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Die Neuerfindung Des Stationaren Einzelhandels
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Book Synopsis The new online trade by : Gerrit Heinemann
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Book Synopsis Intelligent Retail by : Gerrit Heinemann
Download or read book Intelligent Retail written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-10-13 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail
Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina
Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Book Synopsis Innovations for Metropolitan Areas by : Patrick Planing
Download or read book Innovations for Metropolitan Areas written by Patrick Planing and published by Springer Nature. This book was released on 2020-06-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents human-centered concepts and solutions for mobility, logistics and infrastructure that will make our growing metropolitan areas more livable and sustainable.The still accelerating megatrend of urbanization is leading to constantly growing metropolitan areas. This creates a whole series of challenges for municipalities, as well as citizens, such as overcrowded traffic routes, limited building space and an increasingly difficult supply situation. With this book we want to answer the following question: How can people live in densely populated areas and meet their needs in terms of mobility, freedom, self-determination, security, prosperity, communication or in other words: how can metropolitan regions be made humane? The answer to this question requires innovative ideas and approaches in various areas: Sustainable designs of infrastructure Economically and ecologically efficient logistics and mobility approaches Intelligent applications for navigation and communication All these ideas must be measured against the needs of citizens and should thus be developed following a human-centered design approach. This ensures that innovative solutions will be widely accepted by the public. In addition, they also have the potential to turn citizens into active co-designers of future metropolitan areas.
Book Synopsis Erfolgreich im stationären Einzelhandel by : Wolfgang Merkle
Download or read book Erfolgreich im stationären Einzelhandel written by Wolfgang Merkle and published by Springer-Verlag. This book was released on 2019-10-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Autor – ausgewiesener Handelsexperte mit breiter Expertise – bietet mit seinem Buch eine vollständige Analyse der aktuellen Krise im stationären Handel und zugleich konkrete Handlungsempfehlungen für das Überleben des Händlers vor Ort. Seine Analyse fällt klar, vollständig und schonungslos aus – seine Anleitung zum Überleben im Einzelhandel ist pragmatisch, konsequent und alternativlos. Einzelhändler, die in diesen disruptiven Zeiten überleben wollen, müssen sich unangenehmen Handlungsoptionen stellen, die sie bislang so nicht gesehen haben oder denen sie ausgewichen sind. Wolfgang Merkle ermutigt den Einzelhandel mit großer Leidenschaft, seine einstige Stärke zur Selbsterneuerung wieder neu zu entdecken. Mit gut lesbaren Analysen und Merkboxen bereitet er den Weg dazu; mit seinen Thinkboxen und sieben Gestaltungsaspekten entfacht er neue Begeisterung für die individuelle Umsetzung von Überlebensstrategien im stationären Handel. Aus dem Inhalt Was sich im Markt verändert und warum der Einzelhandel handeln muss Digital und stationär – zwei bedeutende Dimensionen des aktuellen Wettbewerbs Der selbstbewusste Konsument – die neue Anspruchsdimension für den Einzelhandel „Handel ist Wandel“ – ein verloren gegangenes Wesensmerkmal wiederentdeckt Das stationäre Shopping-Erlebnis – die Chance zur Profilierung Sieben Gestaltungsaspekte bei der Entwicklung eines eigenständigen und differenzierenden Geschäftsmodells im Wettbewerbsumfeld Mit dem Expertenwissen von Annerose Beurich - Erfolgreich im Bucheinzelhandel im digitalen Zeitalter Matteo Thun - Store Design und Ladenarchitektur – warum das physische Einkaufserlebnis im digitalen Zeitalter eine so hohe Bedeutung hat Dr. Peter Lensker - Von der Strategie zum ganzheitlichen Markenerlebnis – die Überwindung der Umsetzungslücke sowie Prozesse im stationären Einzelhandel – ein noch immer unterschätzter Aspekt der Markenprägung und -gestaltung Prof. Dr. Ralf T. Kreutzer - Die Bedeutung