Digital Engagement

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Digital Engagement

Author : Leland HARDEN
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410790
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Digital Engagement by : Leland HARDEN

Download or read book Digital Engagement written by Leland HARDEN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

Upward Bound

Author : Carolyn Partridge
Publisher :
ISBN 13 : 9781947602212
Total Pages : pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis Upward Bound by : Carolyn Partridge

Download or read book Upward Bound written by Carolyn Partridge and published by . This book was released on 2019-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Engagement Insight

Author : Pratik Gadhave
Publisher : Pratik Gadhave
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Engagement Insight by : Pratik Gadhave

Download or read book Digital Engagement Insight written by Pratik Gadhave and published by Pratik Gadhave . This book was released on 2024-01-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this quick and insightful guide, Pratik, an aficionado of sarcasm and a connoisseur of professionalism, takes you on a whirlwind tour through the ever-evolving world of digital engagement. This isn't your typical scholarly expedition; it's a witty exploration of the digital realm, infused with humor and an unwavering commitment to demystifying complexities. Buckle up for a journey that's sarcastic, professional, and unapologetically short on words but long on insights. "Digital Engagement Insight" is deliberately concise, like your favorite espresso shot, packing a punch without unnecessary fluff. It's tailored for eager beginners and ambitious students yearning to decipher the enigma of digital media. Why should a guide to digital media be boring? Pratik's writing style is a blend of wisdom, wit, and a touch of caffeinated creativity. This book is your compass through the vast terrain of digital media, assisted by the ever-helpful AI, and it's not the result of a decade-long research project. Instead, it's a shortcut-a sprint through the digital landscape, leaving painstaking scholarly rituals to the academics. Get ready for a literary odyssey that's not just a final achievement but a promising glimpse into the reservoir of topics awaiting exploration in Pratik's drafts. The adventure has just begun, and Pratik invites you to join him in navigating the exciting landscape of the written word. "Digital Engagement Insight" is a testament to Pratik's dedication to unraveling the mysteries, cracking a joke or two, and getting you up to speed with the ever-evolving world of digital engagement. Are you ready? Let the digital exploration begin!

Publishers, Readers, and Digital Engagement

Author : Marianne Martens
Publisher : Springer
ISBN 13 : 1137514469
Total Pages : 226 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Publishers, Readers, and Digital Engagement by : Marianne Martens

Download or read book Publishers, Readers, and Digital Engagement written by Marianne Martens and published by Springer. This book was released on 2016-06-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1723 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Engage!

Author : Jan Oldenburg
Publisher : CRC Press
ISBN 13 : 1000285286
Total Pages : 285 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Engage! by : Jan Oldenburg

Download or read book Engage! written by Jan Oldenburg and published by CRC Press. This book was released on 2020-10-31 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the benefits of digital patient engagement, from the perspectives of physicians, providers, and others in the healthcare system, and discusses what is working well in this new, digitally-empowered collaborative environment. Chapters present the changing landscape of patient engagement, starting with the impact of new payment models and Meaningful Use requirements, and the effects of patient engagement on patient safety, quality and outcomes, effective communications, and self-service transactions. The book explores social media and mobile as tools, presents guidance on privacy and security challenges, and provides helpful advice on how providers can get started. Vignettes and 23 case studies showcase the impact of patient engagement from a wide variety of settings, from large providers to small practices, and traditional medical clinics to eTherapy practices.

Digital Media and Political Engagement Worldwide

Author : Eva Anduiza
Publisher : Cambridge University Press
ISBN 13 : 1107379830
Total Pages : 305 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Digital Media and Political Engagement Worldwide by : Eva Anduiza

Download or read book Digital Media and Political Engagement Worldwide written by Eva Anduiza and published by Cambridge University Press. This book was released on 2012-06-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the impact of digital media use for political engagement across varied geographic and political contexts, using a diversity of methodological approaches and datasets. The book addresses an important gap in the contemporary literature on digital politics, identifying context dependent and transcendent political consequences of digital media use. While the majority of the empirical work in this field has been based on studies from the United States and United Kingdom, this volume seeks to place those results into comparative relief with other regions of the world. It moves debates in this field of study forward by identifying system-level attributes that shape digital political engagement across a wide variety of contexts. The evidence analyzed across the fifteen cases considered in the book suggests that engagement with digital environments influences users' political orientations and that contextual features play a significant role in shaping digital politics.

Family Engagement in the Digital Age

Author : Chip Donohue
Publisher : Routledge
ISBN 13 : 1317328841
Total Pages : 321 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Family Engagement in the Digital Age by : Chip Donohue

Download or read book Family Engagement in the Digital Age written by Chip Donohue and published by Routledge. This book was released on 2016-08-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Engagement in the Digital Age: Early Childhood Educators as Media Mentors explores how technology can empower and engage parents, caregivers and families, and the emerging role of media mentors who guide young children and their families in the 21st century. This thought-provoking guide to innovative approaches to family engagement includes Spotlight on Engagement case studies, success stories, best practices, helpful hints for media mentors, and "learn more" resources woven into each chapter to connect the dots between child development, early learning, developmentally appropriate practice, family engagement, media mentorship and digital age technology. In addition, the book is driven by a set of best practices for teaching with technology in early childhood education that are based on the National Association for the Education of Young Children (NAEYC) and Fred Rogers Center joint position statement on Technology and Interactive Media. Please visit the Companion Website at http://teccenter.erikson.edu/family-engagement-in-the-digital-age

Handbook of Customer Engagement in Tourism Marketing

Author : Raouf A. Rather
Publisher : Edward Elgar Publishing
ISBN 13 : 180220394X
Total Pages : 382 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Handbook of Customer Engagement in Tourism Marketing by : Raouf A. Rather

Download or read book Handbook of Customer Engagement in Tourism Marketing written by Raouf A. Rather and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.

