Brand New China

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Brand New China

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.0/5 (448 download)

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Book Synopsis Brand New China by : Jing Wang

Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Brand New China

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 0674268237
Total Pages : 428 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Brand New China by : Jing Wang

Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Brand New Art From China

Author : Barbara Pollack
Publisher : Bloomsbury Publishing
ISBN 13 : 1838608079
Total Pages : 256 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Brand New Art From China by : Barbara Pollack

Download or read book Brand New Art From China written by Barbara Pollack and published by Bloomsbury Publishing. This book was released on 2018-06-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and visionary generation of young Chinese artists are coming to prominence in the art world - just as China cements its place as the second largest art market on the planet. Building on the new frontiers opened up by the Chinese artists of the late 1980s and 1990s, artists such as Ai Wei Wei who came to the West and became household names, this new generation are provocative, exciting and bold. But what does it mean to be a Chinese artist today? And how can we better understand their work? Here, renowned critic Barbara Pollack presents the first book to tell the story of how these Chinese millennials, fast becoming global art superstars, negotiate their cultural heritage, and what this means for China's impact on the future of global culture. Many young Chinese artists have declared they are "not Chinese, but global" - this book investigates just what that means for China, the art market, and the world. Brand new Art from China is the first collection to showcase the dynamic new art coming from Chinese artists, and features full-colour photos and video stills throughout - with many works being published in book-form for the first time. Featuring an in-depth interview with Zhang Xiaogang, probably the most well-known artist in China itself, whose sombre portraits of Chinese families during the Cultural Revolution sell for as much as $12 million at auction, alongside unparalleled access to the tastemakers of today's art scene, Brand New Art from China is the essential guide to Chinese contemporary art today - its vision, values and aesthetics.

China

Author : Damian Harper
Publisher : National Geographic Books
ISBN 13 : 9781426200359
Total Pages : 404 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis China by : Damian Harper

Download or read book China written by Damian Harper and published by National Geographic Books. This book was released on 2007 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beautiful guide makes the vast enigma of China accessible to every visitor. Continuing the series' winning formula, this new edition combines in-depth, up-to-date descriptions with dazzling photographs, detailed maps, cutaway illustrations of renowned structures, and a wealth of useful travel tips organized by cities and areas.

Chinese Lessons

Author : John Pomfret
Publisher : Macmillan
ISBN 13 : 0805076158
Total Pages : 343 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Chinese Lessons by : John Pomfret

Download or read book Chinese Lessons written by John Pomfret and published by Macmillan. This book was released on 2006-08-08 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a twenty-two-year-old exchange student at Nanjing University in 1981, John Pomfret was one of the first American students to be admitted to China after the Communist Revolution of 1949. Living in a cramped dorm room, Pomfret was exposed to a country few outsiders had ever experienced, one fresh from the twin tragedies of Mao's rule - the Great Leap Forward and the Cultural Revolution." "Twenty years after first leaving China, Pomfret returned to the university for a class reunion. Once again, he immersed himself in the lives of his classmates, especially the one woman and four men whose stories make up Chinese Lessons, an intimate and revealing portrait of the Chinese people." "Beginning with Pomfret's first day in China, Chinese Lessons takes us back to the often torturous paths that brought together the Nanjing University History Class of 1982. We learn that Old Wu's father was killed during the Cultural Revolution for the crime of being an intellectual; Book Idiot Zhou labored in the fields for years rather than agree to a Party-arranged marriage; Little Guan was forced to publicly denounce and humiliate her father." "As we follow Pomfret's classmates from childhood to university and on to adulthood, we see the effect that the country's transition from near-feudal communism to First World capitalism has had on his classmates. This riveting portrait of the Chinese people will not only change your understanding of China but also challenge your perception of the way fate can shape the course of nations as surely as it has the extraordinary lives of these five classmates."--BOOK JACKET.

The New China Review

Author :
Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The New China Review by :

Download or read book The New China Review written by and published by . This book was released on 1921 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

China's Republic

Author : Diana Lary
Publisher : Cambridge University Press
ISBN 13 : 1139461885
Total Pages : 198 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis China's Republic by : Diana Lary

Download or read book China's Republic written by Diana Lary and published by Cambridge University Press. This book was released on 2007-02-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century China is emerging from decades of war and revolution into a new era. Yet the past still haunts the present. The ideals of the Chinese Republic, which was founded almost a century ago after 2000 years of imperial rule, still resonate as modern China edges towards openness and democracy. Diana Lary traces the history of the Republic from its beginnings in 1912, through the Nanjing decade, the warlord era, and the civil war with the Peoples' Liberation Army which ended in defeat in 1949. Thereafter, in an unusual excursion from traditional histories of the period, she considers how the Republic survived on in Taiwan, comparing its ongoing prosperity with the economic and social decline of the Communist mainland in the Mao years. This introductory textbook for students and general readers is enhanced with biographies of key protagonists, Chinese proverbs, love stories, poetry and a feast of illustrations.

