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Author : Wroe Alderson
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising for Community Promotion written by Wroe Alderson and published by . This book was released on 1928 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)
Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2200 pages
Book Rating : 4.:/5 (31 download)
Download or read book Manufacturers' Record written by and published by . This book was released on 1926 with total page 2200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick James Allen
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising as a Vocation written by Frederick James Allen and published by . This book was released on 1919 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (3 download)
Download or read book Domestic Commerce Series written by and published by . This book was released on 1928 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catherine Gudis
Publisher : Routledge
ISBN 13 : 1135952434
Total Pages : 358 pages
Book Rating : 4.1/5 (359 download)
Download or read book Buyways written by Catherine Gudis and published by Routledge. This book was released on 2004-05-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.
Author :
Publisher :
ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rick Strimbeck
Publisher : Taylor Trade Publishing
ISBN 13 : 1461708982
Total Pages : 353 pages
Book Rating : 4.4/5 (617 download)
Download or read book Longstreet Highroad Guide to the Vermont Mountains written by Rick Strimbeck and published by Taylor Trade Publishing. This book was released on 1999-04-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to the best the Vermont mountains have to offer.
Author :
Publisher :
ISBN 13 :
Total Pages : 1484 pages
Book Rating : 4.:/5 (334 download)
Download or read book Commerce written by and published by . This book was released on 1919 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jock Lauterer
Publisher : Univ of North Carolina Press
ISBN 13 : 0807867756
Total Pages : 456 pages
Book Rating : 4.8/5 (78 download)
Download or read book Community Journalism written by Jock Lauterer and published by Univ of North Carolina Press. This book was released on 2009-11-20 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter how ambitious they may be, most novice journalists don't get their start at the New York Times. They get their first jobs at smaller local community newspapers that require a different style of reporting than the detached, impersonal approach expected of major international publications. As the primary textbook and sourcebook for the teaching and practice of local journalism and newspaper publishing in the United States, Community Journalism addresses the issues a small-town newspaper writer or publisher is likely to face. Jock Lauterer covers topics ranging from why community journalism is important and distinctive; to hints for reporting and writing with a "community spin"; to design, production, photojournalism, and staff management. This third edition introduces new chapters on adjusting to changing demographics in the community and "best practices" for community papers. Updated with fresh examples throughout and considering the newest technologies in editing and photography, this edition of Community Journalism provides the very latest of what every person working at a small newspaper needs to know.
Author :
Publisher :
ISBN 13 :
Total Pages : 1634 pages
Book Rating : 4.3/5 (243 download)
Download or read book Printers' Ink written by and published by . This book was released on 1927 with total page 1634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Rotarian written by and published by . This book was released on 1922-08 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 1418 pages
Book Rating : 4.:/5 (2 download)
Download or read book Utility Corporations written by United States. Federal Trade Commission and published by . This book was released on 1929 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 708 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Standard written by and published by . This book was released on 1914 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.3/5 (55 download)
Download or read book Public Service Magazine written by and published by . This book was released on 1926 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Jonathan Wiesen
Publisher : Cambridge University Press
ISBN 13 : 1139494635
Total Pages : 293 pages
Book Rating : 4.1/5 (394 download)
Download or read book Creating the Nazi Marketplace written by S. Jonathan Wiesen and published by Cambridge University Press. This book was released on 2010-11-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
