Creating The Nazi Marketplace

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Creating the Nazi Marketplace

Author : S. Jonathan Wiesen
Publisher : Cambridge University Press
ISBN 13 : 1139494635
Total Pages : 293 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Creating the Nazi Marketplace by : S. Jonathan Wiesen

Download or read book Creating the Nazi Marketplace written by S. Jonathan Wiesen and published by Cambridge University Press. This book was released on 2010-11-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

Consumer Culture and the Making of Modern Jewish Identity

Author : Gideon Reuveni
Publisher : Cambridge University Press
ISBN 13 : 1107011302
Total Pages : 281 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Consumer Culture and the Making of Modern Jewish Identity by : Gideon Reuveni

Download or read book Consumer Culture and the Making of Modern Jewish Identity written by Gideon Reuveni and published by Cambridge University Press. This book was released on 2017-08-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the intersection between consumption, identity and Jewish history in Europe.

Private Life and Privacy in Nazi Germany

Author : Elizabeth Harvey
Publisher : Cambridge University Press
ISBN 13 : 1108484980
Total Pages : 411 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Private Life and Privacy in Nazi Germany by : Elizabeth Harvey

Download or read book Private Life and Privacy in Nazi Germany written by Elizabeth Harvey and published by Cambridge University Press. This book was released on 2019-07-18 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.

Marketing the Third Reich

Author : Nicholas O'Shaughnessy
Publisher : Routledge
ISBN 13 : 1351669907
Total Pages : 290 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Marketing the Third Reich by : Nicholas O'Shaughnessy

Download or read book Marketing the Third Reich written by Nicholas O'Shaughnessy and published by Routledge. This book was released on 2017-09-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

Hitler and Nazi Germany

Author : Jackson J. Spielvogel
Publisher : Routledge
ISBN 13 : 1351003720
Total Pages : 368 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Hitler and Nazi Germany by : Jackson J. Spielvogel

Download or read book Hitler and Nazi Germany written by Jackson J. Spielvogel and published by Routledge. This book was released on 2020-05-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hitler and Nazi Germany: A History is a brief but comprehensive survey of the Third Reich based on current research findings that provides a balanced approach to the study of Hitler’s role in the history of the Third Reich. The book considers the economic, social, and political forces that made possible the rise and development of Nazism; the institutional, cultural, and social life of the Third Reich; World War II; and the Holocaust. World War II and the Holocaust are presented as logical outcomes of the ideology of Hitler and the Nazi movement. This new edition contains more information on the Kaiserreich (Imperial Germany), as well as Nazi complicity in the Reichstag Fire and increased discussion of consent and dissent during the Nazi attempt to create the ideal Volksgemeinschaft (people’s community). It takes a greater focus on the experiences of ordinary bystanders, perpetrators, and victims throughout the text, includes more discussion of race and space, and the final chapter has been completely revised. Fully updated, the book ensures that students gain a complete and thorough picture of the period and issues. Supported by maps, images, and thoroughly updated bibliographies that offer further reading suggestions for students to take their study further, the book offers the perfect overview of Hitler and the Third Reich.

Creating Mexican Consumer Culture in the Age of Porfirio Díaz

Author : Steven B. Bunker
Publisher : UNM Press
ISBN 13 : 0826344569
Total Pages : 468 pages
Book Rating : 4.8/5 (263 download)

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Book Synopsis Creating Mexican Consumer Culture in the Age of Porfirio Díaz by : Steven B. Bunker

Download or read book Creating Mexican Consumer Culture in the Age of Porfirio Díaz written by Steven B. Bunker and published by UNM Press. This book was released on 2012-12-15 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gabriel García Márquez’s novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that “incredible things are happening in this world.” The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker’s study shows how goods and consumption embodied modernity in the time of Porfirio Díaz, how they provided proof to Mexicans that “incredible things are happening in this world.” In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colorful walking tour of daily life in Porfirian Mexico City. Emphasizing the widespread participation in this consumer culture, Bunker’s work overturns conventional wisdom that only the middle and upper classes participated in this culture.

Nazi Volksgemeinschaft Technology

Author : John C. Guse
Publisher : Springer Nature
ISBN 13 : 3031320565
Total Pages : 319 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Nazi Volksgemeinschaft Technology by : John C. Guse

Download or read book Nazi Volksgemeinschaft Technology written by John C. Guse and published by Springer Nature. This book was released on 2023-10-26 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces how Gottfried Feder and Fritz Todt made technology essential to the Nazi ‘world view’. They groomed engineers with a racist technical ideology that prepared them to later supervise slave labor and the Holocaust. Their concepts evolved from völkisch technocracy to an idealized harmony of man, machine and nature, and were eclipsed by Albert Speer’s total war. Partially due to willing ‘self-coordination’ from engineers, they gained political control over the engineering profession. Destined to be pillars of the Volksgemeinschaft, engineers were indoctrinated with Nazi principles of Aryan superiority at the Reich School of Technology, the Plassenburg. Nazi propaganda announced a bright future through technology, furthering a sense of normalcy in Germany, despite the ruthless exclusion of those unwanted.

Nazism as Fascism

Author : Geoff Eley
Publisher : Routledge
ISBN 13 : 1135044813
Total Pages : 257 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Nazism as Fascism by : Geoff Eley

Download or read book Nazism as Fascism written by Geoff Eley and published by Routledge. This book was released on 2013-05-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a dynamic and wide-ranging examination of the key issues at the heart of the study of German Fascism, Nazism as Fascism brings together a selection of Geoff Eley’s most important writings on Nazism and the Third Reich. Featuring a wealth of revised, updated and new material, Nazism as Fascism analyses the historiography of the Third Reich and its main interpretive approaches. Themes include: Detailed reflection on the tenets and character of Nazi ideology and institutional practices Examination of the complicated processes that made Germans willing to think of themselves as Nazis Discussion of Nazism’s presence in the everyday lives of the German People Consideration of the place of women under the Third Reich In addition, this book also looks at the larger questions of the historical legacy of Fascist ideology and charts its influence and development from its origin in 1930’s Germany through to its intellectual and spatial influence on a modern society in crisis. In Nazism as Fascism Geoff Eley engages with Germany’s political past in order to evaluate the politics of the present day and to understand what happens when the basic principles of democracy and community are violated. This book is essential reading not only for students of German history, but for anyone with an interest in history and politics more generally.

A Companion to Nazi Germany

Author : Shelley Baranowski
Publisher : John Wiley & Sons
ISBN 13 : 1118936906
Total Pages : 680 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis A Companion to Nazi Germany by : Shelley Baranowski

Download or read book A Companion to Nazi Germany written by Shelley Baranowski and published by John Wiley & Sons. This book was released on 2018-04-03 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Deep Exploration of the Rise, Reign, and Legacy of the Third Reich For its brief existence, National Socialist Germany was one of the most destructive regimes in the history of humankind. Since that time, scholarly debate about its causes has volleyed continuously between the effects of political and military decisions, pathological development, or modernity gone awry. Was terror the defining force of rule, or was popular consent critical to sustaining the movement? Were the German people sympathetic to Nazi ideology, or were they radicalized by social manipulation and powerful propaganda? Was the “Final Solution” the motivation for the Third Reich’s rise to power, or simply the outcome? A Companion to Nazi Germany addresses these crucial questions with historical insight from the Nazi Party’s emergence in the 1920s through its postwar repercussions. From the theory and context that gave rise to the movement, through its structural, cultural, economic, and social impacts, to the era’s lasting legacy, this book offers an in-depth examination of modern history’s most infamous reign. Assesses the historiography of Nazism and the prehistory of the regime Provides deep insight into labor, education, research, and home life amidst the Third Reich’s ideological imperatives Describes how the Third Reich affected business, the economy, and the culture, including sports, entertainment, and religion Delves into the social militarization in the lead-up to war, and examines the social and historical complexities that allowed genocide to take place Shows how modern-day Germany confronts and deals with its recent history Today’s political climate highlights the critical need to understand how radical nationalist movements gain an audience, then followers, then power. While historical analogy can be a faulty basis for analyzing current events, there is no doubt that examining the parallels can lead to some important questions about the present. Exploring key motivations, environments, and cause and effect, this book provides essential perspective as radical nationalist movements have once again reemerged in many parts of the world.

The Sovereign Consumer

Author : Niklas Olsen
Publisher : Springer
ISBN 13 : 3319895842
Total Pages : 308 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis The Sovereign Consumer by : Niklas Olsen

Download or read book The Sovereign Consumer written by Niklas Olsen and published by Springer. This book was released on 2018-08-25 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics. Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth. A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.

Reshaping Capitalism in Weimar and Nazi Germany

Author : Moritz Föllmer
Publisher : Cambridge University Press
ISBN 13 : 1108983634
Total Pages : 327 pages
Book Rating : 4.1/5 (89 download)

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Book Synopsis Reshaping Capitalism in Weimar and Nazi Germany by : Moritz Föllmer

Download or read book Reshaping Capitalism in Weimar and Nazi Germany written by Moritz Föllmer and published by Cambridge University Press. This book was released on 2022-02-03 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that capitalism had a significant presence in Weimar and Nazi Germany, but in a different guise from before World War I, this volume sheds fresh light on the question of how Adolf Hitler and his followers came to power and were able to gain widespread support.

Uses and Misuses of International Economic Law

Author : Moritz J. K. Blenk
Publisher : Mohr Siebeck
ISBN 13 : 3161616405
Total Pages : 595 pages
Book Rating : 4.1/5 (616 download)

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Book Synopsis Uses and Misuses of International Economic Law by : Moritz J. K. Blenk

Download or read book Uses and Misuses of International Economic Law written by Moritz J. K. Blenk and published by Mohr Siebeck. This book was released on 2022-09-12 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standardization is a classic form of rulemaking. Nonetheless, it is notoriously diffuse and gives rise to questions and debate; in particular over the standards' normativity, legitimacy and nature - whether public or private, national or international. Moritz J. K. Blenk applies a policy-orientated approach to international law to comparatively analyze the role of private rulemaking within the context of international economic integration in the World Trade Organization and the European Union. He thereby aims to elucidate the opaque phenomenon of private standardization from a legal perspective and, more profoundly, shed new light on economic integration.

