Chief Marketing Officers At Work

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Chief Marketing Officers at Work

Author : Josh Steimle
Publisher : Apress
ISBN 13 : 1484219317
Total Pages : 330 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

CMO to CRO

Author : Mike Geller
Publisher :
ISBN 13 : 9781544517810
Total Pages : 262 pages
Book Rating : 4.5/5 (178 download)

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Book Synopsis CMO to CRO by : Mike Geller

Download or read book CMO to CRO written by Mike Geller and published by . This book was released on 2021-05-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

People Operations

Author : Jay Fulcher
Publisher : John Wiley & Sons
ISBN 13 : 1119785235
Total Pages : 61 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis People Operations by : Jay Fulcher

Download or read book People Operations written by Jay Fulcher and published by John Wiley & Sons. This book was released on 2021-06-22 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Best Companies are Skipping HR and Winning the Future of Work with People Ops People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce explains how leaders at small- and medium-sized businesses can stop spending time on HR administration—"paperwork"—and start focusing on the "peoplework" that truly fuels employee growth and productivity. Authors Jay Fulcher, Kevin Marasco, Tracy Cote of Zenefits, the leading people operations platform, provide readers with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR. The book takes a look at how work has changed and what companies need to do about it, and the new approach they must take to processes, systems, and best practices. You'll learn how to eliminate busywork and hassle, and how to use that newfound time and capital to empower your biggest asset: your people. You'll receive the end-to-end guide to: Digitizing legacy HR functions Using robots for the busywork you hate Employing software to design and improve your employee experience Assembling and empowering your "people team" Utilizing the included plans and templates to guide each stage of your business transformation Perfect for managers, leaders, small business owners, and executives, People Operations is perfect for anyone who wants to optimize HR, maximize their workforce investment, support their employees, and modernize their business.

Quantum Marketing

Author : Raja Rajamannar
Publisher : HarperCollins Leadership
ISBN 13 : 1400224039
Total Pages : 241 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Quantum Marketing by : Raja Rajamannar

Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

The Cmo Manifesto

Author : John F. Ellett
Publisher : Createspace Independent Pub
ISBN 13 : 9781478229223
Total Pages : 216 pages
Book Rating : 4.2/5 (292 download)

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Book Synopsis The Cmo Manifesto by : John F. Ellett

Download or read book The Cmo Manifesto written by John F. Ellett and published by Createspace Independent Pub. This book was released on 2012-11-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.

The Next Cmo

Author : Peter Mahoney
Publisher : Archway Publishing
ISBN 13 : 166571137X
Total Pages : 141 pages
Book Rating : 4.6/5 (657 download)

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Book Synopsis The Next Cmo by : Peter Mahoney

Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

Lessons from a Chief Marketing Officer

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071415941
Total Pages : 268 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Lessons from a Chief Marketing Officer by :

Download or read book Lessons from a Chief Marketing Officer written by and published by McGraw Hill Professional. This book was released on with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Marketing for Ceos

Author : Ben Legg
Publisher :
ISBN 13 : 9780692669297
Total Pages : 148 pages
Book Rating : 4.6/5 (692 download)

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Book Synopsis Marketing for Ceos by : Ben Legg

Download or read book Marketing for Ceos written by Ben Legg and published by . This book was released on 2016-04-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world. What works:Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done. What doesn't work:Most CMOs, CEOs who ignore their role as "brand stewards", using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things. Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading. And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.

The Mindful Marketer

Author : Lisa Nirell
Publisher : Springer
ISBN 13 : 1137386312
Total Pages : 323 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Mindful Marketer by : Lisa Nirell

Download or read book The Mindful Marketer written by Lisa Nirell and published by Springer. This book was released on 2014-09-29 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be. --tw-sepia: var(--tw-empty,/*!*/ /*!*/); --tw-drop-shadow: var(--tw-empty,/*!*/ /*!*/); --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); border-color: rgb(229 231 235/var(--tw-border-opacity)); margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility; line-height: 1.45; font-family: Montserrat; font-size: 16px; color: rgb(0, 47, 86);">In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work. --tw-sepia: var(--tw-empty,/*!*/ /*!*/); --tw-drop-shadow: var(--tw-empty,/*!*/ /*!*/); --tw-filter: var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow); border-color: rgb(229 231 235/var(--tw-border-opacity)); margin: 0px 0px 1rem; padding: 0px; text-rendering: optimizelegibility; line-height: 1.45; font-family: Montserrat; font-size: 16px; color: rgb(0, 47, 86);">In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.

Positioning for Advantage

Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Positioning for Advantage by : Kimberly A. Whitler

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Global Cmo

Author : Greg Paull
Publisher : Mascot Books
ISBN 13 : 9781684018482
Total Pages : 240 pages
Book Rating : 4.0/5 (184 download)

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Book Synopsis Global Cmo by : Greg Paull

Download or read book Global Cmo written by Greg Paull and published by Mascot Books. This book was released on 2018-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource.

The CMO of People

Author : Peter Navin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1547400536
Total Pages : 266 pages
Book Rating : 4.5/5 (474 download)

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Book Synopsis The CMO of People by : Peter Navin

Download or read book The CMO of People written by Peter Navin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-10-22 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/

The Brand Flip

Author : Marty Neumeier
Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 181 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Brand Flip by : Marty Neumeier

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

Author : Leslie Moeller
Publisher : McGraw Hill Professional
ISBN 13 : 0071615067
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI by : Leslie Moeller

Download or read book The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI written by Leslie Moeller and published by McGraw Hill Professional. This book was released on 2009-01-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

Talk Is Chief

Author : Jack Modzelewski
Publisher : RosettaBooks
ISBN 13 : 0795352743
Total Pages : 198 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis Talk Is Chief by : Jack Modzelewski

Download or read book Talk Is Chief written by Jack Modzelewski and published by RosettaBooks. This book was released on 2019-11-19 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public relations expert shares inspirational stories and smart strategies for successful business communication and crisis management. Business leaders spend up to 90 percent of each day communicating with colleagues, customers, shareowners, creditors, regulators, advocates, and competitors. The style and success of those communications has a vital influence on their organization’s culture, opportunity, and reputation. In this age of heightened transparency, no leader can afford to undervalue to importance of communication—especially during a crisis. With more than three decades of experience working with many Fortune 500 companies, communications consultant Jack Modzelewski teaches leaders to see themselves as chief credibility officers. In Talk Is Chief, he provides sound advice and concrete examples of effective communication. He also shares the “10 Commandments of Crisis Management”—essential communication tools for avoiding crises or averting worst-case scenarios when confronted with an existential threat.

The Chief Marketing Officer Journal - Volume I

Author : William L. Koleszar
Publisher : Lulu.com
ISBN 13 : 0578011352
Total Pages : 122 pages
Book Rating : 4.5/5 (78 download)

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Book Synopsis The Chief Marketing Officer Journal - Volume I by : William L. Koleszar

Download or read book The Chief Marketing Officer Journal - Volume I written by William L. Koleszar and published by Lulu.com. This book was released on 2009-01-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

Marketing and Finance

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1118748891
Total Pages : 256 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Marketing and Finance by : Malcolm McDonald

Download or read book Marketing and Finance written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2013-08-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.