Social Mobile And Emerging Media Around The World

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Social, Mobile, and Emerging Media around the World

Author : Alexander V. Laskin
Publisher : Rowman & Littlefield
ISBN 13 : 1498573517
Total Pages : 206 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Social, Mobile, and Emerging Media around the World by : Alexander V. Laskin

Download or read book Social, Mobile, and Emerging Media around the World written by Alexander V. Laskin and published by Rowman & Littlefield. This book was released on 2018-06-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.

Mobile Media and Social Intimacies in Asia

Author : Jason Vincent A. Cabañes
Publisher : Springer Nature
ISBN 13 : 9402417907
Total Pages : 215 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis Mobile Media and Social Intimacies in Asia by : Jason Vincent A. Cabañes

Download or read book Mobile Media and Social Intimacies in Asia written by Jason Vincent A. Cabañes and published by Springer Nature. This book was released on 2020-01-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together cutting-edge studies from emerging scholars of East/Southeast Asia who explore the role of mobile media in the contemporary transformation of the region’s social intimacies, from the romantic to the familial to the communal. By providing a regional and transnational overview of such studies, it affords new insights into how these mobile technologies have contributed to the rise of ‘glocal intimacies’. This pertains to the normalisation and intensification of how people’s relationships of closeness are entangled in the ever-shifting and constantly negotiated flows between global modernity and local everyday life. In providing case studies of mobile media and glocal intimacies, the chapters in the volume attend to a broad range of countries that include China, Korea, Malaysia, the Philippines, Singapore, Vietnam, and Taiwan. This illustrates the differing ways in which mobile media might be embedded in the region’s divergent articulations of social intimacies, which reflect the ongoing tensions between Western and Asian imaginaries of modernity. The chapters also discuss a wide array of mobile media that people use, from social media platforms like Facebook and Instagram, to messaging apps like KakaoTalk and WhatsApp, to dating apps like Tinder and Blued. This allows for a mapping out of the different levels of impact that mobile media might have on social intimacies in a region that contains some of the most technologically advanced as well as the most technologically behind societies in the world. In summary, this book allows readers to take a comparative approach to understanding the complexity of the glocal intimacies that are emerging from the ways people in Asia use mobile media to reconfigure their local ties and to enact global relationships. This volume will benefit students, academics, and researchers who are keen in media and communication, cultural studies, sociology, anthropology, and Asian studies. “This exciting and much-needed book will greatly advance our efforts to decolonise media and communications research. The chapters offer empirically rich and nuanced accounts that challenge the dominant paradigms about mediated intimacy.” Mirca Madianou, Goldsmiths, University of London “This collection develops the original concept of ‘glocal intimacies’ to describe how mobile media have become a crucial site where new social intimacies are enacted, reinforced and transformed in Asia. It introduces fresh empirical research from emerging scholars to furnish deep theoretical insights into these imaginaries and practices.” Audrey Yue, National University of Singapore

Handbook of Mobile Communication Studies

Author : James Everett Katz
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Handbook of Mobile Communication Studies by : James Everett Katz

Download or read book Handbook of Mobile Communication Studies written by James Everett Katz and published by . This book was released on 2008 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a view of the cultural, interpersonal and family consequences of mobile communication across the globe. The contributors analyse the effects of moble communications on all aspects of life, from the relationship between literacy and the textual features of phones, to the use of ringtones as a form of social exchange.

How to Make Money with Social Media

Author : Jamie Turner
Publisher : FT Press
ISBN 13 : 9780132173001
Total Pages : 304 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis How to Make Money with Social Media by : Jamie Turner

Download or read book How to Make Money with Social Media written by Jamie Turner and published by FT Press. This book was released on 2010-09-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Communicating Global Crises

Author : Yahya R. Kamalipour
Publisher : Rowman & Littlefield
ISBN 13 : 153818186X
Total Pages : 303 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Communicating Global Crises by : Yahya R. Kamalipour

Download or read book Communicating Global Crises written by Yahya R. Kamalipour and published by Rowman & Littlefield. This book was released on 2023 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A diverse group of international scholars provides unique perspectives on contemporary global crises and their intersection with the media of public communication. Contributors draw upon a range of compelling theoretical frameworks and methodologies, situating each chapter in the wider literature within a nuanced and complex historical context.

Social Media for Progressive Public Relations

Author : Outi Niininen
Publisher : Taylor & Francis
ISBN 13 : 1000780279
Total Pages : 272 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Social Media for Progressive Public Relations by : Outi Niininen

Download or read book Social Media for Progressive Public Relations written by Outi Niininen and published by Taylor & Francis. This book was released on 2022-11-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.

Emerging Media

Author : Xigen Li
Publisher : Routledge
ISBN 13 : 1317378318
Total Pages : 389 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Emerging Media by : Xigen Li

Download or read book Emerging Media written by Xigen Li and published by Routledge. This book was released on 2015-12-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

The Digital World of Sport

Author : Sam Duncan
Publisher : Anthem Press
ISBN 13 : 1785275070
Total Pages : 226 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Digital World of Sport by : Sam Duncan

Download or read book The Digital World of Sport written by Sam Duncan and published by Anthem Press. This book was released on 2020-09-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications – both exciting and disturbing.

