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Insider Secrets From The Worlds Most Successful Marketing Experts
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Book Synopsis Insider Secrets From The World's Most Successful Marketing Experts by : Javier O. Delgado
Download or read book Insider Secrets From The World's Most Successful Marketing Experts written by Javier O. Delgado and published by Lulu.com. This book was released on 2019-05-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.
Book Synopsis Nature Photography: Insider Secrets from the World’s Top Digital Photography Professionals by : Chris Weston
Download or read book Nature Photography: Insider Secrets from the World’s Top Digital Photography Professionals written by Chris Weston and published by CRC Press. This book was released on 2013-01-25 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what it is that professional photographers do day in and day out that enables them to take consistently compelling images? Or thought that unravelling the insider secrets of the professionals could inspire you? Nature Photography: Insider Secrets from the World's Top Digital Photography Professionals takes a contemporary and innovative approach to revealing the day-to-day habits of the world's most successful wildlife, landscape and macro photographers, divulging the core skills and techniques through which they excel. This book is crammed full with expert advice taken from the world's leading pros directly from the field. It will empower the development of your skills to a professional level and fire your imagination. Starting with the basics of how to plan a rewarding field trip, whether locally or afar, for one day or a month, and covering all aspects of camera handling and photographic technique including: how to make perfect exposures every time, ensure pin-sharp images of moving subjects, decipher the complexities of camera menus and controls, and break through the mysteries of composition. And, having learned the secrets to success, the book maps out some simple yet powerful photo exercises and self-assignments to encourage you to explore all facets of digital photography and put into practice the essential skills that will make you, too, a highly successful photographer.
Book Synopsis Newsletter Marketing by : Shaun Buck
Download or read book Newsletter Marketing written by Shaun Buck and published by Createspace Independent Publishing Platform. This book was released on 2013-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect! Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients, and - most importantly - give you a ton of insider secrets from the master of marketing himself, Shaun Buck - The Newsletter Pro! Sometimes the mysteries of marketing can be a bit overwhelming, but this book walks you through one of the easiest and most profitable marketing strategies of all time. You can expect information like: How to Create a Successful Monthly Newsletter 5 Ways to Use a Newsletter to Grow Your Business & 8 Ways Newsletters Will Grow Your Bottom Line. Marketing gurus have called the author, Shaun Buck, an expert in his field. Shaun's company, "The Newsletter Pro" ships more than a million newsletters a year and successfully creates custom content for their clients. It has been called "the best newsletter company in the world" by famous Chief Marketing Officer, Dave Dee of GKIC, who highly recommends using a newsletter and as such gives Shaun first hand knowledge of the do's and don'ts of newsletters. Read this book and implement the tips given and you will be the guy who wins every. single. time.
Book Synopsis How to Use the Internet to Advertise, Promote and Market Your Business Or Web Site-- with Little Or No Money by : Bruce Cameron Brown
Download or read book How to Use the Internet to Advertise, Promote and Market Your Business Or Web Site-- with Little Or No Money written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 336 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Book Synopsis How to Get the Financing for Your New Small Business by : Sharon L. Fullen
Download or read book How to Get the Financing for Your New Small Business written by Sharon L. Fullen and published by Atlantic Publishing Company. This book was released on 2006 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: While poor management is cited most frequently as the reason small businesses fail, inadequate or ill-timed financing is a close second. Whether you're starting a business or expanding one, sufficient, ready capital is essential. This new book will provide you with a road map to secure the financing. The book goes into traditional financing methods and assists the reader in setting up proper financial statements and a proper business plan. It details the differences between debt and equity financing and how and why to use each. Valuation techniques are explained for determining what your business is truly worth. However, the book's real strength is in explaining alternative and creative methods of financing, such as SBA financing, angel investors, IPOs, limited public offerings, and venture capital. Numerous real-world examples are given for structuring a deal to benefit both the financier and the entrepreneur. Essential resources for finding the detailed information you need are included throughout.
