Word of Mouth Marketing

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 9781608323661
Total Pages : 0 pages
Book Rating : 4.3/5 (236 download)

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Book Synopsis Word of Mouth Marketing by : Andy Sernovitz

Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

The Secrets of Word-of-Mouth Marketing

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Author :
Publisher : AMACOM
ISBN 13 : 0814416691
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Secrets of Word-of-Mouth Marketing by : George Silverman

Download or read book The Secrets of Word-of-Mouth Marketing written by George Silverman and published by AMACOM. This book was released on 2011-02-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.

Word of Mouth Marketing

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Author :
Publisher : Pressbox
ISBN 13 : 9780983429029
Total Pages : 76 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Word of Mouth Marketing by : Andy Sernovitz

Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Pressbox. This book was released on 2012-07-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing. With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.

By Word of Mouth

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Author :
Publisher : New Directions Publishing
ISBN 13 : 9780811218856
Total Pages : 220 pages
Book Rating : 4.2/5 (188 download)

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Book Synopsis By Word of Mouth by : Jonathan Cohen

Download or read book By Word of Mouth written by Jonathan Cohen and published by New Directions Publishing. This book was released on 2011 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a bilingual collection of various Spanish and Latin American poets.

By Word of Mouth

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Author :
Publisher : John Benjamins Publishing
ISBN 13 : 9027282714
Total Pages : 266 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis By Word of Mouth by : Louis Goossens

Download or read book By Word of Mouth written by Louis Goossens and published by John Benjamins Publishing. This book was released on 1995-12-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains seven synchronic and diachronic empirical investigations into the expression and conceptualization of linguistic action in English, focusing on figurative extensions. The following issues are explored: • Source domains, and their relation to the complexities of linguistic action as a target domain. • The role of axiological parameter, the experiential grounding of metaphors expressing value judgements and the part played by image-schemata, how value judgements come about and their socio-cultural embedding. • The graded character of metaphoricity and its correlation with degrees of recoverability/salience. • The interaction of metonymy and metaphor, e.g. the question what factors motivate the conventionalization of metonymies, which includes the perspective that conventionalized metaphors frequently have a metonymic origin. • The role of image-schemata in the organization and development of a lexical subfield, which raises new questions on the nature of metaphor, the identification of source and target domains and the Invariance Hypothesis.

Skywriting by Word of Mouth

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Author :
Publisher : Harper Collins
ISBN 13 : 0062319868
Total Pages : 145 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Skywriting by Word of Mouth by : John Lennon

Download or read book Skywriting by Word of Mouth written by John Lennon and published by Harper Collins. This book was released on 2013-10-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Lennon wrote Skywriting by Word of Mouth, an impressive collection of writings and drawings, during Yoko Ono's pregnancy with Sean, and always planned to have it published. The book's publication was a wish that seemed to end with Lennon's assassination in 1980 and the theft of the manuscript from the Lennons' home in 1982. When it was recovered and first published in 1986, Skywriting received immediate critical and popular acclaim. Filled with Lennon's extraordinary creative powers and lavishly illustrated with his own drawings, the collection reveals his fertile creative spirit up close and in full force. Included in Skywriting are "Two Virgins," written when the public learned that John and Yoko were living together as husband and wife, and John's only autobiography, "The Ballad of John and Yoko." In addition there are notes on his falling in love with Yoko, the breakup of the Beatles, his persecution by U.S. authorities, and his withdrawal from public life. This is a book with John Lennon's spirit on every page—a spirit the world needs to remember.

Word of Mouth 2.0 (B/W)

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Author :
Publisher : Lulu.com
ISBN 13 : 0359499031
Total Pages : 74 pages
Book Rating : 4.3/5 (594 download)

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Book Synopsis Word of Mouth 2.0 (B/W) by : Adam McClellan

Download or read book Word of Mouth 2.0 (B/W) written by Adam McClellan and published by Lulu.com. This book was released on 2019-03-11 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adam, McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he's sharing the secrets of his success with direct sellers outside of his inner circle.

Word of Mouth

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Author :
Publisher : Pomegrante Press (CA)
ISBN 13 : 9780938817475
Total Pages : 0 pages
Book Rating : 4.8/5 (174 download)

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Book Synopsis Word of Mouth by : Susan Blu

Download or read book Word of Mouth written by Susan Blu and published by Pomegrante Press (CA). This book was released on 1998-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voice-overs, the audio portions of radio and TV commercials, can be an exciting and lucrative career for anyone who can master the technique. This book and accompanying tape explains everything one needs to know to do effective voice-overs and get jobs in this field.

Talk Triggers

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Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Building a Buzz

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Publisher : American Library Association
ISBN 13 : 0838910114
Total Pages : 113 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Building a Buzz by : Peggy Barber

Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.

Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007183575X
Total Pages : 240 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth by : Ted Wright

Download or read book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth written by Ted Wright and published by McGraw Hill Professional. This book was released on 2014-11-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

Word of Mouth

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520958969
Total Pages : 302 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Word of Mouth by : Priscilla Parkhurst Ferguson

Download or read book Word of Mouth written by Priscilla Parkhurst Ferguson and published by Univ of California Press. This book was released on 2014-07-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, more than ever, talking about food improves the eating of it. Priscilla Parkhurst Ferguson argues that conversation can even trump consumption. Where many works look at the production, preparation, and consumption of food, Word of Mouth captures the language that explains culinary practices. Explanation is more than an elaboration here: how we talk about food says a great deal about the world around us and our place in it. What does it mean, Ferguson asks, to cook and consume in a globalized culinary world subject to vertiginous change? Answers to this question demand a mastery of food talk in all its forms and applications. To prove its case, Word of Mouth draws on a broad range of cultural documents from interviews, cookbooks, and novels to comic strips, essays, and films. Although the United States supplies the primary focus of Ferguson's explorations, the French connection remains vital. American food culture comes of age in dialogue with French cuisine even as it strikes out on its own. In the twenty-first century, culinary modernity sets haute food against haute cuisine, creativity against convention, and the individual dish over the communal meal. Ferguson finds a new level of sophistication in what we thought that we already knew: the real pleasure in eating comes through knowing how to talk about it.

Word of Mouth

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Publisher : JHU Press
ISBN 13 : 1421425378
Total Pages : 343 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Word of Mouth by : Chad Bennett

Download or read book Word of Mouth written by Chad Bennett and published by JHU Press. This book was released on 2018-05-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Word of Mouth brings together the insights of queer and lyric theory to tell the story of how gossip modeled forms of sociality and voice that poets experimented with over the course of the twentieth century. Through a set of case studies of culturally diverse American poets--Gertrude Stein, Langston Hughes, Frank O'Hara, James Merrill, and others--who absorbed and contended with the loose talk that swirled about them and their work, the book argues that gossip became a vehicle for the performance of alternative sexualities and concomitant meditations on alternative modes of poetic practice. At the heart of this argument is a queer revaluation of modern lyric poetry. Attending to gossip's key role in modern and contemporary poetry enables a recognition of the unpredictable ways that conventional understandings of the modern lyric poem--as, for example, an utterance smudging the lines between private and public, knowing and unknowing, intimacy and strangeness--have been shaped by, and afforded a uniquely suitable space for, the expression of queer sensibilities. More than simply mapping a curious poetic mode, then, Word of Mouth contributes a crucial, and largely neglected, queer perspective to current lyric studies and its renewed scholarly debate over the practices and forms of lyric poetry. The book presents new and instructive queer contexts for understanding the influential formal achievements of Stein, Hughes, O'Hara, and Merrill, and uncovers the unexpected ways that the history of the modern lyric intertwines with histories of sexuality"--

Electronic Word of Mouth as a Promotional Technique

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Author :
Publisher : Routledge
ISBN 13 : 0429780362
Total Pages : 168 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Electronic Word of Mouth as a Promotional Technique by : Shu-Chuan Chu

Download or read book Electronic Word of Mouth as a Promotional Technique written by Shu-Chuan Chu and published by Routledge. This book was released on 2020-04-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.

By Word of Mouth

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Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 1554587409
Total Pages : 84 pages
Book Rating : 4.5/5 (545 download)

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Book Synopsis By Word of Mouth by : Dennis Cooley

Download or read book By Word of Mouth written by Dennis Cooley and published by Wilfrid Laurier Univ. Press. This book was released on 2009-10-21 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dennis Cooley, one of Canada’s most prominent poets, says writing becomes political when you play with certain kinds of voices. His poetry has been influenced and inspired by the prairies and other Canadian poets, but he insists on disturbing the formal poetic inheritance he esteems. His engagement with a variety of speaking voices asks that readers question authority and challenge institutional privilege. In By Word of Mouth, a collection from across his career, readers will discover how Cooley returns to the prairie vernacular and speaks to Canadian identity. Poetry, says Cooley, is about our time and our place. Nicole Markotić’s introductory essay discusses how Dennis Cooley plays with poetic reference, inspires with syntactical surprises, parodies contemporary writing, and indulges in wild, celebratory puns. This book roams around Dennis Cooley’s poetical world and invites the reader to play along.

Electronic Word of Mouth (eWOM) in the Marketing Context

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Author :
Publisher : Springer
ISBN 13 : 3319524593
Total Pages : 138 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Electronic Word of Mouth (eWOM) in the Marketing Context by : Elvira Ismagilova

Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

Word of Mouth

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Author :
Publisher :
ISBN 13 : 9780999751206
Total Pages : pages
Book Rating : 4.7/5 (512 download)

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Book Synopsis Word of Mouth by : Lily Clayton Hansen

Download or read book Word of Mouth written by Lily Clayton Hansen and published by . This book was released on 2018-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: