Teslas Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Author : Simon Glandien
Publisher : GRIN Verlag
ISBN 13 : 3346298035
Total Pages : 25 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by : Simon Glandien

Download or read book Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business written by Simon Glandien and published by GRIN Verlag. This book was released on 2020-11-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Tesla Motors Inc. Market Entry Strategy in Germany

Author : Andreas Kauerhof
Publisher : GRIN Verlag
ISBN 13 : 3668407304
Total Pages : 33 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Tesla Motors Inc. Market Entry Strategy in Germany by : Andreas Kauerhof

Download or read book Tesla Motors Inc. Market Entry Strategy in Germany written by Andreas Kauerhof and published by GRIN Verlag. This book was released on 2017-03-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Foreign Market Entry and Culture

Author : Thomas Wagner
Publisher : GRIN Verlag
ISBN 13 : 3640384164
Total Pages : 25 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis Foreign Market Entry and Culture by : Thomas Wagner

Download or read book Foreign Market Entry and Culture written by Thomas Wagner and published by GRIN Verlag. This book was released on 2009-07 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Miscellaneous, grade: 1,3, University of Aarhus, course: Culture and International Business, language: English, abstract: Going abroad is nowadays much more easy due to the continuous globalization process with lower transportation costs and immediate information exchange. Especially during the last decades firms have increasingly committed themselves to global markets in order to exploit cost advantages through lower labour costs or in order to follow the demand for their products (Barkema et al. 1996:164). A firm seeking to perform in a foreign market by establishing a business function (e.g. production management, distribution) has to choose the best mode of entry which is very relevant for the success of foreign operations and therefor an important issue. But foreign market entry does not come along without any costs especialy in cultural distant countries. The impact of differences in national culture, measured as cultural distance between the home country of Multinational Enterprises (MNEs) and the country of operation is a very important issue and therefor worth to examine. The main questions the paper tries to answer is: In which ways does culture matter in the internationalization process of a firm? How does culture affect the choice of market entry and which problems arise due to cultural differneces? Which impediments regarding culture have firms to deal with when going to China?

Market Entry Strategies

Author : Christoph Lymbersky
Publisher : Christoph Lymbersky
ISBN 13 : 3981216202
Total Pages : 35 pages
Book Rating : 4.9/5 (812 download)

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Book Synopsis Market Entry Strategies by : Christoph Lymbersky

Download or read book Market Entry Strategies written by Christoph Lymbersky and published by Christoph Lymbersky. This book was released on 2008 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653133
Total Pages : 264 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

An evaluation of joint venture as a mode of entry. The example of "Volkswagen"

Download An evaluation of joint venture as a mode of entry. The example of

Author : Lars Steilmann
Publisher : GRIN Verlag
ISBN 13 : 3668560374
Total Pages : 27 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis An evaluation of joint venture as a mode of entry. The example of "Volkswagen" by : Lars Steilmann

Download or read book An evaluation of joint venture as a mode of entry. The example of "Volkswagen" written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.

International Business: Foreign market entry principles

Author : Mike Kleinemaß
Publisher : GRIN Verlag
ISBN 13 : 3638603091
Total Pages : 16 pages
Book Rating : 4.6/5 (386 download)

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Book Synopsis International Business: Foreign market entry principles by : Mike Kleinemaß

Download or read book International Business: Foreign market entry principles written by Mike Kleinemaß and published by GRIN Verlag. This book was released on 2007-01-14 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, 7 entries in the bibliography, language: English, abstract: Today’s business worldwide is characterized by the impact of globalization. As the world has become more interconnected international business is almost omnipresent. This report of international business focuses on foreign market entry strategies of two companies which have chosen to expand their operations in recent times. In the race for corporate global expansion, international companies constantly evaluate a range of locations and mix of strategies appropriate to succeed abroad. A general overview about commonly proven foreign market entry principles provides the reader with the essential framework. The author chose corporate examples from different industries, such as the British grocery retailer Tesco PLC and the German machine tool manufacturer Deckel Maho Gildemeister AG and delivers deep insights into the market conditions. The market entries take place in two contrasting nations such as China and the USA, whereas each case study contains an in-depth research of the economic freedom.

Market Entry Concepts of Chinese Automotive Companies into the European Market

Author : Ramona Blietz
Publisher : GRIN Verlag
ISBN 13 : 3668336547
Total Pages : 90 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Market Entry Concepts of Chinese Automotive Companies into the European Market by : Ramona Blietz

Download or read book Market Entry Concepts of Chinese Automotive Companies into the European Market written by Ramona Blietz and published by GRIN Verlag. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

Transdisciplinarity

Author : Nima Rezaei
Publisher : Springer Nature
ISBN 13 : 3030946517
Total Pages : 738 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Transdisciplinarity by : Nima Rezaei

Download or read book Transdisciplinarity written by Nima Rezaei and published by Springer Nature. This book was released on 2022-11-13 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume book aims at discussing transdisciplinary approaches to address common problems. By working transdisciplinarily, researchers coming from different disciplines can work jointly using a shared conceptual framework bringing together disciplinary-specific theories and concepts. There are numerous barriers that can obstruct effective communication between different cultures, communities, religions and geographies. This book shows that through bringing together different disciplines, researchers not only can surpass these barriers but can effectively produce new venues of thought that can positively affect the development and evolution of research and education. The book discusses new and emerging applications of knowledge produced by transdisciplinary efforts and covers the interplay of many disciplines, including agriculture, economics, mathematics, engineering, industry, information technology, marketing, nanoscience, neuroscience, space exploration, human-animal relationships, among others. Consequently, it also covers the relationship between art and science, as one of the most remarkable transdisciplinary approaches that paves the way for new methods in engineering, design, architecture and many other fields.

