Campaigning Online

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Author :
Publisher : Oxford University Press
ISBN 13 : 0198034571
Total Pages : 235 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Campaigning Online by : Bruce Bimber

Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.

Political Campaigning, Elections and the Internet

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Author :
Publisher : Routledge
ISBN 13 : 9781032927114
Total Pages : 0 pages
Book Rating : 4.9/5 (271 download)

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Book Synopsis Political Campaigning, Elections and the Internet by : Darren Lilleker

Download or read book Political Campaigning, Elections and the Internet written by Darren Lilleker and published by Routledge. This book was released on 2024-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.

Presidential Campaigning in the Internet Age

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Author :
Publisher :
ISBN 13 : 0190694041
Total Pages : 305 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by . This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan

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Author :
Publisher : Springer
ISBN 13 : 3319636820
Total Pages : 223 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan by : Shoko Kiyohara

Download or read book Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan written by Shoko Kiyohara and published by Springer. This book was released on 2017-10-17 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.

Campaigning Online : The Internet in U.S. Elections

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0195348583
Total Pages : 236 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Campaigning Online : The Internet in U.S. Elections by : Santa Barbara Bruce Bimber Associate Professor of Political Science University of California

Download or read book Campaigning Online : The Internet in U.S. Elections written by Santa Barbara Bruce Bimber Associate Professor of Political Science University of California and published by Oxford University Press, USA. This book was released on 2003-08-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is now a part of American democracy. A majority of Americans are online and many of them use the Internet to learn political information and to follow election campaigns. Candidates now invest heavily in Web and e-mail campaign communication tools in order to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. How are their efforts paying off? Are voters influenced by what they see on the Internet? Do they use online resources to learn about issues and candidates that mainstream media are not covering? Is the Internet empowering the shrinking electorate to return to the polls? Campaigning Online answers these questions with a close-up look at the dynamics of the 2000 election on the Internet. Examining how candidates present themselves online, and how voters respond to their efforts - including measures of whether they learn from candidates' web sites and whether their opinions are affected by what they see, the authors present the first systematic depiction of the role of campaign web sites in American elections. The authors paint a portrait of the voters' side and the candidates' side of campaigning on the Internet that has been unavailable so far. They report on a wealth of new data and evidence drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves.

Politicking Online

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Publisher : Rutgers University Press
ISBN 13 : 0813548659
Total Pages : 315 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Politicking Online by : Costas Panagopoulos

Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Web Campaigning

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Author :
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Web Campaigning by : Kirsten A. Foot

Download or read book Web Campaigning written by Kirsten A. Foot and published by . This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foot and Schneider examine the evolution of political campaign web practices.

The Internet and the 2020 Campaign

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Publisher : Rowman & Littlefield
ISBN 13 : 1793610444
Total Pages : 305 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis The Internet and the 2020 Campaign by : Terri L. Towner

Download or read book The Internet and the 2020 Campaign written by Terri L. Towner and published by Rowman & Littlefield. This book was released on 2021-10-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.

Inside the Presidential Debates

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Publisher : University of Chicago Press
ISBN 13 : 0226530396
Total Pages : 239 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Inside the Presidential Debates by : Newton N. Minow

Download or read book Inside the Presidential Debates written by Newton N. Minow and published by University of Chicago Press. This book was released on 2008-09-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newton Minow’s long engagement with the world of television began nearly fifty years ago when President Kennedy appointed him chairman of the Federal Communications Commission. As its head, Minow would famously dub TV a “vast wasteland,” thus inaugurating a career dedicated to reforming television to better serve the public interest. Since then, he has been chairman of PBS and on the board of CBS and elsewhere, but his most lasting contribution remains his leadership on televised presidential debates. He was assistant counsel to Illinois governor Adlai Stevenson when Stevenson first proposed the idea of the debates in 1960; he served as cochair of the presidential debates in 1976 and 1980; and he helped create and is currently vice chairman of the Commission on Presidential Debates, which has organized the debates for the last two decades. Written with longtime collaborator Craig LaMay, this fascinating history offers readers for the first time a genuinely inside look into the origins of the presidential debates and the many battles—both legal and personal—that have determined who has been allowed to debate and under what circumstances. The authors do not dismiss the criticism of the presidential debates in recent years but do come down solidly in favor of them, arguing that they are one of the great accomplishments of modern American electoral politics. As they remind us, the debates were once unique in the democratic world, are now emulated across the globe, and they offer the public the only real chance to see the candidates speak in direct response to one another in a discussion of major social, economic, and foreign policy issues. Looking to the challenges posed by third-party candidates and the emergence of new media such as YouTube, Minow and LaMay ultimately make recommendations for the future, calling for the debates to become less formal, with candidates allowed to question each other and citizens allowed to question candidates directly. They also explore the many ways in which the Internet might serve to broaden the debates’ appeal and informative power. Whether it’s Clinton or Obama vs. McCain, Inside the Presidential Debates will be welcomed in 2008 by anyone interested in where this crucial part of our democracy is headed—and how it got there.

Political Advertising in the United States

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Author :
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Politics Moves Online

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Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Politics Moves Online by : Michael Cornfield

Download or read book Politics Moves Online written by Michael Cornfield and published by . This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000 —as well as political action committees and the media —struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.

Making a Difference

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Publisher : Lexington Books
ISBN 13 : 1461633753
Total Pages : 317 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Making a Difference by : Richard Davis

Download or read book Making a Difference written by Richard Davis and published by Lexington Books. This book was released on 2008-03-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a cross-national analysis of the role of the internet in national electoral campaigns. It covers an array of electoral and party systems throughout the globe from parliamentary to presidential, party-based to candidate-oriented, multi-party to two-party, and stable party system to dynamic party system. It takes a look at three groups of nations with varying levels of Internet access_those where internet usage is common across demographic groups, those where usage has reached significant levels but not widespread penetration, and those where internet access is still limited to a small elite. Each chapter is a study of a particular nation, focusing on its electoral and party systems, the accessibility of the Internet to the population, the nature of candidate/party usage, and the effects of the internet on the conduct of campaigns. By reviewing the findings from these studies, Making a Difference draws conclusions about exactly how the internet influences electoral politics.

Campaigning in the Twenty-First Century

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Publisher : Routledge
ISBN 13 : 1317307453
Total Pages : 168 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

Encyclopedia of American Political Parties and Elections

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Publisher : Infobase Publishing
ISBN 13 : 1438109946
Total Pages : 561 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Encyclopedia of American Political Parties and Elections by : Larry Sabato

Download or read book Encyclopedia of American Political Parties and Elections written by Larry Sabato and published by Infobase Publishing. This book was released on 2014-05-14 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a complete reference guide to American political parties and elections, including an A-Z listing of presidential elections with terms, people and events involved in the process.

Social Media Campaigning in Europe

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Author :
Publisher : Routledge
ISBN 13 : 0429589514
Total Pages : 166 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Social Media Campaigning in Europe by : Darren G. Lilleker

Download or read book Social Media Campaigning in Europe written by Darren G. Lilleker and published by Routledge. This book was released on 2020-06-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

Social Media and Election Campaigns

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Author :
Publisher : Routledge
ISBN 13 : 1317397177
Total Pages : 209 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Social Media and Election Campaigns by : Gunn Enli

Download or read book Social Media and Election Campaigns written by Gunn Enli and published by Routledge. This book was released on 2017-10-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

Social Media and Democracy

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.