Communicating Corporate Social Responsibility In The Digital Era

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Communicating Corporate Social Responsibility in the Digital Era

Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1317150635
Total Pages : 474 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Communicating Corporate Social Responsibility in the Digital Era by : Adam Lindgreen

Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Communicating Corporate Social Responsibility in the Digital Era

Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 9781315577234
Total Pages : 364 pages
Book Rating : 4.5/5 (772 download)

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Book Synopsis Communicating Corporate Social Responsibility in the Digital Era by : Adam Lindgreen

Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2018 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Corporate Social Responsibility in the Digital Age

Author : Ana Adi
Publisher : Emerald Group Publishing
ISBN 13 : 1784415812
Total Pages : 288 pages
Book Rating : 4.7/5 (844 download)

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Book Synopsis Corporate Social Responsibility in the Digital Age by : Ana Adi

Download or read book Corporate Social Responsibility in the Digital Age written by Ana Adi and published by Emerald Group Publishing. This book was released on 2015-03-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.

Communicating Corporate Social Responsibility

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1783507969
Total Pages : 456 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis Communicating Corporate Social Responsibility by :

Download or read book Communicating Corporate Social Responsibility written by and published by Emerald Group Publishing. This book was released on 2014-02-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Corporate Responsibility and Digital Communities

Author : Georgiana Grigore
Publisher : Springer
ISBN 13 : 3319634801
Total Pages : 286 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Corporate Responsibility and Digital Communities by : Georgiana Grigore

Download or read book Corporate Responsibility and Digital Communities written by Georgiana Grigore and published by Springer. This book was released on 2017-11-27 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners.

Handbook on Digital Corporate Communication

Author : Vilma Luoma-aho
Publisher : Edward Elgar Publishing
ISBN 13 : 1802201963
Total Pages : 483 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Handbook on Digital Corporate Communication by : Vilma Luoma-aho

Download or read book Handbook on Digital Corporate Communication written by Vilma Luoma-aho and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.

Managing Corporate Social Responsibility

Author : W. Timothy Coombs
Publisher : John Wiley & Sons
ISBN 13 : 1444336290
Total Pages : 208 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Managing Corporate Social Responsibility by : W. Timothy Coombs

Download or read book Managing Corporate Social Responsibility written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2011-10-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

The Handbook of Communication and Corporate Social Responsibility

Author : Øyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 111807873X
Total Pages : 792 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Handbook of Communication and Corporate Social Responsibility by : Øyvind Ihlen

Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

The Palgrave Handbook of Corporate Social Responsibility

Author : David Crowther
Publisher : Palgrave Macmillan
ISBN 13 : 9783030424640
Total Pages : 0 pages
Book Rating : 4.4/5 (246 download)

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Book Synopsis The Palgrave Handbook of Corporate Social Responsibility by : David Crowther

Download or read book The Palgrave Handbook of Corporate Social Responsibility written by David Crowther and published by Palgrave Macmillan. This book was released on 2021-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility is more crucial now than ever, as society as a whole responds to challenges on a global scale - from the continuing strife nationalism causes to international supply chains, to the problems posed by the climate change crisis, to the continuingissue of slavery in the modern age. The Palgrave Handbook of Corporate Social Responsibility is a comprehensive, authoritative overview of CSR in all its forms, providing a multiplicity of interdisciplinary tertiary research from esteemed academics in their fields. It will cover everything from the theoretical basis for CSR, to environmental aspects of CSR, including responses to climate change and resource depletion; society and CSR, including work-life balance and modern slavery; regional aspects of CSR (reviewing CSR in both developed and developing countries, and providing an in-depth examination of Latin America, Africa and the Middle East). It is aimed as a resource for a global scholarly audience looking for a detailed presentation of majoraccounts of corporate social responsibility on an international scale.

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522561935
Total Pages : 1655 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-07-06 with total page 1655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.

The Palgrave Handbook of Corporate Sustainability in the Digital Era

Author : Seung Ho Park
Publisher : Springer Nature
ISBN 13 : 303042412X
Total Pages : 880 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Palgrave Handbook of Corporate Sustainability in the Digital Era by : Seung Ho Park

Download or read book The Palgrave Handbook of Corporate Sustainability in the Digital Era written by Seung Ho Park and published by Springer Nature. This book was released on 2020-10-06 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 288 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Mandated Corporate Social Responsibility

Author : Nayan Mitra
Publisher : Springer Nature
ISBN 13 : 303024444X
Total Pages : 254 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Mandated Corporate Social Responsibility by : Nayan Mitra

Download or read book Mandated Corporate Social Responsibility written by Nayan Mitra and published by Springer Nature. This book was released on 2019-08-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the Indian mandate for Corporate Social Responsibility (CSR) and its implementations in various individual organizations. Although the mandate is applicable only to certain large and stable companies, many believe that India is poised to become the birthplace of social, economic and environmental transformation, given the immense size of the Indian population and its challenging socio-economic index. The book explores the various facets of CSR investigation and places special emphasis on the Schedule VII of the Indian Companies Act of 2013, which defines specific areas of intervention for these companies. In addition, it provides a wealth of first-hand case studies that exemplify the ongoing developments and the fundamental challenges and opportunities of mandated CSR.

Corporate Social Responsibility

Author : Andreas Rasche
Publisher : Cambridge University Press
ISBN 13 : 110711487X
Total Pages : 559 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Corporate Social Responsibility by : Andreas Rasche

Download or read book Corporate Social Responsibility written by Andreas Rasche and published by Cambridge University Press. This book was released on 2017-03-23 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook explores the key issues in global business in corporate social responsibility.

The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs

Author : Phil Harris
Publisher : Springer Nature
ISBN 13 : 3030445569
Total Pages : 1532 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs by : Phil Harris

Download or read book The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs written by Phil Harris and published by Springer Nature. This book was released on 2022-06-20 with total page 1532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.

The Sustainability Communication Reader

Author : Franzisca Weder
Publisher : Springer Nature
ISBN 13 : 365831883X
Total Pages : 592 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis The Sustainability Communication Reader by : Franzisca Weder

Download or read book The Sustainability Communication Reader written by Franzisca Weder and published by Springer Nature. This book was released on 2021-03-12 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.