Book Synopsis Online Marketing Success Stories by : René V. Richards
Download or read book Online Marketing Success Stories written by René V. Richards and published by Atlantic Publishing Company. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today's internet marketplace is a major challenge. There are many books and courses on internet marketing; this is the only book that will provide you with insider secrets. The reason we asked the marketing experts who make their living on the internet every day and they talked! With e-commerce reaching over $40 billion and online businesses anticipated to increase by 500 percent, your business needs guidance from today's successful internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up sell, oversights to stay away from, and how to steer clear of years of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-commerce marketers. This book is a compilation of their secrets, and proven successful ideas. If you are interested in learning hundreds of hints, tricks and secrets on how to make money or more money with your Web site than this book is for you. Instruction is great, but advice from experts is something else, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Book Synopsis How to Creatively Finance Your Real Estate Investments and Build Your Personal Fortune by : Susan Smith Alvis
Download or read book How to Creatively Finance Your Real Estate Investments and Build Your Personal Fortune written by Susan Smith Alvis and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book you will learn: how to negotiate with sellers, proven effective valuation techniques, how to use other people's money, use other people's credit, sell it before you buy it or pay for it, create positive cash flow, subject-to deals, over twenty nothing down scenarios, profiting from foreclosures, dealing with over-financed properties, working with judgements and liens, quit claim deeds, discounting mortgages and liens, lease options, wraparound financing and wrap notes, using trusts, self-directed IRA's, 1031 exchanges, create assumable loans, VA loans, options, and futures.
Book Synopsis The Complete Guide to Personal Finance by : Tamsen Butler
Download or read book The Complete Guide to Personal Finance written by Tamsen Butler and published by Atlantic Publishing Company. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new book, you will learn how to get and manage credit, make and stick to a budget, save for college, determine your needs versus your wants, pay for a car, finance college, manage risk, open a bank account, write a check, balance a checkbook, avoid the pressures of consumerism, and how to avoid financial mistakes. You will also learn about investment options, taxes, checks, debit cards, credit cards, and basic budget tips. This book is filled with suggestions from financial and family counselors, and you will discover creative ways to get a jumpstart on your financial future and use money responsibly. Even if you have had a few missteps along the way, you will be able to learn from your mistakes and get on the path to financial well-being.
Book Synopsis Said the Lady with the Blue Hair by : Lisa M. Wilber and Jeff C. West
Download or read book Said the Lady with the Blue Hair written by Lisa M. Wilber and Jeff C. West and published by West Marketing Group. This book was released on 2022-10-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kai Frazier is a mother raising her ten year-old daughter, Michaela... alone. Happily married for over ten years, never dreaming she would have to build a new life for the two of them – she now faces difficult and unwanted decisions. On a beach in Hawaii, she encounters Belle, the lady with the blue hair – a most unusual woman. A friendship develops between the two and Kai’s new mentor guides her as she embarks on her journey into the future. The characters are lovable, realistic and entertaining. The fiction is at times poignant... at times humorous... and always engaging. And the message contained in Said the Lady with the Blue Hair will help anyone become more successful in their business, career and life.
