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Leveraging Internal Data To Target Competitor Customers
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Book Synopsis Leveraging Internal Data to Target Competitor Customers by : Forte Consultancy Group
Download or read book Leveraging Internal Data to Target Competitor Customers written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.
Book Synopsis Marketing Metrics by : Christina Inge
Download or read book Marketing Metrics written by Christina Inge and published by Kogan Page Publishers. This book was released on 2022-09-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
Book Synopsis Mastering Search Engine Marketing by : Rebecca Cox
Download or read book Mastering Search Engine Marketing written by Rebecca Cox and published by Rebecca Cox. This book was released on 2023-07-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online marketplace is fiercely competitive, search engine marketing (SEM) has become an indispensable tool for businesses seeking to enhance their online visibility and drive targeted traffic to their websites. From small startups to multinational corporations, understanding and harnessing the power of search engines is vital for success. "Mastering Search Engine Marketing” is a comprehensive guide that explores the fundamental concepts, tactics involved in SEM, equipping readers with the knowledge and skills to excel in this dynamic field.
Book Synopsis 5 Years of Must Reads from HBR: 2019 Edition by : Harvard Business Review
Download or read book 5 Years of Must Reads from HBR: 2019 Edition written by Harvard Business Review and published by Harvard Business Press. This book was released on 2019-04-16 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019's best reads, all in one place. Get five years of the latest, most significant thinking from the pages of Harvard Business Review in one library set. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the articles that have provoked the most conversation, the most inspiration, and the most change. From how companies can proactively evolve their business models to stay ahead of the digital revolution to understanding why your strategy execution isn't working--and how to fix it--the articles in these volumes will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading from Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Michael Porter, Herminia Ibarra, Daniel Goleman, Marcus Buckingham, Roger Martin, Adam Grant, Thomas Davenport, and Patty McCord. Company examples range from Unilever, Deloitte, and DHL to Facebook, Netflix, Google, and Uber. 5 Years of Must Reads: 2019 Edition brings the most current and important business conversations of the past few years to your fingertips.
Book Synopsis 5 Years of Must Reads from HBR: 2020 Edition (5 Books) by : Harvard Business Review
Download or read book 5 Years of Must Reads from HBR: 2020 Edition (5 Books) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-02-04 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years' worth of management wisdom, all in one place. Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2020 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation, the most inspiration, and the most change. From how you can lead with authenticity by moving past your comfort zone, to engaging customers and employees alike with the help of artificial intelligence, to scaling your agile processes from a handful of teams to hundreds, the articles in this five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Michael Porter, W. Chan Kim, Renee Mauborgne, Herminia Ibarra, Marcus Buckingham, Roger Martin, Adam Grant, Thomas Davenport, and Katrina Lake. Company examples range from P&G, DHL, and Deloitte to Alibaba, Google, and Stitch Fix. 5 Years of Must Reads: 2020 Edition brings the most current and important business conversations to your fingertips.
Book Synopsis Unstructured Data Analytics by : Jean Paul Isson
Download or read book Unstructured Data Analytics written by Jean Paul Isson and published by John Wiley & Sons. This book was released on 2018-03-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.
Book Synopsis Services Marketing: Text and Cases, 2/e by : Harsh V. Verma
Download or read book Services Marketing: Text and Cases, 2/e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2011 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.
Book Synopsis Trillion Dollar Data Hives: Unleashing the Power of Data for Business Successes by : Raj Varma
Download or read book Trillion Dollar Data Hives: Unleashing the Power of Data for Business Successes written by Raj Varma and published by Blue Rose Publishers. This book was released on 2023-10-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking the Secrets of Trillion Dollar Data Hives Data has become the lifeblood of modern businesses. But what does it really take to build an unstoppable data hive? In this insightful book, readers will go behind the scenes of the world's largest data-driven enterprises like Google, Amazon, and Facebook. They will discover how these companies transformed from startups into trillion-dollar giants by mastering the art of data collection and analytics. Through real-world case studies and interviews with industry leaders, learn: How to evolve your organization into a bustling "data ecosystem' that collaborates to gain valuable insights. • Effective strategies for collecting and storing vast amounts of customer and operational data securely at scale. • Powerful techniques for applying artificial intelligence to amplify human intelligence and supercharge decision-making. • Practical ways to harness data-driven insights across departments to revolutionize products, marketing, and overall business strategy. For any executive seeking to understand the dato-first principles that separate industry disruptors, this book delivers unprecedented access into the trillion-dollar data hives shaping the future of business. Its lessons will help you unlock new frontiers of growth in the digital age.
Book Synopsis HBR's 10 Must Reads on Technology and Strategy Collection (7 Books) by : Harvard Business Review
Download or read book HBR's 10 Must Reads on Technology and Strategy Collection (7 Books) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-12-08 with total page 1077 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are analytics and technology a strategic part of your business? Artificial intelligence, platforms, algorithms, machine learning. Most business leaders know the value in advanced technologies. But how do you embed them into your business—and make them a key part of your strategy? HBR's 10 Must Reads Technology and Strategy Collection features innovative ideas to help you understand what new technologies offer, decide what business models are best for your business, and move forward with new innovations. Included in this seven-book set are: HBR's 10 Must Reads on AI, Analytics, and the New Machine Age HBR's 10 Must Reads on Business Model Innovation HBR's 10 Must Reads on Platforms and Ecosystems HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Design Thinking HBR's 10 Must Reads on Strategy HBR's 10 Must Reads on Strategy, Vol. 2 The collection includes seventy articles selected by HBR's editors from renowned thought leaders including Clayton M. Christensen, W. Chan Kim, Renee Mauborgne, and Thomas H. Davenport, plus the indispensable article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann. With HBR's 10 Must Reads Technology and Strategy Collection, you can bridge the divide between your digital and strategic efforts, and ensure your business is on the cutting edge. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Book Synopsis HBR's 10 Must Reads 2017 by : Harvard Business Review
Download or read book HBR's 10 Must Reads 2017 written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2016-10-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A year’s worth of management wisdom, all in one place. We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: Rethink the way you work in the face of advancing automation Transform your business using a platform strategy Apply design thinking to create innovative products Identify where too much collaboration may be holding your people back See the theory of disruptive innovation in a brand new light Recognize the signs that your cross-cultural negotiation may be falling apart This collection of articles includes “Collaborative Overload,” by Rob Cross, Reb Rebele, and Adam Grant; “Algorithms Need Managers, Too,” by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; “Pipelines, Platforms, and the New Rules of Strategy,” by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; “What Is Disruptive Innovation?,” by Clayton M. Christensen, Michael Raynor, and Rory McDonald; “How Indra Nooyi Turned Design Thinking into Strategy,” an interview with Indra Nooyi by Adi Ignatius; “Engineering Reverse Innovations,” by Amos Winter and Vijay Govindarajan; “The Employer-Led Health Care Revolution,” by Patricia A. McDonald, Robert S. Mecklenburg, and Lindsay A. Martin; “Getting to Sí, Ja, Oui, Hai, and Da,” by Erin Meyer; “The Limits of Empathy,” by Adam Waytz; “People Before Strategy: A New Role for the CHRO,” by Ram Charan, Dominic Barton, and Dennis Carey; and “Beyond Automation,” by Thomas H. Davenport and Julia Kirby.
Book Synopsis HBR's 10 Must Reads Big Business Ideas Collection (2015-2017 plus The Essentials) (4 Books) (HBR's 10 Must Reads) by : Harvard Business Review
Download or read book HBR's 10 Must Reads Big Business Ideas Collection (2015-2017 plus The Essentials) (4 Books) (HBR's 10 Must Reads) written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2016-10-11 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a year, Harvard Business Review’s editors examine the ideas, insights, and best practices from the past twelve months to select the most definitive articles we’ve published—those that have provoked the most conversation, the most inspiration, the most change. Now these highly curated collections of articles are available all in one place. Whether you’re catching up or trying to stay ahead, these volumes present the latest, most significant thinking driving business today. Yet certain challenges never go away. That's why this set also contains HBR’s 10 Must Reads: The Essentials, which collects the 10 seminal articles by management’s most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration—and ready to run with big ideas to accelerate their own and their companies’ success. HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Peter Drucker, Rosabeth Moss Kanter, John Kotter, Michael Porter, Daniel Goleman, Theodore Levitt, and Rita Gunther McGrath.
Book Synopsis Leveraging Technology for a Sustainable World by : David A. Dornfeld
Download or read book Leveraging Technology for a Sustainable World written by David A. Dornfeld and published by Springer Science & Business Media. This book was released on 2012-04-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 19th CIRP Conference on Life Cycle Engineering continues a strong tradition of scientific meetings in the areas of sustainability and engineering within the community of the International Academy for Production Engineering (CIRP). The focus of the conference is to review and discuss the current developments, technology improvements, and future research directions that will allow engineers to help create green businesses and industries that are both socially responsible and economically successful. The symposium covers a variety of relevant topics within life cycle engineering including Businesses and Organizations, Case Studies, End of Life Management, Life Cycle Design, Machine Tool Technologies for Sustainability, Manufacturing Processes, Manufacturing Systems, Methods and Tools for Sustainability, Social Sustainability, and Supply Chain Management.
Book Synopsis Mining Over Air: Wireless Communication Networks Analytics by : Ye Ouyang
Download or read book Mining Over Air: Wireless Communication Networks Analytics written by Ye Ouyang and published by Springer. This book was released on 2018-07-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concepts, applications and development of data science in the telecommunications industry by focusing on advanced machine learning and data mining methodologies in the wireless networks domain. Mining Over Air describes the problems and their solutions for wireless network performance and quality, device quality readiness and returns analytics, wireless resource usage profiling, network traffic anomaly detection, intelligence-based self-organizing networks, telecom marketing, social influence, and other important applications in the telecom industry. Written by authors who study big data analytics in wireless networks and telecommunication markets from both industrial and academic perspectives, the book targets the pain points in telecommunication networks and markets through big data. Designed for both practitioners and researchers, the book explores the intersection between the development of new engineering technology and uses data from the industry to understand consumer behavior. It combines engineering savvy with insights about human behavior. Engineers will understand how the data generated from the technology can be used to understand the consumer behavior and social scientists will get a better understanding of the data generation process.
Book Synopsis Data Driven by : Jeremy David Curuksu
Download or read book Data Driven written by Jeremy David Curuksu and published by Springer. This book was released on 2018-06-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data science, assuming no technical background. Drawing on extensive literature reviews with more than 200 peer reviewed articles, reports, books and surveys referenced, this book has at least four objectives: to be scientific, modern, complete and concise. An interactive version of some sections (industry snapshots, method toolbox) is freely accessible at econsultingdata.com.
Book Synopsis Best Practices in Business Technology Management by : Stephen J. Andriole
Download or read book Best Practices in Business Technology Management written by Stephen J. Andriole and published by CRC Press. This book was released on 2008-09-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the exponential growth of computing and communications technology, the inertia of old business technology management practices still drives most investment decisions in this area. Companies spend too much money on new technology, while their business models and processes underutilize the resources they already have. Written in a compelling, conversational manner, Best Practices in Business Technology Management advises those who buy, install, and support all types of computing and communications technology, empowering them to optimize their systems in new and innovative ways. Divided into six chapters, the book provides insight into the field, discussing decision-making, trends, alignment, optimization, processes, timing, and other areas. It includes practical hands-on advice that explores organization, the challenges of working with people, acquisition and measurement of technology, operational effectiveness, and strategic effectiveness. The best practices presented are not theoretical or untested. Rather, they are the result of trench warfare and real applications. The insights contained in this volume represent what successful companies have done—and continue to do—to optimize the business technology relationship. A nationally-known business technology veteran, author Stephen J. Andriole has developed a perspective on the optimization of computing and communications technology based on years of experience from government, industry, academia, and the venture capital business. In this book, he demonstrates how those who buy and deploy technology can optimize their technology in a way that saves costs and provides maximum performance.
Book Synopsis 50 Ways for a Startup to Make Money From Chatgpt by : David Murray-Hundley 'The Grumpy Entrepreneur'
Download or read book 50 Ways for a Startup to Make Money From Chatgpt written by David Murray-Hundley 'The Grumpy Entrepreneur' and published by David Murray-Hundley. This book was released on 2023-05-09 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "50 Ways for a Startup to Make Money From ChatGPT," a comprehensive guide for entrepreneurs seeking to harness the power of AI-driven solutions in various industries. This book dives into the vast potential of ChatGPT, showcasing how it can revolutionize businesses by providing innovative, engaging, and practical solutions tailored to diverse customer needs. From AI-driven customer service, automotive sales assistance, and smart city solutions to career counseling, personal finance management, and energy optimization, this book covers a wide range of industries and applications. It offers insights into how startups can leverage ChatGPT to generate revenue, optimize operations, and enhance user satisfaction, ultimately contributing to their growth and success in the competitive market. Each chapter delves into a specific industry or application, providing a clear understanding of how ChatGPT can be harnessed to develop cutting-edge products and services. The book highlights key benefits, strategies, and real-world examples to inspire and guide entrepreneurs in their journey to disrupt traditional business models with AI-powered innovations. "50 Ways for a Startup to Make Money From ChatGPT" is an essential read for entrepreneurs, investors, and professionals interested in exploring the transformative potential of AI-driven solutions. With practical advice, actionable strategies, and inspiring success stories, this book serves as a roadmap for startups looking to leverage the power of ChatGPT to fuel innovation, drive profits, and make a lasting impact in their respective industries.
Book Synopsis Handbook of East Asian Entrepreneurship by : Tony Fu-Lai Yu
Download or read book Handbook of East Asian Entrepreneurship written by Tony Fu-Lai Yu and published by Routledge. This book was released on 2014-10-03 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the shift of the global economic gravity toward emerging economies and the roaring economic growth of the past three decades in China, East Asian catching-up growth strategies have profound implications for latecomer economies. While there are many handbooks on entrepreneurship in general, there is no reference on East Asian entrepreneurship. This is the first of its kinds in the market. The volume provides a useful reference for those who want to know East Asian entrepreneurship and business systems. It also provides many excellent cases and illustrations on the growth of entrepreneurial firms and the rise of branded products in East Asia. Policy makers or scholars who are interested in entrepreneurship, small and medium sized enterprises, Asian business systems, international business, innovation and technology management, economic development, strategic management and East Asian studies would benefit from this volume. The volume contains two parts. The first part is the key concepts associate with entrepreneurship and East Asian firm growth and transformation. The second part presents cases of entrepreneurial firms and their founders in East Asia, including Japan, South Korea, Taiwan, Hong Kong and China. With the handbook, scholars, students and policy makers can grab some basic ideas how entrepreneurs and firms in East Asia compete and survive in the world market and understand why and how East Asia economies can emerge as one of the most dynamic regions in the world. Part I concepts: relating to Entrepreneurship: Guanxi Catching-up strategies Types of entrepreneurship Business System Strategic Management Leadership Part II cases cover variedly from manufacturing to services industries, and specifically including traditional and newly corporations ranging from toys, convenient stores, fast fashion, high-tech, to catering and service. Written by experts in their respective areas, Handbook of East Asia entrepreneurship is an excellent review of theories, policies and empirical evidences on important topics in Entrepreneurship in East Asian economic development. The book is both a superb teaching tool and a valuable handbook in development economics.
