Marketing Communication Direct Marketing Public Relation And Advertising

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Marketing Communication, Direct Marketing, Public Relation and Advertising

Author : Veny Ari Sejati
Publisher : GRIN Verlag
ISBN 13 : 3668720045
Total Pages : 46 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Marketing Communication, Direct Marketing, Public Relation and Advertising by : Veny Ari Sejati

Download or read book Marketing Communication, Direct Marketing, Public Relation and Advertising written by Veny Ari Sejati and published by GRIN Verlag. This book was released on 2018-06-07 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.

Integrated Marketing Communication

Author : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)
Publisher :
ISBN 13 : 9781524943820
Total Pages : pages
Book Rating : 4.9/5 (438 download)

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Book Synopsis Integrated Marketing Communication by : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.)

Download or read book Integrated Marketing Communication written by THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.) and published by . This book was released on 2019-12-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrated Marketing Communications

Author : Philip J. Kitchen
Publisher : Psychology Press
ISBN 13 : 9780415314206
Total Pages : 216 pages
Book Rating : 4.3/5 (142 download)

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Book Synopsis Integrated Marketing Communications by : Philip J. Kitchen

Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Psychology Press. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Modern Marketing Communications

Author : Frank Jefkins
Publisher : Springer Science & Business Media
ISBN 13 : 9401168687
Total Pages : 241 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Modern Marketing Communications by : Frank Jefkins

Download or read book Modern Marketing Communications written by Frank Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

Marketing Communications

Author : P. R. Smith
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Communications by : P. R. Smith

Download or read book Marketing Communications written by P. R. Smith and published by . This book was released on 1993 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional.

Marketing Communications Management

Author : Paul Copley
Publisher : Routledge
ISBN 13 : 1136380434
Total Pages : 447 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

A Primer for Integrated Marketing Communications

Author : Philip Kitchen
Publisher : Routledge
ISBN 13 : 1134380836
Total Pages : 208 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis A Primer for Integrated Marketing Communications by : Philip Kitchen

Download or read book A Primer for Integrated Marketing Communications written by Philip Kitchen and published by Routledge. This book was released on 2004-08-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Marketing Communication Strategy

Author : Ko Floor
Publisher :
ISBN 13 : 9789001849153
Total Pages : pages
Book Rating : 4.8/5 (491 download)

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Book Synopsis Marketing Communication Strategy by : Ko Floor

Download or read book Marketing Communication Strategy written by Ko Floor and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Communications

Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 1317697758
Total Pages : 445 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Marketing Communications by : Lynne Eagle

Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2014-08-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

Integrated Marketing Communications

Author : Tony Yeshin
Publisher : Routledge
ISBN 13 : 1136395067
Total Pages : 372 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Integrated Marketing Communications by : Tony Yeshin

Download or read book Integrated Marketing Communications written by Tony Yeshin and published by Routledge. This book was released on 2012-05-23 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

Marketing Communications

Author : Patrick de Pelsmacker
Publisher : Pearson Education
ISBN 13 : 9780273706939
Total Pages : 652 pages
Book Rating : 4.7/5 (69 download)

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Book Synopsis Marketing Communications by : Patrick de Pelsmacker

Download or read book Marketing Communications written by Patrick de Pelsmacker and published by Pearson Education. This book was released on 2007 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

A Reader in Marketing Communications

Author : Philip Kitchen
Publisher : Routledge
ISBN 13 : 1000143260
Total Pages : 300 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis A Reader in Marketing Communications by : Philip Kitchen

Download or read book A Reader in Marketing Communications written by Philip Kitchen and published by Routledge. This book was released on 2020-08-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

Marketing Communication

Author : Andreas Leitner
Publisher : GRIN Verlag
ISBN 13 : 3638790320
Total Pages : 25 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Marketing Communication by : Andreas Leitner

Download or read book Marketing Communication written by Andreas Leitner and published by GRIN Verlag. This book was released on 2007-09-27 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glyndŵr University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.

Integrated Advertising, Promotion, and Marketing

Author : Anubhav Mishra
Publisher : Taylor & Francis
ISBN 13 : 1000999653
Total Pages : 391 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Integrated Advertising, Promotion, and Marketing by : Anubhav Mishra

Download or read book Integrated Advertising, Promotion, and Marketing written by Anubhav Mishra and published by Taylor & Francis. This book was released on 2023-11-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

Advertising & IMC: Principles and Practice, Global Edition

Author : Sandra Moriarty
Publisher : Pearson Higher Ed
ISBN 13 : 1292262141
Total Pages : 666 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Advertising & IMC: Principles and Practice, Global Edition by : Sandra Moriarty

Download or read book Advertising & IMC: Principles and Practice, Global Edition written by Sandra Moriarty and published by Pearson Higher Ed. This book was released on 2018-10-24 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

Advertising and Promotion W/ Powerweb

Author : George E. Belch
Publisher :
ISBN 13 : 9780071108522
Total Pages : pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Advertising and Promotion W/ Powerweb by : George E. Belch

Download or read book Advertising and Promotion W/ Powerweb written by George E. Belch and published by . This book was released on 2006-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Marketing Communications

Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165092
Total Pages : 596 pages
Book Rating : 4.1/5 (65 download)

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Book Synopsis Marketing Communications by : Ludi Koekemoer

Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.