Business Innovation for the Post-pandemic Era in Vietnam

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Author :
Publisher : Springer Nature
ISBN 13 : 9819915457
Total Pages : 213 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Business Innovation for the Post-pandemic Era in Vietnam by : Nguyen Hoang Thuan

Download or read book Business Innovation for the Post-pandemic Era in Vietnam written by Nguyen Hoang Thuan and published by Springer Nature. This book was released on 2023-05-26 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the recent post-pandemic era business innovation research in Vietnam bringing together selected works from the 2022 ‘International Conference on Business Innovation: Business Innovation in a Post-pandemic World’ held at RMIT University in Vietnam. The book contributes to the body of knowledge in several ways. It serves as a comprehensive reference for business innovation research and promotes recent progress in business innovation applications in Vietnam and offers a shared understanding to help coordinate future research in the field.

Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era

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Author :
Publisher : IGI Global
ISBN 13 : 1799866343
Total Pages : 676 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era by : Baporikar, Neeta

Download or read book Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era written by Baporikar, Neeta and published by IGI Global. This book was released on 2021-02-05 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government, especially when considering the effects of technological development, innovation, glocalization, and nationalization policies that need to be adopted for inclusive sustainable growth, as well as the enhanced and efficient utilization of global resources. That means there is likely to be a shift in how entrepreneurship development and entrepreneurial opportunities will be perceived, developed, and resourced. The question is how to sustain SMEs and entrepreneurial innovation in the post-COVID-19 era. Thus, comprehensive research and knowledge on designing policies and approaches to ensure the sustainability of SMEs and entrepreneurial innovation in post-pandemic times are essential to sustain, stimulate, and foster SMEs, entrepreneurship, and entrepreneurial innovations. The Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era provides research dedicated to entrepreneurship with a special emphasis on the sustainability of SMEs and entrepreneurial innovations in the post-COVID-19 era. It provides discussion and the exchange of information on principles, strategies, models, techniques, methodologies, and applications of entrepreneurship in the post-COVID-19 era in the field of public and private organizations. The chapters communicate the latest developments and thinking on the entrepreneurship subject worldwide by drawing on the latest developments, ideas, research, and best practice to examine the implications of the changes taking place due to COVID-19. This book is ideally intended for entrepreneurs, global organizations, small and medium-sized enterprises, managers, executives, government officials, policymakers, researchers, academicians, and students who are interested in learning about, designing, or implementing policies that are more effective in the post-pandemic era.

Career Re-Invention in the Post-Pandemic Era

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Publisher : IGI Global
ISBN 13 : 179988628X
Total Pages : 332 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Career Re-Invention in the Post-Pandemic Era by : Hai-Jew, Shalin

Download or read book Career Re-Invention in the Post-Pandemic Era written by Hai-Jew, Shalin and published by IGI Global. This book was released on 2022-02-04 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before the COVID-19 pandemic, humanity was facing economic hardships with human jobs going to automation, AI, and machines. In the downward slope of the pandemic, large percentages of the world’s population are without work, and many are still in isolation and social distancing for biosafety and health. If it is true that crisis brings out opportunities, then this is a highly opportune moment for humanity to redefine and move forward. Career Re-Invention in the Post-Pandemic Era explores how people in their respective localities are adapting for a new economy through new understandings of the world and concomitant reconceptualizations of the self. This work addresses how people are thinking of the present and the near-future, how people are surviving the present moment of sparsity and shortages, and how people are retooling themselves to adapt to a new economy. Covering topics such as digital skills, K-12 education, and entrepreneurship, this book is an essential resource for faculty of higher education, K-12 administrators, government officials, business leaders, entrepreneurs, sociologists, economists, researchers, and academicians.