Digital Samaritans

Author : Jim Ridolfo
Publisher : University of Michigan Press
ISBN 13 : 0472900072
Total Pages : 185 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Digital Samaritans by : Jim Ridolfo

Download or read book Digital Samaritans written by Jim Ridolfo and published by University of Michigan Press. This book was released on 2015-09-16 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Samaritans explores rhetorical delivery and cultural sovereignty in the digital humanities. The exigence for the book is rooted in a practical digital humanities project based on the digitization of manuscripts in diaspora for the Samaritan community, the smallest religious/ethnic group of 770 Samaritans split between Mount Gerizim in the Palestinian Authority and in Holon, Israel. Based on interviews with members of the Samaritan community and archival research, Digital Samaritans explores what some Samaritans want from their diaspora of manuscripts, and how their rhetorical goals and objectives relate to the contemporary existential and rhetorical situation of the Samaritans as a living, breathing people. How does the circulation of Samaritan manuscripts, especially in digital environments, relate to their rhetorical circumstances and future goals and objectives to communicate their unique cultural history and religious identity to their neighbors and the world? Digital Samaritans takes up these questions and more as it presents a case for collaboration and engaged scholarship situated at the intersection of rhetorical studies and the digital humanities.

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement by : Bansal, Rohit

Download or read book Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement written by Bansal, Rohit and published by IGI Global. This book was released on 2024-01-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.

Handbook of Research on Customer Engagement

Author : Linda D. Hollebeek
Publisher : Edward Elgar Publishing
ISBN 13 : 1788114892
Total Pages : 544 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Research on Customer Engagement by : Linda D. Hollebeek

Download or read book Handbook of Research on Customer Engagement written by Linda D. Hollebeek and published by Edward Elgar Publishing. This book was released on 2019 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

Handbook of Research on Technology Applications for Effective Customer Engagement

Author : Mohd Suki, Norazah
Publisher : IGI Global
ISBN 13 : 179984773X
Total Pages : 391 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Technology Applications for Effective Customer Engagement by : Mohd Suki, Norazah

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Navigating Digital Transformation in Management

Author : Richard Busulwa
Publisher : Taylor & Francis
ISBN 13 : 1000689506
Total Pages : 370 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Navigating Digital Transformation in Management by : Richard Busulwa

Download or read book Navigating Digital Transformation in Management written by Richard Busulwa and published by Taylor & Francis. This book was released on 2022-10-31 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating Digital Transformation in Management provides a thorough introduction to the implications of digital transformation for leaders and managers. The book clearly outlines what new or enhanced roles and activities digital transformation requires of them. The book takes a practical approach and shapes an actionable guide that students can take with them into their future careers as managers themselves. With core theoretical grounding, the book explains how the digital transformation imperative requires all organizations to continuously undertake digital business transformation to adapt to ongoing digital disruption and to effectively compete as digital businesses. The book discusses the critical roles managers need to play in establishing, facilitating, and accelerating the day-to-day activities required to build and continuously upgrade these capabilities. Drawing on cutting edge research, this textbook: Explains how digital technology advancements drive digital disruption and why digital business transformation and operating as a digital business are critical to organization survival Unpacks the different digital business capabilities required to effectively compete as a digital business Considers the new or digitally enhanced competencies required of leaders, managers, and their supporting professionals to effectively play their roles in digital transformation Discusses how leaders, managers, and their supporting professionals can keep up with digital technology advancements Unpacks key digital technology advancements, providing a plain language understanding of what they are, how they work, and their implications for organizations Enriched with pedagogical features to support understanding and reinforce learning, such as reflective questions, learning summaries, and case studies, and supported by a suite of instructor materials, this textbook is an ideal choice for teachers that want to enable their information systems, information technology, and digital business students to compete and thrive in the contemporary business environment.

Insights, Innovation, and Analytics for Optimal Customer Engagement

Author : Nagaraj, Samala
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala

Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Customer Engagement

Author : Roderick J. Brodie
Publisher : Routledge
ISBN 13 : 131753316X
Total Pages : 296 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Customer Engagement by : Roderick J. Brodie

Download or read book Customer Engagement written by Roderick J. Brodie and published by Routledge. This book was released on 2015-12-14 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Public Relations Theory III

Author : Carl H. Botan
Publisher : Taylor & Francis
ISBN 13 : 1000830853
Total Pages : 534 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Public Relations Theory III by : Carl H. Botan

Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.