eines professionellen Online-Auftritts auch für stationäre Einzelhändler Peter Dräger - Erfolgreiches PoS-Marketing im digitalen Zeitalter Claus Schuster - Erfolgreiche Kommunikation für den stationären Einzelhandel Stimmen zum Buch „Der Stationäre Handel, egal in welchem Bereich, steht vor einer neuen entscheidenden Phase seiner jahrhundertalten Geschichte. Der CHANGE ist die CHANCE, individuell, lokal, curated und erlebnisorientiert Akzente zu setzen. Nur wem es gelingt, an seinem Standort zu überraschen, zu inspirieren und mit erstklassiger Qualität und Service zu überzeugen, wird überleben. Das vorliegende Buch kann keine Herausforderungen der Händler von selbst lösen. Aber es ist bestimmt eine gute Rezeptanleitung zu einem wunderbaren mehrgängigen Erlebnismenü.“ André Maeder, Chief Executive Officer, THE KADEWE GROUP GmbH „Wolfgang Merkle beschreibt die aktuellen Herausforderungen im Einzelhandel plakativ und umfassend. Basierend auf seinem reichhaltigen Erfahrungsschatz aber auch mit vielen Best Practice Beispielen zeigt er gekonnt Lösungsmöglichkeiten auf, die vor allem den traditionellen stationären Händlern Hoffnung auf eine bessere Zukunft geben. Insgesamt ein sehr unterhaltsames und lehrreicheres Buch, welches für alle Händler und Handelsinteressierte absolut lesenswert ist!“Jesko Perrey, Partner / Gesellschafter, Senior Partner, Global Knowledge Leader Marketing & Sales Practice, McKinsey & Comp., Inc. „Der stationäre Einzelhandel gehört zu den Branchen, die besonders stark von den Konsequenzen der Digitalisierung und des veränderten Käuferverhaltens betroffen sind. Das vorliegende Werk verdeutlicht die zwingende Notwendigkeit einer konsequenten Neuausrichtung und Weiterentwicklung klassischer Retail-Konzepte. Durch die prägnante Sprache, eine überzeugende Gedankenführung, viele anschauliche Beispielen und zielführende Handlungsempfehlungen liefert es einen wichtigen Orientierungsrahmen für die Entwicklung von Erfolgsstrategien für den stationären Einzelhandel. Ein wichtiges Buch für alle, die im Einzelhandel auch morgen noch auf der Gewinnerseite stehen möchten!“Prof. Dr. Ralf T. Kreutzer, Hochschule für Wirtschaft und Recht Berlin „Durch die zunehmende Digitalisierung unterliegt die Welt des Handels einem erheblichen Wandel. Der stationäre Handel muss sich neu formieren, noch überzeugendere Erlebnis- und Servicekonzepte schaffen und Teil eines nahtlos ineinander übergreifenden Omni Channel Konzeptes werden. Nur auf diese Weise kann er dem stets vernetzten Kunden und dessen steigenden Anforderungen begegnen. Genau diese Herausforderungen beleuchtet das Werk von Herrn Merkle in beeindruckender Weise und liefert wertvolle Handlungsempfehlungen für den notwendigen Change des stationären Handels. Dabei gelingt es Herrn Merkle, wissenschaftliche und praktische Aspekte zu verknüpfen und daraus das Bewusstsein für die Weiterentwicklung des Stationärhandels zu schaffen, um im immer facettenreicheren Wettbewerb bestehen zu können.“ Prof. Dr. Ann-Kristin Hölter, HSBA Hamburg School of Business Administration „Im aktuellen Wettbewerbs- und Konsumumfeld müssen stationäre Einzelhändler immer wieder neu beweisen, welche Bedeutung und Relevanz sie für den Konsumenten haben. Und das gilt umso mehr im Zeitalter von Digitalisierung und Wertewandel, die zwischenzeitlich auf nahezu alle Gestaltungsaspekte des Einzelhandels Einfluss genommen haben. Das hier vorliegende Buch verdeutlicht in beeindruckender Weise, dass Manager einen anderen Mindset benötigen, um den anspruchsvollen Herausforderungen wirkungsvoll entgegnen zu können. Und liefert dazu die klare Begründung für einen umfassenden, integrierten Handlungsansatz.“ Matthias Alipass, Geschäftsführer ZARA, Massimo Dutti, Bershka, ZARA Home, Pull & Bear Deutschland „Handel heißt Wandel und wer nicht mit der Zeit geht, muss mit der Zeit gehen. Diese Sprichwörter sind hyperaktuell. E-Commerce, Disruption, steigende Mieten in weniger frequentierten Innenstädten und immer anspruchsvoller Konsumenten sind die Stichworte. Das vorliegende Buch liefert mit vielen Fallbeispielen Orientierung für Praktiker und alle, die die Herausforderungen des Einzelhandels verstehen und gestalten wollen. Ein kompetenter Leitfaden“. Dr. Markus Conrad, ehemaliger Vorsitzender der Geschäftsführung Tchibo GmbH /div „Die Handelsbranche befindet sich in einem heftigen Strukturwandel, der Wettbewerb wird immer