Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799831175
Total Pages : 546 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior by : Chkoniya, Valentina

Download or read book Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior written by Chkoniya, Valentina and published by IGI Global. This book was released on 2020-04-03 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

Contemporary Marketing and Consumer Behavior

Author : John F. Sherry
Publisher : SAGE Publications
ISBN 13 : 1452247145
Total Pages : 482 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Contemporary Marketing and Consumer Behavior by : John F. Sherry

Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE Publications. This book was released on 1995-05-02 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

The World of Goods

Author : Mary Douglas
Publisher : Routledge
ISBN 13 : 1000358119
Total Pages : 167 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The World of Goods by : Mary Douglas

Download or read book The World of Goods written by Mary Douglas and published by Routledge. This book was released on 2021-03-28 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well-understood that the consumption of goods plays an important, symbolic role in the way human beings communicate, create identity, and establish relationships. What is less well-known is that the pattern of their flow shapes society in fundamental ways. In this book the renowned anthropologist Mary Douglas and economist Baron Isherwood overturn arguments about consumption that rely on received economic and psychological explanations. They ask new questions about why people save, why they spend, what they buy, and why they sometimes-but not always-make fine distinctions about quality. Instead of regarding consumption as a private means of satisfying one’s preferences, they show how goods are a vital information system, used by human beings to fulfill their intentions towards one another. They also consider the implications of the social role of goods for a new vision for social policy, arguing that poverty is caused as much by the erosion of local communities and networks as it is by lack of possessions, and contrast small-scale with large-scale consumption in the household. A radical rethinking of consumerism, inequality and social capital, The World of Goods is a classic of economic anthropology whose insights remain compelling and urgent. This Routledge Classics edition includes a new foreword by Richard Wilk. "Forget that commodities are good for eating, clothing, and shelter; forget their usefulness and try instead the idea that commodities are good for thinking." – Mary Douglas and Baron Isherwood

Elusive Consumption

Author : Karin M. Ekström
Publisher : Routledge
ISBN 13 : 1000182827
Total Pages : 244 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Elusive Consumption by : Karin M. Ekström

Download or read book Elusive Consumption written by Karin M. Ekström and published by Routledge. This book was released on 2020-05-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?

Culture and Consumption

Author : Grant David McCracken
Publisher : Indiana University Press
ISBN 13 : 9780253206282
Total Pages : 196 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Culture and Consumption by : Grant David McCracken

Download or read book Culture and Consumption written by Grant David McCracken and published by Indiana University Press. This book was released on 1990-11-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Acknowledging Consumption

Author : Daniel Miller
Publisher : Routledge
ISBN 13 : 1134843119
Total Pages : 556 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Acknowledging Consumption by : Daniel Miller

Download or read book Acknowledging Consumption written by Daniel Miller and published by Routledge. This book was released on 2005-09-20 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-disciplinary overview providing new theories, critical analyses and the latest reasearch on this very fashionable topic. Includes chapters on consumption studies in anthropology, economics, history, sociology and many more areas.

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799869865
Total Pages : 653 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry by : Chkoniya, Valentina

Download or read book Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry written by Chkoniya, Valentina and published by IGI Global. This book was released on 2021-06-25 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.

Products for Conscious Consumers

Author : Kemi Ogunyemi
Publisher : Emerald Group Publishing
ISBN 13 : 1802628371
Total Pages : 296 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Products for Conscious Consumers by : Kemi Ogunyemi

Download or read book Products for Conscious Consumers written by Kemi Ogunyemi and published by Emerald Group Publishing. This book was released on 2022-07-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.

Leveraging Consumer Behavior and Psychology in the Digital Economy

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1799830438
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leveraging Consumer Behavior and Psychology in the Digital Economy by : Suki, Norazah Mohd

Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Author : Atli, Dincer
Publisher : IGI Global
ISBN 13 : 1799831280
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by : Atli, Dincer

Download or read book Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience written by Atli, Dincer and published by IGI Global. This book was released on 2020-06-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Theory, Policy, Practice

Author : Suman Nath
Publisher : Taylor & Francis
ISBN 13 : 1000435911
Total Pages : 205 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Theory, Policy, Practice by : Suman Nath

Download or read book Theory, Policy, Practice written by Suman Nath and published by Taylor & Francis. This book was released on 2021-09-19 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the meanings and perceptions of development and the dialectics of theory, policy and practice. It looks at how theory translates into policy, and the disconnections in its design and implementation in the Indian context. The book focuses on the influence of capitalist globalisation, democratisation, decentralisation and neoliberal economic reforms on the development discourse in India and how these have challenged the traditional role of the ‘state’, the meaning of citizenship, and public participation. Through an analysis of case studies from various parts of the country, it bridges the gap between policy prescriptions and practices and unpacks the institutional, political and policy-led compulsions and incompatibilities which most often remain unreported. It also discusses the intersections between policymaking and the politics of class, caste and gender, and emphasises the role bureaucracy plays in institutional governance. The volume includes articles from professionals ranging from academics, practitioners and activists. It will be of interest to scholars and researchers of public policy, development studies, South Asian politics, and economics as well as policy makers and practitioners in government and civil society.

