The International Dictionary Of Marketing

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A Dictionary of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
ISBN 13 : 0191044997
Total Pages : 448 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

International Dictionary Of Marketing

Author : Daniel Yadin
Publisher :
ISBN 13 : 9780749449247
Total Pages : pages
Book Rating : 4.4/5 (492 download)

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Book Synopsis International Dictionary Of Marketing by : Daniel Yadin

Download or read book International Dictionary Of Marketing written by Daniel Yadin and published by . This book was released on 2006-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing and Advertising

Author : Jerry M. Rosenberg
Publisher : Wiley
ISBN 13 : 9780471025023
Total Pages : 390 pages
Book Rating : 4.0/5 (25 download)

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Book Synopsis Dictionary of Marketing and Advertising by : Jerry M. Rosenberg

Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by Wiley. This book was released on 1995-03-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

The International Dictionary of Marketing

Author : Daniel L. Yadin
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (638 download)

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Book Synopsis The International Dictionary of Marketing by : Daniel L. Yadin

Download or read book The International Dictionary of Marketing written by Daniel L. Yadin and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The AMA Dictionary of Business and Management

Author : George Thomas Kurian
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420281
Total Pages : 298 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The AMA Dictionary of Business and Management by : George Thomas Kurian

Download or read book The AMA Dictionary of Business and Management written by George Thomas Kurian and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.

Dictionary of International Business Terms

Author : John J. Capela
Publisher : Barrons Educational Series
ISBN 13 : 9780764124457
Total Pages : 0 pages
Book Rating : 4.1/5 (244 download)

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Book Synopsis Dictionary of International Business Terms by : John J. Capela

Download or read book Dictionary of International Business Terms written by John J. Capela and published by Barrons Educational Series. This book was released on 2004-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.

The International Dictionary of Marketing

Author :
Publisher :
ISBN 13 : 9781597344128
Total Pages : 441 pages
Book Rating : 4.3/5 (441 download)

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Book Synopsis The International Dictionary of Marketing by :

Download or read book The International Dictionary of Marketing written by and published by . This book was released on 2001 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Dictionary of Marketing and Communication

Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
ISBN 13 : 1468415239
Total Pages : 397 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis International Dictionary of Marketing and Communication by : Frank William. Jefkins

Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

The International Dictionary of Artificial Intelligence

Author : William J. Raynor
Publisher : Global Professional Publishi
ISBN 13 : 9781888998009
Total Pages : 552 pages
Book Rating : 4.9/5 (98 download)

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Book Synopsis The International Dictionary of Artificial Intelligence by : William J. Raynor

Download or read book The International Dictionary of Artificial Intelligence written by William J. Raynor and published by Global Professional Publishi. This book was released on 1999 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how to capture the business of mid-sized companies - from the basic concepts of foreign exhange to prospecting the corporate client. The author shows the finer points of foreign exchange regimes recognized by the IMF and that exchange rates are a matter of government restrictions

Dictionary of Marketing Communications

Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

A Dictionary of Business and Management

Author : Jonathan Law
Publisher : OUP Oxford
ISBN 13 : 0191036722
Total Pages : 1219 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Business and Management by : Jonathan Law

Download or read book A Dictionary of Business and Management written by Jonathan Law and published by OUP Oxford. This book was released on 2009-01-01 with total page 1219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.

The Dictionary of Marketing

Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis The Dictionary of Marketing by : Azaz Motiwala

Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

International Dictionary of Public Management and Governance

Author : Gambhir Bhatta
Publisher : Routledge
ISBN 13 : 1317467574
Total Pages : 708 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis International Dictionary of Public Management and Governance by : Gambhir Bhatta

Download or read book International Dictionary of Public Management and Governance written by Gambhir Bhatta and published by Routledge. This book was released on 2015-03-27 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, up-to-date resource will become the standard reference on the theory and practice of public management around the world. Public management addresses strategy, policy processes, and governance as well as the bureaucratic concerns of public administration. Reflecting this diversity, the Dictionary incorporates concepts from various other fields including economics, political science, management, sociology, and psychology. The reference draws from an extensive literature base including books, journals, websites, research reports, government proceedings, legal documents, and international and organizational reports. As the primary source of ready information for students, researchers, scholars, and practitioners, it defines all the fundamental concepts of public management, their applications, and all relevant theories, complete with sources and references.

Dictionary of e-Business

Author : Francis Botto
Publisher : John Wiley & Sons
ISBN 13 : 9780470844700
Total Pages : 386 pages
Book Rating : 4.8/5 (447 download)

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Book Synopsis Dictionary of e-Business by : Francis Botto

Download or read book Dictionary of e-Business written by Francis Botto and published by John Wiley & Sons. This book was released on 2003-01-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security) * Demontrates clear applications to both technical and business markets * Covers all the latest developments in this fast moving field

Author :
Publisher :
ISBN 13 : 9352805410
Total Pages : pages
Book Rating : 4.3/5 (528 download)

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Book Synopsis by :

Download or read book written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Historical Dictionary of the Fashion Industry

Author : Francesca Sterlacci
Publisher : Rowman & Littlefield
ISBN 13 : 1442239093
Total Pages : 748 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Historical Dictionary of the Fashion Industry by : Francesca Sterlacci

Download or read book Historical Dictionary of the Fashion Industry written by Francesca Sterlacci and published by Rowman & Littlefield. This book was released on 2017-06-30 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.

International Dictionary of Hospitality Management

Author : Abraham Pizam
Publisher : Routledge
ISBN 13 : 1136394222
Total Pages : 332 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Dictionary of Hospitality Management by : Abraham Pizam

Download or read book International Dictionary of Hospitality Management written by Abraham Pizam and published by Routledge. This book was released on 2010-05-14 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants and Food service * Time-share * Clubs * Events As well as a functional one: * Accounting and Finance * Marketing * Strategic Management * Human Resources * Information Technology * Facilities Management An abridged version of the successful International Encyclopedia of Hospitality Management, its user friendly layout provides readers with quick and concise answers across this diverse area of industry.