Influencer Marketing Applications Within The Metaverse

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Influencer Marketing Applications Within the Metaverse

Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 : 1668489007
Total Pages : 353 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Influencer Marketing Applications Within the Metaverse by : Bansal, Rohit

Download or read book Influencer Marketing Applications Within the Metaverse written by Bansal, Rohit and published by IGI Global. This book was released on 2023-05-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Using Influencer Marketing as a Digital Business Strategy

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Navigating Virtual Worlds and the Metaverse for Enhanced E-Learning

Author : Chafiq, Nadia
Publisher : IGI Global
ISBN 13 :
Total Pages : 309 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Navigating Virtual Worlds and the Metaverse for Enhanced E-Learning by : Chafiq, Nadia

Download or read book Navigating Virtual Worlds and the Metaverse for Enhanced E-Learning written by Chafiq, Nadia and published by IGI Global. This book was released on 2024-02-26 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: From collaborative platforms to deep learning, from serious games to Massive Open Online Courses (MOOCs), the array of digital tools is staggering. This ever-accelerating digital transformation necessitates a comprehensive understanding of how to harness these tools effectively for the benefit of learners and educators alike. With the educational metaverse emerging as a new frontier, the need for guidance, research, and insight is paramount. The challenge is clear: How can one navigate this intricate web of digital possibilities and create transformative educational experiences? Navigating Virtual Worlds and the Metaverse for Enhanced E-Learning offers a meticulously curated collection of original research and insights, serving as a guiding light in the complex world of digital learning. It not only identifies the challenges and opportunities presented by digital transformation but also provides concrete solutions and innovative approaches. Whether you are an academic scholar, an instructional designer, a learning data analyst, or an e-learning manager, this book is your indispensable companion on the journey to mastering digital education. It does not just offer theoretical frameworks; it unveils the latest empirical research findings, equipping you with the knowledge and tools needed to navigate the digital landscape effectively.

Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin

Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin by : Singh, Surabhi

Download or read book Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin written by Singh, Surabhi and published by IGI Global. This book was released on 2024-03-07 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin. In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza
Publisher : IGI Global
ISBN 13 : 1668486830
Total Pages : 478 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by : Gigauri, Iza

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Confronting Security and Privacy Challenges in Digital Marketing

Author : Pires, Paulo Botelho
Publisher : IGI Global
ISBN 13 : 1668489600
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Confronting Security and Privacy Challenges in Digital Marketing by : Pires, Paulo Botelho

Download or read book Confronting Security and Privacy Challenges in Digital Marketing written by Pires, Paulo Botelho and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Educational Perspectives on Digital Technologies in Modeling and Management

Author : Prakasha, G. S.
Publisher : IGI Global
ISBN 13 :
Total Pages : 367 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Educational Perspectives on Digital Technologies in Modeling and Management by : Prakasha, G. S.

Download or read book Educational Perspectives on Digital Technologies in Modeling and Management written by Prakasha, G. S. and published by IGI Global. This book was released on 2024-01-07 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexity of managing and modeling various systems, from social networks to educational institutions and technical systems, has reached unprecedented levels. Traditional approaches struggle to keep pace with the dynamic nature of these challenges, leaving scholars, educators, and professionals searching for innovative solutions. This growing problem calls for a comprehensive guide to harnessing the potential of digital technologies for effective modeling and management. Educational Perspectives on Digital Technologies in Modeling and Management is a groundbreaking book that addresses the pressing need for modern solutions to keep up with the evolving challenges of modeling systems. This research book emerges from the collaborative efforts of teaching staff from leading universities, and years of dedicated scientific research and experimentation. It focuses on modeling complex systems using digital technologies, presenting fresh insights and innovative methodologies for academics, scholars, and aspiring professionals who are delving into the world of digitalization of economic processes and their management. The text caters to the specific needs of educators, IT professionals, and business analysts. Covering a wide array of topics, from information security to speaker verification and turbulent gas flow, this book serves as a valuable resource for a diverse audience seeking to excel in their respective fields.

Applications of Neuromarketing in the Metaverse

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668481529
Total Pages : 365 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Applications of Neuromarketing in the Metaverse by : Gupta, Monika

Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika and published by IGI Global. This book was released on 2023-05-22 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Author : Suresh Kumar, Arumugam
Publisher : IGI Global
ISBN 13 : 1668468956
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Dynamics of Swarm Intelligence Health Analysis for the Next Generation by : Suresh Kumar, Arumugam

Download or read book Dynamics of Swarm Intelligence Health Analysis for the Next Generation written by Suresh Kumar, Arumugam and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality

Author : Kumar, Sanjeev
Publisher : IGI Global
ISBN 13 :
Total Pages : 389 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality by : Kumar, Sanjeev

Download or read book Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality written by Kumar, Sanjeev and published by IGI Global. This book was released on 2024-03-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.

