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Sports Market Place
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Book Synopsis Sports Investing by : Daniel Fabrizio
Download or read book Sports Investing written by Daniel Fabrizio and published by Bcdadvisors. This book was released on 2010 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sports Investing: Profiting from Point Spreads" introduces strategies and tactics that turn the sports betting market into a more businesslike activity. We prefer the term "sports investor" instead of "sports bettor" because we take a professional view of the sports marketplace.
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet Publisher : ISBN 13 : Total Pages :120 pages Book Rating :4.0/5 ( download)
Book Synopsis Competition in the Sports Programming Marketplace by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Download or read book Competition in the Sports Programming Marketplace written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet and published by . This book was released on 2008 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields
Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Book Synopsis Sports Market Place Directory by : Sports Market Place
Download or read book Sports Market Place Directory written by Sports Market Place and published by Franklin Covey. This book was released on 2001-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to over 14,150 sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, media, manufacturers and retailers.
Book Synopsis Managing Sport Business by : David Hassan
Download or read book Managing Sport Business written by David Hassan and published by Routledge. This book was released on 2018-05-11 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Download or read book Sports Market Place written by and published by . This book was released on 2008 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Irving Rein
Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Irving Rein and published by McGraw Hill Professional. This book was released on 2007-04-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Book Synopsis Sport Business in the Global Marketplace by : H. Westerbeek
Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Book Synopsis Sports Market Place Directory by : Richard Gottlieb
Download or read book Sports Market Place Directory written by Richard Gottlieb and published by . This book was released on 2007 with total page 2286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Government's Place in the Market by : Eliot Spitzer
Download or read book Government's Place in the Market written by Eliot Spitzer and published by MIT Press. This book was released on 2011-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.
Book Synopsis It's How We Play the Game by : Ed Stack
Download or read book It's How We Play the Game written by Ed Stack and published by Scribner. This book was released on 2020-05-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Porchlight’s Best Leadership & Strategy Book of The Year An inspiring memoir from the CEO of DICK’s Sporting Goods that is “not only entertaining but will be of great value to any entrepreneur” (Phil Knight, New York Times bestselling author of Shoe Dog), this book shows how a trailblazing business was created by giving back to the community and by taking principled, and sometimes controversial, stands—including against the type of weapons that are too often used in mass shootings and other tragedies. It’s How We Play the Game tells the story of a complicated founder and an ambitious son—one who transformed a business by making it about more than business, conceiving it as a force for good in the communities it serves. In 1948, Ed Stack’s father started Dick’s Bait and Tackle in Binghamton, New York. Ed Stack bought the business from his father in 1984, and grew it into the largest sporting goods retailer in the country, with 800 locations and close to $9 billion in sales. The transformation Ed wrought wasn’t easy: economic headwinds nearly toppled the chain twice. But DICK’s support for embattled youth sports programs earned the stores surprising loyalty, and the company won even more attention when, in the wake of yet another school shooting—at Marjory Stoneman Douglas High School in Parkland, Florida—it chose to become the first major retailer to pull all semi-automatic weapons from its shelves, raise the age of gun purchase to twenty-one, and, most strikingly, destroy the assault-style-type rifles then in its inventory. With vital lessons for anyone running a business and eye-opening reflections about what a company owes the people it serves, It’s How We Play the Game is “a compelling narrative…In a genre that can frequently be staid, Mr. Stack’s corporate biography is deeply personal…[Features] surprising openness [and] interesting and humorous anecdotes” (Pittsburgh Post-Gazette).
Book Synopsis Universities in the Marketplace by : Derek Bok
Download or read book Universities in the Marketplace written by Derek Bok and published by Princeton University Press. This book was released on 2009-02-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.
Book Synopsis Marketplace Miracles by : Rick Heeren
Download or read book Marketplace Miracles written by Rick Heeren and published by Revell. This book was released on 2008-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the New York Times wrote a front-page account of Elk River, Minnesota's faith-filled transformation, Rick Heeren was the city's leader behind the scenes. Here, he shares his story and many other motivating how-to accounts of businesses, schools, and communities that have put God at the center of their vision and seen miraculous turnarounds. See how one company in Minnesota planted 600 churches in the Ukraine. Discover how a real estate developer turned a foreclosed mall into a focal point that would change a city. Learn how one woman's self-published book blossomed into a movie, and how a pastor's idea for a motion picture camera led to $200 million to make his first major film. Heeren also shares practical ideas for readers who catch his enthusiasm and passion for bringing about transformation in their own communities. After reading Heeren's book, you'll see why with God, nothing is impossible!
Book Synopsis Sports Market Place Directory by : Grey House Publishing, Inc
Download or read book Sports Market Place Directory written by Grey House Publishing, Inc and published by Grey House Publishing. This book was released on 2006-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food & Beverage Market Place written by and published by . This book was released on 2007 with total page 1664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sport Tourism Development by : Thomas Hinch
Download or read book Sport Tourism Development written by Thomas Hinch and published by Channel View Publications. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In setting the foundation for this book, the unique qualities of sport as a tourist attraction are presented and discussed theoretically. It then addresses in six chapters central themes of sport tourism development.
Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz
Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2008 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where existing sport marketing texts restate concepts learned at an introductory marketing level, 'Advanced Theory and Practice in Sport Marketing' goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sports marketing.
