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Canadian Sport Marketing
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Book Synopsis Canadian Sport Marketing by : Norm O'Reilly
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--
Download or read book Sport Marketing written by Norm O'Reilly and published by . This book was released on 2007-12-12 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport Marketing: A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.
Book Synopsis Sport Marketing by : Bernard J. Mullin
Download or read book Sport Marketing written by Bernard J. Mullin and published by Human Kinetics. This book was released on 2018-10-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Author :Canadian Sport & Fitness Marketing Publisher :[Gloucester, Ont.] : Canadian Sport & Fitness Marketing ISBN 13 :9780969760900 Total Pages :166 pages Book Rating :4.7/5 (69 download)
Book Synopsis Marketing Policy Reference Manual by : Canadian Sport & Fitness Marketing
Download or read book Marketing Policy Reference Manual written by Canadian Sport & Fitness Marketing and published by [Gloucester, Ont.] : Canadian Sport & Fitness Marketing. This book was released on 1993 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sports Marketing and the Psychology of Marketing Communication by : Lynn R. Kahle
Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.
Download or read book Custom Pub written by Norm O'Reilly and published by . This book was released on 2012-08-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Where Sport Marketing Theory Meets Practice by : Brenda G. Pitts
Download or read book Where Sport Marketing Theory Meets Practice written by Brenda G. Pitts and published by Fitness Information Technology. This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.
Book Synopsis Sport Policy in Canada by : Lucie Thibault
Download or read book Sport Policy in Canada written by Lucie Thibault and published by University of Ottawa Press. This book was released on 2013-12-17 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Research Centre for Sport in Canadian Society, University of Ottawa."
Book Synopsis Sports Marketing. The National Hockey League by : Ines Müller
Download or read book Sports Marketing. The National Hockey League written by Ines Müller and published by GRIN Verlag. This book was released on 2019-03-26 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The national hockey league was formed in 1917 in the United States. “The Original Six”, six teams which survived till 1943 in the league and were from that on the only teams until the late 1960s. From 1967 the teams doubled and from that moment new teams joined the league every year. In the 1990s the new teams positioned Hockey as entertainment, especially family entertainment. The teams added among other things cheerleaders and modern music. Furthermore a new management team was in charge of the NHL, including experienced marketing professionals, who worked before for the NBA and should give the hockey sport a new push.
Book Synopsis International Sport Marketing by : Michel Desbordes
Download or read book International Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2019-04-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Book Synopsis Instructor's Resource CD to Accompany Sport Marketing, a Canadian Perspective by :
Download or read book Instructor's Resource CD to Accompany Sport Marketing, a Canadian Perspective written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Market Place written by and published by . This book was released on 2008 with total page 2438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Race and Sport in Canada by : Janelle Joseph
Download or read book Race and Sport in Canada written by Janelle Joseph and published by Canadian Scholars’ Press. This book was released on 2012 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race and Sport in Canada: Intersecting Inequalities is the first anthology to explore intersections of race with the constructions of gender, sexuality, class, and ability within the context of Canadian sport settings. Written by a collection of emerging and established scholars, this book is broadly organized around three interrelated areas: historical approaches to the study of race and sport in Canada; Canadian immigration and the study of race and sport; and the study of race and sport beyond Canada's borders. Within these themes, a variety of relevant topics are discussed, including black football players in twentieth-century Canada, the structural barriers to sports participation faced by immigrants arriving to Atlantic Canada, and NCAA scholarships and Canadian athletes. Race and Sport in Canada will be of interest to the general reader as well as to instructors and students in the fields of sport studies, sociology, critical race studies, cultural studies, and education.
Book Synopsis Speech to the Sport Marketing Council by : Jean Charest
Download or read book Speech to the Sport Marketing Council written by Jean Charest and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Marketing written by Sam Fullerton and published by McGraw-Hill/Irwin. This book was released on 2006-07-25 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.
Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Book Synopsis Marketing Policy Reference Manual by :
Download or read book Marketing Policy Reference Manual written by and published by . This book was released on 1993 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
