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Author : Elizabeth M. Randall
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (121 download)
Download or read book Consumer Satisfaction in Internet Marketing written by Elizabeth M. Randall and published by . This book was released on 2001 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Marcia Yudkin
Publisher :
ISBN 13 : 9788122416183
Total Pages : 0 pages
Book Rating : 4.4/5 (161 download)
Download or read book Internet Marketing For Less Than $500/Year written by Marcia Yudkin and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Huge Businesses Spend Millions Of Dollars Planning And Executing Their Complex Internet Marketing Strategies. What Madison Avenue Types Dont Understand Is That They Could Achieve Similar Results (Increased Sales, Improved Customer Satisfaction, Brand Recognition, Etc.) Without Breaking The Bank. In This Book, You Will Learn The Secrets Of Making A Big Internet Marketing Splash Without Spending More Than $500/Year (And Even Less In Some Cases).This Book Starts By Introducing The Internet Using Easy-To-Understand Language. It Then Shows You How To Spend Less Than $500/Year And Still Get A Complete Web Site And All The Free Software Tools Needed To Execute A Full-Scale And Effective Internet Marketing Program. Building On The Popularity Of The First Edition, This Freshly Updated Second Edition Tells You How To Take Advantage Of The Recent Changes In The Dot-Com Business Environment. Plus, There Is A Whole New Chapter On Viral Marketing That Helps You Harness The Power Of Word-Of-Mouth Marketing Online.Included With The Book Is A Private Password For Accessing The Members Only Companion Web Site Which Provides Expanded Information And Other Online Marketing Resources. So Whether Youre A Butcher, A Baker Or A Candlestick Maker, You Will Learn From The Success Stories And Solid How-To Advice Contained In This Lively Book. Buy This Book Today And Start Planning Your Low-Cost Campaign Tonight!This Special Low-Priced Edition Is For Sale In India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan And Sri Lanka Only.
Author : Lee, Ook
Publisher : IGI Global
ISBN 13 : 1930708890
Total Pages : 272 pages
Book Rating : 4.9/5 (37 download)
Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Author : Joshua Grossnickle
Publisher : McGraw Hill Professional
ISBN 13 : 0071378456
Total Pages : 459 pages
Book Rating : 4.0/5 (713 download)
Download or read book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net written by Joshua Grossnickle and published by McGraw Hill Professional. This book was released on 2000-10-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Author : Rajiv Grover
Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author : Alfonso Pellegrino
Publisher : Springer Nature
ISBN 13 : 9819734541
Total Pages : 156 pages
Book Rating : 4.8/5 (197 download)
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rick Reed
Publisher : CreateSpace
ISBN 13 : 9781467968188
Total Pages : 76 pages
Book Rating : 4.9/5 (681 download)
Download or read book How to Triple Your Customers in 48 Hours written by Rick Reed and published by CreateSpace. This book was released on 2011-11-20 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Triple Your Customers in 48 Hours. A quick and easy read, this book is jam packed with takeaways and strategies to boost your profits. The perfect introduction to Internet Marketing.You want to stay abreast of the rapid changes through which the internet is constantly evolving and keep yourself on the cutting edge, to generate more customers, boost your profits and overthrow your competition, but the landscape changes on a daily basis. I have good news! I can put you at the top of the search engines, the only place that matters online, in the next 60 days, guaranteed. Further, I can keep you there from month-to-month despite constant internet changes. Even further, I can triple your customer response rate within the next 48 hours. (I'll show you how in Chapter Two.)My name is Rick Reed and I'm a partner in “Rapid Marketing Results” (RMR Marketing, LLC) with more than 30 years' experience in media marketing. 100% of my clients maintain a presence above-the-fold in the 3 major search engines, Google, Bing and Yahoo.What does this mean to you, as a client? If you have been below-the-fold (more than one-third down the first page of Google, for instance), rising above-the-fold should at least triple your online customer response. Could you handle 3 times as many customers?Relevant communication (content) is what Google measures to determine whether you are the answer to your potential customer's search. They do this with hundreds of top secret proprietary criteria that we will discuss in a later chapter. But, in my opinion, the most important criterion is conversion. Content that converts potential customers to actual customers should be the basis of any marketing strategy.But Content, or the message, is not necessarily a sales pitch. It can take any of hundreds of forms. Content can be subtle or subliminal, crazy loud and flashy, or anything in between. Content can be delivered through a myriad of diverse media, including written word, visual images, audio channels, billboards, video, flash streams, or an infinite combination of senses.So how are you going to structure your content (message) to connect to your traffic (potential customers) in such a way to convert your traffic to customers and get your desired response (usually money, but sometimes something more altruistic, like Global Awareness)? That is what Marketing is all about.Selling internet marketing services to Local Business Owners and Professionals is the latest craze among the “Make-Money-From-Home-in-Your-Underwear” crowd. You may have noticed the increase in phone calls, Emails, and proposals to provide these services to you. Perhaps you've been burned by one of these newly baptized “experts”.I'd encourage you right now to consider my credentials to guide you as a Marketing Consultant.