Technology Enterprise Business Models: A Handbook For The Post Pandemic Era

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Author :
Publisher : Bentham Science Publishers
ISBN 13 : 9789815179507
Total Pages : 0 pages
Book Rating : 4.1/5 (795 download)

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Book Synopsis Technology Enterprise Business Models: A Handbook For The Post Pandemic Era by : Joosung J. Lee

Download or read book Technology Enterprise Business Models: A Handbook For The Post Pandemic Era written by Joosung J. Lee and published by Bentham Science Publishers. This book was released on 2023-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the transformative global events since 2020, the economic landscape has undergone profound changes. Adapting to the new paradigms brought about by the pandemic requires innovative business models that seamlessly blend technology and offer hybrid online-offline services. This handbook is an essential guide for students and entrepreneurs navigating this evolving landscape. It equips readers with the knowledge and tools to create value and design effective online-offline business models that cater to the demands of the post-pandemic era. Key Themes: -Technology-Service Management: Explore the concept of servitization, relevant frameworks, and the latest servitization trends that are reshaping industries. -Business Innovations: Learn how businesses have leveraged technology and service-oriented approaches to thrive during and after the pandemic. -Customer-Centric Models: Discover how to create business models that prioritize customer needs and preferences, effectively bridging the online and offline realms. -Value Innovation: Explore how the convergence of technology and services drives value creation and contributes to social welfare. -Real-World Examples: Gain insights from exemplary cases of servitization, illustrating how businesses have successfully overcome crisis situations. In an era defined by rapid change and uncertainty, this book empowers readers to harness the potential of technology-driven service models. Whether you're a student seeking to understand these shifts or an entrepreneur looking to adapt and innovate, this resource provides invaluable insights and practical guidance for the post-pandemic business landscape.

Business Resilience and Digital Technology in the Post-Pandemic Era

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Author :
Publisher : Springer
ISBN 13 : 9783031480744
Total Pages : 0 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis Business Resilience and Digital Technology in the Post-Pandemic Era by : Jaheer Mukthar K. P.

Download or read book Business Resilience and Digital Technology in the Post-Pandemic Era written by Jaheer Mukthar K. P. and published by Springer. This book was released on 2024-02-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book throws a light on sustainable perspectives of how business entities experienced the turbulent environment in the light of pandemic. The post-pandemic era is characterized by the radical and dramatic changes in the business model, corporate strategies and digital technology. This book provides the academicians, research scholars and corporate professionals with a thought-provoking forum to discuss and deliberate the major trends, opportunities and issues of business entity from the outlook of business resilience, corporate strategy and digital technology in the light of post-pandemic era. The book also suggests suitable measures and strategies for the sustainable development of business entities.

Entrepreneurship Research

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Author :
Publisher : Springer Nature
ISBN 13 : 981994452X
Total Pages : 137 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Entrepreneurship Research by : Vanessa Ratten

Download or read book Entrepreneurship Research written by Vanessa Ratten and published by Springer Nature. This book was released on 2023-08-22 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns. The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes. Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and detailed understanding about the implications that are ongoing and future orientated arising from the COVID-19 pandemic.

Digital Transformation in a Post-Covid World

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Author :
Publisher : CRC Press
ISBN 13 : 1000454487
Total Pages : 360 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Transformation in a Post-Covid World by : Adrian T. H. Kuah

Download or read book Digital Transformation in a Post-Covid World written by Adrian T. H. Kuah and published by CRC Press. This book was released on 2021-10-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the innovations, disruptions and changes that are required to adapt in a fast-evolving landscape due to the extraordinary circumstances triggered by the COVID-19 pandemic. Recognized experts from around the world share their research and professional experience on how the working environment, as well as the world around them, have changed due to the pandemic. Chapters consider how different fields across technology and business have been affected by this new, dramatic scenario and the drastic consequences that the pandemic had on them. With diverse contributions stemming from public health, technology strategies, urban planning and sociology to sustainable management, this volume is articulated into four distinct but complementary sections of People, Process, Planet, and Prosperity influencing the post-COVID world. This book will be of great interest to those in the fields of computer science and information technology, as well as those studying the impact and effects that COVID-19 is having on society.

Analyzing International Business Operations in the Post-Pandemic Era

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Author :
Publisher : IGI Global
ISBN 13 : 1668437503
Total Pages : 327 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Analyzing International Business Operations in the Post-Pandemic Era by : Christiansen, Bryan

Download or read book Analyzing International Business Operations in the Post-Pandemic Era written by Christiansen, Bryan and published by IGI Global. This book was released on 2022-12-27 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has had an overwhelming impact on business operations such as global supply chain management, remote work, emerging economic and financial models, and international expansion plans. It is essential to thoroughly analyze the current state of international business operations so that they may progress in this era of uncertainty. Analyzing International Business Operations in the Post-Pandemic Era provides a synthesis of multiple international business functions and issues in the post-pandemic era that culminated in a single volume based on empirical research, theoretical development, and business practice. It discusses how the COVID-19 pandemic has altered international business operations. Covering topics such as deglobalization, corporate behavior, and resilient global supply chains, this premier reference source is an essential resource for economists, business leaders and managers, entrepreneurs, government officials, students and educators of higher education, libraries, researchers, and academicians.

Knowledge Transformation and Innovation in Global Society

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Author :
Publisher : Springer Nature
ISBN 13 : 9819973015
Total Pages : 643 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Knowledge Transformation and Innovation in Global Society by : Hoa Van Thi Tran

Download or read book Knowledge Transformation and Innovation in Global Society written by Hoa Van Thi Tran and published by Springer Nature. This book was released on with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Normal in Digital Enterprises

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Publisher : Springer Nature
ISBN 13 : 9811986185
Total Pages : 272 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis New Normal in Digital Enterprises by : Subhra R. Mondal

Download or read book New Normal in Digital Enterprises written by Subhra R. Mondal and published by Springer Nature. This book was released on 2023-02-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the significance of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different countries during COVID-19. It explores new dimensions in digital enterprises that are emerging after COVID-19. Varied topics discussed include virtual workplace and workflows, media use, digital security, e-governance, digital supply chains, increased use of AI, new HR practices, and sustainable development in post-pandemic era. The broad range of digital development topics will help business owners, digital professionals, managers, researchers, and academicians.

COVID-19 and the Evolving Business Environment in Asia

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Publisher : Springer Nature
ISBN 13 : 9811927499
Total Pages : 287 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis COVID-19 and the Evolving Business Environment in Asia by : Andrei O. J. Kwok

Download or read book COVID-19 and the Evolving Business Environment in Asia written by Andrei O. J. Kwok and published by Springer Nature. This book was released on 2022-06-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together valuable insights about the impact of the COVID-19 pandemic on the business environment from an Asian perspective. While some businesses in Asia have been swift to embrace the new normal, others have found the disruption to the traditional way of doing business challenging. Businesses are striving to respond, adapt, and thrive under the shadow of the unprecedented upheaval to the business environment that has forced them to rethink their strategies, processes, and operating models. There seems to be a consensus among business scholars and stakeholders that the continuous embrace of change and transformation of business models will assist businesses to sustain a long-term competitive advantage. The chapters in this book explore shifts in business innovation and strategies linked to the “new normal” of doing business during the pandemic, bringing to light issues, challenges, and opportunities that firms can expect to face in their need to ensure sustainability post-pandemic and beyond.

Post-COVID Tourism and Hospitality Dynamics

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Publisher : CRC Press
ISBN 13 : 1000928004
Total Pages : 439 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Post-COVID Tourism and Hospitality Dynamics by : Umendra Narayan Shukla

Download or read book Post-COVID Tourism and Hospitality Dynamics written by Umendra Narayan Shukla and published by CRC Press. This book was released on 2024-01-09 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

Business and Management in Asia: Digital Innovation and Sustainability

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Publisher : Springer Nature
ISBN 13 : 9811964181
Total Pages : 159 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Business and Management in Asia: Digital Innovation and Sustainability by : Tobias Endress