The End of Cheap China

Author : Shaun Rein
Publisher : John Wiley & Sons
ISBN 13 : 1118239946
Total Pages : 192 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The End of Cheap China by : Shaun Rein

Download or read book The End of Cheap China written by Shaun Rein and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the Chinese economy, the book explains how much of the Western consumerist culture is built on the back of cheap Chinese factory labor, and warns that the era is coming to a close. Readers will learn why the cheap labor pool is beginning to dry up, what that means for the rest of the world, and how businesses will have to adapt to stay afloat. This updated second edition includes new statistics, the latest news on the Chinese economy, and additional case studies that illustrate the ways in which China has developed—into a brand-new potential market. China's social, political, and economic evolution will affect the entire world. Rising incomes are building pressure on the global commodities market, inflation is only just beginning, and consumers are experiencing sticker shock as cheap labor is becoming harder to find. The End of Cheap China explains the factors driving these changes, the impact that can be expected, and the opportunities that constitute a major silver lining for businesses panicking about the coming paradigm shift. Readers will: Discover the eight mega-trends changing China, and how far the ripples will spread Learn how rising costs in China will dramatically affect the American way of life Examine the rise of Chinese consumption, and the friction it engenders Consider the changes businesses must make to remain profitable in a changing world The global marketplace is evolving, and it's up to businesses to keep pace with the changes. The End of Cheap China provides a roadmap for navigating these changes, helping businesses lead the charge toward a more affluent global economy.

Pistols of the Warlords

Author : Ian McCollum
Publisher :
ISBN 13 : 9781733424639
Total Pages : pages
Book Rating : 4.4/5 (246 download)

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Book Synopsis Pistols of the Warlords by : Ian McCollum

Download or read book Pistols of the Warlords written by Ian McCollum and published by . This book was released on 2021-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Suzhou

Author : Helaine Kaplan Prentice
Publisher :
ISBN 13 : 9781888931150
Total Pages : 64 pages
Book Rating : 4.9/5 (311 download)

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Book Synopsis Suzhou by : Helaine Kaplan Prentice

Download or read book Suzhou written by Helaine Kaplan Prentice and published by . This book was released on 1998 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a two-week charette conducted in July 1996 in Souzhou, China. Extensive documentation of this charette is presented here, including dozens of sketches, drawings and details developed by the members of the charette.

Chop Suey, USA

Author : Yong Chen
Publisher : Columbia University Press
ISBN 13 : 0231538162
Total Pages : 325 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Chop Suey, USA by : Yong Chen

Download or read book Chop Suey, USA written by Yong Chen and published by Columbia University Press. This book was released on 2014-11-04 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: American diners began to flock to Chinese restaurants more than a century ago, making Chinese food the first mass-consumed cuisine in the United States. By 1980, it had become the country's most popular ethnic cuisine. Chop Suey, USA offers the first comprehensive interpretation of the rise of Chinese food, revealing the forces that made it ubiquitous in the American gastronomic landscape and turned the country into an empire of consumption. Engineered by a politically disenfranchised, numerically small, and economically exploited group, Chinese food's tour de America is an epic story of global cultural encounter. It reflects not only changes in taste but also a growing appetite for a more leisurely lifestyle. Americans fell in love with Chinese food not because of its gastronomic excellence but because of its affordability and convenience, which is why they preferred the quick and simple dishes of China while shunning its haute cuisine. Epitomized by chop suey, American Chinese food was a forerunner of McDonald's, democratizing the once-exclusive dining-out experience for such groups as marginalized Anglos, African Americans, and Jews. The rise of Chinese food is also a classic American story of immigrant entrepreneurship and perseverance. Barred from many occupations, Chinese Americans successfully turned Chinese food from a despised cuisine into a dominant force in the restaurant market, creating a critical lifeline for their community. Chinese American restaurant workers developed the concept of the open kitchen and popularized the practice of home delivery. They streamlined certain Chinese dishes, such as chop suey and egg foo young, turning them into nationally recognized brand names.

China's New Confucianism

Author : Daniel A. Bell
Publisher : Princeton University Press
ISBN 13 : 1400834821
Total Pages : 273 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis China's New Confucianism by : Daniel A. Bell

Download or read book China's New Confucianism written by Daniel A. Bell and published by Princeton University Press. This book was released on 2010-04-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it like to be a Westerner teaching political philosophy in an officially Marxist state? Why do Chinese sex workers sing karaoke with their customers? And why do some Communist Party cadres get promoted if they care for their elderly parents? In this entertaining and illuminating book, one of the few Westerners to teach at a Chinese university draws on his personal experiences to paint an unexpected portrait of a society undergoing faster and more sweeping changes than anywhere else on earth. With a storyteller's eye for detail, Daniel Bell observes the rituals, routines, and tensions of daily life in China. China's New Confucianism makes the case that as the nation retreats from communism, it is embracing a new Confucianism that offers a compelling alternative to Western liberalism. Bell provides an insider's account of Chinese culture and, along the way, debunks a variety of stereotypes. He presents the startling argument that Confucian social hierarchy can actually contribute to economic equality in China. He covers such diverse social topics as sex, sports, and the treatment of domestic workers. He considers the 2008 Olympics in Beijing, wondering whether Chinese overcompetitiveness might be tempered by Confucian civility. And he looks at education in China, showing the ways Confucianism impacts his role as a political theorist and teacher. By examining the challenges that arise as China adapts ancient values to contemporary society, China's New Confucianism enriches the dialogue of possibilities available to this rapidly evolving nation. In a new preface, Bell discusses the challenges of promoting Confucianism in China and the West.

What Chinese Want

Author : Tom Doctoroff
Publisher : Macmillan
ISBN 13 : 1137000546
Total Pages : 272 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis What Chinese Want by : Tom Doctoroff

Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - the long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

The New China

Author : Henri Borel
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The New China by : Henri Borel

Download or read book The New China written by Henri Borel and published by . This book was released on 1912 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Other Digital China

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 0674243676
Total Pages : 321 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Other Digital China by : Jing Wang

Download or read book The Other Digital China written by Jing Wang and published by Harvard University Press. This book was released on 2019-12-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholar and activist tells the story of change makers operating within the Chinese Communist system, whose ideas of social action necessarily differ from those dominant in Western, liberal societies. The Chinese government has increased digital censorship under Xi Jinping. Why? Because online activism works; it is perceived as a threat in halls of power. In The Other Digital China, Jing Wang, a scholar at MIT and an activist in China, shatters the view that citizens of nonliberal societies are either brainwashed or complicit, either imprisoned for speaking out or paralyzed by fear. Instead, Wang shows the impact of a less confrontational kind of activism. Whereas Westerners tend to equate action with open criticism and street revolutions, Chinese activists are building an invisible and quiet coalition to bring incremental progress to their society. Many Chinese change makers practice nonconfrontational activism. They prefer to walk around obstacles rather than break through them, tactfully navigating between what is lawful and what is illegitimate. The Other Digital China describes this massive gray zone where NGOs, digital entrepreneurs, university students, IT companies like Tencent and Sina, and tech communities operate. They study the policy winds in Beijing, devising ways to press their case without antagonizing a regime where taboo terms fluctuate at different moments. What emerges is an ever-expanding networked activism on a grand scale. Under extreme ideological constraints, the majority of Chinese activists opt for neither revolution nor inertia. They share a mentality common in China: rules are meant to be bent, if not resisted.

To Survive is Victory

Author : Lin Xiangbei
Publisher : Unbound Publishing
ISBN 13 : 1789650607
Total Pages : 428 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis To Survive is Victory by : Lin Xiangbei

Download or read book To Survive is Victory written by Lin Xiangbei and published by Unbound Publishing. This book was released on 2019-09-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘In those days we dedicated our whole lives to The Party. We put it first, before anything else, whether that was family, love, or even life itself. I will tell you a fact about the path my life has taken – to survive is victory!’ This is the true account of the life of Lin Xiangbei, during a century of tumultuous changes in China. Lin was born in 1918 in Yunan, a small town in north-east Sichuan Province. In 1938, under the influence of a remarkable figure later known as ‘The Double Gun Woman’, Lin became a committed Communist. He worked tirelessly as an underground agent, believing the ideals of Communism would bring a better, fairer society to the people of China. But in 1957 Lin was accused of being a ‘Rightist’, spent several years in and out of labour camps, and was almost broken by the experience. Then came the decade-long nightmare that was the Great Proletarian Cultural Revolution. And yet, through it all, Lin Xiangbei remains committed to the principles of Communism and is proud of his country today. His account gives us not only a glimpse into the lives of ordinary people in twentieth-century China, but also an insight into the hardship, fear and insecurity of those years – and the comradeship, self-sacrifice and heroism of the people around him.

Wedgwood

Author :
Publisher : Rizzoli Publications
ISBN 13 : 0847860108
Total Pages : 298 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Wedgwood by :

Download or read book Wedgwood written by and published by Rizzoli Publications. This book was released on 2017-10-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive presentation to date of Wedgwood, English purveyor of fine china, porcelain, and luxury accessories known for its timeless, elegant, and classic designs. This is the definitive book on Wedgwood, the preeminent luxury china brand in the world and the essence of English design and craftsmanship. Founded in 1759, Wedgwood has a deep heritage in pottery making that represents timeless design and enduring style. The eponymous founder, Josiah Wedgwood, was an entrepreneur and visionary who quickly became Britain’s most successful ceramics pioneer, elevating pottery from a cottage craft into a luxury good and an art form. He was the mastermind behind Wedgwood’s most enduring pieces, including Queen’s Ware, Black Basalt, and Jasperware. That tradition of master craftsmanship and innovation continues today as Wedgwood works with celebrated designers such as Vera Wang and Jasper Conran. With historic photographs, drawings, and watercolors from Wedgwood’s extensive archive, which display the craftsmanship and technical innovation, this book is a visual celebration of English design. It offers a lavish look at some of the most timeless china creations in history with a focus on Wedgwood’s 100 icons, in-depth essays on the brand and its history, and pattern books and sketches from the Wedgwood archives. While paying homage to the pioneering spirit of Wedgwood, this volume documents the achievements of a brand that is a symbol of elegance and timelessness, infusing classic craftsmanship with fresh design, and promises to impress fans of Wedgwood, old and new.