Compelling Conversations: Questions and Quotations on Timeless Topics

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Author :
Publisher : Chimayo Press
ISBN 13 : 0982617801
Total Pages : 166 pages
Book Rating : 4.9/5 (826 download)

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Book Synopsis Compelling Conversations: Questions and Quotations on Timeless Topics by : Eric H. Roth

Download or read book Compelling Conversations: Questions and Quotations on Timeless Topics written by Eric H. Roth and published by Chimayo Press. This book was released on 2010-10-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative ESL/EFL textbook helps advanced English language learners develop conversation skills and improve fluency by sharing experiences, reflecting on their lives, and discussing proverbs and quotations. The oral skills English textbook includes 45 thematic chapters, over 1,350 questions, 500 vocabulary words, 250 proverbs and American idioms, and 500 quotations. Designed for both adult education and intensive English language students, the conversations and activities deepen critical thinking skills and develop speaking skills essential to success in community college and university programs. Compelling Conversations has been used in classrooms in over 40 countries, recommended by English Teaching Professional magazine, adopted by conversation clubs and private English tutors, and enjoyed by thousands of English students.

Compelling American Conversations

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Author :
Publisher : Chimayo Press
ISBN 13 : 1468158368
Total Pages : 134 pages
Book Rating : 4.4/5 (681 download)

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Book Synopsis Compelling American Conversations by : Eric Hermann Roth

Download or read book Compelling American Conversations written by Eric Hermann Roth and published by Chimayo Press. This book was released on 2012-06-10 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compelling American Conversations: Questions and Quotations for Intermediate American English Language Learners from Chimayo Press helps American immigrants and international students develop their fluency skills and academic vocabulary through conversation exercises. Each chapter includes two sets of conversation questions, vocabulary review, short writing exercises, paraphrasing exercises with proverbs, a discussion activity around pithy quotations, and an online “Search and Share” activity. Focusing on both daily experiences and American culture through proverbs, quotations, and speaking exercises, the materials help intermediate English language learners explore their lives, learn common American sayings and expressions, and develop vital discussion skills. The 15 topical chapters include: Opening Moves; Going Beyond Hello; Making and Breaking Habits; Studying English; Being Yourself; Choosing and Keeping Friends; Playing and Watching Sports; Talking About American Television; Celebrating American Holidays; Being Stylish; Handling Stress; Practicing Job Interviews; Valuing Money and Finding Bargains; Exploring American Cities and Seeing Our World With Photographs. The “Resources and Notes” appendix includes the academic word list, supplemental worksheets, bibliographical references, author biographies and indices to proverbs and quotations. Designed primarily for community college ESL and adult education students, this flexible ESL textbook can be used by high school English language learners (ELL) and intensive English programs. Compelling American Conversations, is the third title in the Compelling Conversations series, most known for the original fluency-focused advanced ESL textbook, Compelling Conversations: Questions and Quotations on Timeless Topics (2006).

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260474194
Total Pages : 332 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Crucial Conversations: Tools for Talking When Stakes are High, Third Edition by : Joseph Grenny

Download or read book Crucial Conversations: Tools for Talking When Stakes are High, Third Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

Creating Compelling Conversations

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Publisher :
ISBN 13 : 9781732607002
Total Pages : 112 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis Creating Compelling Conversations by : Eric H. Roth

Download or read book Creating Compelling Conversations written by Eric H. Roth and published by . This book was released on 2019-04-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Compelling Conversations - Reproducible Search And Share Activities For English Teachers combines wide-ranging, outside-the-classroom research activities (Search) - in which students are sent to the Internet or sent outside to explore their community and to engage in conversations - with in-class activities (Share) where the students share and discuss the results of their research. The questions asked are both information-based and open-ended, providing ample opportunity for challenging and meaningful conversation practice. Any English instructor is sure to find this latest work an invaluable resource.

Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071752589
Total Pages : 272 pages
Book Rating : 4.7/5 (525 download)

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Book Synopsis Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by : Erik Peterson

Download or read book Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2011-04-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Rainmaking Conversations

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470922230
Total Pages : 294 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Rainmaking Conversations by : Mike Schultz

Download or read book Rainmaking Conversations written by Mike Schultz and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

Compelling Conversations - Japan

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Author :
Publisher : Chimayo Press
ISBN 13 : 9780984798575
Total Pages : 182 pages
Book Rating : 4.7/5 (985 download)

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Book Synopsis Compelling Conversations - Japan by : Eric H. Roth