Download or read book Business and Management in Asia: Digital Innovation and Sustainability written by Tobias Endress and published by Springer Nature. This book was released on 2022-11-17 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on digital innovation and sustainability in the Asian region in the context of business and management. Managers and policy makers rely on digital technologies to face the region’s sustainability challenges and solve sustainability problems. From business perspective, sustainability is defined as the adoption of business strategies, activities, and operations that meet the needs of the firm and its stakeholder today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. Digital innovation refers to the application of digital technologies to existing business problems as well as the development of the firm’s strategy, culture, and human resources talent to deal and use digital technologies to solve sustainability issues. There is a consensus among scholars and practitioners that organizations need digital innovation to stay competitive. Businesses that are digital innovators consider new ways to solve old and new sustainability problems facing the Asian region. This book, with its practical examples, gives the reader impulses for new Asian’s approaches and encourages the readers to dare to think and act in new ways. This book is the first annual compilation of innovative ideas and valuable managerial solutions produced by the region’s managers and decision-makers who think and act creatively, helmed by Tobias Endress and Yuosre F. Badir from the School of Management at the Asian Institute of Technology.

Reimagining Innovation Systems in the COVID and Post-COVID World

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Author :
Publisher : Taylor & Francis
ISBN 13 : 100381347X
Total Pages : 305 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Reimagining Innovation Systems in the COVID and Post-COVID World by : Lakhwinder Singh

Download or read book Reimagining Innovation Systems in the COVID and Post-COVID World written by Lakhwinder Singh and published by Taylor & Francis. This book was released on 2023-12-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries around the world are working to counter the devastating effects of the COVID-19 pandemic on their healthcare systems, economies, and industries. This book brings together strategies for the adoption of new technologies and innovation systems which would help re-invigorate social and economic institutions and help communities, especially in the Global South. The book focuses on innovation systems that address health and socioeconomic inequalities in countries such as India, Africa, Brazil, Costa Rica, and others. It looks into the responses of different countries to the shocks inflicted on the economy and health systems by the pandemic from the perspective of government institutions as well as businesses, industries, and communities. The pandemic forced many organizations to embrace various innovative strategies to contain the spread of COVID-19 and ameliorate the lives of people including employees, people from marginalized communities, and low-income groups who have suffered due to the disease. The chapters in this book study innovative interventions and community-based measures which reached many people and paved the way for policies which helped rebuild communities sustainably. The volume also analyses how these newly created and streamlined health and economic innovation systems will be carried forward in the post-COVID-19 world to address weaknesses in health and governance and address inequalities, especially for countries in the Global South. This book will be of interest to scholars and students of economics, political economy, health and economics, development studies, public policy, and sociology.

Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era

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Author :
Publisher : IGI Global
ISBN 13 : 1799867781
Total Pages : 451 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era by : Carvalho, Luisa Cagica

Download or read book Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2021-04-30 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICT has had a huge impact on businesses and organizations in general, with new business models, new marketing channels, and new markets being reached using these technologies. ICT can promote new strategies and enhancers to optimize various aspects of business, but this technology also provides important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. With the upheaval caused by the COVID-19 pandemic and its subsequent impact on the economy, the methods and tools used within this field will be forever impacted. ICTs and the digital economy are huge trends that will affect organizations in several dimensions, such as how to communicate and improve performance. Thus, new perspectives and research are needed to identify the trends emerging in these fields. The Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era broadens the exploitation of entrepreneurship, innovation, and ICTs in a global approach to draw attention to multidisciplinary perspectives of these contexts and their influence in modern organizations. In addition, the book explores and discusses, through innovative studies, case studies, systematic literature reviews, and reports, the key developments in digital entrepreneurship, circular economy and digitalization, digital business models, digital market and internationalization, digital economy, trends and challenges for organizations, digital entrepreneurial ecosystems, IS/ICT in organizations, social aspects of information systems, and more. This book is ideally intended for business managers, industry professionals, entrepreneurs, practitioners, stakeholders, researchers, academicians, and students looking for how business and organizations are going to shift and advance in the post-COVID-19 era.

Challenges in Economic Policy, Business and Management in the COVID-19 Era

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Author :
Publisher : INE PAN
ISBN 13 : 8361597808
Total Pages : 269 pages
Book Rating : 4.3/5 (615 download)

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Book Synopsis Challenges in Economic Policy, Business and Management in the COVID-19 Era by : Anna Ujwary-Gil

Download or read book Challenges in Economic Policy, Business and Management in the COVID-19 Era written by Anna Ujwary-Gil and published by INE PAN. This book was released on 2022-01-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has made it necessary to redefine the most significant challenges faced by individual economies and society today. It contributed to the change of contemporary social, technological and economic trends, the effects of which will indeed be the subject of many scientific studies in the coming years. As the pandemic progresses, it promotes reflection and summaries of the consequences of behaviors or omissions in each country. One of them is a synthetic presentation of ten lessons from the pandemic (Gorynia, 2021), which the professor accurately diagnoses in the economic context: 1) the pandemic as a non-economic (sanitary-medical) shock that caused the economic, social and political crisis; 2) the pandemic as a "black swan", an unpredictable threat of high species gravity, but requiring anticipation to minimize its harmful effects in the future; 3) determining the causes of the appearance of the virus determines different preventive actions for future threats; 4) resilience as the foundation of long-term economic efficiency; 5) the set of measures to counteract the harmful effects of a pandemic should not be unified but adapted to the specificity of the facilities it is to affect; 6) the world economy as a system of vessels connected with its positive and negative consequences; 7) the pandemic highlighted the role of coordination of international cooperation; the shortcomings of globalization must be overcome by fairly sharing the positive fruits of international cooperation and resilience aimed at diversifying supplies; 8) economic policy pursued by individual states with a view to preventing the effects of the economic crisis caused by a pandemic cannot be voluntary; 9) the pandemic has sharpened the perception of the shortcomings of contemporary economic, social and political systems and prompts the questioning of certain pillars of the market economy (e.g., homo oeconomicus, individual and global rationality, private and state property, canons of monetary, fiscal, budgetary or industrial policy); 10) the pandemic increases the pressure on systemic and holistic thinking taking into account green economic development, saving energy, water and other resources, using renewable energy sources, avoiding wastage of resources, paying attention to social inequalities in the world, regions and countries, solving poverty problems, and social exclusion. This monograph is partially a response to the in-depth issues covered in these lessons. The authors of individual chapters challenge contemporary topics relating to ​​the COVID-19 pandemic, industry and inter-organizational cooperation, pro-environmental, resilient, and innovative organizations. The monograph consists of three parts. The first part (PART 1) covers an overview of very recent research, considering the impact of COVID-19 on the economy, industries, and business. The article by Anna Ujwara-Gil and Bianka Godlewska-Dzioboń deals with, among others, the issues relating to pandemic impacts on the slowdown in the functioning of the construction, electric automotive, and water industries. Also, it affects the tourist industry, where countries are starting to pay attention to the resource-saving green economy and problems of professional exclusion in the pandemic era. In another article, Maria Czech refers to the influence of public debt on the volatility of spreads during the COVID-19 pandemic. This research is part of the study on the use of sovereign credit default swap spreads to assess a country's credit risk, which may be distorted in a pandemic period. It is undisputed that the COVID-19 pandemic has a global dimension. The crisis resulting from disorders such as in value chains has caused industry to slow down. The Czech luxury fashion industry is no exception. As Radka MacGregor Pelikánová points out, COVID-19 has turned out to be a threat to its development.. Leading Czech luxury fashion companies withdrew to a passive role and felt the negative consequences of the pandemic. As the Author points out, few have engaged in corporate social responsibility and showed ingenuity, which increases their chances of survival in the future. In other studies, Tereza Horáková and Kateřina Maršíková identified factors influencing the environment of effective knowledge exchange in SMEs, which in the era of hybrid work during COVID-19, is particularly important. The second part of the monograph (PART 2) includes two studies on the photovoltaic cell industry in China from the perspective of comparative and intra-industry advantage. As a significant player in the global trade scene and various value chains, China is a fascinating subject of research undertaken by Paweł Brusilo and Bogusława Drelich-Skulska. The results of the first article demonstrate the success of the Chinese industry in terms of growth potential, competitiveness, and development opportunities thanks to effective state support and favorable market forces. As the authors point out, the Chinese solar cell industry has not been studied so far in the context of comparative advantage and the new structural economy. The results show the way for other countries to consider or develop innovative industries, such as renewable energy and solar energy. In the second article, Paweł Brusilo examines the topic of the Belt and Road Initiative in the context of the Chinese photovoltaic cell industry, energy transition policy, identification of modern intra-industry trade patterns and opportunities for this industry, which is characterized by significant state interventionism. The considerations in this article may inspire EU countries to deepen economic and trade cooperation in the export and import of solar cells with China. On the other hand, Joanna Kurowska-Pysz has undertaken the analysis of the cooperation conditions within the innovative processes of representatives of science, business, the legislative, and economic environment cooperating on the capital market. The Author focused on the motivators, barriers, but also the search for an effective form of development of intersectoral cooperation enabling the exchange of knowledge and experience, learning, including the flow of personnel between sectors, joint organization of conferences, seminars, training, and implementation of research projects constituting the basis of innovative processes, or the diagnosis of network relationships. The model proposed by the Author will surely inspire other researchers. The third part of the monograph (PART 3) includes articles referring, inter alia, to the pro-environmental organizational culture of enterprises. Katarzyna Piwowar-Sulej, as an advocate of this valuable orientation today, has shown that organizations are interested in developing pro-ecological behavior and are aware of their impact on the natural environment. The article is in line with the global trend focused on the sustainable, ecological, and green economy enterprises operating in this trend, not only because of COVID-19. Taking action to develop a pro-ecological organizational culture, taking care of the natural environment is not only a moral and ethical requirement but also an obligation for the future generation. This part also includes an article by Piotr Tomszys and Bartosz Grucza, who present an inspiring model of organizational resilience and an attempt to operationalize it. The organizational resilience model proposed by the Authors is in line with the growing interest in the analyzes and measurement of the enterprises' resilience. The conceptualization and measurement of economic resilience can inspire other researchers to further research in this area. The COVID-19 pandemic, as an unpredictable and destructive shock, might be a unique opportunity to verify the developed model, as the authors point out. The last article deals with the issue of innovative management and its measurement based on a proprietary tool developed by Magdalena Gorzelany-Dziadkowiec. The considerations undertaken by the Author are a reliable starting point for further research concerning the impact of COVID-19 on the organization's functioning, the development of innovative management, changes in work processes, and interpersonal relations in the era of increasingly dominant digital technology and skills to use it. The editors profoundly thank all the Authors for their valuable contribution to this monograph and cooperation in its co-creation. We address our grateful thanks to all the Reviewers for their insightful evaluation and high standards of their work. These special thanks go to (in alphabetical order) Barbara Błaszczyk Institute of Economics, Polish Academy of Sciences; Justyna Bugaj, Jagiellonian University; Anna Fornalczyk, COMPER Fornalczyk and Wspólnicy; Marta Gancarczyk, Jagiellonian University; Anna Maria Lis, Gdańsk University of Technology; Andrzej Lis, Nicolaus Copernicus University; Mieczysław Morawski, Warsaw University of Technology; Paweł Pisany, Institute of Economics, Polish Academy of Sciences; Natalia R. Potoczek, Institute of Economics, Polish Academy of Sciences. We also thank Paweł Japoł for his thorough proofreading of this monograph.

COVID-19, Technology and Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 9811614423
Total Pages : 169 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis COVID-19, Technology and Marketing by : Vanessa Ratten

Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.