AI and Emotions in Digital Society

Author : Scribano, Adrian
Publisher : IGI Global
ISBN 13 :
Total Pages : 339 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI and Emotions in Digital Society by : Scribano, Adrian

Download or read book AI and Emotions in Digital Society written by Scribano, Adrian and published by IGI Global. This book was released on 2023-12-18 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving realm of Artificial Intelligence (AI) and digital technologies, a pressing issue confronts academic scholars and social scientists—the profound consequences of AI adoption within the intricate structures of society. Despite its pervasive influence, this critical topic remains largely unexplored in academic circles, leaving a significant knowledge gap regarding how AI reshapes human interactions, institutions, and the fabric of our digital society. AI and Emotions in Digital Society, edited by Adrian Scribano and Maximiliano E Korstanje, emerges as the timely and compelling solution to bridge this divide. In this transformative book, readers embark on an intellectual journey exploring the intricate interplay between society, technology, and emotions. Drawing together high-quality chapters from diverse disciplines and cultural backgrounds, the book fosters critical discussions that delve into the philosophical quandaries underpinning AI's influence, especially within the context of our ever-changing world. By adopting a balanced perspective that acknowledges both risks and opportunities, the book equips postgraduate students, professionals, policymakers, AI analysts, and social scientists with the tools to comprehend the far-reaching effects of AI on human behavior, institutions, and democratic processes. As readers engage with this thought-provoking content, they gain profound insights into how AI impacts various sectors, including education, travel, literature, politics, and cyber-security. AI and Emotions in Digital Society serves as an indispensable resource for navigating the ongoing AI revolution, inspiring informed decision-making, and fostering critical dialogue. By empowering readers to grasp the complexities of AI's role in a new cosmopolitan capitalism, the book opens possibilities for a future where humanity and technology harmoniously coexist, shaping the course of our digitally interconnected society.

Impact of AI and Robotics on the Medical Tourism Industry

Author : Hassan, Viana
Publisher : IGI Global
ISBN 13 :
Total Pages : 383 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Impact of AI and Robotics on the Medical Tourism Industry by : Hassan, Viana

Download or read book Impact of AI and Robotics on the Medical Tourism Industry written by Hassan, Viana and published by IGI Global. This book was released on 2024-03-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ancient world, health seekers traversed vast distances to pursue well-being. Fast forward to the 21st century, and the concept of medical tourism has evolved into a global industry worth billions of dollars. The burgeoning demand for quality healthcare has pushed traditional boundaries, necessitating a more sophisticated and interconnected healthcare ecosystem. Integrating Artificial Intelligence (AI) into medical practices empowers individuals to actively manage their health while providing healthcare practitioners with invaluable insights for tailored patient care. Impact of AI and Robotics on the Medical Tourism Industry delves into the transformative impact of AI and robotics on this dynamic sector. It explores how AI can encourage and assist patients in their health plans while augmenting healthcare practitioners' capabilities to utilize specific patient data to offer unique guidance. It dissects real-world examples, such as Cleveland Clinic Abu Dhabi's integration of robotic surgery, showcasing how these technologies revolutionize traditional medical practices.

Exploring Ethical Dimensions of Environmental Sustainability and Use of AI

Author : Kannan, Hemachandran
Publisher : IGI Global
ISBN 13 :
Total Pages : 447 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Exploring Ethical Dimensions of Environmental Sustainability and Use of AI by : Kannan, Hemachandran

Download or read book Exploring Ethical Dimensions of Environmental Sustainability and Use of AI written by Kannan, Hemachandran and published by IGI Global. This book was released on 2023-12-07 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Ethical Dimensions of Environmental Sustainability and Use of AI is a comprehensive and insightful book that delves into the ethical implications and challenges that emerge at the intersection of environmental sustainability and the utilization of artificial intelligence (AI). With a focus on key ethical dimensions such as transparency, equity, privacy, autonomy, unintended consequences, and trade-offs, this book aims to provide a thorough understanding of the responsible deployment and development of AI in the realm of environmental sustainability. By addressing the ethical aspects and challenges involved, this book contributes to the development of ethical guidelines and frameworks that align AI technologies with the vision of a sustainable and equitable future. Researchers will find immense value in this book as it offers a holistic exploration of the ethical implications, filling a critical gap in the existing literature. Policymakers can gain valuable insights to inform the creation of ethical guidelines and regulations governing AI use in sustainable initiatives. Practitioners, including professionals working in environmental organizations or technology companies, will acquire practical knowledge to guide their decision-making and implementation of AI-driven solutions.