schneller, aggressiver und kompromissloser. Daraus ergeben sich Herausforderungen, aber auch Möglichkeiten für den inhabergeführten Fachhandel. E-Commerce, Vertikalisierung und Digitalisierung sind dabei die beherrschenden Schlagworte. Der Shopper erwartet die Stärken des klassischen Fachhandels, gepaart mit moderner Kommunikation auf Basis von Datenmanagement und Künstlicher Intelligenz. Die Bereitschaft, diese Chancen der Veränderung zu nutzen und die Geschäftsmodelle entsprechend weiterzuentwickeln, bleibt der entscheidende Erfolgsfaktor im Fachhandel. Der Händler muss letztendlich dort agieren, wo der Kunde ist. Und genau das ist der Arbeitsauftrag an die Verbundgruppen: Den Händler dorthin zu bringen, wo sein Kunde ist!Dr. Merkle beschreibt in seinem Buch präzise und klug mögliche Szenarien und biete aktive Hilfestellung. Sein Buch ist ein Gewinn für all jene, die sich ernsthalft mit Antworten auf die Herausforderungen im Einzelhandel auseinandersetzen.“Susanne Sorg, Vorstand, EK/servicegroup Bielefeld /div
Book Synopsis Die Bedeutung des stationären Einzelhandels für Online-First-Händler. Back to the roots? by : Maximilian Heinemann
Download or read book Die Bedeutung des stationären Einzelhandels für Online-First-Händler. Back to the roots? written by Maximilian Heinemann and published by . This book was released on 2021-02-14 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: Ziel der vorliegenden Arbeit soll es sein, die aktuelle Situation des Einzelhandelsmarktes darzustellen und im Hinblick auf die Expansion der Online-First-Unternehmen in den stationären Handel zu untersuchen. Existierende Forschung zum stationären Einzelhandel in Städten untersuchte insbesondere den Einfluss der Digitalisierung auf stationäre Einzelhandelsunternehmen. Zu konstatieren bleibt, dass bisher wenig Augenmerk auf die Untersuchung der Online-First-Unternehmen in Bezug auf stationäre Geschäftsmodelle gelegt wurde. Die vorliegende Arbeit entwickelt einen vielversprechenden Ansatz, ebenjene Forschungslücke zu füllen. Prof. Dr. Gerrit Heinemann ist einer der wenigen Forscher, welche bereits einige Publikationen und Interviews zu diesem Thema veröffentlich haben. Daher wird in dieser Arbeit oft Rückbezug auf seine Veröffentlichungen genommen. Aus den Ergebnissen vorangegangener Forschung und der zuvor dargelegten Relevanz der Bedeutung des stationären Einzelhandels für Online-First-Unternehmen, lässt sich folgende Forschungsfrage definieren: Inwieweit sollten ursprünglich reine Online-Händler echte Läden im stationären Einzelhandel eröffnen? Die Verödung der Innenstädte gewann als kontrovers geführte Debatte rege Aufmerksamkeit im öffentlichen Diskurs. Eine stark emotional begleitete Medienagenda zum Thema Internet gegen Innenstädte war die Folge. Nachdem viel über die Verwaisung der Innenstädte und das Ladensterben berichtet wurde, sind es nun ausgerechnet die Unternehmen des Onlinehandels, welche die Vorteile des stationären Handels entdecken. Während der Stationärhandel langsam über die Digitalisierung seines Geschäftsmodells nachdenkt, etablieren sich einstige Online-Unternehmen wie Zalando, MyMuesli oder Notebooksbilliger.de mit eigenen stationären Geschäften in den Innenstädten. Ein interessa
Book Synopsis Innovations for Metropolitan Areas by : Patrick Planing
Download or read book Innovations for Metropolitan Areas written by Patrick Planing and published by Springer. This book was released on 2020-07-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents human-centered concepts and solutions for mobility, logistics and infrastructure that will make our growing metropolitan areas more livable and sustainable.The still accelerating megatrend of urbanization is leading to constantly growing metropolitan areas. This creates a whole series of challenges for municipalities, as well as citizens, such as overcrowded traffic routes, limited building space and an increasingly difficult supply situation. With this book we want to answer the following question: How can people live in densely populated areas and meet their needs in terms of mobility, freedom, self-determination, security, prosperity, communication or in other words: how can metropolitan regions be made humane? The answer to this question requires innovative ideas and approaches in various areas: Sustainable designs of infrastructure Economically and ecologically efficient logistics and mobility approaches Intelligent applications for navigation and communication All these ideas must be measured against the needs of citizens and should thus be developed following a human-centered design approach. This ensures that innovative solutions will be widely accepted by the public. In addition, they also have the potential to turn citizens into active co-designers of future metropolitan areas.
