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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131714096
Total Pages : 362 pages
Book Rating : 4.7/5 (14 download)
Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Ramesh Kumar
Publisher :
ISBN 13 : 9788177588620
Total Pages : 323 pages
Book Rating : 4.5/5 (886 download)
Download or read book Conceptual Issues in Consumer Behaviour written by S. Ramesh Kumar and published by . This book was released on 2006 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9332587965
Total Pages : 348 pages
Book Rating : 4.3/5 (325 download)
Download or read book Consumer Behaviour : The Indian Context (Concepts and Cases) written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2017 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author : MONIKA BHATT
Publisher : S. Chand Publishing
ISBN 13 : 9788121922142
Total Pages : 270 pages
Book Rating : 4.9/5 (221 download)
Download or read book CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) written by MONIKA BHATT and published by S. Chand Publishing. This book was released on 2004-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book on Consumer Behavior
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131761397
Total Pages : 392 pages
Book Rating : 4.7/5 (613 download)
Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raju M.S. & Dominique Xardel
Publisher : Vikas Publishing House
ISBN 13 : 812591532X
Total Pages : 367 pages
Book Rating : 4.1/5 (259 download)
Download or read book Consumer Behavior written by Raju M.S. & Dominique Xardel and published by Vikas Publishing House. This book was released on 2004 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Author : Ritu Mehta
Publisher : Taylor & Francis
ISBN 13 : 0429512023
Total Pages : 216 pages
Book Rating : 4.4/5 (295 download)
Download or read book Researching Marketing Decisions written by Ritu Mehta and published by Taylor & Francis. This book was released on 2019-04-24 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131700976
Total Pages : 500 pages
Book Rating : 4.7/5 (9 download)
Download or read book Marketing and Branding written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Satish K Batra
Publisher : Excel Books India
ISBN 13 : 9788174466440
Total Pages : 572 pages
Book Rating : 4.4/5 (664 download)
Download or read book Consumer Behaviour written by Satish K Batra and published by Excel Books India. This book was released on 2008-05-31 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: With special reference to India.
Author : S. Ramesh Kumar
Publisher : Sage Publications Pvt. Limited
ISBN 13 : 9789353883928
Total Pages : 264 pages
Book Rating : 4.8/5 (839 download)
Download or read book Advertising, Brands and Consumer Behaviour written by S. Ramesh Kumar and published by Sage Publications Pvt. Limited. This book was released on 2020-04-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertising and branding are inseparable aspects of a brand's success and understanding consumer behaviour acts as the key to achieve this. The textbook introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements. It explains how the advertisements are intricately linked to behavioural (psychological) dimensions of the consumer. The concepts used are drawn from classical and contemporary literature on consumer behaviour. In order to keep the reader in sync with recent developments in the field, the book integrates social media and digital advertisements with traditional ones.Each chapter ends with suggested in-depth journal readings that are relevant to the concepts explained in the respective chapter and a set of discussion points to aid classroom teaching and learning process.Key Features:* Focuses on building a strong conceptual perspective that triggers critical thinking and detects alternatives in a given context* Provides real-life examples of brands (creating theory-practice linkages)* Covers several well-known Indian brands across product categories* Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects
Author : Rajeev Kumra
Publisher :
ISBN 13 : 9788183186131
Total Pages : 374 pages
Book Rating : 4.1/5 (861 download)
Download or read book Consumer Behaviour written by Rajeev Kumra and published by . This book was released on 2008 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Suja R. Nair
Publisher :
ISBN 13 : 9788178661698
Total Pages : 548 pages
Book Rating : 4.6/5 (616 download)
Download or read book Consumer Behaviour In Indian Perspective written by Suja R. Nair and published by . This book was released on 2004 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramanuj Majumdar
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120339637
Total Pages : 364 pages
Book Rating : 4.3/5 (396 download)
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author :
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Asia Pacific Journal of Economics & Business written by and published by . This book was released on 2003 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vishwajeet Prasad
Publisher : Gyan Publishing House
ISBN 13 : 9788190867573
Total Pages : 332 pages
Book Rating : 4.8/5 (675 download)
Download or read book Consumer Behaviour written by Vishwajeet Prasad and published by Gyan Publishing House. This book was released on 2009 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S Ramesh Kumar
Publisher : Vikas Publishing House
ISBN 13 : 9788125913085
Total Pages : 372 pages
Book Rating : 4.9/5 (13 download)
Download or read book Managing Indian Brands written by S Ramesh Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
