Competitor Targeting

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Competitor Targeting

Author : Ian Gordon
Publisher : Etobicoke, Ont. : John Wiley & Sons
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Competitor Targeting by : Ian Gordon

Download or read book Competitor Targeting written by Ian Gordon and published by Etobicoke, Ont. : John Wiley & Sons. This book was released on 2002 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.

Leveraging Internal Data to Target Competitor Customers

Author : Forte Consultancy Group
Publisher : Forte Consultancy
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Leveraging Internal Data to Target Competitor Customers by : Forte Consultancy Group

Download or read book Leveraging Internal Data to Target Competitor Customers written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.

Kellogg on Marketing

Author : Dawn Iacobucci
Publisher : John Wiley & Sons
ISBN 13 : 0471054046
Total Pages : 448 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Kellogg on Marketing by : Dawn Iacobucci

Download or read book Kellogg on Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2001-06-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

Due Diligence for Global Deal Making

Author : Arthur H. Rosenbloom
Publisher : John Wiley & Sons
ISBN 13 : 0470884746
Total Pages : 371 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Due Diligence for Global Deal Making by : Arthur H. Rosenbloom

Download or read book Due Diligence for Global Deal Making written by Arthur H. Rosenbloom and published by John Wiley & Sons. This book was released on 2010-05-27 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies of all sizes have been initiating international transactions--mergers and acquisitions, joint ventures, strategic alliances, and private placements--in record numbers. Targeted due diligence is crucial to effectively research, value, and complete these complex deals. With an evolving climate of uncertainty and new, unpredictable threats to business, it is more essential than ever before. Due Diligence for Global Deal Making is an invaluable guidebook for companies trying to capitalize on the opportunities in both developed and emerging cross-border markets. All too often global transactions fail to meet the parties' expectations, and the leading culprit is inadequate due diligence. Especially when the target partner lacks a financial performance track record and significant assets, expanding businesses must answer difficult questions, such as: Why (if at all) do this deal? What are the rules going in, and what happens if things go wrong? Where are the tax, legal, financial, and operational traps, and what are the opportunities? This book provides what’s needed to avoid devastating mistakes and to master the steps that ensure success: Expert analysis, insights, and strategies from experienced practitioners and leading authorities in cross-border matters In-depth coverage of critical topics decision makers need to understand in order to succeed in cross-border transactions--from corporate planning to operational, financial, legal, tax, accounting, and people/organizational considerations Best practices of corporate investors and professional advisers in conducting critical due diligence Noted experts discuss critical topics corporate executives--and all those involved with their company's legal, operational, accounting, and tax matters--need to know to successfully complete complex global transactions today.

Annual Report of Small Arms Target Practice

Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Annual Report of Small Arms Target Practice by :

Download or read book Annual Report of Small Arms Target Practice written by and published by . This book was released on 1908 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Annual Report of Target Practice with Small Arms and 3-Inch Field Pieces and Boat Guns

Author : United States. Navy Dept
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Annual Report of Target Practice with Small Arms and 3-Inch Field Pieces and Boat Guns by : United States. Navy Dept

Download or read book Annual Report of Target Practice with Small Arms and 3-Inch Field Pieces and Boat Guns written by United States. Navy Dept and published by . This book was released on 1908 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in a Digital World

Author : Aric Rindfleisch
Publisher : Emerald Group Publishing
ISBN 13 : 1787563391
Total Pages : 248 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Marketing in a Digital World by : Aric Rindfleisch

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Insider Secrets From The World's Most Successful Marketing Experts

Author : Javier O. Delgado
Publisher : Lulu.com
ISBN 13 : 0359663389
Total Pages : 182 pages
Book Rating : 4.3/5 (596 download)

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Book Synopsis Insider Secrets From The World's Most Successful Marketing Experts by : Javier O. Delgado

Download or read book Insider Secrets From The World's Most Successful Marketing Experts written by Javier O. Delgado and published by Lulu.com. This book was released on 2019-05-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.

Stop Wasting Money on Ineffectual Marketing

Author : John Holder
Publisher : Lulu.com
ISBN 13 : 1365070743
Total Pages : 142 pages
Book Rating : 4.3/5 (65 download)

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Book Synopsis Stop Wasting Money on Ineffectual Marketing by : John Holder

Download or read book Stop Wasting Money on Ineffectual Marketing written by John Holder and published by Lulu.com. This book was released on 2016-07-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.

