Commercial Visions

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Commercial Visions

Author : Dániel Margócsy
Publisher : University of Chicago Press
ISBN 13 : 022611774X
Total Pages : 364 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Commercial Visions by : Dániel Margócsy

Download or read book Commercial Visions written by Dániel Margócsy and published by University of Chicago Press. This book was released on 2014-10-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Commercial Visions," Daniel Margocsy shows how entrepreneurial science has been with us since the Scientific Revolution. Product marketing, patent litigation, and even ghostwriting pervaded natural history and anatomy, the big sciences of the early modern era, and the growth of global trade during the Dutch Golden Age gave rise to a transnational network of such entrepreneurial science, connecting natural historians, physicians, and curiosi in such cities as Amsterdam, London, St. Petersburg, and Danzig. These practitioners were out to do business: they bought and sold exotica, preserved specimens, anatomical prints, and botanical atlases, and in their trade relied on particularly mercantile innovations, including postal networks, shipping, public transportation, and international banking. They also developed their own infrastructure for managing the long-distance monetary exchange of scientific knowledge and curiosities, while entrepreneurial rivalries, secrecy, and marketing strategies transformed the honorific, gift-based exchange system of the Republic of Letters into a competitive marketplace. Throughout this process, the Dutch naturalists contributed to the growth of modern science, imbuing its ethos and practices with financial undertones. "Commercial Visions "studies the interaction of commerce and science through the lens of recent scholarship on commodification, the circulation of knowledge, and the consumer revolution to argue that trade brought about a culture of scientific debate in the Netherlands that thoroughly influenced the visual epistemology of early modern science. Market competition pitted naturalists against each other, and compelled them to develop philosophical arguments to promote the representational claims of their imaging techniques. Margocsy s highly readable book will be warmly welcomed by anyone interested in early modern science, culture, and art. "

Commercial Visions

Author : Dániel Margócsy
Publisher : University of Chicago Press
ISBN 13 : 022611788X
Total Pages : 364 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Commercial Visions by : Dániel Margócsy

Download or read book Commercial Visions written by Dániel Margócsy and published by University of Chicago Press. This book was released on 2014-10-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine—the “big sciences” of the early modern era—and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margócsy’s highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.

The Theming Of America

Author : Mark Gottdiener
Publisher : Routledge
ISBN 13 : 1000306275
Total Pages : 253 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Theming Of America by : Mark Gottdiener

Download or read book The Theming Of America written by Mark Gottdiener and published by Routledge. This book was released on 2019-07-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Gottdiener explores the nature of social change as it has developed since the 1960s as reflected in the "theming" of America, from Graceland to Dollywood, from Las Vegas to Disney World, from the Mall of America to your local mall. Nowhere can modern Americans escape the profusion of recognizable symbols and signs attached to virtually every aspect of their culture constantly reminding them that they are on familiar and comforting grounds. "Just come in, friend, and buy; make yourself at home," these symbols seem to say, thus tying media culture and the seduction of consumerism to the production of ingeniously designed symbolic spaces. This is the first book to explore the origins, nature, and future of themed spaces in our information-overloaded world. Gottdiener begins with a brief historical account of the shifting importance of themes in the construction of built space. He then evaluates the economic basis for the increasing reliance on symbols in the marketing of commercial enterprises and analyzes contemporary trends in themed restaurants, malls, airports, theme parks, museums, and war memorials. Final chapters are devoted to examining such critical issues as the disappearance of public space, the relation between themes and mass media industries, and the future of symbolic spaces.

Constitutive Visions

Author : Christa J. Olson
Publisher : Penn State Press
ISBN 13 : 0271062541
Total Pages : 267 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Constitutive Visions by : Christa J. Olson

Download or read book Constitutive Visions written by Christa J. Olson and published by Penn State Press. This book was released on 2015-06-13 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Constitutive Visions, Christa Olson presents the rhetorical history of republican Ecuador as punctuated by repeated arguments over national identity. Those arguments—as they advanced theories of citizenship, popular sovereignty, and republican modernity—struggled to reconcile the presence of Ecuador’s large indigenous population with the dominance of a white-mestizo minority. Even as indigenous people were excluded from civic life, images of them proliferated in speeches, periodicals, and artworks during Ecuador’s long process of nation formation. Tracing how that contradiction illuminates the textures of national-identity formation, Constitutive Visions places petitions from indigenous laborers alongside oil paintings, overlays woodblock illustrations with legislative debates, and analyzes Ecuador’s nineteen constitutions in light of landscape painting. Taken together, these juxtapositions make sense of the contradictions that sustained and unsettled the postcolonial nation-state.

Vision's Immanence

Author : Peter Lurie
Publisher : JHU Press
ISBN 13 : 0801879299
Total Pages : 254 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Vision's Immanence by : Peter Lurie

Download or read book Vision's Immanence written by Peter Lurie and published by JHU Press. This book was released on 2004-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lurie takes particular interest in the influence of cinema on Faulkner's fiction and the visual strategies he both deployed and critiqued. These include the suggestion of cinematic viewing on the part of readers and of characters in each of the novels; the collective and individual acts of voyeurism in Sanctuary and Light in August; the exposing in Absalom! Absalom! and Light in August of stereotypical and cinematic patterns of thought about history and race; and the evocation of popular forms like melodrama and the movie screen in If I forget thee, Jerusalem. Offering innovative readings of these canonical works, this study sheds new light on Faulkner's uniquely American modernism."--BOOK JACKET.

Concept of Operations for Commercial and Business Aircraft Synthetic Vision Systems

Author : Daniel M. Williams
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (317 download)

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Book Synopsis Concept of Operations for Commercial and Business Aircraft Synthetic Vision Systems by : Daniel M. Williams

Download or read book Concept of Operations for Commercial and Business Aircraft Synthetic Vision Systems written by Daniel M. Williams and published by . This book was released on 2001 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concept of operations (CONOPS) for the Commercial and Business (CaB) aircraft synthetic vision systems (SVS) is described. The CaB SVS is expected to provide increased safety and operational benefits in normal and low visibility conditions. Providing operational benefits will promote SVS implementation in the fleet, improve aviation safety, and assist in meeting the national aviation safety goal. SVS will enhance safety and enable consistent gate-to-gate aircraft operations in normal and low visibility conditions. The goal for developing SVS is to support operational minima as low as Category IIIb in a variety of environments. For departure and ground operations, the SVS goal is to enable operations with a runway visual range of 300 feet. The system is an integrated display concept that provides a virtual visual environment. The SVS virtual visual environment is composed of three components: an enhanced intuitive view of the flight environment, hazard and obstacle detection and display.

Visions of the City

Author : David Pinder
Publisher : Routledge
ISBN 13 : 1317972856
Total Pages : 365 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Visions of the City by : David Pinder

Download or read book Visions of the City written by David Pinder and published by Routledge. This book was released on 2013-11-12 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visions of the City is a dramatic history of utopian urbanism in the twentieth century. It explores radical demands for new spaces and ways of living, and considers their effects on planning, architecture and struggles to shape urban landscapes. The author critically examines influential utopian approaches to urbanism in western Europe associated with such figures as Ebenezer Howard and Le Corbusier, uncovering the political interests, desires and anxieties that lay behind their ideal cities. He also investigates avant-garde perspectives from the time that challenged these conceptions of cities, especially from within surrealism. At the heart of this richly illustrated book is an encounter with the explosive ideas of the situationists. Tracing the subversive practices of this avant-garde group and its associates from their explorations of Paris during the 1950s to their alternative visions based on nomadic life and play, David Pinder convincingly explains the significance of their revolutionary attempts to transform urban spaces and everyday life. He addresses in particular Constant's New Babylon, finding within his proposals a still powerful provocation to imagine cities otherwise. The book not only recovers vital moments from past hopes and dreams of modern urbanism. It also contests current claims about the 'end of utopia', arguing that reconsidering earlier projects can play a critical role in developing utopian perspectives today. Through the study of utopian visions, it aims to rekindle elements of utopianism itself. A superb critical exploration of the underside of utopian thought over the last hundred years and its continuing relevance in the here and now for thinking about possible urban worlds. The treatment of the Situationists and their milieu is a revelation. David Harvey, Distinguished Professor of Anthropology, City University of New York Graduate School

Parallax Visions

Author : Bruce Cumings
Publisher : Duke University Press
ISBN 13 : 9780822329244
Total Pages : 308 pages
Book Rating : 4.3/5 (292 download)

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Book Synopsis Parallax Visions by : Bruce Cumings

Download or read book Parallax Visions written by Bruce Cumings and published by Duke University Press. This book was released on 2002 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of essays by Cumings on the complex problems of political economy and ideology, power and culture in East and Northeast Asia, providing an understanding of the United States's role in these regions and the consequences for subsequent policy mak

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

Author : Erik Peterson
Publisher : McGraw Hill Professional
ISBN 13 : 1260462765
Total Pages : 268 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by : Erik Peterson

Download or read book The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2020-02-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

Chemical Engineering: Visions of the World

Author : R. C. Darton
Publisher : Elsevier
ISBN 13 : 0080472214
Total Pages : 140 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Chemical Engineering: Visions of the World by : R. C. Darton

Download or read book Chemical Engineering: Visions of the World written by R. C. Darton and published by Elsevier. This book was released on 2003-05-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents six visionary essays on the past, present and future of the chemical and process industries, together with a critical commentary. Our world is changing fast and the visions explore the implications for business and academic institutions, and for the professionals working in them. The visions were written and brought together for the 6th World Congress of Chemical Engineering in Melbourne, Australia in September 2001. · Identifies trends in the chemicals business environment and their consequences · Discusses a wide variety of views about business and technology · Describes the impact of newly developing technologies

Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

Download Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals PDF Online Free

Author : Erik Peterson
Publisher : McGraw Hill Professional
ISBN 13 : 9780071752589
Total Pages : 272 pages
Book Rating : 4.7/5 (525 download)

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Book Synopsis Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by : Erik Peterson

Download or read book Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2011-04-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Visions of Deliverance

Author : Mayte Green-Mercado
Publisher : Cornell University Press
ISBN 13 : 1501741470
Total Pages : 330 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Visions of Deliverance by : Mayte Green-Mercado

Download or read book Visions of Deliverance written by Mayte Green-Mercado and published by Cornell University Press. This book was released on 2020-01-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Visions of Deliverance, Mayte Green-Mercado traces the circulation of Muslim and crypto-Muslim apocalyptic texts known as joferes through formal and informal networks of merchants, Sufis, and other channels of diffusion among Muslims and Christians across the Mediterranean from Constantinople and Venice to Morisco towns in eastern Spain. The movement of these prophecies from the eastern to the western edges of the Mediterranean illuminates strategies of Morisco cultural and political resistance, reconstructing both productive and oppositional interactions and exchanges between Muslims and Christians in the early modern Mediterranean. Challenging a historiography that has primarily understood Morisco apocalyptic thought as the expression of a defeated group that was conscious of the loss of their culture and identity, Green-Mercado depicts Moriscos not simply as helpless victims of Christian oppression but as political actors whose use of end-times discourse helped define and construct their society anew. Visions of Deliverance helps us understand the implications of confessionalization, forced conversion, and assimilation in the early modern period and the intellectual and theological networks that shaped politics and identity across the Mediterranean in this era.

The Theming Of America, Second Edition

Author : Mark Gottdiener
Publisher : Westview Press
ISBN 13 : 9780813397658
Total Pages : 216 pages
Book Rating : 4.3/5 (976 download)

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Book Synopsis The Theming Of America, Second Edition by : Mark Gottdiener

Download or read book The Theming Of America, Second Edition written by Mark Gottdiener and published by Westview Press. This book was released on 2001-08-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Theming of America is an analysis of American society in which the author, Mark Gottdiener explores the nature of social change since the 1960s as reflected in the "theming" of America--from Graceland to Dollywood, from Las Vegas to Disneyworld, from the Mall of America to your local mall. Nowhere can modern Americans escape the profusion of recognizable symbols and signs attached to virtually all aspects of our culture, constantly reminding us that we are on familiar and comforting ground."Just come in, friend, and buy; make yourself at home," these symbols seem to say, thus tying our media culture and the seductions of consumerism to the production of ingeniously designed symbolic spaces. Mark Gottdiener's book is the first to explore the origins, nature, and future of themed environments in our information-overloaded world. This second edition has been revised and updated.Gottdiener begins with a brief historical account of the shifting importance of themes in the construction of built space. He then evaluates the economic basis for the increasing reliance on symbols in the marketing of commercial enterprises and analyzes contemporary trends in themed restaurants, malls, airports, theme parks, museums, and war memorials. Final chapters are devoted to examining such critical issues as the disappearance of public space, the relation between themes and mass media industries, and the future of symbolic spaces.

Colonial Capitalism and the Dilemmas of Liberalism

Author : Onur Ulas Ince
Publisher : Oxford University Press
ISBN 13 : 0190637307
Total Pages : 320 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Colonial Capitalism and the Dilemmas of Liberalism by : Onur Ulas Ince

Download or read book Colonial Capitalism and the Dilemmas of Liberalism written by Onur Ulas Ince and published by Oxford University Press. This book was released on 2018-03-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the mid-nineteenth century, Britain celebrated its possession of a unique "empire of liberty" that propagated the rule of private property, free trade, and free labor across the globe. The British also knew that their empire had been built by conquering overseas territories, trading slaves, and extorting tribute from other societies. Set in the context of the early-modern British Empire, Colonial Capitalism and the Dilemmas of Liberalism paints a striking picture of these tensions between the illiberal origins of capitalism and its liberal imaginations in metropolitan thought. Onur Ulas Ince combines an analysis of political economy and political theory to examine the impact of colonial economic relations on the development of liberal thought in Britain. He shows how a liberal self-image for the British Empire was constructed in the face of the systematic expropriation, exploitation, and servitude that built its transoceanic capitalist economy. The resilience of Britain's self-image was due in large part to the liberal intellectuals of empire, such as John Locke, Edmund Burke, and Edward Gibbon Wakefield, and their efforts to disavow the violent transformations that propelled British colonial capitalism. Ince forcefully demonstrates that liberalism as a language of politics was elaborated in and through the political economic debates around the contested meanings of private property, market exchange, and free labor. Weaving together intellectual history, critical theory, and colonial studies, this book is a bold attempt to reconceptualize the historical relationship between capitalism, liberalism, and empire in a way that continues to resonate with our present moment.

Peripheral Visions / Global Sounds

Author : José Colmeiro
Publisher : Liverpool University Press
ISBN 13 : 178694815X
Total Pages : 342 pages
Book Rating : 4.7/5 (869 download)

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Book Synopsis Peripheral Visions / Global Sounds by : José Colmeiro

Download or read book Peripheral Visions / Global Sounds written by José Colmeiro and published by Liverpool University Press. This book was released on 2017-06-23 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Galician audio/visual culture has experienced an unprecedented period of growth following the process of political and cultural devolution in post-Franco Spain. This creative explosion has occurred in a productive dialogue with global currents and with considerable projection beyond the geopolitical boundaries of the nation and the state, but these seismic changes are only beginning to be the subject of attention of cultural and media studies. This book examines contemporary audio/visual production in Galicia as privileged channels through which modern Galician cultural identities have been imagined, constructed and consumed, both at home and abroad. The cultural redefinition of Galicia in the global age is explored through different media texts (popular music, cinema, video) which cross established boundaries and deterritorialise new border zones where tradition and modernity dissolve, generating creative tensions between the urban and the rural, the local and the global, the real and the imagined. The book aims for the deperipheralization and deterritorialization of the Galician cultural map by overcoming long-established hegemonic exclusions, whether based on language, discipline, genre, gender, origins, or territorial demarcation, while aiming to disjoint the center/periphery dichotomy that has relegated Galician culture to the margins. In essence, it is an attempt to resituate Galicia and Galician studies out of the periphery and open them to the world.

The Populist Vision

Author : Charles Postel
Publisher : Oxford University Press, USA
ISBN 13 : 0195384717
Total Pages : 626 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis The Populist Vision by : Charles Postel

Download or read book The Populist Vision written by Charles Postel and published by Oxford University Press, USA. This book was released on 2009 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major reinterpretation of the Populist movement, this text argues that the Populists were modern people, rejecting the notion that Populism opposed modernity and progress.

Commodity & Propriety

Author : Gregory S. Alexander
Publisher : University of Chicago Press
ISBN 13 : 0226013529
Total Pages : 496 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Commodity & Propriety by : Gregory S. Alexander

Download or read book Commodity & Propriety written by Gregory S. Alexander and published by University of Chicago Press. This book was released on 2008-04-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people understand property as something that is owned, a means of creating individual wealth. But in Commodity and Propriety, the first full-length history of the meaning of property, Gregory Alexander uncovers in American legal writing a competing vision of property that has existed alongside the traditional conception. Property, Alexander argues, has also been understood as proprietary, a mechanism for creating and maintaining a properly ordered society. This view of property has even operated in periods—such as the second half of the nineteenth century—when market forces seemed to dominate social and legal relationships. In demonstrating how the understanding of property as a private basis for the public good has competed with the better-known market-oriented conception, Alexander radically rewrites the history of property, with significant implications for current political debates and recent Supreme Court decisions.