Book Synopsis Amazon Sales Accelerator: Insider Secrets to Success by : Sanjivan Saini
Download or read book Amazon Sales Accelerator: Insider Secrets to Success written by Sanjivan Saini and published by SANJIVAN SAINI. This book was released on 2024-03-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to skyrocketing your sales on Amazon with "Amazon Sales Accelerator: Insider Secrets to Success." In this comprehensive guide, you'll discover proven strategies, insider tips, and expert insights to propel your Amazon business to new heights. From understanding the intricacies of the Amazon marketplace to mastering advanced optimization techniques, this book covers everything you need to know to accelerate your sales and outperform the competition. Dive deep into topics such as keyword optimization, Amazon advertising, customer engagement, and brand building to drive exponential growth and achieve unparalleled success. Learn how to craft compelling product listings that captivate customers, optimize your keywords to improve search visibility, and leverage Amazon's advertising platform to reach your target audience effectively. Explore the power of customer feedback, reviews, and brand loyalty in fostering long-term relationships and maximizing repeat business. Discover the importance of continuous learning, adaptation, and innovation in staying ahead in the ever-evolving world of e-commerce. Whether you're a seasoned seller or just starting out, "Amazon Sales Accelerator" equips you with the knowledge, tools, and strategies you need to thrive on Amazon and unleash your full potential. Packed with actionable insights, real-world examples, and practical advice, this book is your ultimate guide to mastering Amazon sales and achieving remarkable success. Get ready to accelerate your sales, elevate your business, and embark on a journey of growth and prosperity with "Amazon Sales Accelerator: Insider Secrets to Success." Why Read "Amazon Sales Accelerator: Insider Secrets to Success"? Unlock Insider Secrets: Gain access to insider tips, strategies, and insights that are essential for success on Amazon. Learn from experienced sellers who have mastered the art of accelerating sales on the platform. Maximize Your Potential: Discover proven techniques to maximize your sales potential on Amazon. Whether you're a beginner or an experienced seller, this book provides valuable knowledge and actionable advice to help you achieve remarkable results. Stay Ahead of the Competition: Learn how to outperform your competitors and stand out in the crowded marketplace. Explore advanced optimization strategies and innovative approaches to stay ahead in the ever-evolving world of e-commerce. Drive Exponential Growth: Unleash the power of Amazon's platform to drive exponential growth for your business. From keyword optimization to advertising strategies, this book covers everything you need to know to accelerate your sales and achieve unparalleled success. Build Long-Term Success: Lay the foundation for long-term success by fostering customer relationships, building brand loyalty, and continuously improving your business practices. This book provides insights into creating a sustainable and thriving Amazon business. Gain Practical Insights. In summary, "Amazon Sales Accelerator: Insider Secrets to Success" is a must-read for anyone looking to unlock the full potential of their Amazon business. With invaluable insights, practical advice, and actionable strategies, this book is your roadmap to achieving remarkable success on the world's largest e-commerce platform.
Book Synopsis The EBay Success Chronicles by : Angela C. Adams
Download or read book The EBay Success Chronicles written by Angela C. Adams and published by Atlantic Publishing Company. This book was released on 2007 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atlantic Publishing Company spent over a year compiling this new book. The author contacted hundreds of PowerSellers and over 60 of them agreed to talk--sharing their stories and helpful ideas. They talked about the basics and how they do those on eBay as well as giving tips and hard-learned advice for those who also want to become successful. There are many books on eBay; this is the only one that will provide you with insider secrets. We asked the PowerSeller experts who make their living on eBay every day--and they talked. We spent countless hours researching, interviewing and e-mailing eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) on eBay, then this book is for you. The experts chronicled in this book earn $1,000 to $150,000 per month through eBay. Inside the pages of this new exhaustively researched guide you will find a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies that you need to sell more with less time and effort. With over 430,000 sellers make a living off eBay today, there is no reason you shouldnt become financially successful. This book will arm you with the knowledge to become an eBay PowerSeller. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Silver Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Book Synopsis Build It Big by : Direct selling Womens alliance (dswa)
Download or read book Build It Big written by Direct selling Womens alliance (dswa) and published by Kaplan Publishing. This book was released on 2005-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct sellers are women. An estimated 46 million people in the world are involved in direct selling, according to the Direct Selling Association. In less than ten years this number is expected to grow to an unbelievable 200 million! With more people looking for careers that offer independence, flexibility, and tremendous income potential, this book offers a one-stop source of nuts-and-bolts advice, insights, and practical sales skills. Build It Big: 101 Insider Secrets from Top Direct Selling Experts addresses the three most popular models of direct selling: * network marketing (e.g., Amway) * party planning (e.g., Pampered Chef) * person-to-person(e.g., Guardian Life Insurance) The training that many of these companies offer is limited and typically covers only product features and benefits, basic sales techniques, recruitment, and order processing. Through extensive research, the Direct Selling Women's Alliance (DSWA) has identified four crucial ""life skills"" that often are neglected or omitted from a company's training and support program: * Financial and tax guidance. * Coaching and leadership skills development. * Business management and technology training. * Daily success practices and implementation. Build It Big unveils the methods and approaches in developing these skills that, DSWA believes, are the true linchpins of growth and long-term sales stability. The disciplined approach and real-life insights from some of the most successful and talented people in the direct selling business will have broad appeal to rookies and veterans alike, especially for people who are opting for direct selling for part-time work, extra income, and the autonomy it offers.
