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Author : Tülin Durukan
Publisher :
ISBN 13 : 9789754476521
Total Pages : 0 pages
Book Rating : 4.4/5 (765 download)
Download or read book Digital Marketing Applications Accelerated After the Pandemic written by Tülin Durukan and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Abhishek Das
Publisher : BPB Publications
ISBN 13 : 9387284840
Total Pages : 212 pages
Book Rating : 4.3/5 (872 download)
Download or read book APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS written by Abhishek Das and published by BPB Publications. This book was released on 2018-06-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II).
Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 : 1799880834
Total Pages : 329 pages
Book Rating : 4.7/5 (998 download)
Download or read book Blockchain Technology and Applications for Digital Marketing written by Bansal, Rohit and published by IGI Global. This book was released on 2021-06-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
Author : Dian Puteri Ramadhani
Publisher : Taylor & Francis
ISBN 13 : 1000789691
Total Pages : 519 pages
Book Rating : 4.0/5 (7 download)
Download or read book Acceleration of Digital Innovation & Technology towards Society 5.0 written by Dian Puteri Ramadhani and published by Taylor & Francis. This book was released on 2022-11-14 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2021) focused on "Acceleration of Digital Innovation & Technology towards Society 5.0". This proceeding offers valuable knowledge on research-based solutions to accelerate innovation and technology by introducing economic transformation to solve various challenges in the economy slow-down during the post-pandemic era. The business sector should have the ability to gain sustainable competitive advantage, and quality growth by synergizing management capabilities, mastery of technology, and innovation strategies to adapt to external trends and events. This Proceeding is classified into four tracks: Digital-Based Management; Strategy, Entrepreneurship, Economics; Finance and Corporate Governance; and Accounting. This valuable research will help academicians, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the field of business and digital innovation and technology towards society 5.0.
Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)
Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 : 1668481685
Total Pages : 433 pages
Book Rating : 4.6/5 (684 download)
Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi and published by IGI Global. This book was released on 2023-05-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Frank M. Lin
Publisher : Springer Nature
ISBN 13 : 3031511638
Total Pages : 377 pages
Book Rating : 4.0/5 (315 download)
Download or read book Accelerating Discoveries in Data Science and Artificial Intelligence II written by Frank M. Lin and published by Springer Nature. This book was released on with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jungwoo Lee
Publisher : Springer Nature
ISBN 13 : 9813341262
Total Pages : 232 pages
Book Rating : 4.8/5 (133 download)
Download or read book The Future of Service Post-COVID-19 Pandemic, Volume 1 written by Jungwoo Lee and published by Springer Nature. This book was released on 2021-02-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology. This book serves as a useful resource for business practitioners and academics in the areas of service and human resource management. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected introduce novel methods to the service sector, such as untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, digital technology is becoming more important than ever before. This books provides a range of examples and cases to elaborate on the effective application of digital service technology in order for businesses to stay relevant in the current climate.
Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 : 1668489007
Total Pages : 353 pages
Book Rating : 4.6/5 (684 download)
Download or read book Influencer Marketing Applications Within the Metaverse written by Bansal, Rohit and published by IGI Global. This book was released on 2023-05-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.
Author : Sajid Anwar
Publisher : Springer Nature
ISBN 13 : 9811993319
Total Pages : 720 pages
Book Rating : 4.8/5 (119 download)
Download or read book Proceedings of International Conference on Information Technology and Applications written by Sajid Anwar and published by Springer Nature. This book was released on 2023-05-18 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes high-quality papers presented at 16th International Conference on Information Technology and Applications (ICITA 2022), held in Lisbon, Portugal during October 20–22, 2022. The book presents original research work of academics and industry professionals to exchange their knowledge of the state-of-the-art research and development in information technology and applications. The topics covered in the book are cloud computing, business process engineering, machine learning, evolutionary computing, big data analytics, Internet of things and cyber-physical systems, information and knowledge management, computer vision and image processing, computer graphics and games programming, mobile computing, ontology engineering, software and systems modeling, human–computer interaction, online learning / e-learning, computer networks, and web engineering.
Author : Peter Štarchoň
Publisher : Springer Nature
ISBN 13 : 3031622138
Total Pages : 417 pages
Book Rating : 4.0/5 (316 download)
Download or read book Data-Centric Business and Applications written by Peter Štarchoň and published by Springer Nature. This book was released on with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : BoD – Books on Demand
ISBN 13 : 183769141X
Total Pages : 266 pages
Book Rating : 4.8/5 (376 download)
Download or read book Post-COVID Tourism written by and published by BoD – Books on Demand. This book was released on 2024-07-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vanessa Ratten
Publisher : Routledge
ISBN 13 : 1000383881
Total Pages : 130 pages
Book Rating : 4.0/5 (3 download)
Download or read book COVID-19 and Entrepreneurship written by Vanessa Ratten and published by Routledge. This book was released on 2021-05-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.
Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3031358287
Total Pages : 1145 pages
Book Rating : 4.0/5 (313 download)
Download or read book Artificial Intelligence and Transforming Digital Marketing written by Allam Hamdan and published by Springer Nature. This book was released on 2023-10-03 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3031057287
Total Pages : 319 pages
Book Rating : 4.0/5 (31 download)
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-06-07 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Author : Peter Chihwai
Publisher : Springer Nature
ISBN 13 : 9819719313
Total Pages : 349 pages
Book Rating : 4.8/5 (197 download)
Download or read book COVID-19 Impact on Tourism Performance in Africa written by Peter Chihwai and published by Springer Nature. This book was released on with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J.G.VALAN ARASU ,SONAL RAI,RUPALI AHLUWALIA,TARVINDER KAUR,ASHU JAIN
Publisher : SHREE VINAYAK PUBLICATION
ISBN 13 : 9391267017
Total Pages : 308 pages
Book Rating : 4.3/5 (912 download)
Download or read book Reskilling and Upskilling for Future Industry and Business written by J.G.VALAN ARASU ,SONAL RAI,RUPALI AHLUWALIA,TARVINDER KAUR,ASHU JAIN and published by SHREE VINAYAK PUBLICATION. This book was released on 2022-12-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Present Comprises of thirty four Research Articles, on the most vibrant and current issue related to Industry 4.0 which will definitely help in bringing out viable and novel outcomes in term of suggestions and action plan which would help the policy makers to deal with the situation effectively.
