Competitor Assessment The Electric Vehicle Industry Teslas Strategic Focus Lies On Establishing Its Brand In The Mass Automotive Market

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Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market

Author : Dennis Schindeldecker
Publisher : GRIN Verlag
ISBN 13 : 3668466254
Total Pages : 17 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market by : Dennis Schindeldecker

Download or read book Competitor Assessment. The electric vehicle industry. Tesla's strategic focus lies on establishing its brand in the mass automotive market written by Dennis Schindeldecker and published by GRIN Verlag. This book was released on 2017-06-20 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Tesla`s first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla’s competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla’s competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.

Tesla Motors Inc. Market Entry Strategy in Germany

Author : Andreas Kauerhof
Publisher : GRIN Verlag
ISBN 13 : 3668407304
Total Pages : 33 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Tesla Motors Inc. Market Entry Strategy in Germany by : Andreas Kauerhof

Download or read book Tesla Motors Inc. Market Entry Strategy in Germany written by Andreas Kauerhof and published by GRIN Verlag. This book was released on 2017-03-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Evaluation of the Marketing Strategy of Tesla Motors Inc

Author : Dominic Birk
Publisher : GRIN Verlag
ISBN 13 : 3668082685
Total Pages : 30 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Evaluation of the Marketing Strategy of Tesla Motors Inc by : Dominic Birk

Download or read book Evaluation of the Marketing Strategy of Tesla Motors Inc written by Dominic Birk and published by GRIN Verlag. This book was released on 2015-11-06 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.

Definition and Market Analysis of the Tesla Motors Model S

Author : Erik Somssich
Publisher : GRIN Verlag
ISBN 13 : 3668428794
Total Pages : 21 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Definition and Market Analysis of the Tesla Motors Model S by : Erik Somssich

Download or read book Definition and Market Analysis of the Tesla Motors Model S written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-04 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy

Tesla Motors. SWOT analysis and corporate strategy

Author : Santiago Mas Mas
Publisher : GRIN Verlag
ISBN 13 : 366878406X
Total Pages : 25 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Tesla Motors. SWOT analysis and corporate strategy by : Santiago Mas Mas

Download or read book Tesla Motors. SWOT analysis and corporate strategy written by Santiago Mas Mas and published by GRIN Verlag. This book was released on 2018-08-27 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In an era in which disruption is one of the most used words in business, Tesla Motors has been attracting media attention during the last few years, especially in North America and Europe, due to is innovative offering and the fresh air it has brought into the car manufacturing industry. This is the reason why we have decided to choose this company for our reflections on corporate strategy in the MBA. Our methodology in this assignment will be to critically analyze Tesla’s current market approach as part of its global corporate strategy to be able to latter see how harmonized they both are and how likely they are to finally succeed given the current market conditions and competition. For this task we will firstly determine Tesla’s potential market and then we will use one of marketing’s most known tools, the SWOT analysis, divided up into an internal and external analysis of its strategic advantages and disadvantages, to get a clear picture of the company’s competing position. We will also comment Tesla’s pricing strategy using some of the pricing concepts reviewed during the MBA course syllabus. Lastly, we will adopt the role of a business analyst to make some forecasts on the company future development and recommendations based on the outcomes of our analysis.

Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla

Author : Anna Rüttger
Publisher : GRIN Verlag
ISBN 13 : 3668522693
Total Pages : 31 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla by : Anna Rüttger

Download or read book Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla written by Anna Rüttger and published by GRIN Verlag. This book was released on 2017-09-12 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: This paper will focus on the Tesla’s international marketing activities in order to find out why the company is considered to be different. Moreover, the objective of this assignment is to find out if and how Tesla is establishing confidence among its potential customers. In this work, the focus will be on Tesla’s vehicles as this is the company’s main product. Certainly, in some parts of this paper other products will also be mentioned to convey a comprehensive understanding of the company’s activities.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Author : Simon Glandien
Publisher : GRIN Verlag
ISBN 13 : 3346298035
Total Pages : 25 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by : Simon Glandien

Download or read book Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business written by Simon Glandien and published by GRIN Verlag. This book was released on 2020-11-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Marketing Report on "Tesla Motors"

Author : Aylin Kadriye Tansel
Publisher :
ISBN 13 : 9783668323865
Total Pages : 28 pages
Book Rating : 4.3/5 (238 download)

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Book Synopsis Marketing Report on "Tesla Motors" by : Aylin Kadriye Tansel

Download or read book Marketing Report on "Tesla Motors" written by Aylin Kadriye Tansel and published by . This book was released on 2016-11-17 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa

Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations

Author : Sebastian Neumann
Publisher : GRIN Verlag
ISBN 13 : 3346234746
Total Pages : 41 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations by : Sebastian Neumann

Download or read book Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations written by Sebastian Neumann and published by GRIN Verlag. This book was released on 2020-08-27 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,2, Technical University of Applied Sciences Mittelhessen, language: English, abstract: This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques. The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine. This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.

Tesla Model S. Market and Sales Strategy

Author : Erik Somssich
Publisher : GRIN Verlag
ISBN 13 : 3668427380
Total Pages : 21 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Tesla Model S. Market and Sales Strategy by : Erik Somssich

Download or read book Tesla Model S. Market and Sales Strategy written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-03 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.

Ludicrous

Author : Edward Niedermeyer
Publisher : BenBella Books
ISBN 13 : 1948836327
Total Pages : 225 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis Ludicrous by : Edward Niedermeyer

Download or read book Ludicrous written by Edward Niedermeyer and published by BenBella Books. This book was released on 2019-08-20 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.

BYD vs Tesla A Tale of Two EV Titans

Author : StoryBuddiesPlay
Publisher : StoryBuddiesPlay
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4./5 ( download)

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Book Synopsis BYD vs Tesla A Tale of Two EV Titans by : StoryBuddiesPlay

Download or read book BYD vs Tesla A Tale of Two EV Titans written by StoryBuddiesPlay and published by StoryBuddiesPlay. This book was released on 2024-05-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: BYD vs Tesla: A Deep Dive into the Electric Vehicle Titans The electric vehicle (EV) revolution is in full swing, and two companies stand out as clear frontrunners: BYD and Tesla. Both are shaping the future of mobility, but with distinct approaches and target markets. This comprehensive analysis delves into the key differences between BYD and Tesla across 10 critical areas: Product Portfolio: Discover how BYD's diverse offerings cater to a broader range of needs compared to Tesla's focus on premium electric vehicles. Technology and Innovation: Explore BYD's commitment to safe and cost-effective battery technology (Blade Battery) versus Tesla's prioritization of self-driving advancements (Autopilot, FSD). Market Strategies and Pricing: Understand how BYD leverages affordability to capture a wider market share, while Tesla cultivates a premium brand image with higher prices. Global Reach and Expansion: Analyze BYD's dominance in China and strategic global expansion plans against Tesla's focus on established markets with strong purchasing power. Sustainability and Environmental Impact: Compare BYD's emphasis on closed-loop manufacturing and resource control with Tesla's clean manufacturing practices and renewable energy integration efforts. Financial Performance and Market Share: Witness BYD's rapid growth and market share gains challenging Tesla's established leadership position, particularly in the PHEV segment. Future Outlook and Challenges: Examine the potential challenges and opportunities that lie ahead for both companies as they navigate the dynamic EV landscape. Choosing Between BYD and Tesla: Gain valuable insights to guide your decision based on factors like budget, needs, driving range, desired features, brand image, and sustainability values. This in-depth exploration provides a clear understanding of how BYD and Tesla are shaping the future of electric mobility. Whether you're a consumer considering your next EV purchase, an investor interested in the industry, or simply curious about the evolving landscape, this analysis equips you with the knowledge to navigate the exciting world of BYD vs Tesla.

Tesla Motors, Inc. Market Analysis and Definition

Author : Dominic Birk
Publisher : GRIN Verlag
ISBN 13 : 3668087539
Total Pages : 30 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Tesla Motors, Inc. Market Analysis and Definition by : Dominic Birk

Download or read book Tesla Motors, Inc. Market Analysis and Definition written by Dominic Birk and published by GRIN Verlag. This book was released on 2015-11-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.

Driving into the Future

Author : Can Akdeniz
Publisher : Can Akdeniz
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4./5 ( download)

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Book Synopsis Driving into the Future by : Can Akdeniz

Download or read book Driving into the Future written by Can Akdeniz and published by Can Akdeniz. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla Motors is undeniably one of the most exciting, innovative, and in-the-moment companies in the automotive industry, but the company's reach will continue expanding much wider in the coming years. From its disruptive reputation to its forward-thinking leader Elon Musk, Tesla Motors has the potential to change the world as we know it. The question is, how have they done so much so quickly, and what is their secret to success? From business professionals looking for guidance to the everyday reader who wants a sneak preview of the future, this book highlights the intricate brilliance behind one of the most fascinating companies of the moment.

The Tesla Way

Author : Michael Valentin
Publisher : Kogan Page Publishers
ISBN 13 : 0749497041
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Tesla Way by : Michael Valentin

Download or read book The Tesla Way written by Michael Valentin and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies. The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.

Insane Mode

Author : Hamish McKenzie
Publisher : Penguin
ISBN 13 : 1101985976
Total Pages : 306 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Insane Mode by : Hamish McKenzie

Download or read book Insane Mode written by Hamish McKenzie and published by Penguin. This book was released on 2018-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA Today New and Noteworthy Title “You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public's relationship with motor vehicles—much like Ford's Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla's ever-increasing debt teeters on junk bond status.... As McKenzie's rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively. Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it's also the perfect description of the operating cycle of a company that has sworn it won't rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

Chinese Electric Vehicle Trailblazers

Author : Jan Y. Yang
Publisher : Springer Nature
ISBN 13 : 3031251458
Total Pages : 141 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Chinese Electric Vehicle Trailblazers by : Jan Y. Yang

Download or read book Chinese Electric Vehicle Trailblazers written by Jan Y. Yang and published by Springer Nature. This book was released on 2023-03-31 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.