Download or read book Compelling Conversations - Japan written by Eric H. Roth and published by Chimayo Press. This book was released on 2015-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compelling Conversations - Japan: Questions and Quotations for High-Intermediate Japanese English Language Learners deploys a range of speaking activities, vocabulary expansion lessons, classic quotations, and search-and-share internet activities. The fluency-focused English as a Foreign Language (EFL) conversation textbook includes 12 thematic chapters that explores daily life in Japan and develops English skills. Designed to help Japanese English language learners describe their lives, share their experiences, and develop their critical thinking skills, the innovative conversation book includes activities for asking questions, paraphrasing proverbs, expressing opinions, comparing ideas, summarize articles/videos, discussing Japanese objects, and give reviews. Each chapter concludes with a communicative exercise where students find articles/videos online, summarize the material, and evaluate the information. Chapter sections Sharing Experiences, Vocabulary Expansion, Culture Corner, Ask More Questions, Photographs to Start Conversations, Paraphrasing Proverbs, Pronunciation Practice, The Conversation Continues, Discussing Quotations, Tell Me About Japan ... in English, and Search and Share webquests. These speaking activities provide many opportunities for college students and adult professionals to develop, deepen, and practice their speaking skills in English. Chapter titles are: Getting the Conversation Started; Going Beyond Hello, Home Sweet Home; Eating and Drinking; Exploring Daily Habits; Being Yourself; Making and Keeping Friends; Pet Peeves; Taking Photographs; Talking About Movies; Learning in School; and Exploring Cities. The Resources and Notes includes reproducible instructor evaluation, peer review, and self-evaluation forms for student presentations; recommended EFL resources; an index of quotations; and an index of proverbs. Written by a team of experienced English teachers, this book expands upon the popular communicative techniques used in prior Compelling Conversations books and focuses on the specific needs of Japanese English language learners. This title is the fourth book in the critically-acclaimed Compelling Conversations series and the third book created for English language learners inside a country (United States, Vietnam). The three authors have taught English to college students and working professionals for a total of over 40 years, including 17 years inside Japan.

Difficult Conversations

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Publisher : Penguin
ISBN 13 : 1101496762
Total Pages : 351 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Difficult Conversations by : Douglas Stone

Download or read book Difficult Conversations written by Douglas Stone and published by Penguin. This book was released on 2010-11-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving

Compelling Conversations for Fundraisers

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Publisher :
ISBN 13 : 9780990498803
Total Pages : 100 pages
Book Rating : 4.4/5 (988 download)

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Book Synopsis Compelling Conversations for Fundraisers by : Janet Levine

Download or read book Compelling Conversations for Fundraisers written by Janet Levine and published by . This book was released on 2016-01-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compelling Conversations for Fundraisers: Talk Your Way to Success with Donors and Funders was written to help you make the connections with donors that result in new and increasing contributions for your organization. Whether you are new to fundraising or a seasoned pro, in a one-person development office or a large university advancement department, Compelling Conversations for Fundraisers provides conversation guidance and helpful tips for the many types of donor interactions you will face. Written by two fundraising professionals with track records of success in development offices large and small - in universities, religious and performing arts schools, public media and community organizations - Compelling Conversations for Fundraisers reviews the essentials for meeting prospects and talking your way to success.

Conversations with the Devil

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Publisher : Macmillan
ISBN 13 : 9780765346315
Total Pages : 436 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis Conversations with the Devil by : Jeff Rovin

Download or read book Conversations with the Devil written by Jeff Rovin and published by Macmillan. This book was released on 2008-03-04 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Jeff Rovin has held readers in breathless suspense with his Tom Clancy’s Op-Center novels. He has created compelling characters with vividly rendered emotions and actions. His page-turning thrillers have addressed questions of good and evil in our times. Now, Rovin confronts the question of Good and Evil on the ultimate battleground. A human soul hangs in the balance, and thousands of years of religious teachings depict only the beginning of the fight for dominion over man. Psychologist Sarah Lynch is stunned when one of her young patients hangs himself. Evidence reveals that Fredric had become a Satanist. Intending to solve the puzzle of Fredric’s death, Sarah attempts to conjure the devil—surely then she will understand what the teenager was thinking. Sarah knows that belief in God and the Devil is a construct of the human mind and that people contain within them both good and evil. Her own family is the perfect example. Sarah’s mother is still in denial about her dead husband’s alcoholism, but acts as a wonderful grandparent to the son of the family’s live-in housekeeper. Her alcoholic brother bounces from girlfriend to girlfriend and job to job, but is always there when Sarah needs him. And Sarah herself? She lost her faith more than a decade ago, during a personal crisis. But she is dedicated to giving others the help she did not receive. Even the nun who is Sarah’s best friend cannot break through Sarah’s shield of cynicism. But Satan can. The Devil himself rises in Sarah’s office, sometimes a being of dark smoke and sometimes a creature of all-too-perfect, seductive flesh. Most disturbing is Satan’s claim that only by following him can people find real happiness. In the Devil’s theology, God is a brutal, jealous bully. And as God and Satan battle for Sarah’s soul, Sarah comes to believe him. She forgets that he is the Master of Lies . . . .

