Sports Marketing and the Psychology of Marketing Communication

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Author :
Publisher : Psychology Press
ISBN 13 : 113561671X
Total Pages : 408 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Sports Marketing and the Psychology of Marketing Communication by : Lynn R. Kahle

Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.

Sports Marketing and the Psychology of Marketing Communication

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Author :
Publisher : Psychology Press
ISBN 13 : 1135616728
Total Pages : 442 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Sports Marketing and the Psychology of Marketing Communication by : Lynn R. Kahle

Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communication, sports marketing is one of the fastest growing areas of marketing communication. The purpose of this book is to advance understanding in this area.

Sport Marketing

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763708733
Total Pages : 202 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis Sport Marketing by : George R. Milne

Download or read book Sport Marketing written by George R. Milne and published by Jones & Bartlett Learning. This book was released on 1999 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

Creating Images and the Psychology of Marketing Communication

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Author :
Publisher : Psychology Press
ISBN 13 : 1135606641
Total Pages : 442 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle

Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

Consumer Behavior Knowledge for Effective Sports and Event Marketing

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Author :
Publisher : Routledge
ISBN 13 : 113691790X
Total Pages : 360 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Consumer Behavior Knowledge for Effective Sports and Event Marketing by : Lynn R. Kahle

Download or read book Consumer Behavior Knowledge for Effective Sports and Event Marketing written by Lynn R. Kahle and published by Routledge. This book was released on 2011-01-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Sport Marketing

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Creating Images and the Psychology of Marketing Communication

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Author :
Publisher : Psychology Press
ISBN 13 : 1135606633
Total Pages : 440 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle

Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

Sponsorship in Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317810449
Total Pages : 181 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Sponsorship in Marketing by : T. Bettina Cornwell

Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2014-07-17 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Introduction to Sport Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136391983
Total Pages : 352 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron Smith

Download or read book Introduction to Sport Marketing written by Aaron Smith and published by Routledge. This book was released on 2012-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry. Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to: apply marketing theory to the unique sports industry environment conduct an internal and external analysis of a sport organization in order to identify market opportunities apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives use a marketing framework to develop a strategic sport marketing direction use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics. Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.

Consumer Behavior Knowledge for Effective Sports and Event Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136917926
Total Pages : 348 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Consumer Behavior Knowledge for Effective Sports and Event Marketing by : Lynn R. Kahle

Download or read book Consumer Behavior Knowledge for Effective Sports and Event Marketing written by Lynn R. Kahle and published by Routledge. This book was released on 2011-01-07 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

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Author :
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 325 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Encyclopedia of Sports Management and Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1452266484
Total Pages : 1960 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Advanced Theory and Practice in Sport Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000622983
Total Pages : 419 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Taylor & Francis. This book was released on 2022-08-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.

Communicating Sustainability for the Green Economy

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Author :
Publisher : Routledge
ISBN 13 : 1317474023
Total Pages : 320 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Communicating Sustainability for the Green Economy by : Lynn R Kahle

Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Sports Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1351707280
Total Pages : 614 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Sports Marketing by : Michael J. J. Fetchko

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

Concise Introduction to Sport Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1802208410
Total Pages : 207 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Concise Introduction to Sport Marketing by : T. B. Cornwell

Download or read book Concise Introduction to Sport Marketing written by T. B. Cornwell and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Encyclopedia of Sports Management and Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.