Campaigning

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How to Win Campaigns

Author : Chris Rose
Publisher : Routledge
ISBN 13 : 1136530819
Total Pages : 402 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis How to Win Campaigns by : Chris Rose

Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-06-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Campaigning for Hearts and Minds

Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 9780226069883
Total Pages : 302 pages
Book Rating : 4.0/5 (698 download)

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Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.

Campaigning for Justice

Author : Jo Becker
Publisher : Stanford University Press
ISBN 13 : 0804784388
Total Pages : 332 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Campaigning for Justice by : Jo Becker

Download or read book Campaigning for Justice written by Jo Becker and published by Stanford University Press. This book was released on 2012-12-19 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of strategies implemented in local, regional, and international human rights campaigns elucidating how advocates were able to achieve their goals. Advocates within the human rights movement have had remarkable success establishing new international laws, securing concrete changes in human rights policies and practices, and transforming the terms of public debate. Yet too often, the strategies these advocates have employed are not broadly shared or known. Campaigning for Justice addresses this gap to explain the “how” of the human rights movement. Written from a practitioner’s perspective, this book explores the strategies behind some of the most innovative human rights campaigns of recent years. Drawing on interviews with dozens of experienced human rights advocates, the book delves into local, regional, and international efforts to discover how advocates were able to address seemingly intractable abuses and secure concrete advances in human rights. These accounts provide a window into the way that human rights advocates conduct their work, their real-life struggles and challenges, the rich diversity of tools and strategies they employ, and ultimately, their courage and persistence in advancing human rights. Praise for Campaigning for Justice “This book is a gold mine. A terrific resource not only for those just entering human rights work, but also for those with years of experience.” —Jody Williams, Nobel Peace Prize Laureate, Co-founder, International Campaign to Ban Landmines “A singular contribution that will be indispensable for those interested in advocacy and human rights.” —Elazar Barkan, Director, Institute for the Study of Human Rights, Columbia University “Addressing the critical question of how human rights organizations actually do their work, this book has a currency that is needed right now.” —Barbara Frey, Director, Human Rights Program, University of Minnesota “A vivid testament to the lives of human rights activists, including Becker’s own, as advocates and courageous fighters for the rights of others.” —Radhika Coomaraswamy, Former Special representative to the Secretary General for Children and Armed Conflict, United Nations

Presidential Campaigning in the Internet Age

Author : Jennifer Stromer-Galley
Publisher : Oxford Studies in Digital Poli
ISBN 13 : 0190694041
Total Pages : 305 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford Studies in Digital Poli. This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Groundbreakers

Author : Elizabeth McKenna
Publisher : Oxford University Press, USA
ISBN 13 : 0199394601
Total Pages : 269 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Groundbreakers by : Elizabeth McKenna

Download or read book Groundbreakers written by Elizabeth McKenna and published by Oxford University Press, USA. This book was released on 2014 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money -- they are about boots on the ground and cultivating leaders. The organizational legacies of OFA will transform political campaigns for the foreseeable future with some of the most traditional ideas of community organizing.

Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135968128
Total Pages : 150 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Campaigning for President

Author : Jordan Wright
Publisher : Harper Collins
ISBN 13 : 0061233951
Total Pages : 308 pages
Book Rating : 4.0/5 (612 download)

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Book Synopsis Campaigning for President by : Jordan Wright

Download or read book Campaigning for President written by Jordan Wright and published by Harper Collins. This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wright presents a richly illustrated history of American presidential elections told through campaign memorabilia. Based on the authors extraordinary personal collection, these objects--from posters and paper dresses to ice cream bars and buttons--form a fascinating record of the past.

Web Campaigning

Author : Kirsten A. Foot
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Web Campaigning by : Kirsten A. Foot

Download or read book Web Campaigning written by Kirsten A. Foot and published by . This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foot and Schneider examine the evolution of political campaign web practices.