Moderate Modernity

Author : Jochen Hung
Publisher : University of Michigan Press
ISBN 13 : 0472133322
Total Pages : 275 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Moderate Modernity by : Jochen Hung

Download or read book Moderate Modernity written by Jochen Hung and published by University of Michigan Press. This book was released on 2023-02-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of "Germany's most modern newspaper" through the rise of the Nazis and the collapse of Germany's first democracy

American Big Business in Britain and Germany

Author : Volker R. Berghahn
Publisher : Princeton University Press
ISBN 13 : 0691171440
Total Pages : 387 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis American Big Business in Britain and Germany by : Volker R. Berghahn

Download or read book American Big Business in Britain and Germany written by Volker R. Berghahn and published by Princeton University Press. This book was released on 2016-05-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: While America's relationship with Britain has often been deemed unique, especially during the two world wars when Germany was a common enemy, the American business sector actually had a greater affinity with Germany for most of the twentieth century. American Big Business in Britain and Germany examines the triangular relationship between the American, British, and German business communities and how the special relationship that Britain believed it had with the United States was supplanted by one between America and Germany. Volker Berghahn begins with the pre-1914 period and moves through the 1920s, when American investments supported German reconstruction rather than British industry. The Nazi seizure of power in 1933 led to a reversal in German-American relations, forcing American corporations to consider cutting their losses or collaborating with a regime that was inexorably moving toward war. Although Britain hoped that the wartime economic alliance with the United States would continue after World War II, the American business community reconnected with West Germany to rebuild Europe’s economy. And while Britain thought they had established their special relationship with America once again in the 1980s and 90s, in actuality it was the Germans who, with American help, had acquired an informal economic empire on the European continent. American Big Business in Britain and Germany uncovers the surprising and differing relationships of the American business community with two major European trading partners from 1900 through the twentieth century.

Audiences of Nazism

Author : Ulrike Weckel
Publisher : Berghahn Books
ISBN 13 : 1805391003
Total Pages : 302 pages
Book Rating : 4.8/5 (53 download)

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Book Synopsis Audiences of Nazism by : Ulrike Weckel

Download or read book Audiences of Nazism written by Ulrike Weckel and published by Berghahn Books. This book was released on 2023-10-13 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces of audience responses to propaganda in the Third Reich are particularly sparse given that the public sphere was so highly regulated. By taking an interdisciplinary and innovative approach to found historical sources of audiences’ responses, the contributions to Audiences of Nazism critically approach the effectiveness of the Nazi media. The volume presents a comprehensive array of case studies including, but not limited to, Jewish responses to anti-Semitic media, personal reports from Nazi party rallies, responses to “degenerate art” exhibitions, and the afterlife of visual documentations of Nazi crimes. It uncovers the target groups of certain Nazi media products; how effective these products were in disseminating propaganda; and their chances to win over readers, listeners, and spectators not yet convinced of Nazism.

A Nation Fermented

Author : Robert Shea Terrell
Publisher : Oxford University Press
ISBN 13 : 0198881835
Total Pages : 240 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis A Nation Fermented by : Robert Shea Terrell

Download or read book A Nation Fermented written by Robert Shea Terrell and published by Oxford University Press. This book was released on 2023-12-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did beer become one of the central commodities associated with the German nation? How did a little-known provincial production standard DS the Reinheitsgebot, or Beer Purity Law DS become a pillar of national consumer sentiments? How did the jovial, beer-drinking German become a fixture in the global imagination? While the connection between beer and Germany seems self-evident, A Nation Fermented reveals how it was produced through a strange brew of regional commercial and political pressures. Spanning from the late nineteenth century to the last decades of the twentieth, A Nation Fermented argues that the economic, regulatory, and cultural weight of Bavaria shaped the German nation in profound ways. Drawing on sources from over a dozen archives and repositories, Terrell weaves together subjects ranging from tax law to advertising, public health to European integration, and agriculture to global stereotypes. Offering a history of the Germany that Bavaria made over the twentieth century, A Nation Fermented both eschews sharp temporal divisions and forgoes conventional narratives centered on Prussia, Berlin, or the Rhineland. In so doing, Terrell offers a fresh take on the importance of provincial influences and the role of commodities and commerce in shaping the nation.

German Soldiers and the Occupation of France, 1940–1944

Author : Julia S. Torrie
Publisher : Cambridge University Press
ISBN 13 : 1108471285
Total Pages : 291 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis German Soldiers and the Occupation of France, 1940–1944 by : Julia S. Torrie

Download or read book German Soldiers and the Occupation of France, 1940–1944 written by Julia S. Torrie and published by Cambridge University Press. This book was released on 2018-10-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupations past and present -- Consuming the tastes and pleasures of France -- Touring and writing about occupied land -- Capturing experiences: and photo books -- Rising tensions -- Westweich perceptions of "softness"; among soldiers in France -- Twilight of the gods