Understanding The Hospitality Consumer

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Understanding the Hospitality Consumer

Author : Alastair Williams
Publisher : Routledge
ISBN 13 : 1136351183
Total Pages : 288 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Understanding the Hospitality Consumer by : Alastair Williams

Download or read book Understanding the Hospitality Consumer written by Alastair Williams and published by Routledge. This book was released on 2012-05-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Hospitality Marketing Management

Author : Robert D. Reid
Publisher : John Wiley and Sons
ISBN 13 : 0470088583
Total Pages : 673 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hospitality Marketing Management by : Robert D. Reid

Download or read book Hospitality Marketing Management written by Robert D. Reid and published by John Wiley and Sons. This book was released on 2009-02-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Understanding the Hospitality Consumer

Author : Alastair Williams
Publisher : Routledge
ISBN 13 : 1136351175
Total Pages : 280 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Understanding the Hospitality Consumer by : Alastair Williams

Download or read book Understanding the Hospitality Consumer written by Alastair Williams and published by Routledge. This book was released on 2012-05-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Consumer Behavior in Tourism and Hospitality Research

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 178714691X
Total Pages : 197 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside

Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Consumer behaviour in the hospitality industry

Author : Manuel Handlechner
Publisher : GRIN Verlag
ISBN 13 : 3638031128
Total Pages : 19 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Consumer behaviour in the hospitality industry by : Manuel Handlechner

Download or read book Consumer behaviour in the hospitality industry written by Manuel Handlechner and published by GRIN Verlag. This book was released on 2008-04-01 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Hotel Industry / Catering, grade: B, University of Derby, 24 entries in the bibliography, language: English, abstract: This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of ‘hospitality customers.’ The study generally offers an increased understanding of the complexity of customer’s decisions and how much hedonism behind these decisions is. This paper considers the connection between consumer behaviour, decision making and marketing. It also demonstrates how marketers appeal to hedonistic characteristics of individuals to sell their goods and services. The paper shows that people make decisions not only to satisfy a need, the decisions are more and more influenced by lifestyle, identity and status. Keywords like Hedonism and Irrationality need to be considered because they appear more and more in sense of consumer behaviour.

Hospitality Marketing and Consumer Behavior

Author : Vinnie Jauhari
Publisher : CRC Press
ISBN 13 : 1771883790
Total Pages : 360 pages
Book Rating : 4.7/5 (718 download)

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Book Synopsis Hospitality Marketing and Consumer Behavior by : Vinnie Jauhari

Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1317334701
Total Pages : 484 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2017-04-07 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Consumer Psychology of Tourism, Hospitality, and Leisure

Author : Arch G. Woodside
Publisher : CABI
ISBN 13 : 9780851998961
Total Pages : 370 pages
Book Rating : 4.9/5 (989 download)

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Book Synopsis Consumer Psychology of Tourism, Hospitality, and Leisure by : Arch G. Woodside

Download or read book Consumer Psychology of Tourism, Hospitality, and Leisure written by Arch G. Woodside and published by CABI. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.

Hospitality Marketing

Author : Francis Buttle
Publisher : Taylor & Francis
ISBN 13 : 1317403495
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Hospitality Marketing by : Francis Buttle

Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Customer Service in Tourism and Hospitality

Author : Simon Hudson
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396471
Total Pages : 306 pages
Book Rating : 4.9/5 (113 download)

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Book Synopsis Customer Service in Tourism and Hospitality by : Simon Hudson

Download or read book Customer Service in Tourism and Hospitality written by Simon Hudson and published by Goodfellow Publishers Ltd. This book was released on 2017-09-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.

Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1000442675
Total Pages : 150 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2021-09-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1317334698
Total Pages : 894 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2017-04-07 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Understanding Hospitality Law

Author : Jack P. Jeffries
Publisher : Educational Institute
ISBN 13 : 9780133076905
Total Pages : 0 pages
Book Rating : 4.0/5 (769 download)

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Book Synopsis Understanding Hospitality Law by : Jack P. Jeffries

Download or read book Understanding Hospitality Law written by Jack P. Jeffries and published by Educational Institute. This book was released on 2012-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook introduces students to the many legal issues that hotel operations face daily.

Hospitality Business Development

Author : Ahmed Hassanien
Publisher : Routledge
ISBN 13 : 1136439374
Total Pages : 299 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Hospitality Business Development by : Ahmed Hassanien

Download or read book Hospitality Business Development written by Ahmed Hassanien and published by Routledge. This book was released on 2010-05-04 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Business Development analyzes and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and: • explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. • explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development • examines the shifting nature of demand, evaluating consumers’ behaviour and relating the principles of customer centricity to the business development function • is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development . Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.

Marketing Tourism and Hospitality

Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing Tourism and Hospitality by : Richard George

Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Cross-Cultural Aspects of Tourism and Hospitality

Author : Erdogan Koc
Publisher : Routledge
ISBN 13 : 1000172066
Total Pages : 351 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Cross-Cultural Aspects of Tourism and Hospitality by : Erdogan Koc

Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Advances in Culture, Tourism and Hospitality Research

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 0762314516
Total Pages : 393 pages
Book Rating : 4.7/5 (623 download)

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Book Synopsis Advances in Culture, Tourism and Hospitality Research by : Arch G. Woodside

Download or read book Advances in Culture, Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-07-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?