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Author : Bryce Dryden McDonnell
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (227 download)
Download or read book Communication of Social Goals Through the Medium of Annual Reports written by Bryce Dryden McDonnell and published by . This book was released on 1977 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emmanuel K. Ngwainmbi
Publisher : Springer Nature
ISBN 13 : 303092212X
Total Pages : 389 pages
Book Rating : 4.0/5 (39 download)
Download or read book Dismantling Cultural Borders Through Social Media and Digital Communications written by Emmanuel K. Ngwainmbi and published by Springer Nature. This book was released on 2022-02-18 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how social media and its networked communities dismantles, builds, and shapes identity. Social media has been instrumental, sometimes dangerously so, in binding together different communities; with thirteen original chapters by leading academics in the field, the volume investigates how belonging, togetherness, and loyalty is created in the digital sphere, in a way that transcends, and even dismantles, ethnic and national borders around the world. In tandem, the volume analyses the further threats to identity presented by the ease with which fabricated news and information spreads on social media, resulting in many users becoming unable to distinguish credible data from junk data. Social media is both creative and destructive in its influence on identity, and therefore the growing fake news crisis threatens the very stability of the world’s communities. This book provides relevant theoretical frameworks and the latest empirical research findings in the area, including diverse case studies and analyses of social media experiences in indigenous and urban communities around the world, including China, Africa, and Central and South America.
Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1317150635
Total Pages : 474 pages
Book Rating : 4.3/5 (171 download)
Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000282368
Total Pages : 339 pages
Book Rating : 4.0/5 (2 download)
Download or read book Strategic Communication written by Jane Johnston and published by Routledge. This book was released on 2020-09-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
Author : Alexander V. Laskin
Publisher : Rowman & Littlefield
ISBN 13 : 1498573517
Total Pages : 206 pages
Book Rating : 4.4/5 (985 download)
Download or read book Social, Mobile, and Emerging Media around the World written by Alexander V. Laskin and published by Rowman & Littlefield. This book was released on 2018-06-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.
Author : Brooke W. McKeever
Publisher : Taylor & Francis
ISBN 13 : 1040090850
Total Pages : 188 pages
Book Rating : 4.0/5 (4 download)
Download or read book Public Relations for Public Health and Social Good written by Brooke W. McKeever and published by Taylor & Francis. This book was released on 2024-07-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice.
Author : Andrea Venturelli
Publisher : Taylor & Francis
ISBN 13 : 1040145515
Total Pages : 630 pages
Book Rating : 4.0/5 (41 download)
Download or read book The Routledge Handbook of Accounting for the Sustainable Development Goals written by Andrea Venturelli and published by Taylor & Francis. This book was released on 2024-11-05 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of Agenda 2030 and its 17 Sustainable Development Goals (SDGs) has traced a path for private and public entities interested in pursuing sustainable development. This handbook identifies the recent challenges in accounting research and the SDGs by exploring the evolutionary pathways and future direction of sustainability reporting. It explores the role of businesses as contributors to Agenda 2030 by assuming a multidisciplinary approach and provides a measure of organisations' contributions to the SDGs through the understanding of business strategies and policies on Agenda 2030 integration. The book represents a substantial and multi-faceted contribution to the debate on SDGs accounting by assembling international scholars and practitioners to effectively explore the practice and theory revolving around the current state of the art and highlight future research pathways. By providing a comprehensive evaluation of accounting for the Sustainable Development Goals, this volume will appeal to a wide variety of readers, from students, scholars, researchers, practitioners and policymakers interested in increasing their awareness of Agenda 2030 and offers a significant contribution to the evolution of accounting practices.
