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Author : Frank J. Carmone
Publisher : Marketing Classics Press
ISBN 13 : 1613111746
Total Pages : 16 pages
Book Rating : 4.6/5 (131 download)
Download or read book Canonical Analysis in Marketing Research written by Frank J. Carmone and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank J. Carmone
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (678 download)
Download or read book The Use of Canonical Analysis in Marketing Research written by Frank J. Carmone and published by . This book was released on 1970* with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613111754
Total Pages : 23 pages
Book Rating : 4.6/5 (131 download)
Download or read book Canonical Correlation and Marketing Research written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Schmidt
Publisher : Pearson Education India
ISBN 13 : 9788131715192
Total Pages : 636 pages
Book Rating : 4.7/5 (151 download)
Download or read book Marketing Research written by Schmidt and published by Pearson Education India. This book was released on 2007-09 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Robert Toy
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.0/5 ( download)
Download or read book Multivariate Analysis in Marketing written by Daniel Robert Toy and published by . This book was released on 1976 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald R. Lehmann
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 912 pages
Book Rating : 4.:/5 (318 download)
Download or read book Market Research and Analysis written by Donald R. Lehmann and published by McGraw-Hill/Irwin. This book was released on 1989 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David A. Aaker
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (97 download)
Download or read book Multivariate Analysis in Marketing written by David A. Aaker and published by . This book was released on 1971 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.F/5 ( download)
Download or read book Multivariate Methods for Market and Survey Research written by Jagdish N. Sheth and published by . This book was released on 1977 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul E. Green
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.:/5 (37 download)
Download or read book Research for Marketing Decisions written by Paul E. Green and published by Prentice Hall. This book was released on 1966 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Ferber
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (512 download)
Download or read book Readings in the Analysis of Survey Data written by Robert Ferber and published by . This book was released on 1980 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph L. Day
Publisher :
ISBN 13 :
Total Pages : 708 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Models: Quantitative Applications written by Ralph L. Day and published by . This book was released on 1971 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 738 pages
Book Rating : 4.0/5 ( download)
Download or read book Combined Proceedings written by American Marketing Association and published by . This book was released on 1975 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Market Research Society
Publisher :
ISBN 13 :
Total Pages : 668 pages
Book Rating : 4.3/5 (512 download)
Download or read book Journal of the Market Research Society written by Market Research Society and published by . This book was released on 1978 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1975 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Georgia. Bureau of Business and Economic Research
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (31 download)
Download or read book Research Monograph written by University of Georgia. Bureau of Business and Economic Research and published by . This book was released on 1973 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.4/5 (462 download)
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author : James H. Myers
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (512 download)
Download or read book Market Structure Analysis written by James H. Myers and published by . This book was released on 1977 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Structure Analysis is a review of various technologies as they relate to a current conceptual model, called the behavioral market structure model. The purpose behind these technologies is to promote a greater understanding and usage of marketing structure in marketing planning. To reach this end, the following issues are discussed: -Multidimensional scaling and the four major types of measuring scales (nominal, ordinal, ratio, and interval);-Two approaches to deriving consumers' utility functions for attributes and levels of attributes;-Stefflre's approach to processes of perception, positioning, and product planning; and-The technique of benefit structure analysis, used to systematically search for needs in broadly defined markets.In this book, the authors have provided an in-depth, thorough analysis of marketing structuring, measurement theory, and measuring scales. The research collected here will prove invaluable to students and scholars of marketing, as well as economists and business firms. Dr. James H. Myers is Professor of Marketing at the Drucker School at Claremont Graduate University. Prior to Claremont University, Dr Myers taught at the University of Southern California for twenty years. Prior to his career in academia, Myers was manager of the Management Research Division at the Prudential Insurance Company's regional headquarters. He is the author of seven books and more than sixty scholarly articles. He has done extensive consulting for Frito-Lay, Pacific Gas & Electric Co., and Eastman Kodak.Edward M. Tauber is currently a corporate researcher, consultant, and divorce counselor. He earned his Ph.D. in Marketing from Cornell University. He was formerly a full professor at the University of Southern California and editor of the Journal of Advertising Research. He is the author of a variety of books, including Marketing Analysis and Decision Making and Finding the Right One After Divorce.