The Framework for Resilient Industry

Author : Narinder Kumar
Publisher : Emerald Group Publishing
ISBN 13 : 1837537348
Total Pages : 353 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis The Framework for Resilient Industry by : Narinder Kumar

Download or read book The Framework for Resilient Industry written by Narinder Kumar and published by Emerald Group Publishing. This book was released on 2024-03-26 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Framework for Resilient Industry examines the historical background, current status, and future opportunities and challenges of the Indian industry, delving into region-specific issues such as micro, small, and medium enterprises (MSMEs), economic policy, risk management and sustainable industries.

Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector

Author : Nadda, Vipin
Publisher : IGI Global
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector by : Nadda, Vipin

Download or read book Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector written by Nadda, Vipin and published by IGI Global. This book was released on 2023-10-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs). Despite its importance, the sector faces obstacles like unequal access, resource inefficiency, and the digital divide, hindering progress towards sustainability.Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector offers a pioneering solution by exploring how digital technologies can drive SDG achievement in this sector, unveiling a transformative path toward sustainability. The book delves deep into the relationship between digital innovation and sustainable development, revealing challenges, opportunities, and strategies. It highlights how technologies like IoT, AI, and blockchain can revolutionize service delivery, enhance access, and promote resource efficiency. More than a guide, this book serves as a roadmap for policymakers, academics, business leaders, and changemakers, enabling them to leverage digital innovation's potential for a service sector that transcends limitations and aligns with SDGs.

Sustainable Science and Intelligent Technologies for Societal Development

Author : Mishra, Brojo Kishore
Publisher : IGI Global
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sustainable Science and Intelligent Technologies for Societal Development by : Mishra, Brojo Kishore

Download or read book Sustainable Science and Intelligent Technologies for Societal Development written by Mishra, Brojo Kishore and published by IGI Global. This book was released on 2023-09-18 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, the pressing challenges of sustainable development and societal progress demand innovative solutions that harness the power of science and technology. From climate change to resource depletion and social inequalities, the urgency to find sustainable, intelligent, and ethical approaches has never been greater. Academic scholars and researchers play a crucial role in driving these advancements but often struggle to find comprehensive resources that bridge the gap between theory and real-world applications. The need of the hour is a definitive guide that unites expertise from diverse disciplines and offers practical insights into leveraging sustainable science and intelligent technologies to create meaningful societal development. Sustainable Science and Intelligent Technologies for Societal Development, edited by Brojo Kishore Mishra of GIET University, India, is the much-awaited solution to the challenges faced by academic scholars and researchers. This persuasive book brings together an esteemed collection of leading experts, academics, and industry professionals, all dedicated to addressing global challenges through the lens of applied sciences and intelligent technology applications. By presenting a wide range of innovative topics, such as renewable energy, smart healthcare, sustainable finance, and more, the book serves as a comprehensive resource that empowers scholars with actionable knowledge and innovative ideas. The book not only covers the theoretical aspects but also delves into the ethical considerations essential in shaping the future. In a world increasingly dependent on technology, it is vital to ensure that societal development aligns with principles of inclusivity, fairness, and environmental responsibility. With a focus on the United Nations Sustainable Development Goals (SDGs), the book provides a clear roadmap for scholars to contribute meaningfully to global progress. By offering concrete examples and real-world case studies, the book enables researchers to grasp the potential impact of their work, fostering collaborations that transcend traditional disciplinary boundaries. Sustainable Science and Intelligent Technologies for Societal Development is the go-to resource for academic scholars, scientists, researchers, innovators, industry professionals, and students who seek to be effective in the world. As a comprehensive guide that blends sustainable science and intelligent technologies with ethical considerations, this book equips its readers to create tangible solutions that address pressing global challenges. Through collective knowledge and interdisciplinary collaboration, this book stands as a beacon of hope and inspiration for driving meaningful societal development, paving the way for a more sustainable and prosperous future.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge

Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.