Hate Speech and Polarization in Participatory Society

Author : Marta Pérez-Escolar
Publisher : Routledge
ISBN 13 : 1000462889
Total Pages : 275 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Hate Speech and Polarization in Participatory Society by : Marta Pérez-Escolar

Download or read book Hate Speech and Polarization in Participatory Society written by Marta Pérez-Escolar and published by Routledge. This book was released on 2021-09-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely volume offers a comprehensive and rigorous overview of the role of communication in the construction of hate speech and polarization in the online and offline arena. Delving into the meanings, implications, contexts and effects of extreme speech and gated communities in the media landscape, the chapters analyse misleading metaphors and rhetoric via focused case studies to understand how we can overcome the risks and threats stemming from the past decade’s defining communicative phenomena. The book brings together an international team of experts, enabling a broad, multidisciplinary approach that examines hate speech, dislike, polarization and enclave deliberation as cross axes that influence offline and digital conversations. The diverse case studies herein offer insights into international news media, television drama and social media in a range of contexts, suggesting an academic frame of reference for examining this emerging phenomenon within the field of communication studies. Offering thoughtful and much-needed analysis, this collection will be of great interest to scholars and students working in communication studies, media studies, journalism, sociology, political science, political communication and cultural industries.

Solving Public Problems

Author : Beth Simone Noveck
Publisher : Yale University Press
ISBN 13 : 030023015X
Total Pages : 449 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Solving Public Problems by : Beth Simone Noveck

Download or read book Solving Public Problems written by Beth Simone Noveck and published by Yale University Press. This book was released on 2021-06-22 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to take advantage of technology, data, and the collective wisdom in our communities to design powerful solutions to contemporary problems The challenges societies face today, from inequality to climate change to systemic racism, cannot be solved with yesterday's toolkit. Solving Public Problems shows how readers can take advantage of digital technology, data, and the collective wisdom of our communities to design and deliver powerful solutions to contemporary problems. Offering a radical rethinking of the role of the public servant and the skills of the public workforce, this book is about the vast gap between failing public institutions and the huge number of public entrepreneurs doing extraordinary things--and how to close that gap. Drawing on lessons learned from decades of advising global leaders and from original interviews and surveys of thousands of public problem solvers, Beth Simone Noveck provides a practical guide for public servants, community leaders, students, and activists to become more effective, equitable, and inclusive leaders and repair our troubled, twenty-first-century world.

Public Relations Theory

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
ISBN 13 : 111937314X
Total Pages : 320 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Public Relations Theory by : Brigitta R. Brunner

Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-01-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Research Handbook on Strategic Communication

Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Contemporary Issues in Digital Marketing

Author : Outi Niininen
Publisher : Routledge
ISBN 13 : 1000488497
Total Pages : 257 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Contemporary Issues in Digital Marketing by : Outi Niininen

Download or read book Contemporary Issues in Digital Marketing written by Outi Niininen and published by Routledge. This book was released on 2021-11-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Locating Emerging Media

Author : Germaine R. Halegoua
Publisher : Routledge
ISBN 13 : 1136682961
Total Pages : 236 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Locating Emerging Media by : Germaine R. Halegoua

Download or read book Locating Emerging Media written by Germaine R. Halegoua and published by Routledge. This book was released on 2016-03-17 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Locating Emerging Media focuses on the tensions between the local and global in the design, distribution, and use of emerging media forms, building on scholarship on the cultural geography of new media networks and products and the relationships between the "global" and the "local." Authors consider new media practices, texts, services, software, policies, infrastructures, and design discourses that enrich existing relationships between creative industries and cultures of production, reception, and engagement. This consideration highlights the relationships between global and local perspectives and new media technologies and practices emerging within (and through) the geography and culture of particular places. Areas examined include East Asia, Latin America, Africa, Europe, South Asia, the Pacific Islands, and the Middle East. Through all is the recognition that what is new or emergent around the globe is unique in each locality.

Investor Relations and Financial Communication

Author : Alexander V. Laskin
Publisher : John Wiley & Sons
ISBN 13 : 1119780454
Total Pages : 228 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Investor Relations and Financial Communication by : Alexander V. Laskin

Download or read book Investor Relations and Financial Communication written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2021-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equips students and professionals with the fundamental skills and knowledge needed to succeed in investor relations and financial communication Investor Relations and Financial Communication is a comprehensive, up-to-date introduction to the investor relations and financial communication profession. Written by a leading educator and professional consultant, this authoritative textbook provides the well-rounded foundation necessary for anyone wanting to begin a career as an Investor Relations Officer (IRO). Detailed yet accessible chapters describe all essential aspects of the field, including communication skills, basic financial knowledge, legal and regulatory guidelines, professional standards and practices, and more. Organized in five sections, the book first identifies and defines the jobs available in investor relations and financial communication, detailing the responsibilities, titles, salaries, and key players in the industry. After thoroughly explaining the disclosure of financial and non-financial information, the author describes the regulatory environment in which professionals operate and offers expert insight into issues of corporate governance, environmental sustainability, social responsibility, shareholder activism, and crisis management. Subsequent sections highlight the day-to-day activities of investor relations and financial communication professionals and discuss the future of the field. This invaluable textbook also: Describes the responsibilities of the Investor Relations Officer throughout initial public offering, periodic reporting, and performance evaluation Discusses the role of investor relations professionals in disclosing financial information and educating the investment community Emphasizes the various skills that IROs must possess in order to do their jobs successfully, such as marketing and securities law compliance Includes end-of-chapter review questions, activities, and lists of key terms Investor Relations and Financial Communication: Creating Value Through Trust and Understanding is the perfect textbook for both professional development training programs and undergraduate and graduate courses in investor relations, and is required reading for all those working in investor relations, particularly early-career professionals.

Reimagining Communication: Action

Author : Michael Filimowicz
Publisher : Routledge
ISBN 13 : 1351015214
Total Pages : 295 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Reimagining Communication: Action by : Michael Filimowicz

Download or read book Reimagining Communication: Action written by Michael Filimowicz and published by Routledge. This book was released on 2020-08-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.