Book Synopsis Identity-Based Brand Management by : Christoph Burmann
Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Book Synopsis Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty by : Christian Homburg
Download or read book Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty written by Christian Homburg and published by . This book was released on 1999 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Internationalisation of Retailing in Asia by : Sang Chul Choi
Download or read book The Internationalisation of Retailing in Asia written by Sang Chul Choi and published by Routledge. This book was released on 2004-03-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.
Book Synopsis Job Demands in a Changing World of Work by : Christian Korunka
Download or read book Job Demands in a Changing World of Work written by Christian Korunka and published by Springer. This book was released on 2017-03-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the new ways of working and their impact on employees’ well-being and performance. It concentrates on job demands and flexible work emanating from current economic and organizational change, and assesses impact on workers’ health and performance. The development of issues such as globalization, rapid technological advances, new management practices, organizational changes and new job skills are addressed. This book gives an overview and discusses the potential negative and positive effects of such new job demands and new forms of work.
Book Synopsis Retail Isn't Dead by : Matthias Spanke
Download or read book Retail Isn't Dead written by Matthias Spanke and published by Springer Nature. This book was released on 2020-01-10 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Book Synopsis Social Media ROI by : Olivier Blanchard
Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Download or read book Tarzan Economics written by and published by Little, Brown. This book was released on 2021-05-18 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist has crafted “a compelling and generous read” (Scott Galloway) that provides the tools to recognize and adapt to disruption in any industry. As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing—and harnessing—the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector. Businesses need to be ready and willing to change and, if necessary, be prepared to rebuild entire organizations and business models to do so. Pivoting through disruption has everything to do with being able to see the revolutionary changes around the corner, recognizing your strengths, and having the confidence to let go of the old vine of doing business and grab onto the new. A rare book of economics offering actionable takeaways in easy-to-understand language, Tarzan Economics is the must-read book for anyone staring at their own Napster moment and wishing they knew how to fail-safe their business.
Book Synopsis Malevolent Republic by : K. S. Komireddi
Download or read book Malevolent Republic written by K. S. Komireddi and published by Oxford University Press. This book was released on 2024-03-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as the world's largest democracy and feted by the Trump administration in events like "Howdy Modi" in Houston, India is fast slipping into autocracy under the bigoted rule of Prime Minister Modi and this blistering critique shows how.
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer. This book was released on 2020-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Download or read book Angrynomics written by Mark Blyth and published by . This book was released on 2020-05-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disconnect between our experience of the world and the economic model used to explain it has given rise to angrynomics. In a powerful and passionately argued analysis, Eric Lonergan and Mark Blyth offer a set of radical and innovative policies that might just help the world to be a less angry place.