Author : Jim Sterne
Publisher : Wiley
ISBN 13 : 9780471382584
Total Pages : 0 pages
Book Rating : 4.3/5 (825 download)
Download or read book Customer Service on the Internet written by Jim Sterne and published by Wiley. This book was released on 2000-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: * Create a service plan that takes full advantage of the Web's potential * Determine the best way to present your company's information on the Web * Effectively manage e-mail * Find out exactly what your customers want and measure their satisfaction * Examine how others are using networked computer communications * Utilize extranets to lock in customers and channel partners and lock out competitors Visit our Web site at www.wiley.com/compbooks/
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author : Saumitra Sushil Sawant
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8195038417
Total Pages : pages
Book Rating : 4.1/5 (95 download)
Download or read book Customer Satisfaction In Online Shopping written by Saumitra Sushil Sawant and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajiv Mishra
Publisher :
ISBN 13 : 9782728252626
Total Pages : 0 pages
Book Rating : 4.2/5 (526 download)
Download or read book IMPACT OF DIGITAL MARKETING ON CONSUMER ATTITUDE written by Rajiv Mishra and published by . This book was released on 2022-11-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chuck Hemann
Publisher : Que Publishing
ISBN 13 : 0134998650
Total Pages : 298 pages
Book Rating : 4.1/5 (349 download)
Download or read book Digital Marketing Analytics written by Chuck Hemann and published by Que Publishing. This book was released on 2018-04-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Author : Leland HARDEN
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410790
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)
Download or read book Digital Engagement written by Leland HARDEN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Author : Tomislaw Dalic
Publisher : GRIN Verlag
ISBN 13 : 3638206939
Total Pages : 17 pages
Book Rating : 4.6/5 (382 download)
Download or read book The Effect of the Internet on Sales Management written by Tomislaw Dalic and published by GRIN Verlag. This book was released on 2003-07-23 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2001 in the subject Business economics - Trade and Distribution, grade: 9 (von 10), Maastricht University (FDEWB), course: Sales management, language: English, abstract: [...] No waves disturbed their journey. Especially the last decade this calm sea turned into a world of waves, the tips of the waves blinking white, a sign for a restless sea and a build up of higher waves. The Internet brought many companies into permanent white water, the ever changing business environment. They need to adapt in order to remain profitable and secure survival. The Internet is a type of global information infrastructure consisting of computer hardware and software that is characterized as both general and open (Peterson, Balasubramanian and Bronnenberg, 1997). In this definition “general” refers to the fact that the Internet has not been designed for one particular set of services. “Open” implies that all specifications necessary to use the Internet are publicly available. In other words, the Internet is a network of networks. The Internet is a rapid growing phenomenon. One of the most fascinating elements has been its amazing growth. The Bureau of Economic Analysis (2000) found that U.S. consumers and businesses spending on information technology was about 10 % of the U.S. gross national product (GDP) in the year 2000 compared to a merely 1.5 % in 1981. The present popularity of the Internet as a commercial medium is due to its ability to facilitate global sharing of information and resources, and its potential to provide an efficient channel for advertising, marketing, and even direct distribution of certain goods and information services. The Internet has been called the most important new marketing medium since television. The use of the Internet allows companies to identify their customers, differentiate them, interact with them, and then customize programs that will heighten customer satisfaction and loyalty (Groossman, 1998). The Internet has radically changed the way companies do business. For instance, it can be used as an effective business-to-business tool to increase collaboration. Therefore, the main problem statement this paper answers is : What is the effect of the Internet on Sales management? First, the general advantages and disadvantages of the Internet will be discussed. Second, the effect of the Internet on the buyer-seller relationship are enlightened. Third, change in the sales representative’s job are elaborated on. After that a proposal is made to effectively integrate the Internet in the sales force activities. The paper ends with a short conclusion.
Author : Richard Gay
Publisher : Oxford University Press
ISBN 13 : 0199265852
Total Pages : 558 pages
Book Rating : 4.1/5 (992 download)
Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