Identifying Target Customers

Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Book Synopsis Identifying Target Customers by : Alexander Chernev

Download or read book Identifying Target Customers written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cornerstone of developing a viable marketing strategy is deciding which customers to target and how to reach these customers in an effective and cost-efficient manner. Failure to identify the right target customers is one of the most common and at the same time most dangerous marketing mistakes. Indeed, it is virtually impossible to develop a meaningful value proposition without clearly identifying customers whose needs the company aims to fulfill with its offering. The concept of targeting and the process of identifying the right target customers are the focus of this note. The discussion of the key targeting concepts is complemented by an in-depth overview of three targeting concepts: occasion-based versus user-based targeting, data-driven targeting, and the long tail phenomenon. This note is an excerpt (Chapter 6) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Target Discovery and Validation

Author : Alleyn T. Plowright
Publisher : John Wiley & Sons
ISBN 13 : 3527345299
Total Pages : 396 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Target Discovery and Validation by : Alleyn T. Plowright

Download or read book Target Discovery and Validation written by Alleyn T. Plowright and published by John Wiley & Sons. This book was released on 2020-02-18 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern drug developers? guide for making informed choices among the diverse target identification methods Target Discovery and Validation: Methods and Strategies for Drug Discovery offers a hands-on review of the modern technologies for drug target identification and validation. With contributions from noted industry and academic experts, the book addresses the most recent chemical, biological, and computational methods. Additionally, the book highlights techologies that are applicable to ?difficult? targets and drugs directed at multiple targets, including chemoproteomics, activity-based protein profiling, pathway mapping, genome-wide association studies, and array-based profiling. Throughout, the authors highlight a range of diverse approaches, and target validation studies reveal how these methods can support academic and drug discovery scientists in their target discovery and validation research. This resource: -Offers a guide to identifying and validating targets, a key enabling technology without which no new drug development is possible -Presents the information needed for choosing the appropriate assay method from the ever-growing range of available options -Provides practical examples from recent drug development projects, e. g. in kinase inhibitor profiling Written for medicinal chemists, pharmaceutical professionals, biochemists, biotechnology professionals, and pharmaceutical chemists, Target Discovery and Validation explores the current methods for the identification and validation of drug targets in one comrpehensive volume. It also includes numerous practical examples.

Google Advertising Tools

Author : Harold Davis
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449389090
Total Pages : 430 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Google Advertising Tools by : Harold Davis

Download or read book Google Advertising Tools written by Harold Davis and published by "O'Reilly Media, Inc.". This book was released on 2009-11-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance

Coalitions and Competition (Routledge Revivals)

Author : Yair Aharoni
Publisher : Routledge
ISBN 13 : 1317935969
Total Pages : 333 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Coalitions and Competition (Routledge Revivals) by : Yair Aharoni

Download or read book Coalitions and Competition (Routledge Revivals) written by Yair Aharoni and published by Routledge. This book was released on 2014-06-17 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title, first published in 1993, was one of the first books to analyse the forces behind the increasing globalization of professional business services. Based on contributions from leading authorities in international business, both academics and members of organizations such as GATT and UNCTAD, it looks at the opportunities for growth, environmental and regulatory problems, and the major problems of managing the international expansion of professional firms. Crucially, it discusses such issues from the point of view of managers of such organizations, and the role of governments in negotiating multinational agreements. This highly international and timely reissue will be of interest to students of international business, as well as managers of professional business firms and policy makers involved in international trade issues.

Food Science and Technology

Author : Geoffrey Campbell-Platt
Publisher : John Wiley & Sons
ISBN 13 : 0470673427
Total Pages : 581 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Food Science and Technology by : Geoffrey Campbell-Platt

Download or read book Food Science and Technology written by Geoffrey Campbell-Platt and published by John Wiley & Sons. This book was released on 2017-11-29 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Science and Technology, Second Edition is a comprehensive text and reference book designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. The book is supported by the International Union of Food Science and Technology and comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers, and researchers from across the world. All authors are recognized experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organizations. All chapters in this second edition have been fully revised and updated to include all-new examples and pedagogical features (including discussion questions, seminar tasks, web links, and glossary terms). The book is designed with more color to help enhance the content on each page and includes more photos and illustrations to bring the topics to life. Coverage of all the core modules of food science and technology degree programs internationally Crucial information for professionals in the food industry worldwide Chapters written by subject experts, all of whom are internationally respected in their fields A must-have textbook for libraries in universities, food science and technology research institutes, and food companies globally Additional interactive resources on the book's companion website, including multiple choice questions, web links, further reading, and exercises Food Science and Technology, 2nd Edition is an indispensable guide for food science and technology degree programs at the undergraduate and postgraduate level and for university libraries and food research facilities.

Marketing Management in the 21st Century

Author : Noel Capon
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing Management in the 21st Century by : Noel Capon

Download or read book Marketing Management in the 21st Century written by Noel Capon and published by . This book was released on 2001 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Reinventing the Entrepreneur

Author : MaryEllen Tribby
Publisher : John Wiley & Sons
ISBN 13 : 1118584457
Total Pages : 289 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Reinventing the Entrepreneur by : MaryEllen Tribby

Download or read book Reinventing the Entrepreneur written by MaryEllen Tribby and published by John Wiley & Sons. This book was released on 2013-09-10 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too. It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence. Makes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time If you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time If you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away The perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money