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Author :
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.:/5 (715 download)
Download or read book Contemporary American Marketing written by and published by . This book was released on 1963 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harper W.. Boyd
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.:/5 (49 download)
Download or read book Contemporary American Marketing. Readings on the Changing Market Structure. D. by Harper W. Boyd, R., Richard M. Clewett written by Harper W.. Boyd and published by . This book was released on 1962 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Bartholomew
Publisher : Stanford University Press
ISBN 13 : 1503602184
Total Pages : 291 pages
Book Rating : 4.5/5 (36 download)
Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Author : Jagdish N. Sheth
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Theory written by Jagdish N. Sheth and published by Thomson South-Western. This book was released on 1986 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M. Clewett
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (1 download)
Download or read book Contemporary American Marketing written by Richard M. Clewett and published by . This book was released on 1957 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Branch
Publisher : Libri Publishing Limited
ISBN 13 : 9781911450238
Total Pages : 0 pages
Book Rating : 4.4/5 (52 download)
Download or read book Contemporary Issues in Digital Marketing written by John Branch and published by Libri Publishing Limited. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Author : William F. Arens
Publisher : McGraw-Hill Companies
ISBN 13 : 9780073135694
Total Pages : 0 pages
Book Rating : 4.1/5 (356 download)
Download or read book Contemporary Advertising written by William F. Arens and published by McGraw-Hill Companies. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....
Author : James Annesley
Publisher : A&C Black
ISBN 13 : 1847142702
Total Pages : 210 pages
Book Rating : 4.8/5 (471 download)
Download or read book Fictions of Globalization written by James Annesley and published by A&C Black. This book was released on 2006-03-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpreting recent American fiction in terms linked to the growing appreciation of culture's place in the globalization debate, this book offers an innovative, critical approach to the study of contemporary literature. Prompted by the contemporary American novel's preoccupation with consumerism and the market, this book considers the implications these texts raise for the analysis of globalization and suggests that they offer unique ways of knowing and understanding contemporary social and economic contexts. Far from simply reflecting existing realities, The Fictions of Globalization reads contemporary writing's focus on consumption and the market as the sign of a productive exchange between the forces of commercial coordination and the enduringly creative and expressive patterns of modern culture.
Author : Joseph Turow
Publisher : University of Chicago Press
ISBN 13 : 0226817512
Total Pages : 260 pages
Book Rating : 4.2/5 (268 download)
Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author : Roger Joseph Baran
Publisher : Routledge
ISBN 13 : 0415896568
Total Pages : 406 pages
Book Rating : 4.4/5 (158 download)
Download or read book CRM written by Roger Joseph Baran and published by Routledge. This book was released on 2013 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Author : Robin Peterson
Publisher :
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing written by Robin Peterson and published by . This book was released on 1977 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Strand
Publisher : Signet Book
ISBN 13 : 9780451620989
Total Pages : 406 pages
Book Rating : 4.6/5 (29 download)
Download or read book The Contemporary American Poets written by Mark Strand and published by Signet Book. This book was released on 1969 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains poems by A.R. Ammons, Alan Ansen, John Ashbery, Marvin Bell, Michael Benedikt, John Berryman, Elizabeth Bishop, Robert Bly, Philip Booth, Edgar Bowers, Tom Clark, Gregory Corso, Henri Coulette, Robert Greeley, J.V. Cunningham, James Dickey, William Dickey, Alan Dugan, Alvin Feinman, Edward Field, Donald Finkel, Isabella Gardner, Jack Gilbert, Allen Ginsberg, Louise Gluck, Paul Goodman, John Haines, Donald Hall, Kenneth O. Hanson, Anthony Hecht, Daryl Hine, Daniel Hoffman, John Hollander, Richard Howard, Barbara Howes, Robert Huff, Richard Hugo, David Ignatow, Randall Jarrell, LeRoi Jones, Donald Justice, Weldon Kees, X.J. Kennedy, Galway Kinnell, Carolyn Kizer, Kenneth Koch, Al Lee, Denise Levertov, Philip Levine, Laurence Lieberman, John Logan, Robert Lowell, William H. Matchett, E.L. Mayo, William Meredith, James Merrill, W.S. Merwin, Howard Moss, Stanley Moss, Lisel Mueller, Howard Nemerov, Frank O'Hara, Charles Olson, Robert Pack, Donald Petersen, Sylvia Plath, Adrienne Rich, Theodore Roethke, James Schuyler, Winfield Townley Scott, Anne Sexton, Karl Shapiro, Charles Simic, Louis Simpson, L.E. Sissman, William Jay Smith, W.D. Snodgrass, Gary Snyder, William Stafford, Mark Strand, Robert Sward, May Swenson, James Tate, Constance Urdang, Peter Viereck, David Wagoner, Ds.
Author : Ilan Alon
Publisher : Routledge
ISBN 13 : 1317613511
Total Pages : 714 pages
Book Rating : 4.3/5 (176 download)
Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2016-11-10 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Author : Nancy Tomes
Publisher : UNC Press Books
ISBN 13 : 1469622785
Total Pages : 560 pages
Book Rating : 4.4/5 (696 download)
Download or read book Remaking the American Patient written by Nancy Tomes and published by UNC Press Books. This book was released on 2016-01-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.
Author : William Lazer
Publisher :
ISBN 13 : 9780866121583
Total Pages : 0 pages
Book Rating : 4.1/5 (215 download)
Download or read book Contemporary Hospitality Marketing written by William Lazer and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author : Louis E. Boone
Publisher :
ISBN 13 : 9780030896712
Total Pages : 612 pages
Book Rating : 4.8/5 (967 download)
Download or read book Contemporary Marketing written by Louis E. Boone and published by . This book was released on 1977 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