Electing Judges

Author : James L. Gibson
Publisher : University of Chicago Press
ISBN 13 : 0226291073
Total Pages : 240 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Electing Judges by : James L. Gibson

Download or read book Electing Judges written by James L. Gibson and published by University of Chicago Press. This book was released on 2012-09-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Electing Judges, James L. Gibson responds to the growing chorus of critics who fear that the politics of running for office undermine judicial independence. While many people have opinions on the topic, few have supported them with empirical evidence. Gibson rectifies this situation, offering the most systematic study to date of the impact of campaigns on public perceptions of fairness, impartiality, and the legitimacy of elected state courts-and his findings are both counterintuitive and controversial"--Page [four] of cover.

Negative Campaigning

Author : Richard R. Lau
Publisher : Rowman & Littlefield
ISBN 13 : 9780742527324
Total Pages : 194 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Negative Campaigning by : Richard R. Lau

Download or read book Negative Campaigning written by Richard R. Lau and published by Rowman & Littlefield. This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

Campaigning for Children

Author : Jo Becker
Publisher :
ISBN 13 : 9781503603035
Total Pages : 0 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Campaigning for Children by : Jo Becker

Download or read book Campaigning for Children written by Jo Becker and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advocates within the growing field of children's rights have designed dynamic campaigns to protect and promote children's rights. This expanding body of international law and jurisprudence, however, lacks a core text that provides an up-to-date look at current children's rights issues, the evolution of children's rights law, and the efficacy of efforts to protect children. Campaigning for Children focuses on contemporary children's rights, identifying the range of abuses that affect children today, including early marriage, female genital mutilation, child labor, child sex tourism, corporal punishment, the impact of armed conflict, and access to education. Jo Becker traces the last 25 years of the children's rights movement, including the evolution of international laws and standards to protect children from abuse and exploitation. From a practitioner's perspective, Becker provides readers with careful case studies of the organizations and campaigns that are making a difference in the lives of children, and the relevant strategies that have been successful--or not. By presenting a variety of approaches to deal with each issue, this book carefully teases out broader lessons for effective social change in the field of children's rights.

Do Campaigns Matter?

Author : Thomas M. Holbrook
Publisher : SAGE
ISBN 13 : 9780803973459
Total Pages : 198 pages
Book Rating : 4.9/5 (734 download)

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Book Synopsis Do Campaigns Matter? by : Thomas M. Holbrook

Download or read book Do Campaigns Matter? written by Thomas M. Holbrook and published by SAGE. This book was released on 1996-06-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.

The Reasoning Voter

Author : Samuel L. Popkin
Publisher : University of Chicago Press
ISBN 13 : 022677287X
Total Pages : 335 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis The Reasoning Voter by : Samuel L. Popkin

Download or read book The Reasoning Voter written by Samuel L. Popkin and published by University of Chicago Press. This book was released on 2020-05-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post

The Timeline of Presidential Elections

Author : Robert S. Erikson
Publisher : University of Chicago Press
ISBN 13 : 0226922162
Total Pages : 221 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Timeline of Presidential Elections by : Robert S. Erikson

Download or read book The Timeline of Presidential Elections written by Robert S. Erikson and published by University of Chicago Press. This book was released on 2012-08-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

Permanent Campaigning in Canada

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 077483451X
Total Pages : 385 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Permanent Campaigning in Canada by : Alex Marland

Download or read book Permanent Campaigning in Canada written by Alex Marland and published by UBC Press. This book was released on 2017-05-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors’ case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Campaigning on Facebook in the 2019 European Parliament Election

Author : Jörg Haßler
Publisher : Springer Nature
ISBN 13 : 3030738515
Total Pages : 331 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Campaigning on Facebook in the 2019 European Parliament Election by : Jörg Haßler

Download or read book Campaigning on Facebook in the 2019 European Parliament Election written by Jörg Haßler and published by Springer Nature. This book was released on 2021 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

Political Campaigning in Referendums

Author : Holli A. Semetko
Publisher : Routledge
ISBN 13 : 1134272979
Total Pages : 237 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Political Campaigning in Referendums by : Holli A. Semetko

Download or read book Political Campaigning in Referendums written by Holli A. Semetko and published by Routledge. This book was released on 2004-08-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.