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The Handbook Of Online Marketing Research Knowing Your Customer Using The Net
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Book Synopsis The Handbook of Online Marketing Research: Knowing Your Customer Using the Net by : Joshua Grossnickle
Download or read book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net written by Joshua Grossnickle and published by McGraw Hill Professional. This book was released on 2000-10-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai
Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Book Synopsis Qualitative Consumer and Marketing Research by : Krittinee Nuttavuthisit
Download or read book Qualitative Consumer and Marketing Research written by Krittinee Nuttavuthisit and published by Springer. This book was released on 2019-02-13 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Book Synopsis The Columbia Guide to Digital Publishing by : William E. Kasdorf
Download or read book The Columbia Guide to Digital Publishing written by William E. Kasdorf and published by Columbia University Press. This book was released on 2003 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is metadata? When do you need to archive digital content? How does electronic publication affect copyrights? How can XML and PDF improve your workflow and your publications? There is a digital dimension to virtually all publishing today. Beyond the obvious electronic media--the music and movies we take for granted, the increasingly indispensable Web, the eBooks that most of us will take for granted in a few years--almost everything we read, even on paper, was produced digitally. This new digital world offers a steadily increasing number of choices. It is this rich and rapidly changing publishing environment for which The Columbia Guide to Digital Publishing was created. Although there is a vast amount of information on a host of topics relevant to digital production and publishing available--some in print, more on the Web--there has been, until now, no single resource to which those involved in any dimension of publishing could turn for guidance. The Columbia Guide to Digital Publishing fills that need. The Guide is definitive: written by experts in the broad array of subjects it covers, it provides reliable, authoritative, user-friendly information about a vast number of topics. Designed to be the first place to go to learn about any of the numerous interrelated issues that define the digital publishing landscape, it offers readers a multilevel approach, from a brief glossary definition of a technical term or acronym (sometimes all a user needs), to a concise discussion of a topic (comprehensible to the lay person, yet useful for the technical expert). It puts a subject in the context of other topics and broader issues, with real-world examples, liberal cross-references, and pointers to sources of further information in print or electronic form.
Book Synopsis Digital Business and E-commerce Management by : Dave Chaffey
Download or read book Digital Business and E-commerce Management written by Dave Chaffey and published by Pearson UK. This book was released on 2019 with total page 1051 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Book Synopsis Digital Health Transformation with Blockchain and Artificial Intelligence by : Chinmay Chakraborty
Download or read book Digital Health Transformation with Blockchain and Artificial Intelligence written by Chinmay Chakraborty and published by CRC Press. This book was released on 2022-05-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Digital Health Transformation with Blockchain and Artificial Intelligence covers the global digital revolution in the field of healthcare sector. The population has been overcoming the COVID-19 period; therefore, we need to establish intelligent digital healthcare systems using various emerging technologies like Blockchain and Artificial Intelligence. Internet of Medical Things is the technological revolution that has included the element of "smartness" in the healthcare industry and also identifying, monitoring, and informing service providers about the patient’s clinical information with faster delivery of care services. This book highlights the important issues i.e. (a) How Internet of things can be integrated with the healthcare ecosystem for better diagnostics, monitoring, and treatment of the patients, (b) Artificial Intelligence for predictive and preventive healthcare systems, (c) Blockchain for managing healthcare data to provide transparency, security, and distributed storage, and (d) Effective remote diagnostics and telemedicine approach for developing smart care. The book encompasses chapters belong to the blockchain, Artificial Intelligence, and Big health data technologies. Features: Blockchain and internet of things in healthcare systems Secure Digital Health Data Management in Internet of Things Public Perception towards AI-Driven Healthcare Security, privacy issues and challenges in adoption of smart digital healthcare Big data analytics and Internet of things in the pandemic era Clinical challenges for digital health revolution Artificial intelligence for advanced healthcare Future Trajectory of Healthcare with Artificial Intelligence 9 Parkinson disease pre-diagnosis using smart technologies Emerging technologies to combat the COVID-19 Machine Learning and Internet of Things in Digital Health Transformation Effective Remote Healthcare and Telemedicine Approaches Legal implication of blockchain technology in public health This Book on "Digital Health Transformation with Blockchain and Artificial Intelligence" aims at promoting and facilitating exchanges of research knowledge and findings across different disciplines on the design and investigation of secured healthcare data analytics. It can also be used as a textbook for a Masters course in security and biomedical engineering. This book will also present new methods for the medical data analytics, blockchain technology, and diagnosis of different diseases to improve the quality of life in general, and better integration into digital healthcare.
Book Synopsis Marketing Innovations for Sustainable Destinations by : Alan Fyall
Download or read book Marketing Innovations for Sustainable Destinations written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2009-09-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Book Synopsis Fundamentals of Arts Management by : Pam Korza
Download or read book Fundamentals of Arts Management written by Pam Korza and published by Arts Extension Service. This book was released on 2007 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anchoring the book are eleven tried and true chapters providing principles and best practices for managing and governing community arts organizations; raising funds; and presenting, promoting, and evaluating arts programs. Four new chapters cover fundamentals of personnel management, writing successful funding proposals, advocating effectively for the arts, and maximizing the arts' role in the economic development of communities. Nationally recognized leaders and authors in the community arts field offer historical and contemporary context regarding the role of the arts in community, as well as insights about arts education and cultural access--two important dimensions of local arts agencies' work. Also new are Online Companions to several chapters. Easily accessed Online Companions offer expanded exploration of subject matter; worksheets and other practical tools that can be downloaded and used or adapted; and valuable resource listings that point to organizations, publications, and websites."--From publisher description.