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653117
Total Pages : 179 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

What Makes For a Successful Market Entry Strategy and Operation Mode? The Company Völkl Expanding to Argentina

Author : Katja Steinhauser
Publisher : GRIN Verlag
ISBN 13 : 3346142256
Total Pages : 21 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis What Makes For a Successful Market Entry Strategy and Operation Mode? The Company Völkl Expanding to Argentina by : Katja Steinhauser

Download or read book What Makes For a Successful Market Entry Strategy and Operation Mode? The Company Völkl Expanding to Argentina written by Katja Steinhauser and published by GRIN Verlag. This book was released on 2020-04-03 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of Applied Sciences Kempten, language: English, abstract: Multiple reasons can lead to the decision of a company expanding to a further and yet foreign market. Profit and growth goals, economies of scale or foreign market opportunities are just a few fundamental reasons. The aim of the present paper is to develop a realistic market entry strategy for Völkl Ski and Snowboard, to expand to the emerging country Argentina. The goal within this development is to detect how the structure of the company and the conditions in the host country influence the decision for an optimum market entry strategy.The core question convoying the research and also underlining the aforementioned problem potential can be formulated as follows:Is it possible for Völkl to successfully sell high quality products in a yet small market in a country being situated in a drastic political and economic change? Besides the company’s interest in exploiting market possibilities there can also be problems or threats in the home market resulting in a pressure to expand. For the process of the above named research question the first chapter of the paper implicates an introduction to the company Völkl, also identifying its state of internationalization. Further on the country Argentina will be analyzed by reference to the PEST approach. Additionally, the second chapter includes the study of the ski industry in Argentina, also revealing the strongest competitors in the market.

EBOOK: International Marketing, 5e

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

International Business

Author : Shad Morris
Publisher : John Wiley & Sons
ISBN 13 : 1119876885
Total Pages : 434 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis International Business by : Shad Morris

Download or read book International Business written by Shad Morris and published by John Wiley & Sons. This book was released on 2023-03-14 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive and comprehensive exploration of international business in the modern world In the newly updated third edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This latest edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as new Mini-Simulation activities, explorations of the Covid-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, new whiteboard animations, a video and podcast series, and new case studies on equity, diversity, and inclusion at Microsoft. International Business efficiently prepares students for the global economy and transforms the authors' impressive international experience at multi-national corporations into an indispensable pedagogical resource.

Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

Author : Vilas Gaikar
Publisher : Springer Nature
ISBN 13 : 946463054X
Total Pages : 830 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) by : Vilas Gaikar

Download or read book Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) written by Vilas Gaikar and published by Springer Nature. This book was released on 2023-02-10 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. FMET is to bring together innovative academics and industrial experts in the field of Financial Management and Economic to a common forum. We will discuss and study about Financial marketing, Corporate finance, Management and administration of commercial Banks, International trade theory and practice, Economy and foreign economic management, Economic information management and other fields. FMET 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technical R & D personnel to share scientific research achievements and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. To adapt to this changing world and China's fast development in the new era, 2022 2nd International Conference on Financial Management and Economic Transition to be held in August 2022. This conference takes "bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on cutting-edge research fields including Financial Management and Economic Transition. FMET 2022 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange!

Market entry strategy for the Chinese market on the example of Volkswagen

Author : Laura Parlabene
Publisher : GRIN Verlag
ISBN 13 : 3656310025
Total Pages : 28 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Market entry strategy for the Chinese market on the example of Volkswagen by : Laura Parlabene

Download or read book Market entry strategy for the Chinese market on the example of Volkswagen written by Laura Parlabene and published by GRIN Verlag. This book was released on 2012-11-14 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.

Case Studies in Strategic Management

Author : Gunther Friedl
Publisher : Springer
ISBN 13 : 3319955551
Total Pages : 104 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Case Studies in Strategic Management by : Gunther Friedl

Download or read book Case Studies in Strategic Management written by Gunther Friedl and published by Springer. This book was released on 2018-09-08 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

Definition and Market Analysis of the Tesla Motors Model S

Author : Erik Somssich
Publisher : GRIN Verlag
ISBN 13 : 3668428794
Total Pages : 21 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Definition and Market Analysis of the Tesla Motors Model S by : Erik Somssich

Download or read book Definition and Market Analysis of the Tesla Motors Model S written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-04-04 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy