Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Controversies In Contemporary Advertising
Download Controversies In Contemporary Advertising full books in PDF, epub, and Kindle. Read online Controversies In Contemporary Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Book Synopsis Advertising and Society by : Carol J. Pardun
Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Book Synopsis Controversies in Contemporary Islam by : Oliver Leaman
Download or read book Controversies in Contemporary Islam written by Oliver Leaman and published by Routledge. This book was released on 2013-10-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps to deepen our understanding of the varieties of contemporary Islam and the issues that are of most concern to Muslims today. Oliver Leaman explores some of the controversies and debates that exist within Islam and between Islam and other religions. He considers how the religion can be defined by looking at the contrast between competing sets of beliefs, and arguments amongst Muslims themselves over the nature of the faith. Areas covered include: Qur’anic interpretation, gender, finance, education, and nationalism. Examples are taken from a range of contexts and illustrate the diversity of approaches to Islam that exists today.
Download or read book Taking Sides written by Barton Macchiette and published by Dushkin/McGraw-Hill. This book was released on 2001 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides access to current articles about marketing selected from magazines, newspapers and journals.
Book Synopsis Truth in Advertising? by : Barbara Allen
Download or read book Truth in Advertising? written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Book Synopsis Controversies in Media Ethics by : A. David Gordon
Download or read book Controversies in Media Ethics written by A. David Gordon and published by Routledge. This book was released on 2012-05-23 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Controversies in Media Ethics offers students, instructors and professionals multiple perspectives on media ethics issues presenting vast "gray areas" and few, if any, easy answers. This third edition includes a wide range of subjects, and demonstrates a willingness to tackle the problems raised by new technologies, new media, new politics and new economics. The core of the text is formed by 14 chapters, each of which deals with a particular problem or likelihood of ethical dilemma, presented as different points of view on the topic in question, as argued by two or more contributing authors. The 15th chapter is a collection of "mini-chapters," allowing students to discern first-hand how to deal with ethical problems. Contributing authors John A. Armstrong, Peter J. Gade, Julianne H. Newton, Kim Sheehan, and Jane B. Singer provide additional voices and perspectives on various topics under discussion. This edition has been thoroughly updated to provide: discussions of issues reflecting the breadth and depth of the media spectrum numerous real-world examples broad discussion of confidentiality and other timely topics A Companion Website (www.routledge.com/textbooks/9780415963329) supplies resources for both students and instructors. You can also join the Controversies community on Facebook: http://www.facebook.com/CME3rd Developed for use in media ethics courses, Controversies in Media Ethics provides up-to-date discussions and analysis of ethical situations across a variety of media, including issues dealing with the Internet and new media. It provides a unique consideration of ethical concerns, and serves as provocative reading for all media students.
Author :Edward Lama Wonkeryor Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433115486 Total Pages :0 pages Book Rating :4.1/5 (154 download)
Book Synopsis Dimensions of Racism in Advertising by : Edward Lama Wonkeryor
Download or read book Dimensions of Racism in Advertising written by Edward Lama Wonkeryor and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
Book Synopsis Controversies in Contemporary Advertising by : Kim Sheehan
Download or read book Controversies in Contemporary Advertising written by Kim Sheehan and published by . This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.
Book Synopsis Marketing Michelin by : Stephen L. Harp
Download or read book Marketing Michelin written by Stephen L. Harp and published by JHU Press. This book was released on 2001-12-14 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Book Synopsis Advertising and Societies by : Katherine Toland Frith
Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Book Synopsis Controversies in Contemporary Religion by : Paul Hedges
Download or read book Controversies in Contemporary Religion written by Paul Hedges and published by Bloomsbury Publishing USA. This book was released on 2014-09-09 with total page 1041 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious or spiritual beliefs underpin many controversies and conflicts in the contemporary world. Written by a range of scholarly contributors, this three-volume set provides contextual background information and detailed explanations of religious controversies across the globe. Controversies in Contemporary Religion: Education, Law, Politics, Society, and Spirituality is a three-volume set that addresses a wide variety of current religious issues, analyzing religion's role in the rise of fundamentalism, censorship, human rights, environmentalism and sustainability, sexuality, bioethics, and other questions of widespread interest. Providing in-depth context and analysis far beyond what's available in the news or online, this work will enable readers to understand the nature of and reasons for controversies in current headlines. The first volume covers theoretical and academic debates, the second looks at debates in the public square and ethical issues, while the third examines specific issues and case studies. These volumes bring detailed and careful debate of a range of controversies together in one place, including topics not often covered—for example, how religions promote or hinder social cohesion and peace, the relationship of religions to human rights, and the intersection of Buddhism and violence. Written by a range of experts that includes both established and emerging scholars, the text explains key debates in ways that are accessible and easy to understand for lay readers as well as undergraduate students researching particular issues or global religious trends.
Book Synopsis Social Communication in Advertising by : William Leiss
Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Book Synopsis Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy by : Guillermo C. Jimenez
Download or read book Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Current Controversies in Metaphysics by : Elizabeth Barnes
Download or read book Current Controversies in Metaphysics written by Elizabeth Barnes and published by Taylor & Francis. This book was released on 2016-12-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases a range of views on topics at the forefront of current controversies in the field of metaphysics. It will give readers a varied and alive introduction to the field, and cover such key issues as: modality, fundamentality, composition, the object/property distinction, and indeterminacy. The contributors include some of the most important philosophers currently writing on these issues. The questions and philosophers are: Are there any individuals at the fundamental level? / (1) Shamik Dasgupta (2) Jason Turner Is there an objective difference between essential and accidental properties? / (1) Meghan Sullivan (2) Kris McDaniel and Steve Steward Are there any worldly states of affairs? / (1) Daniel Nolan (2) Joseph Melia Are there any intermediate states of affairs? / (1) Jessica Wilson (2) Elizabeth Barnes and Ross Cameron Do ordinary objects exist? / (1) Trenton Merricks (2) Helen Beebee Editor Elizabeth Barnes guides readers through these controversies (all published here for the first time), with a synthetic introduction and succinct abstracts of each debate.
Book Synopsis Contemporary Criminal Law by : Matthew Lippman
Download or read book Contemporary Criminal Law written by Matthew Lippman and published by SAGE. This book was released on 2009-09-25 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, introductory criminal law textbook that expands upon traditional concepts and cases by coverage of the most contemporary topics and issues. Contemporary material, including terrorism, computer crimes, and hate crimes, serves to illuminate the ever-evolving relationship between criminal law, society and the criminal justice system's role in balancing competing interests. The case method is used throughout the book as an effective and creative learning tool.Features include:" vignettes, core concepts, 'Cases and Concepts', 'You Decides, excerpts from state statutes, 'legal equations' and Crime in the News boxes" fully developed end-of-chapter pedagogy includes review questions, legal terminology and 'Criminal Law on the Web' resources" instructor resources (including PowerPoint slides, a computerized testbank and classroom activities) and a Student Study Site accompany this text
Book Synopsis Current Controversies in Experimental Philosophy by : Edouard Machery
Download or read book Current Controversies in Experimental Philosophy written by Edouard Machery and published by Routledge. This book was released on 2014-02-24 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experimental philosophy is one of the most active and exciting areas in philosophy today. In Current Controversies in Experimental Philosophy, Elizabeth O’Neill and Edouard Machery have brought together twelve leading philosophers to debate four topics central to recent research in experimental philosophy. The result is an important and enticing contribution to contemporary philosophy which thoroughly reframes traditional philosophical questions in light of experimental philosophers’ use of empirical research methods, and brings to light the lively debates within experimental philosophers’ intellectual community. Two papers are dedicated to the following four topics: Language (Edouard Machery & Genoveva Martí) Consciousness (Brian Fiala, Adam Arico, and Shaun Nichols & Justin Sytsma) Free Will and Responsibility (Joshua Knobe & Eddy Nahmias and Morgan Thompson) Epistemology and the Reliability of Intuitions (Kenneth Boyd and Jennifer Nagel & Joshua Alexander and Jonathan Weinberg). Preliminary descriptions of each chapter, annotated bibliographies for each controversy, and a supplemental guide to further controversies in experimental philosophy (with bibliographies) help provide clearer and richer views of these live controversies for all readers.