The Conversation

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Publisher : Currency
ISBN 13 : 0593238575
Total Pages : 368 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Conversation by : Robert Livingston

Download or read book The Conversation written by Robert Livingston and published by Currency. This book was released on 2021-02-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A FINANCIAL TIMES BEST BOOK OF THE YEAR • An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and bias and to transform well-intentioned statements on diversity into concrete actions—from a leading Harvard social psychologist. FINALIST FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD “Livingston has made the important and challenging task of addressing systemic racism within an organization approachable and achievable.”—Alex Timm, co-founder and CEO, Root Insurance Company How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it? For some, the existence of systemic racism against Black people is hard to accept because it violates the notion that the world is fair and just. But the rigid racial hierarchy created by slavery did not collapse after it was abolished, nor did it end with the civil rights era. Whether it’s the composition of a company’s leadership team or the composition of one’s neighborhood, these racial divides and disparities continue to show up in every facet of society. For Livingston, the difference between a solvable problem and a solved problem is knowledge, investment, and determination. And the goal of making organizations more diverse, equitable, and inclusive is within our capability. Livingston’s lifework is showing people how to turn difficult conversations about race into productive instances of real change. For decades he has translated science into practice for numerous organizations, including Airbnb, Deloitte, Microsoft, Under Armour, L’Oreal, and JPMorgan Chase. In The Conversation, Livingston distills this knowledge and experience into an eye-opening immersion in the science of racism and bias. Drawing on examples from pop culture and his own life experience, Livingston, with clarity and wit, explores the root causes of racism, the factors that explain why some people care about it and others do not, and the most promising paths toward profound and sustainable progress, all while inviting readers to challenge their assumptions. Social change requires social exchange. Founded on principles of psychology, sociology, management, and behavioral economics, The Conversation is a road map for uprooting entrenched biases and sharing candid, fact-based perspectives on race that will lead to increased awareness, empathy, and action.

Fierce Conversations (Revised and Updated)

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Author :
Publisher : Penguin
ISBN 13 : 9780425193372
Total Pages : 324 pages
Book Rating : 4.1/5 (933 download)

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Book Synopsis Fierce Conversations (Revised and Updated) by : Susan Scott

Download or read book Fierce Conversations (Revised and Updated) written by Susan Scott and published by Penguin. This book was released on 2004-01-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated—the national bestselling communication skills guide that will help you achieve personal and professional success one conversation at a time. The master teacher of positive change through powerful communication, Susan Scott wants you to succeed. To do that, she explains, you must transform everyday conversations at work and at home with effective ways to get your message across—and get what you want. In this guide, which includes a workbook and The Seven Principles of Fierce Conversations, Scott teaches you how to: • Overcome barriers to meaningful communication • Expand and enrich relationships with colleagues, friends, and family • Increase clarity and improve understanding • Handle strong emotions—on both sides of the table • Connect with colleagues, customers and family at a deep level Includes a Foreword by Ken Blanchard, the bestselling co-author of The One Minute Manager

The Culture Code

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Publisher : Bantam
ISBN 13 : 0804176981
Total Pages : 305 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Culture Code by : Daniel Coyle

Download or read book The Culture Code written by Daniel Coyle and published by Bantam. This book was released on 2018-01-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG AND LIBRARY JOURNAL Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together. Praise for The Culture Code “I’ve been waiting years for someone to write this book—I’ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water.”—Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take “If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code.”—Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better

How to Start a Conversation and Make Friends

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Author :
Publisher : Jaico Publishing House
ISBN 13 : 8184957114
Total Pages : 132 pages
Book Rating : 4.1/5 (849 download)

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Book Synopsis How to Start a Conversation and Make Friends by : Don Gabor

Download or read book How to Start a Conversation and Make Friends written by Don Gabor and published by Jaico Publishing House. This book was released on 2015 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Scout Mindset

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Author :
Publisher : Penguin
ISBN 13 : 0735217556
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Scout Mindset by : Julia Galef

Download or read book The Scout Mindset written by Julia Galef and published by Penguin. This book was released on 2021-04-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe—and shoot down those we don't. But if we want to get things right more often, argues Galef, we should train ourselves to have a "scout" mindset. Unlike the soldier, a scout's goal isn't to defend one side over the other. It's to go out, survey the territory, and come back with as accurate a map as possible. Regardless of what they hope to be the case, above all, the scout wants to know what's actually true. In The Scout Mindset, Galef shows that what makes scouts better at getting things right isn't that they're smarter or more knowledgeable than everyone else. It's a handful of emotional skills, habits, and ways of looking at the world—which anyone can learn. With fascinating examples ranging from how to survive being stranded in the middle of the ocean, to how Jeff Bezos avoids overconfidence, to how superforecasters outperform CIA operatives, to Reddit threads and modern partisan politics, Galef explores why our brains deceive us and what we can do to change the way we think.

Talk Triggers

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Author :
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071807136
Total Pages : 264 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On by : Craig Weber

Download or read book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On written by Craig Weber and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: What keeps a team performing at its peak even under the most difficult conditions? Conversational capacity: the ability to have open, balanced, nondefensive dialogue In a world of mounting complexity and rapid-fire change, it's more important than ever to build teams that work well when the pressure is on. Craig Weber provides managers and team leaders with the communication tools they need to ensure that the team remains on track even when dealing with its most troublesome issues, responds to tough challenges with greater agility and skill, and performs brilliantly in circumstances that incapacitate less disciplined teams. Craig Weber is an international consultant specializing in team and leadership development.