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Author : Catherine Gudis
Publisher : Psychology Press
ISBN 13 : 9780415934558
Total Pages : 354 pages
Book Rating : 4.9/5 (345 download)
Download or read book Buyways written by Catherine Gudis and published by Psychology Press. This book was released on 2004 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Catherine Gudis
Publisher : Psychology Press
ISBN 13 : 9780415934541
Total Pages : 358 pages
Book Rating : 4.9/5 (345 download)
Download or read book Buyways written by Catherine Gudis and published by Psychology Press. This book was released on 2004 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Elizabeth E. Guffey
Publisher : Reaktion Books
ISBN 13 : 1780234112
Total Pages : 288 pages
Book Rating : 4.7/5 (82 download)
Download or read book Posters written by Elizabeth E. Guffey and published by Reaktion Books. This book was released on 2014-10-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere—but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and explores the relevance they still possess in the age of digital media. Even in our world of social media and electronic devices, she argues, few forms of graphic design can rival posters for sheer spatial presence, and they provide new opportunities to communicate across public spaces in cities around the globe. Guffey charts the rise of the poster from the revolutionary lithographs that papered nineteenth-century London and Paris to twentieth-century works of propaganda, advertising, pop culture, and protest. Examining contemporary examples, she discusses Palestinian martyr posters and West African posters that describe voodoo activities or Internet con men, stopping along the way to uncover a rich variety of posters from the Soviet Union, China, the United States, and more. Featuring 150 stunning images, this illuminating book delivers a fresh look at the poster and offers revealing insights into the designs and practices of our twenty-first-century world.
Author : John F. Sherry
Publisher : Routledge
ISBN 13 : 1135971331
Total Pages : 419 pages
Book Rating : 4.1/5 (359 download)
Download or read book Explorations in Consumer Culture Theory written by John F. Sherry and published by Routledge. This book was released on 2008-11-24 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.
Author : John Griffiths
Publisher : Routledge
ISBN 13 : 0429798830
Total Pages : 281 pages
Book Rating : 4.4/5 (297 download)
Download or read book Communication and the First World War written by John Griffiths and published by Routledge. This book was released on 2020-04-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the voluminous historical literature on the First World War, a volume devoted to the theme of communication has yet to appear. From the communication of war aims and objectives to the communication of war call-up and war experience and knowledge, this volume fills the gap in the market, including the work of both established and newly emerging scholars working on the First World War across the globe. The volume includes chapters that focus on the experience of belligerent and also neutral powers, thus providing a genuinely representative dimension to the subject.
Author : Barbara Stern
Publisher : Routledge
ISBN 13 : 1134669860
Total Pages : 420 pages
Book Rating : 4.1/5 (346 download)
Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Author : Ray Broadus Browne
Publisher : Popular Press
ISBN 13 : 9780879725938
Total Pages : 280 pages
Book Rating : 4.7/5 (259 download)
Download or read book Continuities in Popular Culture written by Ray Broadus Browne and published by Popular Press. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how the past is portrayed in later popular culture now that the cyclical rhythm of folk culture has been replaced by the linear acceleration of mass society. The 16 essays discuss such topics as the American theme park, popular music, Noah Webster, girl scouts, wars from 1914 to 1991, and shamanic elements in biker culture. No index. Paper edition (unseen), $14.95. Annotation copyright by Book News, Inc., Portland, OR
Author :
Publisher :
ISBN 13 :
Total Pages : 1692 pages
Book Rating : 4.3/5 ( download)
Download or read book Dry Goods Merchants Trade Journal written by and published by . This book was released on 1922 with total page 1692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.X/5 (3 download)
Download or read book Town & Country written by and published by . This book was released on 1967-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marguerite S. Shaffer
Publisher : University of Pennsylvania Press
ISBN 13 : 0812206843
Total Pages : 393 pages
Book Rating : 4.8/5 (122 download)
Download or read book Public Culture written by Marguerite S. Shaffer and published by University of Pennsylvania Press. This book was released on 2012-04-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States today many people are as likely to identify themselves by their ethnicity or region as by their nationality. In this country with its diversity and inequalities, can there be a shared public culture? Is there an unbridgeable gap between cultural variety and civic unity, or can public forms of expression provide an opportunity for Americans to come together as a people? In Public Culture: Diversity, Democracy, and Community in the United States, an interdisciplinary group of scholars addresses these questions while considering the state of American public culture over the past one hundred years. From medicine shows to the Internet, from the Los Angeles Plaza to the Las Vegas Strip, from the commemoration of the Oklahoma City bombing to television programming after 9/11, public sights and scenes provide ways to negotiate new forms of belonging in a diverse, postmodern community. By analyzing these cultural phenomena, the essays in this volume reveal how mass media, consumerism, increased privatization of space, and growing political polarization have transformed public culture and the very notion of the American public. Focusing on four central themes—public action, public image, public space, and public identity—and approaching shared culture from a range of disciplines—including mass communication, history, sociology, urban studies, ethnic studies, and cultural studies—Public Culture offers refreshing perspectives on a subject of perennial significance.
Author : Miyun Victoria Cho
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (35 download)
Download or read book Build:boards written by Miyun Victoria Cho and published by . This book was released on 2007 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204120
Total Pages : 609 pages
Book Rating : 4.8/5 (472 download)
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Author :
Publisher :
ISBN 13 :
Total Pages : 1184 pages
Book Rating : 4.:/5 (334 download)
Download or read book Hardware World written by and published by . This book was released on 1925 with total page 1184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell W. Belk
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.3/5 (512 download)
Download or read book Highways and Buyways written by Russell W. Belk and published by . This book was released on 1991 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are the Proceedings of the International Association for Consumer research conference.
Author : Margit Keller
Publisher : Routledge
ISBN 13 : 1317380894
Total Pages : 1037 pages
Book Rating : 4.3/5 (173 download)
Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Routledge. This book was released on 2017-02-10 with total page 1037 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Author : Russell Belk
Publisher : SAGE
ISBN 13 : 1446290395
Total Pages : 244 pages
Book Rating : 4.4/5 (462 download)
Download or read book Qualitative Consumer and Marketing Research written by Russell Belk and published by SAGE. This book was released on 2012-12-14 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Author : Harding, Simon
Publisher : Bristol University Press
ISBN 13 : 1529203074
Total Pages : 330 pages
Book Rating : 4.5/5 (292 download)
Download or read book County Lines written by Harding, Simon and published by Bristol University Press. This book was released on 2020-05-06 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Described by the National Crime Agency as a ‘significant threat’, county lines involve gangs recruiting vulnerable youth to sell drugs in provincial areas. This phenomenon has impacted local drug markets, increasing criminal activity and violence. Exploring how county lines evolve, Harding reveals extensive criminal exploitation and control in the daily ‘grind’ to sell drugs. Drawing upon extensive interviews and case studies, this timely book gives voice to users and dealers, providing an in-depth analysis of techniques, relationships and ‘trapping’. With county lines now a critical issue for policing and government, this is an invaluable contribution to literature on gangs, youth violence and drugs.