Author : Tim Huffman
Publisher : Taylor & Francis
ISBN 13 : 1000998061
Total Pages : 378 pages
Book Rating : 4.0/5 (9 download)
Download or read book Qualitative Inquiry for Social Justice written by Tim Huffman and published by Taylor & Francis. This book was released on 2023-11-10 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students, researchers, and activists to the practice of qualitative inquiry that contributes to fairness, freedom, and flourishing in community life. The book takes a cyclical approach to research and action by using the metaphor of the four seasons (spring, summer, autumn, and winter) and the day cycle (dawn, day, dusk, and dark) to organize the content and activities. It lays out the step-by-step process of community-based research projects and guides readers in how to plan projects with diverse partners, generate data while participating in direct action, reflect on experiences and analyze complex data, and share insights with others through various modes of writing and presentation. Specific skills include planning, fieldwork, interviewing, thematic analysis, modeling, writing, and presenting. This innovative book provides tools for readers to conduct qualitative research that generates knowledge that can aid policy change, political mobilization, social movements, and organizing to meet universal human needs and rights. The book is tailored to advanced undergraduate and graduate students in qualitative research methods courses in communication studies, sociology, education, social work, and public health and is also useful for professionals who use inquiry in their occupation, such as program design/evaluation, solidarity/solutions journalism, nonprofit leadership, and community development. Online resources, including worksheets, lecture slides, facilitation tools, and sample assignments, are available at www.routledge.com/9780367567651
Author : Susan W. Alman
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.2/5 (16 download)
Download or read book Crash Course in Marketing for Libraries written by Susan W. Alman and published by Bloomsbury Publishing USA. This book was released on 2014-12-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library usewhich is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Author : James Mahoney
Publisher : Taylor & Francis
ISBN 13 : 1000889580
Total Pages : 299 pages
Book Rating : 4.0/5 (8 download)
Download or read book Strategic Communication written by James Mahoney and published by Taylor & Francis. This book was released on 2023-06-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Author : Barry Wellman
Publisher : Emerald Group Publishing
ISBN 13 : 1787696677
Total Pages : 192 pages
Book Rating : 4.7/5 (876 download)
Download or read book Networks, Hacking and Media - CITAMS@30 written by Barry Wellman and published by Emerald Group Publishing. This book was released on 2018-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), this volume celebrates the section's thirtieth anniversary. It looks at the history of the section, reviews some of its most important themes, and sets the agenda for future discussion.
Author :
Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.U/5 (183 download)
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kıymet Tunca Çalıyurt
Publisher : Springer
ISBN 13 : 9811032122
Total Pages : 384 pages
Book Rating : 4.8/5 (11 download)
Download or read book Sustainability and Social Responsibility of Accountability Reporting Systems written by Kıymet Tunca Çalıyurt and published by Springer. This book was released on 2018-03-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sustainability and social responsibility from the point of view of accountability reporting systems. The contributions to this volume open up discussions about the theory and application of sustainability and social responsibility across various corporate sectors and assists the reader in applying sustainable corporate social responsibility reporting across those sectors. As a central theme, the book addresses how the theory and application in sustainability and social responsibility has different dimensions and aspects which are impossible to apply across different sectors. This point of view is supported by chapter contributions from countries around the world including Turkey, Serbia, Malaysia, United States, South Africa, Italy, China, Brasil, Romania, Serbia, Puerta Rico, Algeria. Academics worldwide will discover in Sustainability and Social Responsibility of Accountability Reporting Systems: A Global Approach the latest developments about corporate social responsibility and sustainability of accountability reporting systems.
Author : Craig Batty
Publisher : Bloomsbury Publishing
ISBN 13 : 135030655X
Total Pages : 250 pages
Book Rating : 4.3/5 (53 download)
Download or read book Media Writing written by Craig Batty and published by Bloomsbury Publishing. This book was released on 2016-02-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 1208 pages
Book Rating : 4.3/5 (91 download)
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward T. Vieira, Jr.
Publisher : Routledge
ISBN 13 : 1351590405
Total Pages : 528 pages
Book Rating : 4.3/5 (515 download)
Download or read book Public Relations Planning written by Edward T. Vieira, Jr. and published by Routledge. This book was released on 2018-10-03 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
Author : Jitendra K. Das
Publisher : Taylor & Francis
ISBN 13 : 1000395863
Total Pages : 230 pages
Book Rating : 4.0/5 (3 download)
Download or read book Corporate Social Responsibility and Sustainable Development written by Jitendra K. Das and published by Taylor & Francis. This book was released on 2021-06-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.
