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Consumer Psychology Of Tourism Hospitality And Leisure
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Book Synopsis Consumer Psychology of Tourism, Hospitality, and Leisure by : Arch G. Woodside
Download or read book Consumer Psychology of Tourism, Hospitality, and Leisure written by Arch G. Woodside and published by CABI. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.
Book Synopsis Consumer Psychology of Tourism, Hospitality and Leisure by : R. R. Perdue
Download or read book Consumer Psychology of Tourism, Hospitality and Leisure written by R. R. Perdue and published by CABI. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Knowledge of consumer psychology and consumer behaviour in relation to tourism is valuable in determining the success of tourism and hospitality ventures. The book is an edited collection of papers from the 3rd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia in January 2003. Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.
Book Synopsis Consumer Psychology of Tourism, Hospitality and Leisure by : Margaret Ann MacLean
Download or read book Consumer Psychology of Tourism, Hospitality and Leisure written by Margaret Ann MacLean and published by . This book was released on 2018-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, consumers seek to experience extraordinary and personalized services. In the case of tourism, leisure, and hospitality, consumers desire to visit unique and unusual places. They aim to undertake unusual activities. Each consumer is a different personality, and everybody's reaction to services provided by hotels is different. The process of enhancing this alignment of the consumer's vision with the potential of each leisure service provider has recently developed into a study called "Consumer Psychology of Tourism, Hospitality, and Leisure." To attract new consumers and retain existing customers in tourism and hospitality, knowledge of consumer psychology is a key factor. Marketing professionals and managers have become interested in understanding consumer psychology and behavior. Knowledge regarding consumers' feelings, thoughts and behavior is the root of this growing interest as it assists them in predicting and influencing consumers positively. This is best achieved by taking a detailed and scientific approach to managing the consumers. To tap into everyone's creativity for achieving a common goal can be a daunting task, which is precisely what has given room for the development of analyzing the different behaviors into a complete field in itself. This book will trace how the term "consumer psychology and behavior" developed from a theoretical concept to a practical one. There is a plethora of information out there on the understanding of consumer psychology, but each situation demands a customized approach. This is what the book will be identifying. As defined in this book, consumer psychology is the story of reasons people purchase products and services. It combines several factors that affect consumer behavior to get a clear picture of how the differences in perspective can be utilized. At the same time, the book will offer very clear insight on the perceptions that can be worked upon for change, which will eventually drive the profitability of hospitality industry. The subject matter of this book starts by establishing a clear picture of consumer psychology of tourism. The education of this approach will contribute to widening the understanding of consumer attitude and emotion processing, defining the consumer's experience in tourist's destinations. Real-life case studies will support this. Next, the focus will be on a classification of tourists. Further, the concept of consumer experience and satisfaction will be explained. This section will also present the existing areas of improvement and challenges included under the various segments. Towards the end, a comprehensive detail of the effects of holidays on tourist's behavior and cross cultures and consumer psychology will be covered. Studying consumer psychology in tourism, leisure, and hospitality with help to recognize the areas where the guest is unhappy or dissatisfied and how losing a loyal customer can be in turn reverted. Above is a very simple anecdote of the knowledge of consumer psychology and behavior while a complete study has much more to offer. I look forward to the reader achieving value-based results by using the methodologies prescribed in the book. Any constructive criticism and the feedback would be most welcome. Book jacket.
Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside
Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit
Download or read book Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2021-09-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.
Book Synopsis Consumer Behavior in Travel and Tourism by : Kaye Sung Chon
Download or read book Consumer Behavior in Travel and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
Book Synopsis Consumer Psychology in Tourism and Hospitality by : Ying Qu
Download or read book Consumer Psychology in Tourism and Hospitality written by Ying Qu and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Psychology of Tourism by : Glenn F. Ross
Download or read book The Psychology of Tourism written by Glenn F. Ross and published by . This book was released on 1994 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work applies the major concepts and research findings from a number of the central areas of psychology to tourism and tourist behaviour. It looks at individual psychological perspectives and their application to tourism, and the social conceptualizations of the tourist industry.
Book Synopsis Understanding the Hospitality Consumer by : Alastair Williams
Download or read book Understanding the Hospitality Consumer written by Alastair Williams and published by Routledge. This book was released on 2012-05-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside
Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Book Synopsis Handbook of Tourist Behavior by : Metin Kozak
Download or read book Handbook of Tourist Behavior written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
Book Synopsis Managing Tourism and Hospitality Services by : B. Prideaux
Download or read book Managing Tourism and Hospitality Services written by B. Prideaux and published by CABI. This book was released on 2006-09-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Book Synopsis Consumer Behaviour in Tourism by : John Swarbrooke
Download or read book Consumer Behaviour in Tourism written by John Swarbrooke and published by Routledge. This book was released on 2007-03-14 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism
Book Synopsis Marketing Tourism, Hospitality and Leisure in Europe by : Susan Horner
Download or read book Marketing Tourism, Hospitality and Leisure in Europe written by Susan Horner and published by Arden Shakespeare. This book was released on 1996 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
Book Synopsis Tourism Management by : Arch G. Woodside
Download or read book Tourism Management written by Arch G. Woodside and published by CABI. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Book Synopsis Progress in Tourism Marketing by : Metin Kozak
Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Book Synopsis Research Methods for Leisure and Tourism by : A.J. Veal
Download or read book Research Methods for Leisure and Tourism written by A.J. Veal and published by Pearson UK. This book was released on 2017-12-19 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