Book Synopsis The Entrepreneur's Secret to Creating Wealth by : Chris Hurn
Download or read book The Entrepreneur's Secret to Creating Wealth written by Chris Hurn and published by Advantage Media Group. This book was released on 2012 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: An often overlooked secret to creating wealth as a business owner has little to do with actually running the business. Marketing, customer service, quality products, and more are required to make a business successful...but when it comes to creating real and lasting wealth, decisions regarding this key "secret" will have the greatest impact. As both a small business lender and a small business owner himself, Chris Hurn has a bird's eye view of how businesses create wealth, as well as an in-the-trenches perspective on the tough decisions that must be made if a business is to go from good to great. In The Entrepreneur's Secret to Creating Wealth, Chris explains the myriad of factors and variables involved in this significant wealth-creation strategy. Plenty of books describe how entrepreneurs can create more ideas or have happier employees. But no other business book outlines in such detail -- or with such authority -- how to actually develop the wealth behind the business. SPECIAL OFFER When you buy two or more copies of this book (say, one for you and one you give to a friend), we'll donate the net proceeds of the sale to the National Federation of Independent Business (NFIB) Young Entrepreneur Foundation. All we need is a copy of your receipt showing the purchase, and that can be emailed ([email protected]), faxed (407-682-1632) or mailed (60 N. Court Avenue, Suite 200, Orlando, FL 32801).
Book Synopsis Insider Secrets of Internet Marketing (Volumes 1 And 2) by : Mark Hendricks
Download or read book Insider Secrets of Internet Marketing (Volumes 1 And 2) written by Mark Hendricks and published by CreateSpace. This book was released on 2013-02-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Volumes 1 and 2 of Mark Hendricks' "Insider Secrets of Internet Marketing: Strategies, Tips and Tricks for Online Business Success," you will discover: - How Do You Land That First Big JV When You Know You Have A Superior Product, But Your Best Potential JV Partners May See You As Direct Competition? - I Don't Care How Somebody Thinks, I Want To Know How They Feel - Are You An Expert, Or Not? - The ABCs Of Joint Ventures - Setting Up Joint Ventures With "A-Level" Players - No More Excuses, Just Go Do It - What Is It That People Want And Will Pay Money For - More On Getting To Know People And Joint Ventures - A Little Story To Remember: There Are 360 Degrees In A Circle - Setting Up Joint Ventures With "B-Level" Players - Setting Up Joint Ventures With "C-Level" Players - The 12 Days Of Christmas Cross-Promotion Strategy - How To Make Money From Your List - What Is Better Than Content? - Invite Possible Joint Venture Partners To Be Interviewed By You On A Teleseminar - How To Be Quickly Recognized As An Expert - Should You Bribe People To Give You Feedback? - How Do You Reach The People Who Are Suffering From Information Overload When You Know That Your Product Is Superior To Similar Ones That They Have Already Purchased? - You Must Help People With Their Information Overload - How To Find Prospective Customers For Your Products Or Services - How To Enter Your Market Niche On The Should Of Your Competitors - What Kind Of Products Can We Easily Make That We Can Sell On The Internet? - A Simple Explanation Of How Search Engines Work - Should You Be Going To Live Events? - The Infrastructure Of Internet Marketing - So, Who's The Boss? - How To Find Groups Of People That Are Already Interested In What You Offer - How Can You Sell Information If You're Not The Expert - How Do You Structure The Business Relationships, The Profits, And The Money Aspect Of Joint Ventures? - Seven Things To Do To Market On A Shoestring Budget - How To Generate Content Easily And Quickly - Using Articles To Create A Book To Use As A Lead Generator - Autoresponder Plumbing - How To Get Your Subscribers Through Your System - Should One-Time-Offers Really Be Only Offered One Time? - What Kind Of Redirect Service Should You Use - Sales Copywriting Secrets You Need To Know - Three Basic Things That You Have To Line Up For You To Make A Sale - How I Got Nine Times The Sales From Ten Minutes Of Work - The Psychology Of The Buying Process - The Best Way To Learn Great Sales Copywriting - How To Create Offers Using The Five Ps - There Are Certain Patterns Of Language That Generate Action - Where You Should Put Your Subscription Signup Form - How To Quickly Get Something Going To Make