Commercial Culture

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In Praise of Commercial Culture

Author : Tyler COWEN
Publisher : Harvard University Press
ISBN 13 : 0674029933
Total Pages : 289 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis In Praise of Commercial Culture by : Tyler COWEN

Download or read book In Praise of Commercial Culture written by Tyler COWEN and published by Harvard University Press. This book was released on 2009-06-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

Commercial Culture

Author : Leo Bogart
Publisher : Routledge
ISBN 13 : 1351527622
Total Pages : 416 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Commercial Culture by : Leo Bogart

Download or read book Commercial Culture written by Leo Bogart and published by Routledge. This book was released on 2017-09-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

Commercial Cultures

Author : Peter Jackson
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Commercial Cultures by : Peter Jackson

Download or read book Commercial Cultures written by Peter Jackson and published by . This book was released on 2000-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study overturns the assumption that it is commerce that works by logical economic models while culture is invoked to explain the behaviour of the international consumer.

Commercial Culture

Author : Leo Bogart
Publisher : Oxford University Press, USA
ISBN 13 : 0195090985
Total Pages : 401 pages
Book Rating : 4.1/5 (95 download)

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Book Synopsis Commercial Culture by : Leo Bogart

Download or read book Commercial Culture written by Leo Bogart and published by Oxford University Press, USA. This book was released on 1995 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critique of the American commercial media comes from a writer who has wide experience in both the media business and in academia. Bogart explores how commercial demands affect the substance and form of American media, and argues that the future of the

Faith in the Market

Author : John Michael Giggie
Publisher : Rutgers University Press
ISBN 13 : 9780813530994
Total Pages : 276 pages
Book Rating : 4.5/5 (39 download)

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Book Synopsis Faith in the Market by : John Michael Giggie

Download or read book Faith in the Market written by John Michael Giggie and published by Rutgers University Press. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].

Consuming Environments

Author : Mike Budd
Publisher : Rutgers University Press
ISBN 13 : 9780813525921
Total Pages : 252 pages
Book Rating : 4.5/5 (259 download)

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Book Synopsis Consuming Environments by : Mike Budd

Download or read book Consuming Environments written by Mike Budd and published by Rutgers University Press. This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands.

Brand New China

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.0/5 (448 download)

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Book Synopsis Brand New China by : Jing Wang

Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Changing Play: Play, Media And Commercial Culture From The 1950s To The Present Day

Author : Marsh, Jackie
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335247571
Total Pages : 202 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Changing Play: Play, Media And Commercial Culture From The 1950s To The Present Day by : Marsh, Jackie

Download or read book Changing Play: Play, Media And Commercial Culture From The 1950s To The Present Day written by Marsh, Jackie and published by McGraw-Hill Education (UK). This book was released on 2013-10-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to offer an informed account of changes in the nature of the relationship between play, media and commercial culture in England through an analysis of play in the 1950s/60s and the present day.

The Culture Map (INTL ED)

Author : Erin Meyer
Publisher : PublicAffairs
ISBN 13 : 1610396715
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Culture Map (INTL ED) by : Erin Meyer

Download or read book The Culture Map (INTL ED) written by Erin Meyer and published by PublicAffairs. This book was released on 2016-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Advertising Cultures

Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 9780761961987
Total Pages : 194 pages
Book Rating : 4.9/5 (619 download)

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Book Synopsis Advertising Cultures by : Sean Nixon

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Commerce and Culture

Author : Robert Lee
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 0754663981
Total Pages : 368 pages
Book Rating : 4.7/5 (546 download)

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Book Synopsis Commerce and Culture by : Robert Lee

Download or read book Commerce and Culture written by Robert Lee and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of interrelated essays by international scholars working on the relationship between commerce and culture from c. 1750 to the early-twentieth century. Considerable attention has recently been focused on the importance of social networks and business culture in reducing transaction costs, both in the pre-industrial period and during the nineteenth century, and these essays underline the centrality of this across a broad international setting. As such the volume provides an important addition to the available literature in this field and will attract a wide readership amongst business, cultural, maritime, economic, social and urban historians, as well as historical anthropologists, sociologists and other social scientists whose research embraces a longer-term perspective.

Public Relations Capitalism

Author : Anne M. Cronin
Publisher : Springer
ISBN 13 : 3319726374
Total Pages : 120 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Public Relations Capitalism by : Anne M. Cronin

Download or read book Public Relations Capitalism written by Anne M. Cronin and published by Springer. This book was released on 2018-01-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

The Quality of Commercial Cultures for Legumes

Author : Harry Alexis Harding
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Quality of Commercial Cultures for Legumes by : Harry Alexis Harding

Download or read book The Quality of Commercial Cultures for Legumes written by Harry Alexis Harding and published by . This book was released on 1905 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tests of Commercial Cultures for Soil Inoculation

Author : Jacob Goodale Lipman
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Tests of Commercial Cultures for Soil Inoculation by : Jacob Goodale Lipman

Download or read book Tests of Commercial Cultures for Soil Inoculation written by Jacob Goodale Lipman and published by . This book was released on 1910 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling under the Swastika

Author : Pamela E. Swett
Publisher : Stanford University Press
ISBN 13 : 0804788839
Total Pages : 361 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Selling under the Swastika by : Pamela E. Swett

Download or read book Selling under the Swastika written by Pamela E. Swett and published by Stanford University Press. This book was released on 2013-12-18 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

Manners, Culture and Dress of the Best American Society,

Author : Richard A. Wells
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Manners, Culture and Dress of the Best American Society, by : Richard A. Wells

Download or read book Manners, Culture and Dress of the Best American Society, written by Richard A. Wells and published by . This book was released on 1890 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Commercial Visions

Author : Dániel Margócsy
Publisher : University of Chicago Press
ISBN 13 : 022611788X
Total Pages : 364 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Commercial Visions by : Dániel Margócsy

Download or read book Commercial Visions written by Dániel Margócsy and published by University of Chicago Press. This book was released on 2014-10-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine—the “big sciences” of the early modern era—and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margócsy’s highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.