Book Synopsis The Unusually Useful Web Book by : June Cohen
Download or read book The Unusually Useful Web Book written by June Cohen and published by New Riders. This book was released on 2003 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cohen's "Unusually Useful Web Book" is just that--full of unusually useful tips and tricks users need to make the best Web site quickly and without expense. Sheoffers common sense tips and tricks that Web site designers and developers can employ to make an immediate difference.
Book Synopsis The Advanced Dictionary of Marketing by : Scott Dacko
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Book Synopsis The Author Training Manual by : Nina Amir
Download or read book The Author Training Manual written by Nina Amir and published by Penguin. This book was released on 2014-03-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be. The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would. The Author Training Manual will show you how to get more creative and start looking at your work with those high standards in mind. Whether you're writing fiction or non-fiction, or intend to publish traditionally or self-publish, author Nina Amir will teach you how to conduct an effective competitive analysis for your work and do a better job at delivering the goods to readers than similar books that are already on the shelf. Packed with step-by-step instructions, idea evaluations, sample business plans, editor and agent commentaries, and much more, The Author Training Manual provides the information you need to transform from aspiring writer to career author.
Book Synopsis The Self-Employed Woman's Guide to Launching a Home-Based Business by : Priscilla Huff
Download or read book The Self-Employed Woman's Guide to Launching a Home-Based Business written by Priscilla Huff and published by Crown Currency. This book was released on 2010-05-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-Step Advice on Making Your Home-Business Dreams a Reality From Priscilla Y. Huff, the leading expert on home businesses for women, The Self-Employed Woman's Guide to Launching a Home-Based Business is your step-by-step resource to getting the business of your dreams up and started in no time. Packed with expert advice and nitty-gritty details about what it takes to run a successful home-based business, this book will show you how to: ·Prepare—physically and mentally—for a new career from home ·Balance work and family time for maximum enjoyment—and minimum stress ·Find and fill out the proper tax, license, and insurance forms ·Handle customers and bring in new business ·Implement creative and effective marketing plans ·Manage your finances and accounting with ease ·And much, much more! Filled with valuable resources and profiles of successful home-based entrepreneurs, this book answers all your questions about starting an enjoyable and profitable venture.
Download or read book Consumer Insight written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Book Synopsis REVENUE MANAGEMENT FOR RURAL HOTELS by : DAVID SANDUA
Download or read book REVENUE MANAGEMENT FOR RURAL HOTELS written by DAVID SANDUA and published by David Sandua. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an indispensable guide for owners and managers of rural hotels seeking to maximize revenue and profitability. Focusing on revenue management, a crucial strategy in the hotel industry, the author details how to apply effective pricing techniques, inventory management and market analysis to attract diverse customer segments. The book addresses everything from dynamic and competitive pricing to using technology and data to predict demand and adjust supply. In addition, it explores how collaborating with local businesses and adopting sustainable practices can enhance the guest experience and increase profitability. This handbook is a valuable resource for any rural hotel looking to stand out in a highly competitive market.
Book Synopsis The Internet Marketer's Handbook by : Raymond Wayne
Download or read book The Internet Marketer's Handbook written by Raymond Wayne and published by Estalontech. This book was released on 2019-02-23 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INTERNET MARKETER'S HANDBOOK "Discover the 79 Actions That You Need to Take Today That will Lead to Huge Results in Your Internet Business" The Internet is a big place that continues to grow at a substantial rate and diversify every year. There are currently over 4 billion users on the Internet today, and more than 1.95 billion websites that, as an Internet business owner you’ll have to compete with. With more than 40,000 Google searches happening every second, you need to find a way to gain the attention of these potential customers. In today's 24/7 connected world, getting in front of the right customers at the right time can be a challenge. Knowing how your target audience engages with their favorite brands and the things that influence them to buy are the keys to growing your online business. The Challenges You May Be Facing Unfortunately there are some common things that could keep you from realizing the huge results you’d hoped for: You have a poor or non-existent business plan You never took the time to validate your business idea You aren’t effectively marketing your business You’re providing poor customer service You haven’t put in the right processes for growth You’re avoiding social media because you don’t think your customers are on it You’re not in touch with your customers Fortunately, many of the things that you’re doing, or not doing can be corrected. By taking the right actions today, you can start to turn your Internet business around so that you can achieve success. With this comprehensive ebook that details the 79 actions that you need to take today that will lead you to realizing huge results in your Internet business. This comprehensive guide covers everything from validating your business idea, to transitioning your business for growth, to successfully scaling your business to grow beyond your wildest dreams.
Book Synopsis Online Marketing Handbook by : Daniel S. Janal
Download or read book Online Marketing Handbook written by Daniel S. Janal and published by . This book was released on 1998-03-06 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.
Download or read book Digital Marketing written by Dave Chaffey and published by Pearson UK. This book was released on 2019-02-05 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