Contemporary Management and Global Leadership for Sustainability

Author : Kankaew, Kannapat
Publisher : IGI Global
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Contemporary Management and Global Leadership for Sustainability by : Kankaew, Kannapat

Download or read book Contemporary Management and Global Leadership for Sustainability written by Kankaew, Kannapat and published by IGI Global. This book was released on 2024-02-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern organizations confront an array of existential challenges encompassing environmental volatility, resource scarcity, workforce recruitment woes, employee burnout, and technological disruption. These uncertainties, coupled with the call for sustainability as exemplified by the Sustainable Development Goals (SDGs), necessitate adept management and visionary leadership. Nevertheless, deciphering these intricacies proves formidable, exacerbated by societal shifts and rapid behavioral transformations. The demand for proficient management and comprehensive leadership has never been more pressing as we stand on the cusp of a transformative era. Contemporary Management and Global Leadership for Sustainability, emerges as a remedy for present challenges. This book delves into the core of modern management science and global leadership, offering a roadmap to navigate multifaceted issues across various sectors. Beyond theoretical insights, it bridges the gap between theory and application, equipping a diverse audience with actionable approaches for sustainable triumph. Tailored for academics, professionals in public and private spheres, and students, the book serves as a reservoir of knowledge. Touching industries from hospitality to education and exploring the fusion of religious philosophy with sustainable leadership, provides invaluable guidance. As organizations worldwide seek direction amid contemporary challenges, this book shines as a beacon, guiding the way toward resilience, innovation, and enduring triumph.

Handbook of Research on Current Advances and Challenges of Borderlands, Migration, and Geopolitics

Author : Castanho, Rui Alexandre
Publisher : IGI Global
ISBN 13 : 1668470217
Total Pages : 464 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Current Advances and Challenges of Borderlands, Migration, and Geopolitics by : Castanho, Rui Alexandre

Download or read book Handbook of Research on Current Advances and Challenges of Borderlands, Migration, and Geopolitics written by Castanho, Rui Alexandre and published by IGI Global. This book was released on 2023-04-04 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing rapidly in several critical areas that could reshape our lifestyles, development, the environment, democracy, and geopolitics. Among the numerous obstacles, barriers, and opportunities, some significant challenges should be considered for the future planning of our territories and regions all over the globe. The Handbook of Research on Current Advances and Challenges of Borderlands, Migration, and Geopolitics collects a robust set of contributions concerning border territories dynamics and geopolitics in the current and future context. Covering key topics such as green economy, biodiversity, territorial management, and spatial planning, this major reference work is ideal for government officials, industry professionals, environmentalists, technicians, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Handbook of Research on Technology Applications for Effective Customer Engagement

Author : Mohd Suki, Norazah
Publisher : IGI Global
ISBN 13 : 179984773X
Total Pages : 391 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Technology Applications for Effective Customer Engagement by : Mohd Suki, Norazah

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Handbook of Research on Applied AI for International Business and Marketing Applications

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799850781
Total Pages : 702 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied AI for International Business and Marketing Applications by : Christiansen, Bryan

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Analyzing Sustainability in Peripheral, Ultra-Peripheral, and Low-Density Regions

Author : Castanho, Rui Alexandre
Publisher : IGI Global
ISBN 13 : 1668445506
Total Pages : 334 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Analyzing Sustainability in Peripheral, Ultra-Peripheral, and Low-Density Regions by : Castanho, Rui Alexandre

Download or read book Analyzing Sustainability in Peripheral, Ultra-Peripheral, and Low-Density Regions written by Castanho, Rui Alexandre and published by IGI Global. This book was released on 2022-06-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last few years, advances in studies and research associated with the borderlands and the subsequent cross-border cooperation (CBC) have been increased and introduced all over the globe. Such advances essentially affect the cross-border strategies and policies, processes of border cooperation, and several complex border movements. Moreover, similar scenarios are encountered in ultra-peripheral and remote territories and low-density regions. There are common denominators, such as the limited land, water resources, and overexploitation of tourism, among many other factors, that make these specific territories critical case studies concerning their governance and sustainable development and growth. Analyzing Sustainability in Peripheral, Ultra-Peripheral, and Low-Density Regions investigates activities, processes, and behaviors in light of the new challenges and the desired sustainable development and growth model. It analyzes the dynamics and patterns ongoing in the peripheral, ultra-peripheral, and low-density regions regarding sustainability and the issues that may influence it. Covering topics such as glamping tourism, vegetation quality, and territorial cohesion, this premier reference source is an essential resource for government officials, business executives and managers, community leaders, environmentalists, researchers, and academicians.