Money - What's The Best Way To Earn Money With Resale Rights Products? - Is There A Best Way To Build A Site? - The Best Advice To A Newcomer To Internet Marketing - How To Turn A Free PDF Ebook Into A Six Figure Income - How To Leverage Up The Typical AdSense Type Site - What To Do If You Have Limited Computer Skills - HTML Sites Vs Just Using WordPress - Watch Out For These Mistakes, They Can Happen Easily - Protecting Your PDF Ebooks - Software I Use To Create Info Products - Mark, What's Your Typical Day Like? What Are Your Thoughts And Actions From The Time You Wake Up In The Morning? - How To Find Affiliate Products To Sell Using Clickbank - How To Use Listbuilding And Affliate Marketing Together - Clickbank Affiliate Software If You Have Your Own Products To Sell - How Many People Should Be On Your List Before You Start Publishing A Newsletter - Use Broadcast Emails And Sequential Followup Emails Too - And much more. Get Your Copy Now.
Book Synopsis Success Secrets of the Social Media Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Social Media Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2010-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Book Synopsis $12 Billion of Inside Marketing Secrets by : Steven Dworman
Download or read book $12 Billion of Inside Marketing Secrets written by Steven Dworman and published by Steven Dworman Enterprises, Incorporated. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets. Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there's more! In Steven Dworman's new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon reveal the successes and failures that made direct response television what it is today. Written in an interview format, the book presents the personal experiences of twenty-three of the industry's leaders in their own words. "This invaluable information has never been publicly shared before, " states author Steven Dworman. "But what is truly extraordinary is the entrepreneurs personal story of starting with nothing and building $100 million dollar and up businesses!" The passion of each of these individuals comes through clearly in the interviews, whether its for the product, the marketing process, or for free enterprise generally. The story of Jay Kordich, whose Juiceman infomercial was the culmination of a very personal 40 year mission to promote the value of juicing, is truly inspiring. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade. In a particularly interesting section of his interview, Tony Robbins shares his experience with a specific focus group and breaks down the lessons learned. Although the book primarily focuses on network and cable TV infomercials, Marjorie Poore's interview outlines the more subtle methods used by public broadcasting for product tie-ins. The book concludes with an interview with Bill Guthy and Greg Renker of industry heavy-hitter Guthy-Renker. Currently marketing the Proactiv skin care line, Principal Secret, Personal Power and Windsor Pilates, made their garage business into a $1 billion per year concern solely through direct response marketing. The interview includes their strategy for success, and offers their view of the future of direct response television. Author biography: In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The Infomercial Marketing Report," a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek's Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He's been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. Dworman served served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote & directed a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. He created a series of Health Book infomercials with Hugh Downs that grossed over $300 million utilizing the info contained within this book.
Book Synopsis Experiential Marketing by : Kerry Smith
Download or read book Experiential Marketing written by Kerry Smith and published by . This book was released on 2016 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach-including Coca-Cola, Nike, Microsoft, American Express and others-open the next chapter of marketing ... 's experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You'll learn: -The history and fundamental principles of experiential marketing -How top brands have reset marketing mixes as experience-driven portfolios -The anatomy of a brand experience -The psychology of engagement and experience design -The 10 habits of highly experiential brands -How to measure the impact of experiential marketing -How to combine digital and social media in an experiential strategy -The experiential marketing vocabulary -How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
