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Contemporary Hospital Public Relations Issues As Viewed By Selected Hospital Public Relations Professionals
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Book Synopsis Contemporary Hospital Public Relations Issues as Viewed by Selected Hospital Public Relations Professionals by : Janet Lee Sauter
Download or read book Contemporary Hospital Public Relations Issues as Viewed by Selected Hospital Public Relations Professionals written by Janet Lee Sauter and published by . This book was released on 1981 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations in Health Care by : Kathleen Larey Lewton
Download or read book Public Relations in Health Care written by Kathleen Larey Lewton and published by Health Forum Publishing Company. This book was released on 1991 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations for Hospitals by : Harold P. Kurtz
Download or read book Public Relations for Hospitals written by Harold P. Kurtz and published by . This book was released on 1969 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hospital Public Relations Today by : Alden Brewster Mills
Download or read book Hospital Public Relations Today written by Alden Brewster Mills and published by . This book was released on 1965 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hospital Public Relations by : Stephen D. Gelineau
Download or read book Hospital Public Relations written by Stephen D. Gelineau and published by . This book was released on 1978 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Writing by : E W. Brody
Download or read book Public Relations Writing written by E W. Brody and published by Praeger. This book was released on 1990-03-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media as well as those that arise in the business component. Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to create complete flexibility for faculty. The first five chapters of the book deal with practitioners' roles, theories of persuasion, public relations writing styles, and message development. Print-oriented chapters deal with news and feature releases, printed materials, media kits and their contents, and business writing relating to public relations practice. Electronic-oriented chapters focus on the basics of broadcast writing, audio-visual script writing, video news releases, slide-tape presentations, and public service announcements. Case histories deal with a large for-profit corporation, a not-for-profit corporation, and a charitable organization.
Book Synopsis The Corporatization of American Health Care by : J. Warren Salmon
Download or read book The Corporatization of American Health Care written by J. Warren Salmon and published by Springer Nature. This book was released on 2020-12-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the authors, as policy analysts, examine the overall context and dynamics of modern medicine, focusing on the changing conditions of medical practice through the lens of corporatization of medicine, physician unionization, physician strikes, and current health policy directions. Conditions affecting the American medical profession have been dramatically altered by the continuing crises of cost increases, quality concerns, and lack of access facing our population, along with the ongoing corporatization toward bottom-line dictates. Pressures on practitioners have been intensifying with much greater scrutiny over their clinical decision-making. Topics explored among the chapters include: History of the Corporatization of American Medicine: The Market Paradigm Reigns Pharmaceuticals, Hospitals, Nursing Homes, Drug Store Chains, and Pharmacy Benefit Manager/Insurer Integration Medical Practice: From Cottage Industry to Corporate Practice Medical Malpractice Crisis: Oversight of the Practice of Medicine Big Data: Information Technology as Control over the Profession of Medicine Physician Employment Status: Collective Bargaining and Strikes The Corporatization of American Health Care offers different perspectives with the hopes that physicians will unite in a new awareness and common cause to curtail excessive profit-making, renew professional altruism, restore the charitable impulse to health provider institutions, and unite with other professionals to truly raise levels of population health and the quality of health care. It is also a necessary resource for health policy analysts, healthcare administrators, health law attorneys, and other associated health professions.
Book Synopsis Key Concepts in Public Relations by : Bob Franklin
Download or read book Key Concepts in Public Relations written by Bob Franklin and published by SAGE. This book was released on 2009-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Download or read book Hospitals written by and published by . This book was released on 1947 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Hospital news of the month.
Book Synopsis Communicating in a Crisis by : Robert DeMartino
Download or read book Communicating in a Crisis written by Robert DeMartino and published by DIANE Publishing. This book was released on 2009-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.
Book Synopsis Health Professions Education by : Institute of Medicine
Download or read book Health Professions Education written by Institute of Medicine and published by National Academies Press. This book was released on 2003-07-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine study Crossing the Quality Chasm (2001) recommended that an interdisciplinary summit be held to further reform of health professions education in order to enhance quality and patient safety. Health Professions Education: A Bridge to Quality is the follow up to that summit, held in June 2002, where 150 participants across disciplines and occupations developed ideas about how to integrate a core set of competencies into health professions education. These core competencies include patient-centered care, interdisciplinary teams, evidence-based practice, quality improvement, and informatics. This book recommends a mix of approaches to health education improvement, including those related to oversight processes, the training environment, research, public reporting, and leadership. Educators, administrators, and health professionals can use this book to help achieve an approach to education that better prepares clinicians to meet both the needs of patients and the requirements of a changing health care system.
Download or read book Media Today written by Joseph Turow and published by Taylor & Francis. This book was released on 2011-09-22 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
Book Synopsis A Handbook of Corporate Communication and Public Relations by : Sandra Oliver
Download or read book A Handbook of Corporate Communication and Public Relations written by Sandra Oliver and published by Routledge. This book was released on 2004-04-22 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
Book Synopsis Health Services Marketing by : Richard K. Thomas
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Download or read book Law and Contemporary Problems written by and published by . This book was released on 1939 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cumulated Index Medicus written by and published by . This book was released on 1987 with total page 1220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
