Dictionary Of Marketing And Communication

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International Dictionary of Marketing and Communication

Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
ISBN 13 : 1468415239
Total Pages : 397 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis International Dictionary of Marketing and Communication by : Frank William. Jefkins

Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

Dictionary of Marketing Communications

Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 0761927719
Total Pages : 257 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Dictionary of Marketing Communications

Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Dictionary of Marketing and Communication

Author : Frank Jefkins
Publisher :
ISBN 13 : 9780700202805
Total Pages : pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Dictionary of Marketing and Communication by : Frank Jefkins

Download or read book Dictionary of Marketing and Communication written by Frank Jefkins and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The CIM Marketing Dictionary

Author : Norman Hart
Publisher : Routledge
ISBN 13 : 1136008330
Total Pages : 329 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The CIM Marketing Dictionary by : Norman Hart

Download or read book The CIM Marketing Dictionary written by Norman Hart and published by Routledge. This book was released on 2012-11-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

Dictionary of Marketing and Communication

Author : Frank William Jefkins
Publisher : Intertext Publications
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Dictionary of Marketing and Communication by : Frank William Jefkins

Download or read book Dictionary of Marketing and Communication written by Frank William Jefkins and published by Intertext Publications. This book was released on 1973 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Dictionary of Media and Communication

Author : Daniel Chandler
Publisher : Oxford University Press
ISBN 13 : 0192578936
Total Pages : 673 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis A Dictionary of Media and Communication by : Daniel Chandler

Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by Oxford University Press. This book was released on 2020-02-21 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.

Dictionary of Advertising and Marketing Concepts

Author : Arthur Asa Berger
Publisher : Left Coast Press
ISBN 13 : 1611327520
Total Pages : 145 pages
Book Rating : 4.6/5 (113 download)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Left Coast Press. This book was released on 2013-08-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

A Dictionary of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
ISBN 13 : 0191044997
Total Pages : 448 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Marketing dictionary

Author : Charles A. Bearchell
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Marketing dictionary by : Charles A. Bearchell

Download or read book Marketing dictionary written by Charles A. Bearchell and published by . This book was released on 1997 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The International Dictionary of Marketing

Author :
Publisher :
ISBN 13 : 9781597344128
Total Pages : 441 pages
Book Rating : 4.3/5 (441 download)

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Book Synopsis The International Dictionary of Marketing by :

Download or read book The International Dictionary of Marketing written by and published by . This book was released on 2001 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing and Advertising

Author : Jerry M. Rosenberg
Publisher : Wiley
ISBN 13 : 9780471025023
Total Pages : 390 pages
Book Rating : 4.0/5 (25 download)

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Book Synopsis Dictionary of Marketing and Advertising by : Jerry M. Rosenberg

Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by Wiley. This book was released on 1995-03-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

A Dictionary of Marketing

Author : Charles Doyle
Publisher : Oxford University Press
ISBN 13 : 0191059609
Total Pages : 464 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Marketing Communication, Direct Marketing, Public Relation and Advertising

Author : Veny Ari Sejati
Publisher : GRIN Verlag
ISBN 13 : 3668720045
Total Pages : 46 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Marketing Communication, Direct Marketing, Public Relation and Advertising by : Veny Ari Sejati

Download or read book Marketing Communication, Direct Marketing, Public Relation and Advertising written by Veny Ari Sejati and published by GRIN Verlag. This book was released on 2018-06-07 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.

Dictionary of Marketing, Advertising and Public Relations

Author : Frank William Jefkins
Publisher : Trans-Atlantic Publications
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Dictionary of Marketing, Advertising and Public Relations by : Frank William Jefkins

Download or read book Dictionary of Marketing, Advertising and Public Relations written by Frank William Jefkins and published by Trans-Atlantic Publications. This book was released on 1983 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dictionary of Marketing

Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis The Dictionary of Marketing by : Azaz Motiwala

Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Dictionary of Media and Communications

Author : Marcel Danesi
Publisher : Routledge
ISBN 13 : 1317473116
Total Pages : 400 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Dictionary of Media and Communications by : Marcel Danesi

Download or read book Dictionary of Media and Communications written by Marcel Danesi and published by Routledge. This book was released on 2014-12-18 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.