independence, but in 1619 with the introduction of African slavery into the New World. Ever since then, the “1619 Project” argues, American history has been one long sordid tale of systemic racism. Celebrated historians have debunked this, more than two hundred years of American literature disproves it, parents know it to be false, and yet it is being promoted across America as an integral part of grade school curricula and unquestionable orthodoxy on college campuses. The “1619 Project” is not just bad history, it is a danger to our national life, replacing the idea, goal, and reality of American unity with race-based obsessions that we have seen play out in violence, riots, and the destruction of American monuments—not to mention the wholesale rewriting of America’s historical and cultural past. In her new book, Debunking the 1619 Project, scholar Mary Grabar, shows, in dramatic fashion, just how full of flat-out lies, distortions, and noxious propaganda the “1619 Project” really is. It is essential reading for every concerned parent, citizen, school board member, and policymaker.
Book Synopsis The Chief Reinvention Officer Handbook by : Nadya Zhexembayeva
Download or read book The Chief Reinvention Officer Handbook written by Nadya Zhexembayeva and published by . This book was released on 2020-07-14 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Book Synopsis Restartup by : Arunkumar Krishnakumar
Download or read book Restartup written by Arunkumar Krishnakumar and published by John Wiley & Sons. This book was released on 2021-03-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your complete startup downturn survival guide During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. Restartup shows how it’s possible—by choosing to embrace instability and seizing the new opportunities it provides—to stay afloat, and even to thrive. Arunkumar Krishnakumar and Maxson Tee —tech investor, influencer, blogger, and podcaster— use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. The money pyramid—understand your crisis financing options Mental Health – drop the societal taboo for the wellbeing of the company and the founders Fundraising psychology—go beyond the deck and the proposition to get inside your investor’s head Operational efficiencies—know how to cut back but still hold onto your top people Embrace the suck—see how a crisis can open up unexpected opportunities Don’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success.
Download or read book Microtrends Squared written by Mark Penn and published by Simon & Schuster. This book was released on 2019-03-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
Book Synopsis Unlearn: Let Go of Past Success to Achieve Extraordinary Results by : Barry O'Reilly
Download or read book Unlearn: Let Go of Past Success to Achieve Extraordinary Results written by Barry O'Reilly and published by McGraw Hill Professional. This book was released on 2018-11-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A transformative system that shows leaders how to rethink their strategies, retool their capabilities, and revitalize their businesses for stronger, longer-lasting success. There’s a learning curve to running any successful business. But when leaders begin to rely on past achievements or get stuck in old thinking and practices that no longer work, they need to take a step back—and unlearn. This innovative and actionable framework from executive coach Barry O’Reilly shows leaders how to break the cycle and move away from once-useful mindsets and behaviors that were effective in the past but are no longer relevant in the current business climate and may now stand in the way of success. With this simple but powerful three-step system, leaders can: 1. Unlearn the behaviors and mindsets that keep them and their businesses from moving forward. 2. Relearn the skills, strategies, and innovations that are transforming the world every day. 3. Break through old habits and thinking by opening up to new ideas, perspectives, and resources. Good leaders know they need to continuously learn. But great leaders know when to unlearn the past to succeed in the future. This book shows them the way.
Book Synopsis The Startup Playbook by : David Kidder
Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.
